Beyond the Click: Turning Acquisition Spend Into Growth With Experimentation

Member-based organisations across Australia and New Zealand spend heavily to attract new members. But acquisition is only half the battle. What happens after the click determines whether your investments actually pay off.

Join us for a strategic dive into how leading member-driven brands use experimentation as a business-critical framework: driving growth across the entire lifecycle, from first touch to long term engagement.

In this webinar we will unpack:

The evolution of experimentation: Move from isolated A/B tests to a full-funnel strategy, and why it’s vital in today’s AI-driven landscape.

Experimentation in practice: A real-world teardown showing how targeted lifecycle tweaks delivered outsized business outcomes.

The platform that makes it possible: How VWO powers experimentation across flexible operating models – whether managed, hybrid, or in-house.

Along the way, we’ll tackle the questions every growth and marketing leader is quietly asking:

• Media vs. CRO: If you have an extra $10,000, what’s the real ROI difference between putting it into paid media versus experimentation?
• The True CAC: What is the actual cost of a click once you factor in post-click drop-off?
• The AI Search Shift (GEO): As Generative Engine Optimisation drives higher-intent traffic to your site, are your conversion pathways ready to capture it?