Data warehouses are an integral part of modern organizations used for reporting and data analysis. Warehouses allow for Business Intelligence (BI) by providing an understanding of visitor’s behaviour and allow making insightful decisions connecting the dots by creating dashboards, reports, graphs etc. We have made it possible to enrich the BI with the VWO Testing…

When creating a Feature campaign or A/B campaign using FullStack, developers test the campaign using staging/non-production environment SDK key (environments are isolated systems running applications – for eg: companies usually have one production environment and one or more testing/staging environments). Testing the FullStack campaign before enabling them in the production environment adds testing data to…

Customer problem: Though VWO FullStack has advanced reporting capabilities, often customers want to send the following data items from FullStack campaigns other services and systems : What test was a user part of and what variation did the user experience. Details of the conversion tracked. Common data destinations are analytics tools – Mixpanel, Segment; BI…

Goals help you track different visitor activities on your website based on which you can decide which variation of your test is better. When you add a goal to any test, we also save that goal and make it easy for you to reuse it in other tests you create. By doing this, you do…

When you set up a Testing or Deploy campaign with VWO, the first step is to define the pages where it should run. Some tests run on a single page (such as a promo banner on the homepage announcing a sale), while many others are meant to run on multiple pages (when testing the page…

VWO has rolled out an update that would apply A/B testing changes on your web property even faster by prioritizing them over non-critical payload (example: libraries responsible to track visitors’ behavior on your site for VWO Insights). With this update, VWO reduces the Blocking Time as observed on benchmarking websites such as PageSpeed Insights Score…

Double counting the returning users and their conversions is the BIGGEST risk for a successful CRO campaign. At VWO our developers and product managers are continuously working to create mechanisms to eliminate common customer mistakes occurring while creating campaigns. The old way – More responsibility on developers to make sure users and their conversions are…

As you begin to get a hang of A/B Testing, it is tempting to set up more tests to validate all your ideas, and you absolutely should! One of VWO’s objectives is to help you set up campaigns fast, so you can scale up your testing initiative. Researching your visitor’s behavior patterns and defining well-structured…

If you make any methodical mistakes while running an experiment in VWO, a warning gets added to your test report. These warnings inform you of errors you made by taking actions such as changing variation content, goal setting, etc. after starting your A/B test. With this update, we are changing where these warnings are shown…

VWO Engage allows you to schedule notifications for a later date or time. In a recent update, we added the capability to schedule notifications by subscribers’ timezone. While scheduling solved for notifications which could be sent in future, it lacked the ability when the same notification had to be sent multiple times. The user had…

The speed at which your website loads plays a vital role in keeping visitors engaged. The content that they would like to see should load up as quickly as possible and navigation between the different pages should be snappy. Additionally, it also makes your website more readily accessible to visitors on limited data plans or…

In a recent product-update, we discussed how integration with other tools is a key element of VWO product roadmap in 2021. To carry forward the theme, we are announcing a new integration with Mixpanel (a popular product analytics tool) – the ability to use Mixpanel cohorts for targeting visitors using VWO testing and VWO Deploy….

The latest addition in VWO’s Widget Library helps you up your brand’s social media game. Social share buttons are important to your business because of their numerous benefits, some of them being: Improved exposure of your brand on different social networks. Deeper penetration into your target market- friends of customers have a good chance of…

VWO FullStack is an Experimentation and Feature Flagging platform for mobile apps and backend services. You can test and rollout/rollback features using VWO FullStack. All of this functionality is available with zero performance impact via easy-to-use SDKs. It allows you to test the algorithms, recommendation engines, subscription flows, etc.  Here are a couple of improvements…

Integrations allow VWO customers to evaluate the impact of CRO on business KPI’s by enabling easy data exchange b/w VWO and other tools. Supporting a large set of integrations makes the life of the marketer conducting CRO easy and improves the impact of CRO. The release of a dedicated Integrations section within the VWO dashboard…

VWO allows you to add an unlimited number of users to your account and also assign access permissions to these users (it controls what actions are users permitted to take on VWO). Earlier you could restrict users to only log in to their VWO account from specified IP addresses. This was a great setting if…

Before you create an A/B test on your website you form a hypothesis that you want to test. It helps you design your test, set up goals you want to optimize, and approximate what kind of impact the variations will have on the goals. In VWO, you can use the approximate impact that you care…

VWO FullStack is an Experimentation and Feature Flagging platform for mobile apps and backend services. You can test and rollout/rollback features using VWO FullStack. All of this functionality is available with zero performance impact via easy-to-use SDKs. It allows you to test the algorithms, recommendation engines, subscription flows, etc.  Whenever you create a campaign in…

In order to execute Testing and Deploy campaigns, VWO uses selector paths to identify elements and apply the campaign’s changes on them. E.g. in an A/B testing campaign with an alternate headline on your homepage, VWO will store the headline’s selector path and the change. During campaign run-time, VWO identifies the headline using the selector…

A Hypothesis is an assumption that explains an issue that needs to be investigated. In VWO, Hypotheses are created to state a possible change in the website which can have a positive effect on how your visitors engage with your website content and convert. It represents an idea to improve the website in a well…

A core aspect of creating Testing or Deploy campaigns using VWO is to set up modifications on the page to create variations. These modifications are changes to the content, style or functionality of existing elements, or introduction of new elements with new functions on the page. The Visual Editor offers a range of operations by…

Making changes to your website with VWO’s Visual Editor is the fulcrum of creating variations for your Testing and Deploy campaigns. ‘Changes’ or ‘Modifications’ are a result of a combination of operation(s) that are performed on elements in a page. For example- you ‘move’ an element to ‘change its position’. Here, the operation is ‘move’,…

VWO FullStack is an Experimentation and Feature Flagging platform for mobile apps and backend services. You can test and rollout/rollback features using VWO FullStack. All of this functionality is available with zero performance impact via easy-to-use SDKs. It allows you to test the algorithms, recommendation engines, subscription flows etc.  Different APIs need to be triggered…

One of the key components of running A/B tests is effective user targeting. Through targeting, you define the audience & the place (specific URLs) where you would run the test. The audience could be defined around various visitor properties such as browser, geolocation, new/returning visitors, landing page URL etc. In cases involving sophisticated targeting, you…

All campaigns are not built in one shot. There could be situations where some subsequent changes are needed to complete all the changes. While you would expect everything to be fine, there are some changes that could cause some issues. Maybe a subsequent change caused something on a page to break, or the additional change…