Big Brand, Lean Start: How WGU Relaunched Its CRO Program and Won

Most experimentation programs at large organizations either stall before launch or exist only on paper. When Whitney Norton joined WGU as CRO Manager, she faced a familiar problem: a major institution with no dedicated experimentation function, no standardized processes, and stakeholders who trusted their instincts more than test results.

In under a year, that changed. Whitney built WGU’s CRO program from a blank slate, established the frameworks that now guide every test, and delivered results that made the business case undeniable.

This webinar is for every business professional who is either building a testing program inside a large organization or looking to move their existing program from occasional tests to a real culture of experimentation. If you have ever had to justify a test to a skeptical stakeholder, or struggled to make testing feel like a team habit rather than a personal crusade, this session was built with your reality in mind.

Whitney will walk through the specific steps she took to earn organizational buy-in, the frameworks she put in place, and the case studies that prove what is possible. She will share wins and also a loss, and explain how both shape how WGU communicates test outcomes internally.