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VWO vs. Google Optimize

Looking for a Comprehensive A/B Testing Solution?

Google Optimize lets you run ad-hoc A/B tests on your website. VWO lets you do a lot more than simple A/B testing. Let us show you how.

View Feature Comparison

VWO Platform

Experience Optimization & Growth Platform

Google Optimize allows you to set up and run tests quickly, and target these based on several segmentation parameters. With VWO, you can bring your entire conversion optimization program on a single, connected platform—track business goals, analyze visitor behavior, build data-driven hypotheses, run tests, and personalize content.

how google optimize compares to the connected VWO platform

Seamless Integrations

Work seamlessly with tools that matter to your business

VWO natively integrates not only with Google Analytics, but also with over a dozen other third-party tools, to ensure that every bit of insightful data serves its purpose. If that isn’t sufficient for your unique requirements, you can use its open API to make your own integrations or request the VWO team to make these for you.

integration of VWO with other SaaS platforms and tools

Hands-On Support

We help you at each step of the way

Onboarding Icon

Guided onboarding

Spend more time producing results than looking for answers, with in-app guided onboarding and up-to-date knowledge base of all the information you would ever need.

24*7 support icon

24x7 email, phone, and chat

Better still, our dedicated Customer Success Managers will help you set up your Enterprise account and get testing immediately.

Website Optimization Icon

Hands-on support

However, if you do need to contact VWO, you can count on our hands-on support across multiple channels, whenever you want.

SmartStats Engine

Configured to deliver data-driven results

SmartStats is engineered to compute accurate results for all your goals. It is configured to help you take the right business decisions without worrying too much about the statistics. We got you covered there while you focus on more important business goals.

It gives easy to digest metrics along with recommendations so that you can stop looking up the definition of p-value or verify statistical significance but only focus on what your next steps should be.

You don’t have to worry about making wrong decisions based on less data. Your results are valid whenever you look at them.

Multiple Products

The right match for your business

Whatever your business needs are, VWO can deliver.

Compare Optimizely and VWO Pricing

Flexible Pricing

Flexible pricing model to accommodate your unique needs

If your team wants to run tests on multiple domains from a single account, that’s not a problem. VWO has a flexible pricing plan that allows you to pay by the average number of unique monthly visitors on your website, no matter how many domains you run tests on within that visitor quota.

Customers

Trusted by 2500+ brands across 90+ Countries

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Hilton Logo
Norwegian Logo
eBay Logo
Disney Logo
Target Logo
AMD Logo

Feature Comparison

See how Google Optimize compares with VWO

VWO Logo Google Optimize
Yes Yes
Behavior Targeting Yes Yes
Custom targeting Yes Yes
Yes Using Google Analytics
Custom dimensions Yes Using Google Analytics
No. of domains
Unlimited Unlimited
24x7 support
Enterprise plans Only in Optimize 360
SSO
Yes -
API
Yes Only reporting API
Self Hosting
Yes No
Business Goals
Yes Using Google Analytics
Single-page apps support
Yes Yes
User permissions
Yes Yes
Idea factory
Yes No
Yes Yes
Customizable Widgets Yes No
Visual Editor with HTML attributes and CSS modification support Yes Yes
Code editor Yes Yes
Capability to add new elements on page Yes No
Yes Yes
Multi page testing Yes Yes
Mobile website testing Yes Yes
Multiple domain support Yes No
Behavior targeting support in A/B testing Yes Yes
No concurrent test limit Yes Upto 5 concurrent tests
No limit on goals tracked in each test Yes Upto 3
SmartStats - Bayesian based statistics engine Bayesian
Intutive reporting dashboard Yes -
Customizable report dashboard Yes No
Quicker results vs traditional stats Yes -
Yes Yes
Cross browser screenshots Yes No
Live preview with traffic and segment simulation Yes Yes (No option to turn segment simulation off
Yes Yes
Page visit Yes Yes
Click on element Yes Custom objective
Click on a link Yes Custom objective
Form conversion Yes Custom objective
Custom conversion Yes Yes
Revenue tracking Yes Using Google Analytics
Web testing Integrations
3rd party analytics, eCommerce platforms, CMS, tag manager Google Analytics
A/B Testing
Yes Yes
Multivariate Testing
Yes Yes
Multi armed bandit testing
Yes No
Mutually exclusive campaigns
Yes No
Heatmap of Variations
Yes No
IdeaFactory
Yes No
Mobile App Testing
Yes Yes (via Firebase)
Personalization
Yes Yes
Yes No
Survey Logic Yes -
Question bank Yes -
Variation targeted surveys Yes -
Custom triggers Yes -
NPS Yes -
Recordings of respondents Yes -
Themes and customisation Yes -
Yes No
Browsable heatmaps Yes -
Clickmaps and area stats Yes -
Element list Yes -
Heatmap of test variations Yes No
Heatmap views Yes -
Yes No
Recordings of variations Yes No
Tagging Yes -
Adjust playback speed Yes -
Skip idle time Yes -
Save recordings Yes -
Recording views Yes -
Yes No
Form performance tracking Yes -
Field level analytics Yes -
Interaction time Yes -
Hesitation time Yes -
Refilled Yes -
Ignored Yes -
Dropped Yes -
Yes No
Drop-off analysis Yes No
Insights integration
No NA
Yes Yes (No SDK)
SDK support in various Languages Java, Javascript, .NET, NODEJS, PHP, Python, Android, IOS, Ruby, Ruby on Rails, GO No
Multiple Environments Supported Yes No
Multi-Platform Testing Yes -
Goal Tracking Yes Yes (They have Objectives)
Targeting Yes No
Reporting Yes Yes (Google Analytics)
Report Segmentation Yes Yes (Google Analytics)
3rd party Integrations Yes Google Analytics
User Whitelisting Yes No
Forced Bucketing Yes No
Scheduling Yes No
Yes No
SDK support in various Languages Java, Javascript, .NET, NODEJS, PHP, Python, Android, IOS, Ruby, Ruby on Rails, GO No
Multiple Environments Supported Yes No
Multi-Platform Testing Yes No
Goal Tracking Yes No
Targeting Yes No
Reporting Yes No
Report Segmentation Yes No
3rd party Integrations No No
User Whitelisting Yes No
Forced Bucketing Yes No
Scheduling Yes No
Yes No
SDK support in various Languages Java, Javascript, .NET, NODEJS, PHP, Python, Android, IOS, Ruby, Ruby on Rails, GO No
Multiple Environments Supported Yes No
Multi-Platform Testing Yes No
Targeting Yes No
3rd party Integrations No No
Yes No
Plugin Yes -
Report snapshots Yes -
Yes No
Customisable workflow Yes -
Yes No
Idea backlog Yes -
Prioritization Yes -
Learnings
Yes No

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