Increase Experimentation Success with a Centralized Insights Repository
Only 1 in 8 A/B tests drives a significant change an average. Successful CRO teams do much better than this with systematic planning and collaborative problem-solving. VWO allows multiple teams to collaborate with a centralized record of all their insights, notes and comments related to any aspect of their experimentation program.
Eliminate idea silos
Insights for experimentation come from different places, and they are typically recorded in an ad-hoc basis on Google Docs, Excel sheets, analytics tools, project management boards, emails, whiteboards, and post its. This leads to idea silos, and makes it extremely hard for the team to derive the most useful insights for experimentation.
VWO brings a centralized repository where all insights, notes, comments or ideas related to any aspect of the experimentation program can be recorded. This makes it a structured process and makes it much easier to come up with data-backed hypotheses.
Empower multiple teams to collaborate, analyze insights & collate testing ideas
Everyone in your team can see and add insights to the centralized repository in VWO. This helps team members synthesize great observations and develop better informed experiment ideas.
Capture ideas as you are observing user behavior inside VWO
When your growth teams are trying to understand why a funnel has a major drop-off or why visitors are not converting for a particular goal using visitor recordings, heatmaps, form analytics or surveys, they can add their observations on the go with VWO, and these will go straight to the central repository with all the required context—a snapshot of the heatmap, the exact point in the recording where the note was added and the like.
Enrich your insights by adding details
You can add screenshots, documents, and spreadsheets to ensure you have all the details you need with your insights.
You can also add labels and page URLs to them, so you can easily filter insights specific to a theme or a page later on.
Add your insight with a click via the Chrome extension
Have everyone on your team install the Google Chrome extension. Then whenever an idea comes to mind - like when you’re watching UserTesting.com videos or diving through Google Analytics - you can add it to the central repository with just a click. And you can be sure no winning insight or observation goes undocumented again.
Build a knowledge base of learnings from completed tests and keep everyone on the same page
Testing is iterative, and every test - whether it outperforms the control or not - is a learning experience.
But how do your new team members get access to learnings from past experiments? And what happens when your senior CRO leaves your team, taking her historical knowledge along?
Record all the key learnings and results from these tests in the centralized repository so all your teams can look at the past and build better testing hypotheses for the future.