DE
Optimization in Marketing
Life Between Variants
Duration: 30 minutes
About The Session
How do you make an important decision as easily as possible?
Livesport goes about it through A/B testing and experimentation. Avoiding general theses, Tomas Voves will present real A/B tests and experiments that influence (and optimize) the product for more than 100 million users worldwide. Come and hear how a global product is developed when you have facts and lots of data, not just impressions and emotions.
Key Takeaways
- View of end-to-end optimization stitch at Livesport
- Process of designing the ideal UX for a sports fan
- Real-life A/B tests that led to a sizable impact
