A/B Split & Multivariate Test Duration Calculator
Get comprehensive insights about testing, optimization, UX, design, and more.
How long should you run your A/B Test?
Estimated existing conversion rate (%)
Minimum improvement in conversion rate you want to detect (%)
Number of variations/combinations (including control)
Average number of daily visitors
Percent visitors included in test?
Total number of days to run the test:
Learn more about how to research A/B testing ideas and create winning tests through our detailed guide.