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The Great Indian A/B Bazaar 🪔🛍️
Shivram Padmanabhan
Associate Director, Performance Marketing, Lowe's
Dhruva Kakkar
Lead - Performance & Growth, Nutrabay
Dhananjay Arora
Founder & CEO, Kwebmaker Digital Agency
Bhavan Kochhar
VP – Global (Enterprise), VWO AB Tasty
Sanmaya Biswal
(Ex-Growth @ What's Up Wellness, Neemans, Bummer), Co-founder - OliveArc, Founder, Svya
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Don’t A/B Test the Offer. A/B Test the Emotion.
How to use AI to read real-time behavioral signals and personalize for festive intent this OND.
Diwali isn’t a sale. It’s a sentiment.
During Q4, traffic spikes 3-5x across Indian e-commerce, retail & fintech, but conversion rates often plummet. Why? Because most brands serve the exact same blanket offer to an anxious, last-minute shopper and an excited, early lookbook browser.
Traditional A/B testing is too slow to react to shifting festive mindsets. AI changes the game.
Join growth leaders and CRO experts to discover how AI decodes real-time behavioral-emotional signals – from price hesitation and cursor speed to late-night comparison browsing. Learn how to automatically generate and serve emotionally tuned page variants in real time, transforming your festive revenue before you burn your campaign budget.
What you will learn
- Spot the emotion behind the click, using signals like scroll depth, price hovering, and mouse speed.
- Match your campaigns to the 4 festive emotional waves: anticipation, sentiment, scarcity, and gratitude.
- Watch two visitors hit the same page and get two emotionally tuned variants in real time.
- See a real festive landing page rebuilt live into a personalized A/B testing workflow.