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VWO Copilot

Work smarter. Scale faster.

VWO Copilot takes over the heavy lifting of optimization—suggesting what to test, creating variations, and revealing key insights—so your team can focus on making strategic decisions that drive results.

Discover user insights and optimization ideas

VWO Copilot analyzes user behavior patterns using AI, delivers interesting insights and proposes actionable optimization ideas.

Quickly turn ideas into new experiences

Turn ideas, whether AI-generated or written in natural language, into experiments and personalized experiences instantly.

Unlock hidden segments & opportunities

VWO Copilot digs deep into data to uncover hidden segments and untapped optimization opportunities.


Top use cases of VWO Copilot in experience optimization

VWO Copilot is transforming the entire optimization process—from generating ideas and analyzing user data to launching campaigns and finding hidden opportunities—making it all effortless and scalable. The possibilities are endless; here are just a few.

Analysis and ideation

Discover new ideas and insights to optimize efficiently

Buy and Sell your dream cars

Hypotheses generation

Create a continuous testing pipeline with AI-generated optimization ideas.

Become the top 3%

Recommendation

The 'Join For Free' button has a click-through rate (CTR) of 5.2%, with users showing interest but not taking action immediately.

Increase the visibility and attractiveness of the 'Join For Free' button by experimenting with different colors, sizes, and placement. Consider adding a compelling benefit statement next to it to encourage immediate action. A/B test these changes to optimize for higher engagement and conversion.

Add to hypothesis

Recommendation

The 'Graphics' section receives 94.2% engagement, making it one of the most popular sections.

Capitalize on the high engagement by featuring more related courses and content in the 'Graphics' section. Highlight user testimonials and success stories related to graphics courses. Use the engagement data to explore additional related topics that might interest users.

Add to hypothesis

Recommendation

The image in the top right section is viewed by 80% of users, but only 10% interact with it.

Make the image clickable and link it to a relevant, high-value page or offer. Add a subtle call-to-action (CTA) overlay to guide users to interact with the image. Track the interactions to measure the effectiveness of these changes.

Add to hypothesis

Recommendation

90.3% of users engage above the fold, with “Graphics” at 94.2% and “Free Classes” at 96.1%. Lower sections see minimal engagement.

Move high-value content and CTAs to the top, such as the “Become the Top 3%” section. Use A/B testing to find the best placement for maximum engagement and conversion.

Add to hypothesis

Recommendation

The 'Free Classes' section has a high engagement rate of 96.1%, indicating strong user interest.

Leverage the popularity of the 'Free Classes' section by promoting related paid courses and upsell opportunities within this section. Consider adding limited-time offers or exclusive content for users who engage with the free classes. Monitor the conversion rates from this section to measure the impact.

Add to hypothesis

Recommendation

The video content section at the bottom right sees minimal engagement, with a 4.8% interaction rate.

Move the video content section higher up on the page where engagement rates are higher. Ensure that the video thumbnails are enticing and that the video titles clearly convey the value. Use A/B testing to determine the optimal placement for maximizing views and engagement.

Add to hypothesis

Comprehensive heatmap analysis

Analyze extensive user data with AI across zonal, friction, and scroll maps for recommendations.

High-volume recordings analysis

High-volume recordings analysis

Summarize a high volume of session recordings to unlock insights in seconds.

Campaign creation

Reduce manual campaign management

Unleash your inner hero today

Automated variation creation

Get AI-assisted test creation for optimization campaigns.

Unleash your inner hero today

Survey automation

Automate survey question creation and response analysis

Unleash your inner hero today
User tooltip
User tooltip
User tooltip
User tooltip
User tooltip

Visitor Properties

Country:

Bought last:

Watched last:

Traffic Source:

Device Type:

OS: macOS

Day of the Week:

Canada

NeedForSpeed

DriveToSurvive

Social

Desktop

macOS

Wednesday

User tooltip

Visitor Properties

Country:

Bought last:

Watched last:

Traffic Source:

Device Type:

OS: macOS

Day of the Week:

India

CyberPunk

HungerGames

Google Search

Desktop

Windows

Friday

User tooltip

Visitor Properties

Country:

Bought last:

Watched last:

Traffic Source:

Device Type:

OS: macOS

Day of the Week:

USA

Hobbit

Dune

Direct

Desktop

Windows

Monday

User tooltip

Visitor Properties

Country:

Bought last:

Watched last:

Traffic Source:

Device Type:

OS: macOS

Day of the Week:

England

Spider-man

Assasin's Creed

Referral

Desktop

Windows

Tuesday

Target audience creation

Effortlessly create complex targeting segments with VWO Copilot

Unleash your inner hero today

Build page groups

Use VWO Copilot to generate regex patterns that include multiple campaign page URLs.

Best Collection for You

Reports segmentation

Create reusable user segments for easy cohort-specific analysis of campaign reports.

Opportunity discovery

Have your own AI assistant to aid decision making

Become the top 3%

Recommendation

Users from Mac OS buy more premium courses with price over $100.

A/B Test $249 bundle courses.

Add to hypothesis

Recommendation

Control provides a 50% uplift specifically for visitors from the United States and Canada although variation -1 performs better overall.

Rollout variation - 1 and personalize content with Control for visitors from North America.

Add to hypothesis

Recommendation

Variation - 1 provides 32% higher uplift for visitors from mobile and tablets.

Use variation -1 to deliver a personalized experience to mobile and tablet visitors.

Add to hypothesis

Monetizable segment discovery

Discover key user behavior segments interacting with the optimization campaigns you can monetize.

Best Collection for You

Recommendation

Simplify and enhance interactivity of the headline and subheadline.

Action

Revise the text to be more concise and add interactive elements to provide additional information when clicked.

Reasoning

High user engagement but significant rage and dead clicks indicate the need for clearer and more engaging headlines.

Add to hypothesis

Recommendation

Optimize the dropdown menu to be more intuitive and user-friendly.

Action

Redesign the dropdown menu to provide clear, actionable options.

Reasoning

High interaction (26 clicks, 18.84% of total) indicates improved responsiveness could enhance user experience.

Add to hypothesis

Recommendation

Make feature descriptions more interactive.

Action

Add hover-over tooltips or expandable sections to provide additional details.

Reasoning

Repeated clicks suggest users may be seeking more information or experiencing confusion.

Add to hypothesis

Recommendation

Improve engagement with products placed lower on the page. High impact.

Action

Introduce interactive elements like collapsible sections, videos, or animations.

Reasoning

Lower interactions suggest the need for more engaging content in the lower sections of the page.

Add to hypothesis

Recommendation

Improve the visual appeal and functionality of the tabs.

Action

Redesign the tabs to be more visually appealing and ensure they are highly responsive.

Reasoning

Frequent clicks but also significant rage and dead clicks (5 clicks each, 3.62%) suggest issues with clarity and functionality.

Add to hypothesis

Recommendation

Simplify and highlight key features.

Action

Use bullet points and visuals to emphasize important features and benefits.

Reasoning

Scattered clicks indicate some user interest, but the content may be too dense and needs simplification.

Add to hypothesis

Recommendation

Use engaging formats like videos or interactive images. High impact.

Action

Add video testimonials or interactive elements to the hero image.

Reasoning

High engagement but also significant rage and dead clicks suggest the need for more captivating content.

Add to hypothesis

Consolidated behavior insights

Automate analysis across heatmaps and session recordings to discover opportunities to build the wow experience.


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AI is now an integral part of VWO

VWO Copilot is now available in early access across VWO’s experience optimization offerings, helping you test, personalize, and enhance user experiences across all platforms to have a multifold impact faster.



Privacy first approach in VWO Copilot

At VWO, we ensure safe AI integration with robust processes, policies, and governance teams.

Data usage and security

VWO copilot use enterprise versions of OpenAI and Gemini models, providing fast and secure responses to user prompts. These enterprise plans ensure that user prompts are not used to train public models. Additionally, VWO does not store any personally identifiable information (PII).

Logo Openai Logo Gemini

Role-based access control

VWO offers secure SSO and role-based permissions with SAML 2.0.

Two-factor authentication (2FA)

Enhance VWO account security with 2FA via apps or email.

Data storage

VWO data centers are in the US, EU (Belgium), and APAC (India); CDN spans across 10+ geographies.

ISO/IEC 27001 Information Security Management Certification
ISO/IEC 27701 Privacy Information Management Certification
Hipaa Compliant Logo
pci dss
SOC Type 2 Certified
logo gdpr compliant
logo ccpa compliant

Your data is safe with us

We meet security and privacy standards to safeguard your data.

Explore Privacy & Security

Drive your entire optimization program with VWO

Pair Testing with our end-to-end experience optimization platform to enable a data-driven experimentation culture in your business.

Testing for your entire stack under one roof

Whether you have a website or mobile app, we provide SDK-based testing for all technologies. VWO’s secure, open-source, lightweight SDKs in 8+ languages in both front-end and back-end languages enable you to run complex experiments while delivering a uniform user experience.

Explore Web Testing Explore Mobile App Testing Explore Server-side Testing
Testing for your entire stack under one roof

Frequently asked questions

VWO Copilot is a suite of AI-powered features that help you accelerate optimization. The Copilot suggests what to test, creates variations for you, helps you select your campaign audience, and finds insights so you can focus on making strategic decisions and improving your results quickly.

No. VWO Copilot, in its early stage, is being gradually rolled out to existing customers and will be enabled by default for new sign-ups.

No. Your quota is not affected by how much you use VWO Copilot.

No. VWO Copilot should be available to you without any additional configurations.

VWO prioritizes your privacy with strong security measures. Your data is encrypted and stays safe. We offer secure access controls and two-factor authentication to ensure that only authorized users can access your information.

VWO Copilot uses enterprise versions of OpenAI and Gemini models, providing fast and secure responses to user prompts. These enterprise plans ensure that user prompts are not used to train public models. Additionally, VWO does not store any personally identifiable information (PII).

Heatmap VWO Copilot analyzes the set of all sampled users depending on the sampling settings. If the heatmap sampling is 100%, the analysis will be for 100% of the users.

VWO Copilot speeds up your optimization by automating tasks like generating hypotheses, creating variations, analyzing user behavior data, and targeting segments. This allows you to run more optimization campaigns quickly and at scale.

Delight your users by giving them a great experience. Start optimizing today!