Test different flows and large design changes with split testing
Want to test a single page checkout flow vs. a multi page flow? Want to test a mega menu vs. a drop down menu? Different signup flows? Different themes?
Split testing allows you to test large changes by having two different versions at two different URLs. Then you send traffic to both of them and see which one converts better for the goal you are optimizing for.
Analyze your campaign performance
Pay close attention to how your A/B tests are performing with VWO’s advanced reporting capabilities.
SmartStats gives you intelligent results to make smart business decisions and reduces your testing time. It is a Bayesian-powered statistics engine built for marketers who need to make decisions based on business realities, not scientists who work in perfect lab conditions.
Improvement & probability to be best
See the improvement in conversion rate a variation has brought and what is its probability of being the best performing variation.
Conversion rate range
Instead of just reporting the number of conversions as a percentage, SmartStats calculates with 99% probability the precise range in which your true conversion rate lies.
Track impact across funnel
Track multiple metrics for an A/B test to measure its impact across the entire funnel and make informed business decisions.
If your data science colleagues need more details, they can have it all. Absolute potential loss, probability curve graphs, detailed calculation reports, and more.
Slice and dice your test results to uncover hidden winners. Find out if a specific segment of your visitors converted drastically different than the average case for a specific goal or variation.
You can use VWO's 20 pre-built segments like mobile vs. desktop traffic or new vs. returning visitors or use custom dimensions to compare the conversion of logged in visitors vs. guests or visitors who saw a promotion vs. those who didn’t.
Connect behavioral insights to tests
VWO’s connected platform offers the unique capability of connecting insights from actual visitor behavior with test data and results.
VWO automatically records heatmaps and clickmaps for visitors becoming a part of your tests. Along with the conversion data for your control and variation, you can visually see what parts of your landing page were more interesting for visitors who converted on the variation.
VWO lets you filter actual recordings of visitors who saw the control and compare these with recordings of those who saw the variation to spot differences in behaviors.(VWO Insights Subscription Required)
Live preview and test
See live previews of your control and variation before your visitors begin to experience these.
Live previews in VWO allow you to simulate a combination by loading it as it would load for actual website visitors on their browsers. You can verify variations targeted to unique audience sets, see if your traffic allocation is working as expected or preview the variation on a specific URL.
See live previews of your combinations on desktop, mobile, tablet devices, and on different types of browsers to ensure that all your visitors get the perfect experience on your website.
See a static version of your combinations on different browsers. You can group these screenshots by variations or browsers, based on your preference.
VWO Testing has a lot more to offer
Smart notifications give you a quick overview of your test. You can see if a variation resulted in a smart decision, recommended actions for your test, and how long you need to run this test.
You can schedule your split test campaigns to start/pause at a specific date/time or run until a specified number of visitors have become part of the test.
Link to a hypothesis
Connect your split tests with a hypothesis to see if the results are in line with expectations or not.
You can use VWO’s advanced visitor segmentation to specify what group of visitors become a part of your campaign. VWO has over 20 predefined segments, including new versus returning visitors, browser, query parameter, and others to help you pick the right audience set. You can also create your own custom segments using complex AND/OR and bracketing logic conditions.
You can pass on your test data to third-party apps to take successive action on test results or analyze in more detail. VWO integrates with a host of third-party applications including Google Analytics, Kissmetrics, Demandware, Magento and other.
Run your tests with visitors coming from desktop, mobile, or any tablet device. You can also run your Split tests across domains and capture all the data in a single test.
Download your test data in .csv format for offline analysis. Share it with your colleagues for an in-depth analysis of your tests.