VWO vs. Google Optimize
Looking for a Comprehensive A/B Testing Solution?
Google Optimize lets you run ad-hoc A/B tests on your website. VWO lets you do a lot more than simple A/B testing. Let us show you how.
View Feature ComparisonVWO Platform
Experience Optimization & Growth Platform
Google Optimize allows you to set up and run tests quickly, and target these based on several segmentation parameters. With VWO, you can bring your entire conversion optimization program on a single, connected platform—track business goals, analyze visitor behavior, build data-driven hypotheses, run tests, and personalize content.
Seamless Integrations
Work seamlessly with tools that matter to your business
VWO natively integrates not only with Google Analytics, but also with over a dozen other third-party tools, to ensure that every bit of insightful data serves its purpose. If that isn’t sufficient for your unique requirements, you can use its open API to make your own integrations or request the VWO team to make these for you.
Hands-On Support
We help you at each step of the way
Guided onboarding
Spend more time producing results than looking for answers, with in-app guided onboarding and up-to-date knowledge base of all the information you would ever need.
24x7 email, phone, and chat
Better still, our dedicated Customer Success Managers will help you set up your Enterprise account and get testing immediately.
Hands-on support
However, if you do need to contact VWO, you can count on our hands-on support across multiple channels, whenever you want.
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Director of Growth Marketing
Terrific support! Extremely responsive and helpful as always. We've been clients of VWO for 3+ years and couldn't be happier with your platform. Keep up the great work!
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Product Manager
You have a wonderful support team! I really appreciate the fast response and the professional assistance. Thank You!
SmartStats Engine
Configured to deliver data-driven results
SmartStats is engineered to compute accurate results for all your goals. It is configured to help you take the right business decisions without worrying too much about the statistics. We got you covered there while you focus on more important business goals.
It gives easy to digest metrics along with recommendations so that you can stop looking up the definition of p-value or verify statistical significance but only focus on what your next steps should be.
You don’t have to worry about making wrong decisions based on less data. Your results are valid whenever you look at them.
Multiple Products
The right match for your business
Whatever your business needs are, VWO can deliver.
Flexible Pricing
Flexible pricing model to accommodate your unique needs
If your team wants to run tests on multiple domains from a single account, that’s not a problem. VWO has a flexible pricing plan that allows you to pay by the average number of unique monthly visitors on your website, no matter how many domains you run tests on within that visitor quota.
Customers
Trusted by 2500+ brands across 90+ Countries
Feature Comparison
See how Google Optimize compares with VWO
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| Visual Editor |
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| Code Editor |
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| A/B Testing |
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| Multivariate Testing |
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| Split Testing |
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| Concurrent Testing Limit | Unlimited | 5 for Google Optimize, Unlimited for Optimize 360 |
| Multi-Page Tests |
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| Heatmaps |
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| On-page Surveys |
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| Session Replays |
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| Form Analysis |
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| Set Goals |
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Available with GA integration |
| Define Funnels |
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Available with GA integration |
| Log Observations |
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| Create Hypotheses |
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| Personalization |
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| Custom Targeting |
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| Statistics | Bayesian (visitor-based) | Bayesian (session-based) |
| Editor Diagnostics | - |
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| Self-Hosting |
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| Create Experiments on | Chrome, Firefox, and Safari (no plug-in required) | Chrome (plug-in required) |
| Integrations | Custom integrations also available | Native integration with Google Analytics only |
| Support | Available 24x7 (email, phone, chat, and in-app) | Available only in Optimize 360 |
| Customer Success Manager | Available only to Enterprise Customers | Available only in Optimize 360 |
