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VWO Testing - Mobile App

Optimize your mobile app with effective A/B testing

Conduct complex A/B experiments in minutes, from fine-tuning onboarding flows to optimizing search results. Optimize user experiences and drive conversions on iOS and Android apps effortlessly.

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Join 2500+ happy customers who trust VWO

IMB Bank
Ubisoft
Zoominfo
turboTax
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BrowserStack
Schbang
Clickview
Kong
Opentable
Rategenius
Anaconda

Effortlessly launch and scale your experiments

Configure experiments easily with our clear developer documents and high-performance SDKs. Validate your countless ideas and unlock your app's full potential with no limit on the number of experiments you can run.

Quickly get started with all the necessary tools and documentation

  • Guided implementation

    Utilize detailed documentation and a vast video library to easily install and set up A/B tests without any hassle.

  • Android & iOS Support

    Access SDKs for both iOS and Android operating systems, offering lightning-fast plug-and-play capabilities.

  • Multi-framework support

    Seamlessly integrate VWO with popular frameworks like Flutter, Cordova, and React-Native, ensuring smooth integration and compatibility.

Enable everyone on the team to continuously test and validate ideas
Experiment freely

Experiment liberally, testing and validating every idea to optimize your mobile app, enhancing user experience and boosting conversions.

Experiment collaboratively

Invite all your team members to bolster your optimization strategies, conduct experiments, and collectively make assured, data-driven decisions.

Purpose built to serve diverse app optimization use cases

With VWO you can enhance your app's appeal and user engagement by optimizing in-app messaging, perfecting the app layout, refining UI copy, and more.

I'm here to:

In-app Messaging

Boost user engagement in your mobile app by conducting tests on in-app messaging. A/B Test the language of prompts or pop-ups to improve the user experience and increase desired actions.

Test multiple hypothesis

App layout

Ensure a smooth and appealing user experience with a functional app layout. Test rigorously and understand user preferences and needs to create a layout that delivers on its promise.

Test multiple hypothesis

UI copy

Enhance your app's user experience by testing and perfecting your copy. Test CTA buttons, captions, product descriptions, and headlines to ensure messaging that resonates with your audience and drives ongoing app usage.

Test multiple hypothesis

Onboarding flow

Create a comfortable onboarding process by experimenting with sign-up options and permission requests to achieve the highest completion rate.

Test multiple hypothesis

Subscription flow

Enhance revenue by constructing a smooth subscription flow through A/B testing of plans, pricing, timing, and billing pages.

Test multiple hypothesis

Checkout flow

Optimize the checkout process through frequent testing of checkout options, coupon placement, and registration to reduce cart abandonment rates and improve user experience.

Test multiple hypothesis

Search algorithm testing

Improve search accuracy and speed by testing different algorithms like keyword matching, semantic search, and ML-based approaches. Enhance user experience with precise and fast search results.

Test multiple hypothesis

Gamification elements

Experiment with gamification features, such as achievements, leaderboards, challenges, or virtual rewards, to understand their impact on user engagement and retention.

Test multiple hypothesis

Social sharing invitations

Test social sharing to optimize user-generated content and viral growth. Experiment with prompts, friend incentives, and social login options to enhance the sharing and referral experience.

Test multiple hypothesis

Setup tests intuitively and get actionable results

Experience seamless test setup with complete control over target audiences and variations, yielding valuable, actionable results through an intuitive process.

1Creation

Create your test variables

Generate test variations for comparison. Choose the approach based on complexity, technical capabilities, and desired control for the A/B test

1Creation

Create your test variables

Generate test variations for comparison. Choose the approach based on complexity, technical capabilities, and desired control for the A/B test

Variable-based approach

Define and manage A/B test variations effortlessly using the variable-based approach, eliminating the need for coding knowledge or codebase access.

Create your text variable

Code-based approach

Harness the flexibility of custom coding, empowering you to implement complex logic and tailor variations to specific requirements with precise control.

Code base approach
2Tracking

Track your north star metrics.

Maximize your mobile app\'s success by tracking the metrics that matter most. Measure, optimize, and track unlimited metrics for your app without any limitations.

2Tracking

Track your north star metrics.

Maximize your mobile app\'s success by tracking the metrics that matter most. Measure, optimize, and track unlimited metrics for your app without any limitations.

Conversion metrics.

  • Test multiple hypothesis Form Submission
  • Test multiple hypothesis Content consumption
  • Test multiple hypothesis Sign-up
  • Test multiple hypothesis In-app Engagement
Conversion metrics

Global metrics.

  • Test multiple hypothesis Click Through Rate
  • Test multiple hypothesis Exit Rate
  • Test multiple hypothesis Conversion Rate
  • Test multiple hypothesis Bounce rate
Global metrics

Revenue metrics.

  • Test multiple hypothesis Purchase
  • Test multiple hypothesis Average transaction value
Revenue metric

Campaign specific metrics.

  • Test multiple hypothesis Free trial conversion rate
  • Test multiple hypothesis Mobile Signups
campaign specific metric
3Audience Selection

Select your test audience

Leverage user data for extensive audience selection. Create segments based on traffic source, device type, visitor type, behavioral data, and more.

3Audience Selection

Select your test audience

Leverage user data for extensive audience selection. Create segments based on traffic source, device type, visitor type, behavioral data, and more.

Basic targeting

  • Test multiple hypothesis Device Type Targeting
  • Test multiple hypothesis Technology Targeting
  • Test multiple hypothesis Geo-Targeting
  • Test multiple hypothesis Time-Based Targeting
  • Test multiple hypothesis Visitor Type Targeting
Basic Targeting

Advanced targeting

  • Test multiple hypothesis Custom Variable-Based Targeting
  • Test multiple hypothesis Conditional Targeting
  • Test multiple hypothesis Advanced bracketing logic
Advanced targeting
4Reporting

Take data driven decisions

Gauge the effectiveness of variations across segments and dimensions through our unified event framework. Leverage our precise, real-time reports powered by Bayesian statistics to discern the performance of your variations—identifying if they outperform, match, or fall short of baseline. Our visually intuitive reports highlight conversion metrics, simplifying the optimization of your app strategy. Instantly share insights with stakeholders, facilitating effortless collaboration.

Explore VWO Reports

Data driven Decisions

Get a comprehensive suite of testing features at your disposal

Maximize your testing capabilities with VWO, allowing you to comprehensively explore and analyze multiple possibilities before determining the winning variation.

Leverage mobile app insights to run data driven testing

Leverage mobile app insights to gain valuable understanding of user behavior. Analyze user experience through session recordings, heatmaps, and more. Generate hypotheses based on these insights and validate them by running tests.

Explore Mobile Insights

Run tests on your entire stack with our omnichannel testing products

VWO empowers you to run tests on web, mobile app and server-side.

Web testing

Effortlessly test client-side elements with our WYSIWYG editor. Quickly make changes and utilize our extensive library of widgets to test various elements.

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Web Script

Server-side testing

Unlock the power of full-stack server-side testing. Seamlessly conduct intricate experiments to optimize onboarding, recommendation algorithms, and more for an enhanced user experience.

Explore Server-side Testing
// Get the variable value based on the feature statevwo.getFeatureVariableValue("recommendation", "num-items", userId);// Track conversion for the revenue goalvar options = { revenueValue: 10 };vwo.track("recommendation", userId, "total_revenue", options);
// Get the variable value based on the feature statenumItemsToShow = VWO.intFor(key: "num-items", defaultValue: numItemsToShow);// Track conversion for the revenue goalVWO.trackConversion(goal: "total-revenue", value: 10);
# Get the variable value based on the feature statevwo.get_feature_variable_value("recommendation", "num-items", user_id)// Track conversion for the revenue goalvwo.track("recommendation", user_id, "total-revenue", revenue_value = 10);
// Get the variable value based on the feature statenumItemsToShow = vwo.GetFeatureVariableValue("recommendation", "num-items", userId);// Track conversion for the revenue goaloptions := map[string]int{ "revenueValue": 10 }vwo.Track("recommendation", userId, "total-revenue", options);
// Get the variable value based on the feature state$vwo -> getFeatureVariableValue("recommendation", "num-items", $userId);// Track conversion for the revenue goal$options = [ "revenueValue" => 10 ];$vwo-> track("recommendation", $userId, "total-revenue", $options);
// Get the variable value based on the feature statevwo.getFeatureVariableValue("recommendation", "num-items", userId);// Track conversion for the revenue goalVWOAdditionalParams options = new VWOAdditionalParams();options.setRevenueValue(10);vwo.track("recommendation", userId, "total-revenue", options);
// Get the variable value based on the feature statevwo.GetFeatureVariableValue("recommendation", "num-items", userId)// Track conversion for the revenue goalpublic static Dictionary <string, dynamic > options = new Dictionary<string, dynamic>() { { "revenueValue", 10 } };vwo.Track("recommendation", userId, "total-revenue", options);

Get enterprise-grade security and support from day one

Work confidently, knowing that we always have your back for your security and support. Build and scale your testing programs with ease.

Your experimentation data is safe and secure with us

We value our customers' trust in our platform hence we try our best to comply with security and privacy mandates across physical and digital geographies.

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International Organization Standardization Certification
International Organization Standardization Certification 27701
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Data storage

VWO has data centers in the US and Belgium. Our CDN uses a load balancer, is hosted on Google Cloud Platform (GCP), and spans 15 locations spanning Japan to Brazil to ensure faster loads.

Dedicated customer success manager

Leverage our training programs and dedicated success manager to optimize your apps for better conversions.

Support with a constant CSAT of ~99%

You can count on us all year round for your most minor query while running the most complex experiments. Our technical experts will guide you all year round.

Role-based permissions

Get sub-accounts and varying levels of user permissions to bifurcate testing for client/agency and role division for the enterprise.

Drive your entire optimization program with VWO

Work with our end-to-end optimization platform to enable data driven experimentation culture in your business.

Collaboratively build your optimization pipeline

Build a pipeline of experiments with personalized AI-generated optimization ideas for your website powered by GPT-4. Collaborate easily and see them to completion. Build a Kanban board workflow with observations to feed your testing and personalization campaigns. Add team members without restrictions and run your optimization program like a breeze.

Explore VWO Plan
VWO Plan

Personalize experiences for your visitors

Build meaningful experiences to connect with your customer better. With VWO Personalize, you can deliver highly individualized experiences to the right audience, at the right place, at the right time.

Explore VWO Personalize
VWO Personalize

Observe user behavior on your website

VWO empowers you to observe users on your website and applications, and track their attributes and event behavior to build hypotheses you can test continuously. You can test any user data segment, even if it is from third-party sources or offline data. You can also see how your users are interacting with tests.

Explore VWO Insights
VWO Insights

Crack the mobile app testing code

Find out more about how VWO Mobile App Testing can help you in your optimization journey.

Optimize your mobile app and drive more conversions

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Frequently Asked Questions

Yes, we offer a free trial period for you to explore and evaluate VWO Mobile App Testing. You can test drive VWO Mobile App Testing and assess whether it meets your needs before committing to a plan.

Visitor quota is consumed as and when visitors become part of the tests running on your mobile app. Each visitor can become part of multiple tests and is counted only once towards the monthly billing cycle. For example, if three tests are running on your mobile app and a visitor becomes part of all three tests in the same month, then the visitor quota consumed is counted as one.

Mobile app A/B testing provides invaluable insights into user behavior, enabling you to make data-driven decisions for your app design and functionality. With VWO, you can experiment with different variations of your app features, layouts, or content, and directly observe how changes impact user engagement, conversions, and retention rates. This iterative process enhances the user experience and, ultimately, boosts your app performance.

When conducting mobile app A/B testing with VWO, its important to have clear objectives for your tests. This could be improving app engagement, increasing conversions, or reducing churn. It is also vital to maintain the statistical significance of your results, which means having enough users participating in your tests. Lastly, consider the relevance of the variations being tested; they should always align with your app objectives and user expectations.

One common mistake is running multiple tests simultaneously without accounting for interaction effects. With VWO, you can easily manage multiple tests and ensure they do not interfere with each other with mutually exclusive groups. Another mistake is making decisions based on inconclusive results or results without statistical significance. Bayesian-powered VWO reports can help prevent this by providing accurate, statistically significant results. Lastly, avoid changing your test midway, which can skew your results.

The duration of a mobile app A/B test can vary depending on your test objective, the volume of active users on your app , and the nature of the changes being tested. As a rule of thumb, a test should run until it has achieved statistical significance, which VWO platform will automatically calculate for you. This typically requires at least a few weeks.

VWO provides detailed reports for every A/B test you conduct. The platform presents your test results in an easily interpretable format, showing the performance of each variation against your defined objectives. Additionally, it provides insights into user behavior and conversion trends. With these data, you can make informed decisions about implementing the successful variations.

After analyzing your A/B test results with VWO, identify the variations that performed best and understand why they were successful. Implement these changes in your app, then plan your next set of tests based on these findings. A/B testing is a cyclical process, so continue iterating and testing new hypotheses to progressively refine your app and enhance user experience.