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VWO vs. Google Optimize

Looking for a Comprehensive A/B Testing Solution?

Google Optimize lets you run ad-hoc A/B tests on your website. VWO lets you do a lot more than simple A/B testing. Let us show you how.

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VWO Platform

Experience Optimization & Growth Platform

Google Optimize allows you to set up and run tests quickly, and target these based on several segmentation parameters. With VWO, you can bring your entire conversion optimization program on a single, connected platform—track business goals, analyze visitor behavior, build data-driven hypotheses, run tests, and personalize content.

how google optimize compares to the connected VWO platform

Seamless Integrations

Work seamlessly with tools that matter to your business

VWO natively integrates not only with Google Analytics, but also with over a dozen other third-party tools, to ensure that every bit of insightful data serves its purpose. If that isn’t sufficient for your unique requirements, you can use its open API to make your own integrations or request the VWO team to make these for you.

integration of VWO with other SaaS platforms and tools

Hands-On Support

We help you at each step of the way

Onboarding Icon

Guided onboarding

Spend more time producing results than looking for answers, with in-app guided onboarding and up-to-date knowledge base of all the information you would ever need.

24*7 support icon

24x7 email, phone, and chat

Better still, our dedicated Customer Success Managers will help you set up your Enterprise account and get testing immediately.

Website Optimization Icon

Hands-on support

However, if you do need to contact VWO, you can count on our hands-on support across multiple channels, whenever you want.

SmartStats Engine

Configured to deliver data-driven results

SmartStats is engineered to compute accurate results for all your goals. It is configured to help you take the right business decisions without worrying too much about the statistics. We got you covered there while you focus on more important business goals.

It gives easy to digest metrics along with recommendations so that you can stop looking up the definition of p-value or verify statistical significance but only focus on what your next steps should be.

You don’t have to worry about making wrong decisions based on less data. Your results are valid whenever you look at them.

Multiple Products

The right match for your business

Whatever your business needs are, VWO can deliver.

Compare Optimizely and VWO Pricing

Flexible Pricing

Flexible pricing model to accommodate your unique needs

If your team wants to run tests on multiple domains from a single account, that’s not a problem. VWO has a flexible pricing plan that allows you to pay by the average number of unique monthly visitors on your website, no matter how many domains you run tests on within that visitor quota.


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Feature Comparison

See how Google Optimize compares with VWO

VWO Logo Google Optimize Logo
Visual Editor Tick Icon Tick Icon
Code Editor Tick Icon Tick Icon
A/B Testing Tick Icon Tick Icon
Multivariate Testing Tick Icon Tick Icon
Split Testing Tick Icon Tick Icon
Concurrent Testing Limit Unlimited 5 for Google Optimize, Unlimited for Optimize 360
Multi-Page Tests Tick Icon Tick Icon
Heatmaps Tick Icon -
On-page Surveys Tick Icon -
Session Replays Tick Icon -
Form Analysis Tick Icon -
Set Goals Tick Icon Available with GA integration
Define Funnels Tick Icon Available with GA integration
Log Observations Tick Icon -
Create Hypotheses Tick Icon -
Personalization Tick Icon Tick Icon
Custom Targeting Tick Icon Tick Icon
Statistics Bayesian (visitor-based) Bayesian (session-based)
Editor Diagnostics - Tick Icon
Self-Hosting Tick Icon -
Create Experiments on Chrome, Firefox, and Safari (no plug-in required) Chrome (plug-in required)
Integrations Custom integrations also available Native integration with Google Analytics only
Support Available 24x7 (email, phone, chat, and in-app) Available only in Optimize 360
Customer Success Manager Available only to Enterprise Customers Available only in Optimize 360

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