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Delight every visitor with personalization

Visitors on your digital properties expect and deserve experiences that are optimized and personalized for them. VWO Personalize easily lets you deliver 1000s of such unique journeys to the right audience, at the right place, and at the right time.

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G2Crowd Leader

Personalization starts with data

People who visit your sites leave behind data trails like the device or browser they use, whether they are a new or a repeating visitor, and even third-party data on how they engage and behave on a page. VWO Personalize lets you use this data to craft and release personalized experiences for them.

Use data from anywhere to understand every visitor

VWO Personalize pulls various data attributes like browser-based properties, website engagement or browsing behavior data, uploaded attribute lists, and third-party data (both native and API-based) in one platform. You can leverage these attributes to create a data lake and run heart-warming experience campaigns on them.

anonymous
Sassy Shopper Product Wizard Hotshot Coder
UUID#83644
Language
English
Country
USA
Browser
Chrome
OS
MacOS
Avg Spend
$5000-$10000
Company
AT&T
Field
Development
Affinity
Luxury Apparel
Industry
Telecommunications
Role
Senior Developer
Repeat Visitor
Yes
Courses Finishes
14
Role
Product Lead
Visitor Type
Returning
Active last 30 days
Yes

Event Timeline

Purchased summer dress Requested demo Submitted referral form
Moved summer dress to cart Opened plan comparison Time Spent on blog 2:55 mins
Wishlisted summer dress Interacted with support bot Shared progress
Opened summer sale Opened product page Completed Fullstack 201

Augment visitor data with third-party integrations

Our native and API-based integrations with third-party analytics, CMS, CDP, and ABM platforms help you enrich existing segments with disparate information from multiple online and offline sources. Making the creation of intricate customer cohorts oh so easy.

Build a single view of unified customer data

View all customer attributes, events data, uploaded data, and third-party data in a single, integrated view.

Enrich visitor behavior with predictive insights

Our powerful Machine Learning(ML) algorithm enriches customer behavior data further to deepen the view of your customers.

Coming Soon

Use targeting to drive cleverly tailored experiences

VWO Personalize helps you build delightful customer-focussed journeys by prompting each experience campaign at the right time. Those triggers could be based on visitors’ persona or events like when one refreshes a page, when they’ve scrolled a certain depth, to the time they’ve spent on a page, among others.

Release audience-specific experiences

VWO Personalize’s deep integration with the data layer lets you easily create rule-based audience segments on top of it. You can prompt those personas with particular experiences to build personalized journeys.

Sassy Shopper UUID#83644
Language English
Country USA
Avg Spend $5000-$10000
Affinity Luxury Apparel
Festive Fan UUID#83644
Language English
Country UK
Avg Spend <$1000
Affinity Off-Price Retail
Discount Seeker UUID#94563
Language German
Country Germany
Avg Spend $1000-$5000
Affinity High Street Apparel
Sassy Shopper UUID#83644
Language English
Country USA
Avg Spend $5000-$10000
Affinity Luxury Apparel
Example of a hero banner with the headline personalized for frequent buyers from the U.S.
Festive Fan UUID#83644
Language English
Country UK
Avg Spend <$1000
Affinity Off-Price Retail
Example of a hero banner with the headline personalized for occasion specific shoppers from the UK.
Discount Seeker UUID#94563
Language German
Country Germany
Avg Spend $1000-$5000
Affinity High Street Apparel
Example of a hero banner with the headline personalized for discount lovers from Germany.
Product Wizard UUID#83644
Language English
Country USA
Industry Telecommunications
Role Product Lead
Data-loving CXO UUID#83644
Language English
Country UK
Industry eCommerce
Role CIO
Ace Marketer UUID#94563
Language Spanish
Country Spain
Industry Media
Role Marketing Associate
Product Wizard UUID#83644
Language English
Country USA
Industry Telecommunications
Role Product Lead
Example of a hero banner with the headline personalized for frequent buyers from the U.S.
Data-loving CXO UUID#83644
Language English
Country UK
Industry eCommerce
Role CIO
Example of a hero banner with the headline personalized for occasion specific shoppers from the UK.
Ace Marketer UUID#94563
Language Spanish
Country Spain
Industry Media
Role Marketing Associate
Example of a hero banner with the headline personalized for discount lovers from Germany.
Hotshot Coder UUID#83644
Language English
Country USA
Field Development
Courses finished 14
Design Geek UUID#83644
Language English
Country UK
Field Design
Courses finished 4
Business Novice UUID#94563
Language German
Country Germany
Field Business
Courses finished 0
Hotshot Coder UUID#83644
Language English
Country USA
Field Development
Courses finished 14
Example of a hero banner with the headline personalized for frequent learners from the U.S.
Design Geek UUID#83644
Language English
Country UK
Field Design
Courses finished 4
Example of a hero banner with the headline personalized for occasion specific shoppers from the UK.
Business Novice UUID#94563
Language German
Country Germany
Field Business
Courses finished 0
Example of a hero banner with the headline personalized for discount lovers from Germany.

Sharpen experiences based on buyer journey

As visitors navigate through your site, their activity and behavior are recorded in the form of events. Based on which, you can create multiple experiences at each point of the buyer's journey to nudge them ahead.

Deliver hyper-personalized experiences

How about the flexibility to choose the level of personalization for each segment? For overlapping segments, create layered experiences with fall-backs for each micro-segment. You can choose which experience is shown to a micro-segment on priority or assign experiences to visitors randomly.

By Random Selection

Pick an experience randomly from any of the qualified experiences to be shown to the user.

By Priority

Pick the experience based on the order they are listed among the qualified experiences. Experiences listed first will be picked for the visitor.

By Weightage Coming soon

Pick an experience based on the self-defined weightages. Experiences with higher weightage will be shown more frequently than the others.

Craft dynamic experiences all by yourself

Be it custom dynamic messages on banners, pop-ups, or overlays; you can create and release them to particular cohorts using our WYSIWYG Visual Editor. Use our Code Editor to insert custom widgets or drag-and-drop templates from our Widget Library to design personalized experiences in a couple of clicks.

Widget Library in Visual Editor

Gives you access to a range of pre-designed, ready-to-use widgets to create any experience you want quickly. You can use dynamic texts in the content to further hyper-personalize the web page catering to individual segments.

Code Editor for Custom Templates

Sometimes existing templates are not enough because you need something unique. Code Editor allows you to insert custom Javascript codes and variables into your website to build your own unique widget catering to your needs.

Scale your personalization strategy by gauging its impact continuously

Apart from tracking conversions on your personalization campaigns to identify the perfect experience, VWO lets you measure their impact across segments and dimensions using our central platform-level metrics architecture. The conversions achieved in all your goals are visually depicted in our accurate, real-time reports; giving you the power to fine-tune your personalization strategy in just a glance.

Jan 01, 2022-Mar 15, 2022 Date Filter
Social Traffic & Custom Visitor Segments
Visitor Type Visitor Dimensions

Subscriptions

tracks page visit on https://vwo.com/blog

Report table Report table Report table
Goals
  • Subscriptions
  • Signups
  • Visits to Signup Page
  • Engagement

Compare Goals

Traffic Split

The current traffic distribution between various experiences.

Report table

Date Range Graph

Analyze the impact metrics of your all your personalization campaigns in a centralized dashboard. Analyze the impact metrics of your all your personalization campaigns in a centralized dashboard. Analyze the impact metrics of your all your personalization campaigns in a centralized dashboard.

Personalize experiences without compromising privacy

Our privacy-first approach ensures that your website visitors’ privacy is respected and that your data is safe. We constantly update our security controls with the evolving data protection regulations and privacy reforms, making sure that your personalization practice is always compliant.

Learn more

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Why choose VWO for your personalization needs?

Trusted by 2500+ customers, VWO has been ranked as the global experimentation leader. VWO is designed for marketers to eliminate inter-team dependencies and comes with world-class customer support that enables you to reap success without involving IT.

Start your personalization journey right away.

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