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Research & Design

Research to Results: A Behavioral Economist’s Guide to CRO

Duration: 50 minutes


Florent Buisson

Florent Buisson

Experimentation Principle

Cars Commerce

Florent Buisson is a behavioral economist with 10 years of experience in business, analytics, and behavioral science. He most recently led Experimentation and Optimization for a large eCommerce company. He previously started and led for four years the behavioral science team of one of the largest insurance companies in the US. Florent has published academic articles in journals such as the peer-reviewed Journal of Real Estate Research. He holds a Master’s degree in econometrics as well as a Ph.D. in behavioral economics from the Sorbonne University in Paris.

About The Session

Are your A/B tests yielding lackluster results, despite your best efforts? It’s time to rethink your approach.

Join Florent in this power-packed session as he connects the dots to the science behind successful Conversion Rate Optimization (CRO). Gain exclusive access to Florent’s groundbreaking insights into user behavior, distilled from years of research and practical application.

Discover how these insights translate into profound improvements in conversion rates, with strategies that consistently deliver double and triple-digit uplifts.

Key Takeaways

  • Explore the foundational principles of behavioral science to amplify CRO outcomes.
  • Improve the accuracy and relevance of your data analysis by aligning it with actual user behaviors.
  • Redesign user experiences to match your audience's mental models and drive higher conversion rates.