When you use VWO Editor to create variations by making changes to your website, VWO uses unique identifiers (each called selector path) to locate the elements changed on the page. This is important as while running the test, VWO uses the same selector paths to deploy changes to the respective elements for the visitors. The…
Anshul Gurbaxani
The Preview tab in campaign reports now has improved UX and a fresh new look and feel. Some of the key improvements are: Prominent “Preview URL” option We moved the preview URL option next to the variation selector to make it easy for you to launch previews on different URLs quickly. This option was earlier…
Anshul Gurbaxani
Campaign list filters are now simplified. You will now see running campaigns by default. If there are no running campaigns, campaigns in drafts and paused states are shown or you can also see all the campaigns by clicking on “see all campaigns” at the bottom of the campaign list. You can additionally do the following:…
Rahul Jain
A hypothesis is a basic building block that defines the idea around which testing campaign changes are created and evaluated. Any test in VWO required a linked hypothesis to bring a holistic understanding of what the testing campaign represents in terms of the idea that is being evaluated. A lot of users create and manage…
Rahul Jain
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VWO makes for a really powerful platform that takes care of all our conversion optimization requirements.
VWO does A/B Testing so disruptively, embarrassingly better than Google does that it puts a smile on my face.
