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Get better at understanding your customer journey and design amazing online experiences.

Upcoming Webinar

VWO Demo for Google Optimize Users

Google’s announcement to sunset their AB testing tool was a surprise for most businesses who were relying on Google’s (yet another) free offering. In this webinar, we showcase the many capabilities of the VWO Experimentation Platform.

28 March 2023
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Speakers:
Jan Marks
Jan Marks

Director, Europe & Latin America, VWO

David Otero
David Otero

Sr. Consultant International Data, Making Science

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Upcoming Webinar

Innovation and Growth with Experimentation

Every business is looking for innovation and growth. Experimentation can be a primary driver of both. Watch this webinar to learn about some common misconceptions, mistakes, and why experimentation is worth the hype.

29 March 2023
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Speakers:
Haley Carpenter
Haley Carpenter

Founder, Chirpy

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Upcoming Webinar

What users expect from online shops in 2023 - E-commerce Survey Results

In our latest research, we interviewed and surveyed 400 European online shoppers to find out what users expect from eCommerce shops in 2023. We then distilled these results and converted them into actionable insights. Join us in this webinar to uncover the results of our recent study, "What Users Expect from Online Shops," and experience a deep dive into the online buying preferences of EU shoppers to understand what makes a Great eCommerce experience in 2023. 

25 April 2023
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Speakers:
Jan Marks
Jan Marks

Director, Europe & Latin America, VWO

Ruben de Boer
Ruben de Boer

Lead Conversion-Manager, Online Dialogue

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Experiment Your Way Out of Recession

What is the most important thing that changes during times of recession? Customer behavior. Building a good customer experience through experimentation can help retain existing customers, strengthen brand loyalty, and gain valuable insights.

Anastasia Dvorova
Anastasia Dvorova

Web Analyst, Conversionista!

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Front-End Development For A/B Testing: How To Get It Right

The right technical support for your A/B testing program requires so much more than just HTML, CSS, and JS. Tune in to listen to Jonny Longden from Journey Further to find out how to get the right development support in place.

Jonny Longden
Jonny Longden

Director, Digital Experience, Journey Further

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User Research: The Superpower Behind Experimentation Programs

In this talk, Chris will take you through some practical examples of how user research can drive the quantity of ideas, their quality and originality, which in turn leads to a much more successful overall experimentation program. 

Chris Gibbins
Chris Gibbins

Chief Experience Officer, Creative CX

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Forget Culture: Here's How to Build an Experimentation Ecosystem

In this webinar, you will learn about the industry challenges Manuel has seen and why they happen. You will learn the key concepts of what goes into building an ecosystem of experimentation, the key ingredients and people needed to make this happen, and what impact that change can have on your business.

Manuel da Costa
Manuel da Costa

Founder, Effective Experiments

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From $0 to $200MM in 2 Years: How a Fast-Growing D2C Brand Used CRO to Scale the Business

In this webinar, Lucas will talk about how CRO skills can help a company grow by applying typical processes and analysis to different business contexts in a growth environment. We'll connect CRO with other company objectives in different ways: quali-quanti analysis importance for hiring new tools, the hypothesis test cycle and its importance to project management, A/B test as part of strategic initiatives vs isolated tests, and the maturation of the area as your company grows.

Lucas Kenji
Lucas Kenji

Experimentation & CRO Manager, Shapermint

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4 Unusual Conversion Copywriting Approaches

In this session, Eden will walk you through 4 unusual copywriting approaches you can try right now to improve conversions across websites, landing pages, pop-ups, and more.

Eden Bidani
Eden Bidani

Founder and Head of Copy, Green Light Copy

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Your First Steps Into Personalization

In this interactive session, Johann will show you a simple but effective framework. Join in LIVE to get hands-on experience with the framework, and leave the session with clear next steps to start building a personalized experience for your customers.

Johann Van Tonder
Johann Van Tonder

COO, AWA Digital

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Holiday A/B Testing Strategy: How Invesp Generated $37 Million During Holidays

Most e-commerce websites experience an influx of visitors during the holiday season. If you're not running tests during the holiday season you're missing out. A/B testing during the holiday shopping season is a must.

Khalid Saleh
Khalid Saleh

CEO, Invesp

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