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VWO Plan
Hypotheses

Manage and Prioritize your Experimentation Program Centrally

Growth teams can come up with a lot of testing ideas; but what sets successful teams apart is the ability to prioritize what to test first, and then execute it effectively. VWO makes it a streamlined process for you and your entire team.

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manage your hypotheses centrally in VWO plan
build a winning hypothesis using frameworks in VWO plan

Build a winning hypothesis with expert-recommended frameworks

Adopt a structured approach while building your repository of hypotheses in VWO using expert-recommended frameworks.

prioritization score in VWO plan

Use scoring to rank hypotheses before testing

Why prioritize test ideas based on opinions, arguments, or the voice of the highest-paid person in the room? Score each hypotheses based on your team’s level of confidence in:

  • Its chance of achieving the expected improvement
  • Its impact on macro goals
  • Its technical feasibility and time investment
manage your hypotheses through Kanban board in VWO plan

Manage your hypotheses through their entire lifecycle with the Kanban board

The Kanban board gives you a bird’s eye view of your entire hypotheses pipeline. This makes your entire experimentation program more accessible and transparent to anyone interested in it.

At a glance, you’ll be able to track:

  • A backlog of test opportunities
  • What’s next in the testing pipeline
  • Which tests you have completed

You can automate your workflow to have hypotheses move from testing to completed to archived as they move across these stages in VWO Testing. You can also customize the Kanban board as per your workflow.

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