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Organise your Ideas with Improved Hypotheses Management

A Hypothesis is an assumption that explains an issue that needs to be investigated. In VWO, Hypotheses are created to state a possible change in the website which can have a positive effect on how your visitors engage with your website content and convert. It represents an idea to improve the website in a well…

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Sathyajith Vijayakumar

Sathyajith Vijayakumar


Introduce New Content on the Page using HTML

A core aspect of creating Testing or Deploy campaigns using VWO is to set up modifications on the page to create variations. These modifications are changes to the content, style or functionality of existing elements, or introduction of new elements with new functions on the page. The Visual Editor offers a range of operations by…

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Sathyajith Vijayakumar

Sathyajith Vijayakumar


Do More with New Operations in the Visual Editor

Making changes to your website with VWO’s Visual Editor is the fulcrum of creating variations for your Testing and Deploy campaigns. ‘Changes’ or ‘Modifications’ are a result of a combination of operation(s) that are performed on elements in a page. For example- you ‘move’ an element to ‘change its position’. Here, the operation is ‘move’,…

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Sathyajith Vijayakumar

Sathyajith Vijayakumar


Configure Event Batching in VWO FullStack to Reduce Network Requests

VWO FullStack is an Experimentation and Feature Flagging platform for mobile apps and backend services. You can test and rollout/rollback features using VWO FullStack. All of this functionality is available with zero performance impact via easy-to-use SDKs. It allows you to test the algorithms, recommendation engines, subscription flows etc.  Different APIs need to be triggered…

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Aman Garg

Aman Garg


Targeting Visitors Using Attributes List in VWO

One of the key components of running A/B tests is effective user targeting. Through targeting, you define the audience & the place (specific URLs) where you would run the test. The audience could be defined around various visitor properties such as browser, geolocation, new/returning visitors, landing page URL etc. In cases involving sophisticated targeting, you…

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Shubham Garg

Shubham Garg


Review and Restore Campaign Changes with Version History

All campaigns are not built in one shot. There could be situations where some subsequent changes are needed to complete all the changes. While you would expect everything to be fine, there are some changes that could cause some issues. Maybe a subsequent change caused something on a page to break, or the additional change…

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Sathyajith Vijayakumar

Sathyajith Vijayakumar


Add a ‘Scroll to Top’ Button on Your Website to Improve Navigation

There are some Widgets in VWO that help present content creatively in an engaging manner. There are others that add more function to help your visitors navigate and move about in your website conveniently in a frictionless manner. One such is our latest ‘Scroll to Top‘ button. What is it? A Scroll to Top button…

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Sathyajith Vijayakumar

Sathyajith Vijayakumar


Use Countdown Timers to Highlight Key Events on your Website

VWO Widgets helps you add interactive content on your website to help engage better with visitors and provide information in creative ways. Widgets can be used in VWO’s Testing and Deploy campaigns right from the Visual Editor. The newest widget is a Countdown Timer. Countdown Timers add a live ticking counter that shows a time…

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Sathyajith Vijayakumar

Sathyajith Vijayakumar


Improved Management of Saved Segments

Segments are a way to group a set of visitors with a common trait. You can use segments to target a set of visitors or filter your reports in VWO Testing, VWO Insights, and VWO Deploy. VWO offers you many segments out of the box, such as mobile traffic, email traffic, or direct traffic and…

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Anshul Gurbaxani

Anshul Gurbaxani


Tailor make Experiences for your Visitors with Dynamic Text

Dynamic text adds another avenue to your Testing and Deploy initiatives with VWO. It allows you to present content that is more engaging, concise, focused on improving conversions and enables visitors to get through your conversion funnel in a smooth and quick manner. All of this can be achieved with minimal to no dependency on…

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Sathyajith Vijayakumar

Sathyajith Vijayakumar


Handhold Your Website Visitors with Tooltips

Engaging visitors on your website involves delivering creative and delightful experiences. Our ever expanding library of widgets provides you a variety of options which can help you create such engaging experiences. Our latest addition to this library is the ability to create Tooltips.  A Tooltip is an elegant widget that can make a big impact…

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Sathyajith Vijayakumar

Sathyajith Vijayakumar


Make Announcements to your Visitors using Side Chicklets

Side Chicklets are the newest in the range of Widgets in VWO that can be added to your website with Testing and Deploy campaigns. To know more about Widgets and how you can use them, do check out this article. Side Chicklets are small rectangular elements that stick to the right or left side of…

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Sathyajith Vijayakumar

Sathyajith Vijayakumar


Make Winning Variation Live for Your Visitors Without IT Help

You can now use Deploy, a VWO product that enables you to easily edit and release changes for your visitors, to make winning variations of your test live in just a few clicks. This new capability allows you to select any variation of your A/B test, such as the winning variation, and make it live…

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Anshul Gurbaxani

Anshul Gurbaxani


Improve Engagement with Visitors by Adding Videos on your Website with VWO

Videos on a website catch the visitors’ attention and help improve engagement. They also communicate information in a concise manner which may otherwise require long blocks of text that your visitors may not go through completely. VWO’s video embed widgets help you add Youtube or Vimeo videos on any page in a matter of a…

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Sathyajith Vijayakumar

Sathyajith Vijayakumar


Consistent Labels Across the Account With Improved Manageability

Labels are keywords you can add to your campaigns to group them on various factors, such as purpose or audience, and also filter them easily. We have now unified labels across VWO products (Testing, Insights, and Plan). Now, once a label is created, you can add them to goals, funnels, forms, surveys, tests, observations, and…

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Anshul Gurbaxani

Anshul Gurbaxani


Apply Changes on Elements that load Asynchronously on your Web Page.

Websites nowadays have modern implementations for faster page loading experiences for the visitors. This leads to situations where some elements load asynchronously based on the visitor’s interactions or in the background. Some cases where this can happen are: Using a Single Page Application (SPA) frameworks like AngularJS, React, Gatsby, etc. Items on a search result…

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Sathyajith Vijayakumar

Sathyajith Vijayakumar


Generating Copy Recommendations on Your Website using AI

VWO now enables you to generate recommendations for the existing copy on your website. You can select any text (such as headlines, descriptions, button texts, etc.) on your website and see alternatives for it. This makes it very easy for you to fine-tune your brands’ positioning, update the existing section headings, and even test different…

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Anshul Gurbaxani

Anshul Gurbaxani


Better End-user Experience when A/B Testing Images

Experimenting with images is a vital part of optimizing the website for improved conversions. In VWO Testing, you can easily experiment with images using the ‘Change Image’ operation within the Visual Editor. When experimenting with images, at times, there can be a suboptimal experience for visitors if they are on slow internet speeds, or if…

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Sathyajith Vijayakumar

Sathyajith Vijayakumar


Test Report Data Now Updates in Real-Time

Earlier, when you would access the test report of a running test, the number of visitors and conversions shown in the stats table was updated in real-time but other metrics such as improvement and probability to beat baseline (calculated using Bayesian SmartStats) were calculated once every 4 hours. This means when you accessed your test…

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Anshul Gurbaxani

Anshul Gurbaxani


Breakdown Test Reports by Visitor Dimensions

You can now group the test report by different values of visitor dimensions. Visitor dimensions are attributes of people who visit your website. Attributes include the country they came from, device and browser they used, and similar data points. The report of an A/B test shows the performance of different variations for the overall traffic…

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Anshul Gurbaxani

Anshul Gurbaxani


Samsung Internet and UC Browser Support in VWO Engage

Samsung Internet and UC Browser contribute 6.75% and 2.75% respectively to the global mobile browser market share. To enable our customers to engage with a larger audience, we have now added support in VWO Engage for Samsung Internet Browser (version 9+) on Android and UC Browser (version 12+) on Android. You can also use segmentation…

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Rahul Jain

Rahul Jain


Scheduling Push Notifications By Subscribers’ Timezone

When you send a push notification to your subscribers, the time at which your subscribers receive the notifications becomes a critical factor in the success rate of your campaign. In today’s global landscape, your subscribers are bound to be spread across different countries and timezones. Therefore it becomes important to send notifications at the right…

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Rahul Jain

Rahul Jain


Minify Your Custom JavaScript/CSS Code

Minification is the process that removes whitespaces, comments, and optimizes/shortens a few common programming patterns, and newline characters. Since these characters only add readability to the code and don’t actually execute, removal of these doesn’t break anything on your website. Everything works as is and the final size of the code is smaller than original….

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Anshul Gurbaxani

Anshul Gurbaxani


Compare Multiple Segments

The report of an A/B test shows the performance of different variations for the overall traffic of your website. To analyze the test further, customers often use report filters to view data for a particular visitor segment. Previously, if someone wanted to view data for multiple segments, they had to view reports for each segment…

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Anshul Gurbaxani

Anshul Gurbaxani


Improved Support for Single Page Applications and Server Side Rendering Applications – Apply Changes to Elements After Page Load

When you conduct an A/B test on a website, for optimal performance, VWO scripts keep watching for all the elements on the page that need modification. As soon as the element loads (as part of page load), VWO modifies it, before the visitor sees the original content of the element (and hence avoids flashing). VWO…

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Anshul Gurbaxani

Anshul Gurbaxani


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