VWO vs. Google Optimize
Looking for a Comprehensive A/B Testing Solution?
Google Optimize lets you run ad-hoc A/B tests on your website. VWO lets you do a lot more than simple A/B testing. Let us show you how.
View Feature ComparisonVWO Platform
Experience Optimization & Growth Platform
Google Optimize allows you to set up and run tests quickly, and target these based on several segmentation parameters. With VWO, you can bring your entire conversion optimization program on a single, connected platform—track business goals, analyze visitor behavior, build data-driven hypotheses, run tests, and personalize content.
Seamless Integrations
Work seamlessly with tools that matter to your business
VWO natively integrates not only with Google Analytics, but also with over a dozen other third-party tools, to ensure that every bit of insightful data serves its purpose. If that isn’t sufficient for your unique requirements, you can use its open API to make your own integrations or request the VWO team to make these for you.
Hands-On Support
We help you at each step of the way
Guided onboarding
Spend more time producing results than looking for answers, with in-app guided onboarding and up-to-date knowledge base of all the information you would ever need.
24x7 email, phone, and chat
Better still, our dedicated Customer Success Managers will help you set up your Enterprise account and get testing immediately.
Hands-on support
However, if you do need to contact VWO, you can count on our hands-on support across multiple channels, whenever you want.
Jon Corwin Director of Growth Marketing
Terrific support! Extremely responsive and helpful as always. We've been clients of VWO for 3+ years and couldn't be happier with your platform. Keep up the great work!
Asaf Frenkel Product Manager
You have a wonderful support team! I really appreciate the fast response and the professional assistance. Thank You!
SmartStats Engine
Configured to deliver data-driven results
SmartStats is engineered to compute accurate results for all your goals. It is configured to help you take the right business decisions without worrying too much about the statistics. We got you covered there while you focus on more important business goals.
It gives easy to digest metrics along with recommendations so that you can stop looking up the definition of p-value or verify statistical significance but only focus on what your next steps should be.
You don’t have to worry about making wrong decisions based on less data. Your results are valid whenever you look at them.
Multiple Products
The right match for your business
Whatever your business needs are, VWO can deliver.
Flexible Pricing
Flexible pricing model to accommodate your unique needs
If your team wants to run tests on multiple domains from a single account, that’s not a problem. VWO has a flexible pricing plan that allows you to pay by the average number of unique monthly visitors on your website, no matter how many domains you run tests on within that visitor quota.
Customers
Trusted by 2500+ brands across 90+ Countries
Feature Comparison
See how Google Optimize compares with VWO
 |
Google Optimize | ||
|---|---|---|---|
| Yes | Yes | ||
| Behavior Targeting | Yes | Yes | |
| Custom targeting | Yes | Yes | |
| Yes | Using Google Analytics | ||
| Custom dimensions | Yes | Using Google Analytics | |
|
No. of domains |
Unlimited | Unlimited | |
|
24x7 support |
Enterprise plans | Only in Optimize 360 | |
|
SSO |
Yes | - | |
|
API |
Yes | Only reporting API | |
|
Self Hosting |
Yes | No | |
|
Business Goals |
Yes | Using Google Analytics | |
|
Single-page apps support |
Yes | Yes | |
|
User permissions |
Yes | Yes | |
|
Idea factory |
Yes | No | |
| Yes | Yes | ||
| Customizable Widgets | Yes | No | |
| Visual Editor with HTML attributes and CSS modification support | Yes | Yes | |
| Code editor | Yes | Yes | |
| Capability to add new elements on page | Yes | No | |
| Yes | Yes | ||
| Multi page testing | Yes | Yes | |
| Mobile website testing | Yes | Yes | |
| Multiple domain support | Yes | No | |
| Behavior targeting support in A/B testing | Yes | Yes | |
| No concurrent test limit | Yes | Upto 5 concurrent tests | |
| No limit on goals tracked in each test | Yes | Upto 3 | |
| SmartStats - Bayesian based statistics engine | Bayesian | ||
| Intutive reporting dashboard | Yes | - | |
| Customizable report dashboard | Yes | No | |
| Quicker results vs traditional stats | Yes | - | |
| Yes | Yes | ||
| Cross browser screenshots | Yes | No | |
| Live preview with traffic and segment simulation | Yes | Yes (No option to turn segment simulation off | |
| Yes | Yes | ||
| Page visit | Yes | Yes | |
| Click on element | Yes | Custom objective | |
| Click on a link | Yes | Custom objective | |
| Form conversion | Yes | Custom objective | |
| Custom conversion | Yes | Yes | |
| Revenue tracking | Yes | Using Google Analytics | |
|
Web testing Integrations |
3rd party analytics, eCommerce platforms, CMS, tag manager | Google Analytics | |
|
A/B Testing |
Yes | Yes | |
|
Multivariate Testing |
Yes | Yes | |
|
Multi armed bandit testing |
Yes | No | |
|
Mutually exclusive campaigns |
Yes | No | |
|
Heatmap of Variations |
Yes | No | |
|
IdeaFactory |
Yes | No | |
|
Mobile App Testing |
Yes | Yes (via Firebase) | |
|
Personalization |
Yes | Yes | |
| Yes | No | ||
| Survey Logic | Yes | - | |
| Question bank | Yes | - | |
| Variation targeted surveys | Yes | - | |
| Custom triggers | Yes | - | |
| NPS | Yes | - | |
| Recordings of respondents | Yes | - | |
| Themes and customisation | Yes | - | |
| Yes | No | ||
| Browsable heatmaps | Yes | - | |
| Clickmaps and area stats | Yes | - | |
| Element list | Yes | - | |
| Heatmap of test variations | Yes | No | |
| Heatmap views | Yes | - | |
| Yes | No | ||
| Recordings of variations | Yes | No | |
| Tagging | Yes | - | |
| Adjust playback speed | Yes | - | |
| Skip idle time | Yes | - | |
| Save recordings | Yes | - | |
| Recording views | Yes | - | |
| Yes | No | ||
| Form performance tracking | Yes | - | |
| Field level analytics | Yes | - | |
| Interaction time | Yes | - | |
| Hesitation time | Yes | - | |
| Refilled | Yes | - | |
| Ignored | Yes | - | |
| Dropped | Yes | - | |
| Yes | No | ||
| Drop-off analysis | Yes | No | |
|
Insights integration |
No | NA | |
| Yes | Yes (No SDK) | ||
| SDK support in various Languages | Java, Javascript, .NET, NODEJS, PHP, Python, Android, IOS, Ruby, Ruby on Rails, GO | No | |
| Multiple Environments Supported | Yes | No | |
| Multi-Platform Testing | Yes | - | |
| Goal Tracking | Yes | Yes (They have Objectives) | |
| Targeting | Yes | No | |
| Reporting | Yes | Yes (Google Analytics) | |
| Report Segmentation | Yes | Yes (Google Analytics) | |
| 3rd party Integrations | Yes | Google Analytics | |
| User Whitelisting | Yes | No | |
| Forced Bucketing | Yes | No | |
| Scheduling | Yes | No | |
| Yes | No | ||
| SDK support in various Languages | Java, Javascript, .NET, NODEJS, PHP, Python, Android, IOS, Ruby, Ruby on Rails, GO | No | |
| Multiple Environments Supported | Yes | No | |
| Multi-Platform Testing | Yes | No | |
| Goal Tracking | Yes | No | |
| Targeting | Yes | No | |
| Reporting | Yes | No | |
| Report Segmentation | Yes | No | |
| 3rd party Integrations | No | No | |
| User Whitelisting | Yes | No | |
| Forced Bucketing | Yes | No | |
| Scheduling | Yes | No | |
| Yes | No | ||
| SDK support in various Languages | Java, Javascript, .NET, NODEJS, PHP, Python, Android, IOS, Ruby, Ruby on Rails, GO | No | |
| Multiple Environments Supported | Yes | No | |
| Multi-Platform Testing | Yes | No | |
| Targeting | Yes | No | |
| 3rd party Integrations | No | No | |
| Yes | No | ||
| Plugin | Yes | - | |
| Report snapshots | Yes | - | |
| Yes | No | ||
| Customisable workflow | Yes | - | |
| Yes | No | ||
| Idea backlog | Yes | - | |
| Prioritization | Yes | - | |
|
Learnings |
Yes | No | |
