At VWO, we believe in continuous innovation and improvement. With this mindset, we’ve just upgraded our core javascript library to enhance support for the latest javascript frameworks and provide a seamless experience to all VWO users.  In order words, considering how more and more web applications are being built on the latest single-page applications (SPA)…

The ability to run mutually exclusive experiments is considered a key weapon in the arsenal of any experimentation team, reasons being : The experimentation team can be confident about the reporting data of each experiment to be free from noise and bias of other experiments being run. As a side effect of 1, the experiment…

Tealium helps companies connect their data to better connect with their customers. It is now possible to use audiences and badges defined in the Tealium Customer Data Hub to target visitors in VWO campaigns. For example: Assume that you have created an audience – Premium customers – in Tealium, which identifies highly paying customers. Now,…

Customers use the VWO suite of products in 100+ countries. VWO customers having a presence in multiple geographies often run CRO campaigns that are localized in nature, e.g., CTA text for a button might say “Please login” for website visitors from the UK and “Veuillez vous connecter” for the visitors coming from France. Problem context: …

Ever since the introduction of VWO’s Widget Library, hundreds of websites across different industries have been using widgets to create interactive experiences for their visitors. VWO has been at the forefront of providing a wide range of widget options to A/B test with and understand its impact in an easy and inexpensive way. Widgets have…

In a previous update, we discussed exporting the VWO Testing campaign’s data to any data warehouse. We have released the same functionality to our FullStack and Mobile App Testing campaigns. This will allow you to: Export VWO Fullstack and Mobile App testing campaign data on a daily basis Use platforms like BigQuery, Amazon Redshift, and…

Custom Dimensions help you to categorize and differentiate users on your application. For example, if you are a SaaS company, you may want to categorize users based on their subscription plans like Free, Lite, or Pro. You may want to track several attributes for your application users, such as the device type, location of the…

VWO has been allowing website owners and visitors to opt-out of VWO using a link like https://example.com?vwo_opt_out=1 generated from this page. You can now do this using a JavaScript API. What you can achieve with the Opt-Out API Immediately stop tracking a visitor when they deny the consent for tracking. Enable tracking for a visitor…

Visitors browse your website on different devices- from handhelds with small screens that people keep in their pockets, to oversized monitors used with desktop computers. Through the years, smartphones have been packing more pixels in their screens with every iteration- a trend that looks to continue. Modern websites are not designed for a single screen…

VWO is fully committed to upholding the data privacy rights of both our customers and their users. You can read more about what we have done towards this here. Keeping privacy in mind VWO has made an update allowing you to get Insights into your visitors’ behaviour only after their consent. This option is not…

Data warehouses are an integral part of modern organizations used for reporting and data analysis. Warehouses allow for Business Intelligence (BI) by providing an understanding of visitor’s behaviour and allow making insightful decisions connecting the dots by creating dashboards, reports, graphs etc. We have made it possible to enrich the BI with the VWO Testing…

When creating a Feature campaign or A/B campaign using FullStack, developers test the campaign using staging/non-production environment SDK key (environments are isolated systems running applications – for eg: companies usually have one production environment and one or more testing/staging environments). Testing the FullStack campaign before enabling them in the production environment adds testing data to…

Customer problem: Though VWO FullStack has advanced reporting capabilities, often customers want to send the following data items from FullStack campaigns other services and systems : What test was a user part of and what variation did the user experience. Details of the conversion tracked. Common data destinations are analytics tools – Mixpanel, Segment; BI…

Goals help you track different visitor activities on your website based on which you can decide which variation of your test is better. When you add a goal to any test, we also save that goal and make it easy for you to reuse it in other tests you create. By doing this, you do…

When you set up a Testing or Deploy campaign with VWO, the first step is to define the pages where it should run. Some tests run on a single page (such as a promo banner on the homepage announcing a sale), while many others are meant to run on multiple pages (when testing the page…

VWO has rolled out an update that would apply A/B testing changes on your web property even faster by prioritizing them over non-critical payload (example: libraries responsible to track visitors’ behavior on your site for VWO Insights). With this update, VWO reduces the Blocking Time as observed on benchmarking websites such as PageSpeed Insights Score…

Double counting the returning users and their conversions is the BIGGEST risk for a successful CRO campaign. At VWO our developers and product managers are continuously working to create mechanisms to eliminate common customer mistakes occurring while creating campaigns. The old way – More responsibility on developers to make sure users and their conversions are…

As you begin to get a hang of A/B Testing, it is tempting to set up more tests to validate all your ideas, and you absolutely should! One of VWO’s objectives is to help you set up campaigns fast, so you can scale up your testing initiative. Researching your visitor’s behavior patterns and defining well-structured…

If you make any methodical mistakes while running an experiment in VWO, a warning gets added to your test report. These warnings inform you of errors you made by taking actions such as changing variation content, goal setting, etc. after starting your A/B test. With this update, we are changing where these warnings are shown…

VWO Engage allows you to schedule notifications for a later date or time. In a recent update, we added the capability to schedule notifications by subscribers’ timezone. While scheduling solved for notifications which could be sent in future, it lacked the ability when the same notification had to be sent multiple times. The user had…

The speed at which your website loads plays a vital role in keeping visitors engaged. The content that they would like to see should load up as quickly as possible and navigation between the different pages should be snappy. Additionally, it also makes your website more readily accessible to visitors on limited data plans or…

In a recent product-update, we discussed how integration with other tools is a key element of VWO product roadmap in 2021. To carry forward the theme, we are announcing a new integration with Mixpanel (a popular product analytics tool) – the ability to use Mixpanel cohorts for targeting visitors using VWO testing and VWO Deploy….

The latest addition in VWO’s Widget Library helps you up your brand’s social media game. Social share buttons are important to your business because of their numerous benefits, some of them being: Improved exposure of your brand on different social networks. Deeper penetration into your target market- friends of customers have a good chance of…

VWO FullStack is an Experimentation and Feature Flagging platform for mobile apps and backend services. You can test and rollout/rollback features using VWO FullStack. All of this functionality is available with zero performance impact via easy-to-use SDKs. It allows you to test the algorithms, recommendation engines, subscription flows, etc.  Here are a couple of improvements…

Integrations allow VWO customers to evaluate the impact of CRO on business KPI’s by enabling easy data exchange b/w VWO and other tools. Supporting a large set of integrations makes the life of the marketer conducting CRO easy and improves the impact of CRO. The release of a dedicated Integrations section within the VWO dashboard…