[New Feature] A/B testing for Mobile and Tablet websites
We’re mighty excited to announce that Visual Website Optimizer now supports testing and optimization for mobile enabled and responsive websites. Just in time for the holidays shopping spree, subscribers of the VWO “Large Agency” plan and above can now optimize their mobile landing pages and websites just as they would do for their desktop visitors. Visual Website Optimizer currently supports A/B and Multivariate testing along with behavioral targeting for Android smartphones, iPhone, iPad and Windows Phone devices.
We’ve also created a handy guide (PDF) that has a quick coverage of industry trends, tips and tricks you can use while setting up your mobile website and additional resources to get you started.
The growth of Mobile Commerce
Mobile eCommerce has been exploding in recent years. The accessibility that a portable small device offers is unmatched by large computers that cannot be opened and used just about anywhere. More importantly, the convenience provided by smartphones and tablets means consumers are increasingly using them to research and check out goods they want to buy and even purchasing things on mobile devices.
eMarketer estimates that mCommerce sales will increase by 362.69% by 2015 when compared to 2011 levels. As the adoption of smartphones and tablets continues, it is fairly certain that they will soon take up a considerable chunk of the eCommerce pie. In many markets, they’re already seen as viable, secure methods to carry cash and make purchases on the go.
Since the customer is increasingly going to shift to mCommerce in the future, sellers of products and services need to ensure that not only are actively available to communicate with them on the mobile web, but are geared to make the best use of the medium. And one way for eCommerce players to increase their sales and conversions is to regularly A/B test their web pages, ensuring that the minimum possible number of potential customers fall through the cracks.
Anticipating the impending expansion of eCommerce players into the mobile web, we at Wingify have been working for the past few months on A/B, Split and Multivariate testing for mobile web pages. The feature is now live and is ready to help you optimize your mobile landing pages and websites to convert at a better rate.
Details of the new feature
Here is a screenshot of Mobile A/B testing with Visual Website Optimizer (click on the image to see larger version).
Detailed features in the new Mobile Testing functionality
- Easily create A/B, Split and Multivariate tests for iPhone, iPad, Windows Phone and Android devices
- VWO’s advanced behavioral and geo targeting available to run highly personalized tests
- Heatmaps and Clickmaps (or Tapmaps) available for all devices
- This feature is available for all VWO Large Agency plans and above.
We hope this new feature helps you optimize conversion rates for your mobile enabled, responsive designs.
Oh wait, there’s more!
Many other improvements were made behind-the-scenes to make Visual Website Optimizer easier and more intuitive to use. In no particular order, they are:
- Improvements in graphs (they are now zoomable, have better labels and axis and will load faster)
- Fixes to timezones while reporting
- Improvements to Visual Website Optimizer’s stability and security
- Improvements in Report generation leading to faster load times for reports
We’d love to hear your views. Send us any feedback, feature requests, or even a simple “Hi there!”