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Ebooks & Guides

Get comprehensive insights about testing, optimization, UX, design, and more

The State of Web Push Notifications 2017-2018

A data-intensive report on how websites are using Push Notifications, and how marketers can optimize their notification strategy.

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Reduce Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers

This guide aims to provide resources and tools for business-to-consumer e-commerce retailers to identify and improve the opportunity areas, ideas, and solutions to prevent cart abandonment along with an understanding of why consumers abandon carts.

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The Advanced Guide To Scaling A Conversion Optimization Program

We understand the challenges faced by a company when scaling optimization programs and creating a culture of experimentation. We teamed up with HubSpot to help marketers overcome these challenges and supercharge their CRO program with this guide.

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The Complete DIY Guide To Improving Conversions in 60 Days

A DIY guide built by VWO & Hubspot, which will help you learn and implement process-oriented CRO for your business in a matter of just 60 days.

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A Product Manager's Handbook For Mobile App Optimization

A comprehensive handbook for mobile app optimization through A/B testing and conversion optimization.

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VWO eCommerce Consumer Survey Report 2017

The 2017 eCommerce Consumer Survey Report is based on responses collected from over 1,000 online shoppers, uncovering insights for the 3 critical stages of the eCommerce journey—before, during, and after a store visit.

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On-Page Surveys Report 2016

We studied 1,154 on-page surveys created by different enterprises that were using VWO. The surveys contained 2,661 questions and received 457,797 responses.

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Key Pillars Of A Successful Conversion Optimization Program

Conversion Rate Optimization (CRO), as a concept, has become popular across industries, owing to its significant impact on the bottom line.

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101 Elements Of A Complete eCommerce Product Page

In this eBook, we list 101 elements which when employed effectively can make your product page super-optimized and make the conversion rate go through the roof.

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26 eCommerce UX Best Practices For Beginners

In this ebook, we will discuss how you can use 26 UX best practices across a wide range of website elements.

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