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What Happens When You Test the Entire Donor Journey? Lessons From Real-World Nonprofit Fundraising Experiments
Kyle Hill
Account Director, NextAfter
Tristan Amaya
Account Director, NextAfter
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What happens when A/B testing moves beyond a single email, landing page, or donation form – and becomes part of the entire donor journey?
Join NextAfter Account Directors Kyle Hill and Tristan Amaya as they take you inside a series of real-world experiments from two leading nonprofit organizations. You’ll see how testing at different stages of the donor journey uncovered new insights about what motivates donors, reduces friction, and ultimately drives greater fundraising performance.
Along the way, you’ll discover practical ideas and testing strategies you can apply to your own digital fundraising program.