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Get better at understanding your customer journey and design amazing online experiences.

Upcoming Webinar

How to Run Landing Page Tests On and Off Paid Social Platforms

Feeling the squeeze of rising CPCs and shrinking ROI? Meet Alexandra Cimpan from Pearmill, ready to guide you through a holistic optimization approach that covers every step of your users' journey.

28 May 2024
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Speakers:
Alexandra Cîmpan
Alexandra Cîmpan

CRO Lead, Pearmill

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Upcoming Webinar

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

In the AI age, personalization is all about going back to first principles and unlocking countless use cases it can address. Get ready to hear from Sarjak Patel and Naitry Saggu from 3rd Eye Consulting as they take the stage to dive deep into this transformative topic.

29 May 2024
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Speakers:
Sarjak Patel
Sarjak Patel

Head of Delivery & Account Management, 3rd Eye Consulting

Naitry Dhakan
Naitry Dhakan

Head of Consulting & Project Management, 3rd Eye Consulting

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Benchmarking and Scaling Testing in 2024

Dive into insights from 200+ testing programs, revealing 18 game-changing discoveries. Learn how to supercharge your strategies, scaling up your testing program while boosting its impact and speed.

Ben Labay
Ben Labay

Research Director, Speero

Marc Miller
Marc Miller

Manager, Digital Sales Conversion (CRO), Direct Energy

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The Science of Persuasive Messaging Using AI and A/B Testing

In this power-packed session, Brian Massey will guide you through crafting compelling, targeted messages to effectively engage diverse audiences on your website—all through the power of AI. Additionally, he will demonstrate how to test these changes for maximum impact.

Brian Massey
Brian Massey

Conversion Scientist, Conversion Sciences

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Uncover Insightful User Journey Secrets Using GA4 Reports

Learn how to utilize GA4's advanced reports—Funnel Exploration, Path Exploration, User Explorer—to identify bottlenecks and opportunities in the user journey, especially in non-eCommerce websites.

Raquel Serrano
Raquel Serrano

Senior Web Analyst & CRO , LYNX

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Using Data-Backed Behavioral Insights to Fuel Mobile App A/B Tests

This session will help you uncover insights with session replays and heatmaps to enhance your mobile app's stickiness. Plus, learn how to transition from guesswork to confident decision-making.

Piyush Sharma
Piyush Sharma

Sr. Manager - Product Marketing, VWO

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Improve your Conversions by Finding Message-Market Fit

Message-Market Fit was instrumental in Daphne's tenure as Head of Growth at Heights, leading to a remarkable 60%+ increase in Click-Through Rate (CTR) and a staggering 104.3% uplift in Conversion Rate. Join this session to gain insights on identifying and addressing potential messaging challenges within your business.

Daphne Tideman
Daphne Tideman

Growth Advisor & Consultant, Growth Waves

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Unifying A/B Tests with Feature Management for Continuous Development

Learn how integrating A/B testing with feature management boosts your ability to iterate and launch better experiences quickly without going through multiple code review cycles.

Thejas Sridhar
Thejas Sridhar

Sr. Marketing Manager, VWO

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Crafting High-Converting eCommerce Landing Pages

Ever wondered which types of landing pages work best? Raphael Paulin-Daigle, CEO, SplitBase will share five types you should definitely test out. Plus, he'll show you how to match your landing pages perfectly with your customer's buying journey and ad campaigns for maximum impact.

Raphael Paulin-Daigle
Raphael Paulin-Daigle

CEO, SplitBase

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VWO Spotlight Webinar - February Edition

In the latest installment of Spotlight, Deborah and Miles step into the limelight, sharing valuable insights that can elevate your CRO program.

Deborah O'Malley
Deborah O'Malley

Founder, GuessTheTest

Miles Hoogwerf
Miles Hoogwerf

Manager of CRO & Insights, Youwe

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