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Google Optimize 360 vs Optimizely

Choosing the Right Experimentation Platform

While Google Optimize 360 allows seamless integration with most Google products, Optimizely offers advanced features ideal for large enterprises. Here you can compare them with each other and with VWO to choose the best optimization tool for your business.

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Optimize 360
Optimizely
VWO Logo
7.9
8.3
8.6
Ease of Setup
8.7
8.1
8.5
Ease of Admin
4.8
8.0
8.7
Quality of Support
6.7
7.8
8.7
Ease of Doing Business With
7.7
7.6
8.5
Product Direction (% Positive)
Source
Comparison

VWO emerged as the dominant player in the A/B testing landscape in G2’s Spring 2023 Report.

Key advantages of each platform in delivering holistic customer experiences

To truly achieve experimentation-led growth, you need a platform with capabilities that help you meet all your business goals.

Capabilities Optimize 360 Optimizely
Behavioral Insights
Targeting and Personalization
Project Management
Customer Data Platform
Robust Statistical Engine and Reporting

You can explore all the above capabilities for free on VWO. Learn more about VWO's 30-day free trial.

Choosing the right A/B testing solution to level up your optimization program

Let's take a closer look at the important features and benefits offered by Google Optimize 360 and Optimizely to understand which one is better equipped to support your optimization goals.

Platform & Account Management Optimize 360 Optimizely VWO Logo
Account Members

Add multiple people to the same account but with varying levels of access.

Information NA
Pages

Classify your web pages into different categories to quickly create, manage and scale experiments specific to them.

API Access (rate limit of 60K/month)

Start and pause campaigns programmatically or pull test metrics into other dashboards.

Internal IP Exclusion

Users who access your website from these IP addresses will not be tracked in VWO.

Y - but works differently
Sub Accounts

Create sub-accounts for different teams or digital assets. Very handy for large enterprises, and especially agencies!

Information NA
Integrations

Seamlessly integrate with third-party tools.

Y - Integrations include Universal Analytics, GA4, and Google Ads, AdWords.
Security & Compliance Optimize 360 Optimizely VWO Logo
Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account related activities.

Information NA
Login Restriction

Restrict login into your VWO app to specific city/ region/ country/ IP address.

Information NA
Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

Information NA
2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.

GDPR HIPAA, CCPA, ISO 27001:2013, ISO 27701:2019, PCI DSS Compliant

VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.

Yes for all, but Not HIPAA Compliant
Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Data Storage

All VWO data is stored in one of the two data centers, as configured for the accounts

Information NA Information NA USA, EU, India
Customer Success Optimize 360 Optimizely VWO Logo
Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Paid
Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

Support Optimize 360 Optimizely VWO Logo
Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support member to resolve your queries.

Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

Paid* 24 X 7 - Enterprise Plan
First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

Information NA Information NA 4 hrs
Campaign Editor Optimize 360 Optimizely VWO Logo
AI-Based Text Recommendations

Generate alternate text recommendations for the existing copy on your website.

Personalized Text

Personalize the text on your webpage with customer-specific behavioral or demographic data.

Information NA
Visual Editor

Utilize the powerful WYSIWYG point-and-click visual editor to create and edit variations with ease, eliminating the dependency on IT.

Code Editor

Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery.

Add/ Edit Elements

Add new or edit UI elements to your webpage.

Using code editor & extensions
Preview Variation(s)

Conduct a quality review of the variations by previewing them to verify that all modifications have been applied to the website before going live.

Multi-Page Campaigns

Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages.

Multi-Device Campaigns

Tailor modifications to specific devices or apply them consistently across all devices.

Information NA
Add Campaign JS

Run a custom code for the entire campaign regardless of which variation the users sees.

Information NA
No. of Variations

Total number of variations you can create for a test.

Information NA Unlimited Unlimited
Selective-Page Campaigns

Apply changes only on the page you edited, even if the campaign includes multiple pages.

Information NA
No. of Concurrent Campaigns

Total number of tests you can run on your account concurrently.

More than 100* Unlimited Unlimited
Campaign Editor Library Optimize 360 Optimizely VWO Logo
Elements Library

Library of customizable pre-designed UI elements like list item, content block, buttons, etc.

Save Modifications to Library

Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them.

Save Elements to Library

Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse.

Widget Triggers

Control when a widget appears, how often it appears, or does not appear when dismissed.

Widgets Library

Create customizable banners, pop-ups, and other web page elements with images and forms, directly within the VWO Visual Editor, without coding.

Campaign Targeting Optimize 360 Optimizely VWO Logo
Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Screen Resolution Targeting

Target users based on their screen resolution.

User Agent Values Targeting

Target users based on user-agent values.

IP Based Targeting

Target users based on IP address.

Attribute List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

URL Targeting

Target users based on the URLs they arrive from/land on

Basic Device Targeting

Target users based on the device they use. Basic options like mobile, desktop, tablet available.

Traffic Source Targeting

Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the test page.

Basic Operating System Targeting

Target users based on their desktop OS. Basic options like macOS, Windows and Linux available.

Advanced Device Targeting

Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available.

Advanced Operating System Targeting

Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available.

Browser Targeting

Target users based on their browser.

Geo Targeting

Target users from specific geographies or personalize website content for users from specific locations.

Cookie Based Targeting

Target users based on cookie values. It can be customized based on varying business needs.

Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

User Intent Targeting

Target users based on their intent of visiting your website using referral URLs.

Query Parameter Targeting

Target users based on their query parameters.

UTM Parameter Targeting

Target users based on UTM parameters such as UTM source, medium, campaign etc.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

Custom Event Targeting

Target user groups based on custom events that occur on the website.

User Type Targeting

Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.

Information NA
Time Based Targeting

Target users on your test page based on their arrival time and day of the week.

Information NA
Saved User Segments

Access previously created user segments for efficient reuse in tests without the need for repeated creation.

Information NA
Campaign Triggers Optimize 360 Optimizely VWO Logo
Basic Page Scroll Trigger

Trigger a campaign after a visitor has scrolled more than 50% of the page.

Basic Exit Intent Trigger

Trigger a campaign when a visitor is trying to close the page.

Advance Page Scroll Trigger

Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page.

Advance Exit Intent Trigger

Trigger a campaign immediately or after a visitor is trying to close the page.

Form Submission Trigger

Trigger a campaign immediately or after a visitor has submitted a form.

Engagement Trigger

Trigger a campaign immediately or after there is engagement on the page.

Goal Based Trigger

Trigger a campaign immediately or after a particular goal you have configured in VWO is completed.

Advanced Trigger Logic

Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Basic Page Viewed Trigger

Trigger a campaign when a visitor has viewed at least 1 page in a session.

Basic Time Spent Trigger

Trigger a campaign after a visitor has spent more than10 seconds on the page or 60 seconds in a session.

Advance Page Viewed Trigger

Trigger a campaign immediately or after a visitor has viewed a certain number of pages.

Advance Time Spent Trigger

Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page.

Conditional Triggers

Create advanced triggers by combining multiple trigger conditions using AND and OR.

Saved Triggers

Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.

Click Element Trigger

Trigger a campaign immediately or after a visitor has clicked on an element.

Javascript Trigger

Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action.

Event-Based Triggers

Trigger a campaign based on Data360 Events.

New Session Trigger

Trigger a campaign immediately or after a new session is created.

A/B Test Variation Trigger

Trigger a campaign immediately or after a visitor sees a specific A/B test variation.

Campaign Activation Trigger

Control activation of campaigns using manual triggers by custom conditions in your website code.

Campaign Reports Optimize 360 Optimizely VWO Logo
Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]

Saved Report Filters

Save your report filter as a segment and you can reuse this to slice reports faster in future .

Information NA
Compare User Segments

Simultaneously visualize and compare two or more user segments in reports for far more comprehensive insights and decision-making.

Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Custom Dimension

Make use of visitors' unique attributes to analyze test performance

50
Download Detailed CSV

Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions.

Share Report

Share report with other VWO account users or even with people without VWO access.

Reporting Dashboard

See the results of your experiments on our Bayesian-powered reporting dashboard.

Download Summary CSV

Download the summary report to see the high level information about your test data.

Time Based Filters

Filter reports based on user arrival time or day of the week.

Y - using GA
Goal Comparison

Compare multiple goals within the same report.

Y - using GA Information NA
Traffic Source Filters

Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).

Y - using GA
Device Filters

Filter reports based on the device your users use.

Y - using GA
Operating System Filters

Filter reports based on the operating system your users use.

Y - using GA Information NA
User Type Filters

Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.

Y - using GA
UTM Parameter Filters

Filter reports based on UTM parameters such as UTM source, medium, campaign etc.

Y - using GA
Query Parameter Filter

Filter reports based on query parameters

Y - using GA
Geo Filters

Filter reports for specific geographies.

Y - using GA
Campaign Types Optimize 360 Optimizely VWO Logo
Split URL Testing

Compare various versions of your website hosted on multiple URLs by distributing website traffic among them to determine the highest-performing variation.

AB Testing

Build and compare variations of your website to analytically determine the better performing version.

Multivariate (MVT) Testing

Simultaneously modify multiple variables to test a hypothesis and determine the best-performing combination of variations.

Campaign Settings Optimize 360 Optimizely VWO Logo
Multi Arm Bandit

Expose the better performing variation to more users long before the test reaches statistical significance thus reducing the opportunity cost.

Self Hosting

Host VWO library and campaign setting files on your servers, easing your dependency on VWO servers.

Campaign Alerts

Set email alerts for account administrators to receive notifications for your VWO campaign related activities.

Information NA
Multi-Browser QA

Preview your tests across multiple browsers and validate them before launching the test.

Mutually Exclusive Groups

Ensure that a user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play.

Upto 10 user groups*
Traffic Allocation

Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the test.

Cross Domain Testing

Run tests on multiple domains within user journey, where user tracking and goals can be on one or more domains.

Campaign Scheduling

Schedule tests at specific time/date or create recurring schedule to run tests.

Campaign Version History

View the changes that you’ve made to your campaign over its lifetime.

Information NA Information NA
Goals/ Metrics

Configure and track goals in your VWO account.

Up to 10 preconfigured Y - Unlimited
Goals Optimize 360 Optimizely VWO Logo
No. of Active Goals

The number of goals that you can configure and track in your VWO account.

75
Track Standard Events

Track page visits, clicks, form submits & purchases on your website.

Goal Reporting

Check goal performance over a period of time with goal metrics like total conversions, conversion rate, etc.

Share Report

Share the goal conversion report with other VWO account users or even with people without VWO access.

Track Custom Events

Set up custom triggers on your website to track your events in VWO. For ex - video played, session time > 30 secs, etc.

Funnel Drop-off Filters

Filter reports based on users who dropped off from a funnel.

A/B Test Variation Filters

Filter reports based on users who were part of a test campaign or saw a particular test variation.

Goal Reporting Filters

Filter your reports based on a weekday, time of day, goal URL, goal revenue, etc.

Conversion Heatmaps & Recordings

Check heatmaps and recordings of users who converted or didn't convert for the goal.

Funnels Optimize 360 Optimizely VWO Logo
No. of Active Funnels

The number of funnels that are active and tracking data within your account.

20
Funnel Reporting

Check funnel performance over a period of time to see how users move through the stages of funnels and when they drop-off.

Share Report

Share the funnel conversion report with other VWO account users or even with people without VWO access.

Funnel Drop-off Filters

Filter reports based on users who dropped off from a funnel.

A/B Test Variation Filters

Filter reports based on users who were part of a test campaign or saw a particular test variation.

Funnel Reporting Filters

Filter funnel reports to view data for specific days of the week, hours of the day, funnel revenue value etc.

Drop Off Heatmaps & Recordings

Check heatmaps and recordings of users who drop off from the funnel at any stage.

Heatmaps Optimize 360 Optimizely VWO Logo
No. of Heatmaps

Visualize users clicks with a colored overlay on top of your website page to identify hotspots of engagement.

Unlimited
Clickmap

Track clicks on specific elements and compare them to total clicks on a page or area.

Observations with Heatmap Screenshot

Note observations with automaticaly attached heatmap screenshots to enable easy collaboration.

Multi-Device Heatmaps

View heatmaps for desktop, tablet, or mobile websites.

A/B Test Variation Heatmap

View heatmap of a particular A/B test variation.

Share

Share heatmaps with observations to collaborate with other VWO account users or even with people without VWO access.

Download

Download heatmaps for offline sharing and viewing.

Heatmap Views

Create a heatmap view and quickly access heatmap data for specific pages and user segments without repeating the heatmap configuration.

Schedule Heatmap Views

Schedule data collection for heatmap views.

Scrollmap

Visualize how deep a user scrolls through your page to understand scroll depths.

Tracking dynamic elements in live heatmaps

View heatmaps of different pages, interactive elements(such as popups, modals, and menus), and pages behind logins as you navigate your website.

Funnel Drop-off Filters

Filter heatmaps based on users who dropped off from a funnel.

Click Area

Just click, drag and select multiple areas on the page to directly compare their engagement.

Element List

Displays a list of both visible and hidden elements with their types and show clicks on each from highest to lowest.

Session recordings Optimize 360 Optimizely VWO Logo
No. of Recordings

Number of recordings you can have for your monthly tracked users (MTU).

Unlimited above 10k MTU
Page / Session / User Recordings

Watch recordings of a page, a session or all sessions of a user consisting of multiple pages.

Multi-Device Recordings

View recordings of all user sessions on desktop, tablet, or mobile.

Observations with Recording Moment Link

Note observations with automatically tagged moment in recordings to enable easy collaboration.

Anonymize or Whitelist Elements

Customize what is shown or hidden in recordings, and anonymize key presses by default.

Saved Recordings

The number of recordings you can store in VWO for later viewing.

1000
Asset Snapshoting

Save snapshot of externally loaded style files to prevent breaking of session recordings due to changes in the external files.

Share

Share recordings with observations to collaborate with other VWO account users or even with people without VWO access.

Download

Download recordings for offline sharing and viewing.

Recording Views

Create a recording view and quickly access recordings for specific pages and user segments without repeating the recording configuration.

Schedule Recording Views

Schedule data collection for recording views.

Funnel Drop-off Filters

Filter recordings based on users who dropped off from a funnel.

Session Filters

Filter recordings based on parameters like session duration, # of pages visited, etc.

Page Filters

Filter recordings based on parameters like entry page, exit page, visited page, etc.

Struggle Filters

Filter your recordings based on rage clicks, dead clicks, goal conversions, funnel drop-offs, or other events tracked by VWO.

Form analysis Optimize 360 Optimizely VWO Logo
No. of Active Forms

No. of active forms you can simultaneously track at a given time.

50*
Conversion Report

Track user drop-offs at different stages of form submission, from landing to interaction to submission.

Dropped Field Report

Percentage of users who dropped off on a field without submitting the form.

Share Report

Share form analysis report with other VWO account users or even with people without VWO access.

Total Time Report

Understand how long users stay on each field of a form.

Interaction Time Report

Understand how long users spend on a specific field while actively interacting with it.

Hesitation Time Report

Understand how long users spend on a specific field without actively interacting with it.

Refilled Field Report

Percentage of users who refilled a field on the form.

Ignored Field Report

Percentage of users who did not interact with a form field and submitted the form.

Schedule Form Tracking

Track form during a specific period.

Surveys Optimize 360 Optimizely VWO Logo
No. of Active Surveys

No. of active surveys within your account.

15
No. of Survey Responses

No. of survey responses that you can collect for your survey campaigns. With paid plans, No. of Survey Responses = (No. of Contract Months * MTU).

As per MTU
No. of Questions per Survey

The number of questions you can ask per survey.

Unlimited
Response Types

Design survey with various response types including text, radio, checkboxes, etc.

Survey Report

Check how many users saw, attempted and completed the survey. Get a list of responses by questions and most frequently used words by users.

Question Bank

Choose from a repository of frequently asked questions to select an appropriate question.

Support for Multiple Languages

Ask questions to your users in their native language.

Survey Positioning

Trigger your survey either to the left bottom or right bottom of your page.

Survey Themes

Save time by styling your survey using any of the pre-built themes.

Share Report

Share survey report with other VWO account users or even with people without VWO access.

**NPS®

Run an NPS survey to gauge the likelihood of users recommending the website to others.

Customize Welcome/ Thank you

Add custom messages for users taking the survey before and after completing it.

Custom Survey Themes

Add custom CSS to restyle and resize the surveys per your branding guidelines.

Download CSV

Download and share detailed reports with your stakeholders in .csv format.

Survey Views Per User

Adjust the number of times a user should see the survey before it stops showing.

Schedule Surveys

Schedule surveys to show up during a period.

Remove branding

Replace the VWO logo with your own logo.

Survey Analysis with Recordings

Watch recordings of user sessions in which they responded to a survey to understand why they gave specific responses.

Survey Logic

Make your surveys smarter by asking subsequent questions based on the responses given.

Survey triggers Optimize 360 Optimizely VWO Logo
Basic Page Viewed Trigger

Trigger a survey when a visitor has viewed at least 1 page in a session.

Basic Time spent Trigger

Trigger a survey after a visitor has spent more than 10 seconds on the page or 60 seconds in a session.

Basic Page Scroll Trigger

Trigger a survey after a visitor has scrolled more than 50% of the page.

Basic Exit Intent Trigger

Trigger a survey when a visitor is trying to close the page.

Advance Page Viewed Trigger

Trigger a survey immediately or after a visitor has viewed a certain number of pages.

Advance Time spent Trigger

Trigger a survey immediately or after a visitor has spent a certain amount of time on a page.

Click Element Trigger

Trigger a survey immediately or after a visitor has clicked on an element.

Advanced Trigger Logic

Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Conditional Triggers

Create advanced triggers by combining multiple trigger conditions using AND and OR.

Saved Triggers

Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.

Advance Page Scroll Trigger

Trigger a survey immediately or after a visitor has scrolled a certain percentage of the page.

Advance Exit Intent Trigger

Trigger a survey immediately or after a visitor is trying to close the page.

A/B Test Variation Trigger

Trigger a survey immediately or after a visitor sees a specific A/B test variation.

Goal Based Trigger

Trigger a survey immediately or after a particular goal you have configured in VWO is completed.

Form Submission Trigger

Trigger a survey immediately or after a visitor has submitted a form.

Engagement Trigger

Trigger a survey immediately or after there is engagement on the page.

New Session Trigger

Trigger a survey immediately or after a new session is created.

Javascript Trigger

Write custom triggers using JavaScript to fire a survey based on an event or a specific user action.

Event-Based Triggers

Trigger a survey based on Data360 Events.

Targeting Optimize 360 Optimizely VWO Logo
URL Targeting

Target users based on the URLs they arrive from/land on.

Device Targeting

Target users based on devices they use such as mobile, desktops or tablets.

Traffic Source Targeting

Target users based on the traffic source (e.g. direct, paid, non-paid, email) .

User Type Targeting

Target new or returning users differently to study their behavior and personalize their experiences.

Operating System Targeting

Target users who are using a particular operating system such as Windows, Linux, etc.

Browser Targeting

Target users based on their browser.

Screen Resolution Targeting

Target users based on their screen resolution.

User Agent Values Targeting

Target users based on user-agent values.

Geo Targeting

Target users from specific geographies.

Cookie Based Targeting

Target users based on cookie values. It can be customized based on varying business needs.

Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

Query Parameter Targeting

Target users based on using query parameters.

UTM Parameter Targeting

Target users based on using UTM parameters such as UTM source, medium, campaign etc.

Time Based Targeting

Target users based on their arrival time and day of the week.

Saved User Segments

Access previously created user segments for efficient reuse in tests without the need for repeated creation.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

IP Based Targeting

Target users based on IP address(s).

Custom Event Targeting

Target user groups based on custom events that occur on the website.

Attribute List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Reporting Optimize 360 Optimizely VWO Logo
Device Filters

Filter reports based on what device your users use.

Traffic Source Filters

Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).

Operating System Filters

Filter reports based on what operating system your users use.

User Type Filters

Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.

UTM Parameter Filters

Filter reports based on using UTM parameters such as UTM source, medium, campaign, etc.

Query Parameter Filter

Filter reports based on using query parameters.

Geo Filters

Filter reports for specific geographies or personalize website content for users from specific locations.

Time-based Filters

Filter reports based on user arrival time or day of the week.

Saved Report Filters

Save your report filter as a segment and you can reuse this to slice reports faster in future .

Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]

Custom Dimension

Make use of visitors' unique attributes to analyze test performance.

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Comparing features and benefits: Choose the best platform for your business needs

Here are some non-negotiable factors that you must consider before choosing the best optimization platform for your business.

Behavior analytics

To understand the evolving journey of a customer, you need to constantly monitor customer behavior and analytics. This helps in identifying frictions in your conversion funnel, while also allowing you to discover new opportunities for experimentation.

Although Optimize 360 offers seamless integration with products like Google Ads, it does not offer a Customer Data Platform (CDP).

On the other hand, while Optimizely does provide a Customer Data Platform, you still need to integrate your website with third-party tools to collect customer behavioral insights.

VWO offers a plethora of behavior insight tools like funnels, heatmaps, session recordings, form analytics, etc. These advanced features are designed to boost your testing program without additional integrations with third-party tools such as FullStory or Hotjar. You never have to switch contexts or worry about multiple code snippets with VWO.

Read more

Behavior analytics

Customer support

This is one of the most crucial aspects of choosing an optimization platform for your business. To make the most of your partnership, you should go for a platform that offers constant guidance and support whenever you need it.

While Optimize 360 offers email support, the platform does not offer live chat support.

Optimizely offers various support packages (Standard, Priority, and Priority Plus) with different features. However, 'live phone support' is only available when you upgrade to the Priority Support package.

VWO offers global consultancy, on-demand implementation service at full scale, and comprehensive training for onboarding and enablement. We stand out for offering 24x5 unlimited support to enterprise accounts without additional charges.

Read more

Customer Support

Privacy compliances

It is extremely important to respect and protect the privacy of your visitors. Check whether your experimentation platform complies with data privacy regulations and ensure they adhere to the required privacy and security guidelines.

Since Optimize 360 is a Google product, it adheres to the major privacy guidelines the same way Google does.

Optimizely also has an effective compliance program in place to ensure complete data protection. However, it is not HIPAA and ISO/IEC 27701 Compliant.

At VWO, we continuously update our security controls to attribute privacy well ahead of any regulations changes.

Read more

gdpr ready certificattion
ccpa ready certification
International Organization Standardization Certification
International Organization Standardization Certification 27701
pci dss
Hipaa Compliant Logo

Pricing and plans

Small businesses prefer Google Optimize's free plan.

Optimizely's forte lies in tailoring pricing packages to meet specific business needs.

On the other hand,VWO's transparent pricing plans are well-suited for small, medium, and large enterprises as well. VWO also offers a 30-day free trial that gives you a chance to experience all the features provided by the optimization platform.

Read more

Pricing Plans
Behavior analytics
Customer Support
gdpr ready certificattion
ccpa ready certification
International Organization Standardization Certification
International Organization Standardization Certification 27701
pci dss
Hipaa Compliant Logo
Pricing Plans
Icon Quote

Our customers back our stack too!

A vast majority of our customers purchase a set of VWO products to achieve their goals. While our industry-leading G2 ratings and benchmark CSAT scores are evidence enough, here are some success stories in our customers' own words

Trevor Anderson
Teetat Srethbhakdi

Google Optimize Sunset

Google Optimize will be discontinued on September 30th, 2023. If you're a current Google Optimize user, there's good news. You can quickly migrate to VWO in just 30 seconds for uninterrupted and free testing for up to 50k monthly visitors. If your experimentation and personalization needs are more sophisticated, take VWO's all-inclusive trial for free with no commitment for 30 days.

Frequently Asked Questions

While both of these are popular A/B testing platforms, Google Optimize 360 is more user-friendly and is better suited for small and medium-sized companies (SMEs) that are just getting started with their testing journey.

Optimizely, however, offers more robust features and capabilities that are ideal for organizations having advanced testing goals.

Also, Google Optimize 360 shares native integration with Google Analytics, which makes it easier to discover and leverage useful insights. Optimizely, on the other hand, requires third-party integration with various tools and platforms to deliver key insights.

Moreover, Optimizely offers a Customer Data Platform (CDP), which is unavailable with Google Optimize 360. However, the key feature of tracking customer behavioral insights is not offered by either of these optimization platforms.

Both of these platforms are better suited for different business needs. If your business is just getting started with testing or if you are already using quite a few Google products, then Google Optimize 360 is the obvious choice.

If you are looking for advanced testing capabilities, Optimizely is the preferred option. However, since Optimizely is a standalone tool, you will have to rely on various third-party tools like Hotjar to track and analyze important behavior insights.

We recommend that you rely on just one tool for your experimentation needs.

This is because using more than one optimization platform can increase the complexity of your testing process and can easily lead to conflicting data and inaccurate reports.

Additionally, this can also increase the time it takes to implement and analyze experiments.

Yes, it is possible to migrate from Google Optimize 360 to Optimizely or vice versa, but the entire process can be complicated and time-consuming.

Migrating from one platform to another requires a lot of planning and effort as it could have a direct impact on your data, reports, and results.

If you are currently using Google Optimize or Optimize 360, you can migrate to VWO in just 30 seconds.

Before making the final decision between Google Optimize 360 and Optimizely, you should take a step back and understand your testing goals and long-term business objectives.

Also, you should have a closer look at whether these platforms are offering important features like CDP, personalization, program management, and visitor behavior analysis.

Based on this, you can make an informed decision about choosing the best optimization platform for your business.

This is why fast-growing brands across the globe opt for VWO, as the leading experimentation platform allows them to leverage all of the above features and capabilities at a reasonable price. Take a free trial now!