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Start optimizing your digital experiences with VWO today.

VWO Testing

Accelerate your conversions with web A/B Testing, Split URL Testing & Multivariate Testing.

Starter

Get started with experimentation.

Free upto 50k visitors / month
  • A/B Testing
  • Split URL Testing
  • Mobile Website Testing
  • Visual Editor
  • Code Editor
  • Add new elements
  • URL and Device Targeting
  • Preview Mode
  • Traffic Allocation
  • Email Support

Growth

Best for teams looking to scale their existing optimization program.

Everything in STARTER and...

  • Download Summary CSV
  • Share Report
  • OS, User and Traffic Targeting
  • Elements Library
  • Variation version history
  • Create sub-accounts
  • Add-ons available
  • Chat Support

Pro

Best for small to mid sized organizations looking to advance their optimization process.

Everything in GROWTH and...

  • Multivariate Testing
  • Multi-Browser QA
  • Multipage campaigns
  • Multi-device campaigns
  • Cross Domain Testing
  • Geo Targeting
  • Cookie Based Targeting
  • Custom JavaScript Targeting
  • Phone Support

Enterprise

Best for large teams focused on optimization, large agencies, & enterprise wide deployment.

Everything in PRO and...

  • Customizable Widgets
  • Manual Activation
  • Self Hosting
  • Custom Dimension
  • Advanced Targeting
  • API Access
  • Dedicated Account Manager
  • Onboarding and Training

VWO FullStack

Go beyond web testing. Embrace multi-channel experimentation with server-side testing and mobile app testing.

Mobile App Testing

Test new ideas with confidence and enhance your in-app user experience. Ideal for companies wanting to ramp up their mobile engagement.

  • A/B testing
  • Feature tests
  • Segmentation and targeting
  • Open source SDK
  • Advanced reporting
  • API Access
  • Integrations

Server Side Testing

Take your optimization to the next level. Ideal for companies looking for feature flags and deeper product testing.

  • A/B testing
  • Feature rollout
  • Feature tests
  • Feature management
  • Segmentation and Targeting
  • Omnichannel capability (mobile/web)
  • Open source SDK in various languages
  • Advanced reporting
  • API Access
  • Integrations

VWO Insights

Analyze your visitor behaviour with Session Replays, Heatmaps, Form Analytics & On-page Surveys.

Growth

Get started with visitor research.

  • Cross Device Heatmap and Visitor recording
  • Clickmap
  • Heatmap Comparison
  • Funnel
  • Page and Session Level Recordings
  • Basic Form analysis
  • Basic Website Survey
  • Email and Chat Support

Pro

Advanced visitor research and behavior analysis with intuitive reporting.

Everything in GROWTH and...

  • Scrollmap
  • Advanced Session recording
  • Advanced Heatmap & Session recording filter
  • Exit intent survey
  • Advanced form analysis
  • Basic targeting and Segmentation
  • Phone Support

Enterprise

Best for large teams with high traffic websites.

Everything in PRO and...

  • White-labelled Surveys
  • Advanced Segmentation & Targeting
  • API Access
  • 3 months data retention
  • Dedicated Account Manager
  • Onboarding & Training

VWO Personalize

Delight every visitor with personalization.

Growth

Get started with personalization to optimize your user experiences.

  • Personalization Campaigns
  • Visual Editor
  • Code Editor
  • Add Elements
  • Preview Mode
  • Traffic Allocation
  • Targeting using Standard Segments
  • Standard Integrations

Pro

Best for small to mid-sized organizations looking to advance their optimization process.

Everything in GROWTH and...

  • Campaign JS
  • Multi-Browser QA
  • Multipage campaigns
  • Multi-device campaigns
  • Cross-Domain Campaigns
  • Basic Report Segmentation
  • Basic Targeting
  • Saved Segments
  • Geo-Targeting
  • Cookie Based Targeting
  • Custom Javascript Targeting

Enterprise

Best for large teams focused on optimization, large agencies & enterprise-wide deployment.

Everything in PRO and...

  • Customizable Widgets
  • Manual Activation
  • Mutually Exclusive Groups
  • Campaign Scheduling
  • Self Hosting
  • Behavioral Targeting
  • IP Based Targeting
  • Advanced Segment Logic
  • Custom Integrations

VWO Deploy

Deploy winning variations or make quick changes to your website without involving IT.

Growth

Deploy simple changes to your website or push the A/B test winner live.

  • Deploy Experiences
  • Visual Editor
  • Add Elements
  • Code Editor
  • Traffic Allocation
  • Basic targeting
  • Standard Integrations
  • GDPR Compliant
  • Email and Chat Support

Pro

Deploy changes to your website or push the A/B test winner live to a targeted audience with 100% confidence.

Everything in GROWTH and...

  • Campaign JS
  • Multi-browser QA
  • Multipage campaigns
  • Multi-device campaigns
  • Cross Domain Campaigns
  • Advanced targeting (Geo, Cookie and Custom JS)
  • Phone Support

Enterprise

For large organizations where multiple teams are responsible to deploy changes to the website.

Everything in PRO and...

  • Customizable Widgets
  • Mutually Exclusive Groups
  • Deploy Scheduling
  • Advanced targeting (Behavioural, IP and Segment Logic)
  • Single Sign-On
  • Dedicated Account Manager
  • Personalized Onboarding and Training

VWO Services

Rely on our in-house experts to deliver measurable results.

Ideate

We mine your data to identify optimization opportunities and provide you with a list of winning testing ideas.

  • Report analysis and Insight mining
  • Qualitative, quantitative & heuristic analysis
  • Competitive analysis & User experience research
  • Document Observations and build Hypotheses
  • Heatmaps, Scrollmaps & Visitor recordings analysis
  • Create conversion-focused wireframes, interactive prototypes, etc.

Implement

We work as your extended team to seamlessly implement your next game-changing idea.

  • Set up goals and track conversions
  • Create tests and conduct Quality Assurance
  • Integrate campaigns with third-party tools
  • Configure VWO campaigns for specific visitors/pages/platforms

Manage

We manage your entire CRO process and build a testing roadmap for continuous experimentation success.

  • End-to-end conversion optimization management
  • Prioritization of high-impact and revenue centric ideas
  • Analyze VWO Campaigns to find hidden winners and insights
  • Analyze and implement learnings from past campaigns
  • Build a testing roadmap and a culture of experimentation
VWO Testing Icon
VWO Insights Icon
VWO Insights Icon

Testing + Insights + Deploy

Understand where & why your visitors get stuck. Run experiments to fix leaks & then deploy winning variations to increase conversions.

Growth

Get started with research-driven testing.

  • A/B Testing
  • Split URL Testing
  • Mobile Website Testing
  • Visual Editor
  • Cross Device Heatmap and Visitor recording
  • Clickmap
  • Heatmap Comparison
  • Funnel
  • Page and Session Level Recordings
  • Basic Form analysis
  • Basic Website Survey
  • Email and Chat Support

Pro

Best for growth-oriented teams focused on conversion optimization.

Everything in GROWTH and...

  • Multivariate Testing
  • Multi-Browser QA
  • Cross Domain Testing
  • Scrollmap
  • Advanced Session recording
  • Advanced Heatmap & Session recording filter
  • Exit intent survey
  • Advanced form analysis
  • Basic targeting and Segmentation
  • Phone Support

Enterprise

Secure, scalable and customizable platform built for optimization & UX teams.

Everything in PRO and...

  • Customizable Widgets
  • Self Hosting
  • Custom Dimension
  • White-labelled Surveys
  • Advanced Segmentation & Targeting
  • API Access
  • 3 months data retention
  • Dedicated Account Manager
  • Onboarding & Training

FAQs

Does VWO provide any offers/discounts for startups, SMBs, non-profits or educational institutions?

Yes, VWO supports non-profits by giving them preferential pricing on all VWO plans. Some of the non-profits VWO proudly supports are Red Cross Denmark, Oxfam UK, Save The Children, Lovania Akademi (Leipzig), and World Vision. If you’re a non-profit organization looking for customized pricing of VWO, get in touch with us.

Is there a binding (lock-in) period with any of the plans?

VWO contracts are typically annual. However, we do also offer quarterly or semi-annual payment options for your ease. In some cases, we may negotiate a short contract term though it may incur higher costs. Please speak to your VWO sales manager to figure our contract and payment term that works the best for you.

Why does my account say that free trial has expired when I have already paid?

If you have paid for using VWO and your free trial has expired, please get in touch with us.

Does VWO have an affiliate system?

VWO has partnered with some of the world's best CRO agencies but does not have an affiliate program. If you'd like to know more about the VWO partner program, get in touch with us now!

Does VWO not work with customers based in certain countries?

VWO has customers from all over the world and does not have usage limitations in all but a few countries like China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.

Does VWO allow payment in any currency other than USD?

Yes, VWO allows payment in any currency by selecting your most preferred payment currency in the online payment process.

If we purchase and install VWO right now but don't use the product, for say, two weeks, will it exhaust the quota? Can it be carried forward to next month?

VWO quota is consumed only when a visitor becomes a part of a test powered by VWO. If no tests are delivered using VWO, quota will not be consumed. Quota is available for a month and is not carried forward.

What is the minimum term of the contract? Monthly or annual?

The minimum term of a contract is negotiable, though we recommend using VWO for a minimum of 6 months to measure its impact successfully.

What is your cancellation policy?

VWO allows cancellation of an account by the account owner. For this, the owner is required to send a notification to end the subscription (either via an email to support@vwo.com or from your VWO account settings) at least 30 days before the end of term to ensure a smooth refund.

Does VWO work with single-page application websites?

Yes, VWO works with single-page application websites.

What if I exhaust/go beyond my purchased quota limit?

All your running tests and data capture will stop upon exhaustion of quota for the month. To get more quota added, please get in touch with us. Automatic extension of quota does not happen. Similarly, there is no quota roll over, ie. unused quota lapses at the end of the month.

Does VWO provide discounts for buying product combos or signing for annual/multi-year deals?

VWO provides cost effective combos for long term and multi-product plans. get in touch with us to get yourself a customized cost-effective VWO plan.

I'm already a paid customer. How do I upgrade/renew/cancel?

You can upgrade your plan by clicking on the Upgrade button under "Settings >> Billing" in your VWO account or by getting in touch with us. Please get in touch with us for any renewal or cancellation requests.

I'm already a paid customer. What plan am I on and what's included in it?

You can check your plan and its usage by going to the Settings>Account>Usage section inside the VWO app & see your product wise information. For more information on which features and capabilities you have, you can get in touch with us.

I have specific/custom requirement from VWO. Whom can I connect with?

Send us your query by submitting this form or get in touch with us via chat.

Can VWO Engage send push notification to iOS users?

No, VWO Engage cannot send push notifications to iOS users.

Does VWO Engage work on mobile browser?

Yes, you can send push notifications to your audiences on any device including desktop, tablet, and mobile, as long as they have subscribed to your notifications.

Is VWO capable of sending the notification even if the visitor exits the website?

Yes, as long as a visitor opts-in to receive notifications, delivery of notifications can happen while on the page or off it. Push notifications with VWO Engage help brands communicate with their audience even when they are away.

Does VWO provide mobile app heatmaps?

No, VWO does not provide mobile app heatmaps.

Can VWO Insights support native iOS applications?

No, VWO Insights doesn’t work for mobile applications including iOS.

Do you allow cross-domain testing?

Yes, cross-domain testing is possible as long as the domains are of the same account carrying the same VWO SmartCode. We recommend using unique VWO SmartCodes for each domain and getting them whitelisted across domains for cross-domain testing.

Do we allow running A/B tests on banners and forms?

Every element on your website can be tested using VWO.

Can I run A/B tests on my website for specific Google Ads campaigns through VWO?

Yes, you can run tests on your website for any Google Ads campaign. All you need is a unique parameter in the landing URL of your ads (UTM parameters can help with this) which will help identify your traffic source, campaign, and keyword, required for audience segmentation and targeting.

Do you provide any integration with X? (Episerver, HubSpot, WooCommerce, BigCommerce, WordPress, GA)

VWO Testing/Insights has integrations with some of the leading CMSes and Analytics providers. You can also request integrations which will be built as per our development roadmap and priorities.

How does VWO Testing compare with X? (Google Optimize, Optimizely, AB Tasty, etc.)

VWO Testing is one of the most robust A/B testing, experimentation, and conversion rate optimization platforms out there. Features and capabilities offered by VWO Testing satisfy testing needs of almost all organizations, both advanced and amateur testers. At the same time, VWO Testing is very cost effective with exceptional free support. Based on your most critical needs, you should compare VWO Testing with Google Optimize, Optimizely, and any other testing platforms you are evaluating. For any specific questions, you can always reach out to us.

How do you guys charge? Per domain/users/sitewide traffic?

VWO Testing billing is based on quota purchased. One unit of quota is utilized when a one visitor becomes a part of a test powered by VWO Testing. You can get in touch with us for a customized plan that fits your needs and budget.

How does VWO Insights compare with X? (HotJar, CrazyEgg, FullStory, etc.)

VWO Insights is one of the most robust visitor engagement data platforms out there. Features and capabilities offered by VWO Insights satisfy qualitative data capture needs of almost all organizations, both advanced and amateur. At the same time, VWO Insights is very cost effective with exceptional free support. For any specific questions, you can always reach out to us.

How do you guys charge? Per domain/users/sitewide traffic?

VWO Insights billing is based on quota purchased. One unit of quota is utilized when a one visitor becomes a part of a test powered by VWO Insights. You can get in touch with us for a customized plan that fits your needs and budget.

What’s the visitor counting logic? (monthly traffic, pageviews, uniques, etc.)

VWO FullStack visitor counting is based on visitors becoming a part of an experience powered by VWO FullStack.

How do I ensure that I am not paying for unused quota & how does the quota differ between Testing / Insights / Fullstack etc.?

You are credited a quota at the start of every month, as per your contract/plan. Quota will be consumed only when a visitor becomes a part of a test and not otherwise. Unused quota from one month does not get carried forward to the next month.

Will I get a dedicated resource once I subscribe to VWO Services?

We will provide a dedicated point of contact, who will be responsible for working closely with the client and also managing internal resources.

How much time will you take for one test?

It all depends on the complexity of the campaign and effort required to develop, configure and QA. At best, we take 3-4X time of the effort estimate (in number of man-hours). For example, if a campaign has 8 man-hours of estimated effort time, you can expect it to be delivered in 3-4 working man-days.

Can unused implementation hours or unused ideas be rolled over to the next term?

As this is a manual service, we don't have a roll over policy. We calculate and create bandwidth according to the requirements.

How many hours of implementation do you need per test on average?

This will vary on the complexity and type of tests involved and we cannot share a standard number for everyone. We see most of our tests taking between 8-10 hours of implementation per test post the ideation stage. For simpler ideas, this can be as low as 2 hours as well.

Do you also provide other services apart from CRO?

We only provide CRO related services.

What is the benefit of using VWO services vs an external agency?

VWO is the oldest player in CRO space and we have experience working with various types of clients from various geographies for more than a decade. When we say, we understand CRO, we really mean it. However, we recommend all our customers to do their own evaluation and only choose what best suits their requirement.

Can you promise an uplift in CR?

As much as we’d like to, we cannot promise our clients uplift in conversion rates or any metric for that matter. Due to the nature of experimentation, the outcomes are always uncertain.

Are your services available in my timezone?

Our services team is available round the clock in all timezones to manage any urgent issues. For all other discussions, our services team will set up prior meetings in your timezone to brainstorm and implement ideas.

How much time do you need from the customer in the program?

The required time commitment on the customer's end is minimal and limited to sharing of data, prioritization of test ideas, and reviewing of goals and results. This is mostly done through two-way meetings scheduled in advance as per the client's convenience. We see most of our clients spending a few hours a week to cover the above tasks in case of IDEATE & MANAGE plans. For IMPLEMENT, this will vary based on the test complexity and when you need our help in development.

Can we purchase additional services during the middle of a contract?

Yes, you can.

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