Pricing & Plans

VWO Testing

Run A/B, Split URL, and Multivariate tests to boost conversions across any device or platform.

Monthly Tracked Users (MTU) What is MTU?

Select the number of unique visitors that you plan to test in a month. This can be a subset of your monthly total traffic.

100K 250K 500K 750K 1M 5M 5M+

Enterprise

Tell us your needs and we'll craft a custom proposal

Choose Enterprise if you:

Are a large business
Manage multiple websites or complex user journeys
Want strategic guidance and dedicated support
Want detailed reporting for analysis
Want to leverage custom events for experimenting

Includes (everything in Pro and):
Dedicated CSM & 1:1 Training
All Targeting & Reporting Options
Mutually Exclusive Groups
Single Sign On (SSO)
API Access
24x7 Support
TAT 4 Hours

Pro

Choose Pro if you:

Are a mid-sized business
Want to run complex experiments on segmented traffic
Want AI to guide you with your experiments
Import data from your tools into VWO

Includes
Advanced Targeting & Reporting
URL, Device, Traffic Source, New vs Return, OS, Geo, UTM and more
Advanced AI CoPilot Features
Variation Creation, Page Group Generation, Targeting & Reporting
Guardrails Metrics
Multi Variate Testing
Pull Data via Integrations
Download & Share Report
Advanced Support
Phone Support, Availability: 24x5, First Response Time: 6 hours

Monthly Tracked Users (MTU) What is MTU?

Select the number of unique visitors that you plan to test in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 250K+

Pro

Choose Pro if you:

Are a mid-sized business
Want to run complex experiments on segmented traffic
Want AI to guide you with your experiments
Import data from your tools into VWO

Includes (everything in Growth and):
Advanced Targeting & Reporting
URL, Device, Traffic Source, New vs Return, OS, Geo, UTM and more
Advanced AI CoPilot Features
Variation Creation, Page Group Generation, Targeting & Reporting
Guardrails Metrics
Multi Variate Testing
Pull Data via Integrations
Download & Share Report
Advanced Support
Phone Support, Availability: 24x5, First Response Time: 6 hours

Growth

Choose Growth if you:

Are a small business
Want to run slightly advanced experiments
Dont want to worry about data retention

Includes (everything in Starter and):
Unlimited Variation & Metrics
Basic AI CoPilot Features
Variation Creation, Page Group Generation
Enhanced Targeting
Traffic Source, New vs Return, OS
Download & Share Report Summary
Enhanced Support
Chat Support; 24x5; TAT 8 hours
No Data Retention Restriction

Starter

Choose Starter if you:

Are getting started with experimentation
Want to try VWO

Includes
Unlimited Experiments
Limited Variations & Metrics
Basic Targeting
URL & Device
Visual & Code Editor
Email Support
Availability: 24x5, First Response Time: 12 hours
30 Days Data Retention

Feature list

Detailed product features per plan

Show Differences Only

Enterprise

Pro

Growth

Starter

Campaign Types

AB Testing

Build and compare variations of your website to analytically determine the better performing version.

Split URL Testing

Compare various versions of your website hosted on multiple URLs by distributing website traffic among them to determine the highest-performing variation.

Multivariate(MVT) Testing

Simultaneously modify multiple variables to test a hypothesis and determine the best-performing combination of variations.

Editor

No. of Concurrent Campaigns

Total number of tests you can run on your account concurrently.

Unlimited

No. of Variations

Total number of variations you can create for a test.

Unlimited

Upto 3

Visual Editor

Utilize the powerful WYSIWYG point-and-click visual editor to create and edit variations with ease, eliminating the dependency on IT.

Code Editor

Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery.

Custom code blocks

Incorporate your modifications into code blocks and configure the code block triggers to precisely control when your changes execute

AI-Based Text Recommendations

Generate alternate text recommendations for the existing copy on your website.

Add/ Edit Elements

Add new or edit UI elements to your webpage.

Preview Variation(s)

Conduct a quality review of the variations by previewing them to verify that all modifications have been applied to the website before going live.

Multi-Page Campaigns

Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages.

Selective-Page Campaigns

Apply changes only on the page you edited, even if the campaign includes multiple pages.

Multi-Device Campaigns

Tailor modifications to specific devices or apply them consistently across all devices.

Add Campaign JS

Run a custom code for the entire campaign regardless of which variation the users sees.

Personalized Text

Personalize the text on your webpage with customer-specific behavioral or demographic data.

Sitewide JS

Add custom code that gets executed before any campaign code executes across your site.

Editor Library

Elements Library

Library of customizable pre-designed UI elements like list item, content block, buttons, etc.

Save Modifications to Library

Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them.

Save Elements to Library

Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse.

Widgets Library

Create customizable banners, pop-ups, and other web page elements with images and forms, directly within the VWO Visual Editor, without coding.

Widget Triggers

Control when a widget appears, how often it appears, or does not appear when dismissed.

VWO Copilot

AI-powered Variation Creation

Bring your ideas to life by editing your campaign variations and experiences just by chatting with our VWO Copilot or voice input.

Early Access*

AI-powered Segment Targeting

Effortlessly craft complex targeting segments just by prompting our VWO Copilot.

Early Access*

AI-powered Report Segmentation

Auto-generate key cohorts to dive deeper into campaign reports analysis.

Early Access*

Page Groups Auto Generation

Use VWO Copilot to generate regex patterns that include multiple page URLs for campaigns.

Early Access*

AI-powered Idea Generation

Create a continuous testing pipeline with AI-generated ideas.

*No additional purchase is required for VWO Copilot at this time. Pricing and limitations will be finalized with the full release in early 2025 and may vary by plan.

Campaign Settings

Goals/ Metrics

Configure and track goals in your VWO account.

Unlimited

Upto 5

Traffic Allocation

Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the test.

Alerts

Set email alerts for account administrators to receive notifications for your VWO campaign related activities.

Multi Arm Bandit

Expose the better performing variation to more users long before the test reaches statistical significance thus reducing the opportunity cost.

Testing Objective

Choose from two objectives when creating a campaign:
Better: Apply campaign changes only if the metric improves.
Better or Equivalence: Apply campaign changes if the metric improves or remains the same.

Fixed Horizon Tests

Calculate results only after the entire sample size has been collected to get highly accurate results.

Sequential Testing

Enable sequential testing for the stats engine to make in-built adjustments for peeking errors.

Guardrails

Monitor critical KPIs with guardrail metrics. VWO disables underperforming variations or notifies you when metric (like conversion rates or revenue) drop below guardrail thresholds.

Multi-Browser QA

Preview your tests across multiple browsers and validate them before launching the test.

Cross Domain Testing

Run tests on multiple domains within user journey, where user tracking and goals can be on one or more domains.

Scheduling

Schedule tests at specific time/date or create recurring schedule to run tests.

Mutually Exclusive Groups

Ensure that a user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play.

Self Hosting

Host VWO library and campaign setting files on your servers, easing your dependency on VWO servers.

Version History

View the changes that you’ve made to your campaign over its lifetime.

No limit

Last 3

Targeting

URL Targeting

Target users based on the URLs they land on.

Basic Device Targeting

Target users based on the device they use. Basic options like mobile, desktop, tablet available.

Traffic Source Targeting

Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the test page.

User Type Targeting

Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.

Basic Operating System Targeting

Target users based on their desktop OS. Basic options like macOS, Windows and Linux available.

Advanced Device Targeting

Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available.

Advanced Operating System Targeting

Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available.

Browser Targeting

Target users based on their browser.

Screen Resolution Targeting

Target users based on their screen resolution.

User Agent Values Targeting

Target users based on user-agent values.

Geo Targeting

Target users from specific geographies or personalize website content for users from specific locations.

Cookie Based Targeting

Target users based on cookie values. It can be customized based on varying business needs.

Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

GTM Data Layer Variable Targeting

Target users based on the GTM Data Layer variable values available on the page

User Intent Targeting

Target users based on their intent of visiting your website using referral URLs.

Query Parameter Targeting

Target users based on their query parameters.

UTM Parameter Targeting

Target users based on UTM parameters such as UTM source, medium, campaign etc.

Time Based Targeting

Target users on your test page based on their arrival time and day of the week.

Saved User Segments

Access previously created user segments for efficient reuse in tests without the need for repeated creation.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Attributes List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

IP Based Targeting

Target users based on IP address.

Custom Attribute Targeting

Target user groups based on custom user properties or attributes that carry information about the visitor. These attributes can be configured using VWO Data360.

Custom Event Targeting

Target user groups based on custom events representing user activity on your website. These events can be configured using VWO Data360.

Triggers

Basic Page Viewed Trigger

Trigger a campaign when a visitor has viewed at least 1 page in a session.

Basic Time Spent Trigger

Trigger a campaign after a visitor has spent more than10 seconds on the page or 60 seconds in a session.

Basic Page Scroll Trigger

Trigger a campaign after a visitor has scrolled more than 50% of the page.

Basic Exit Intent Trigger

Trigger a campaign when a visitor is trying to close the page.

Advance Page Viewed Trigger

Trigger a campaign immediately or after a visitor has viewed a certain number of pages.

Advance Time Spent Trigger

Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page or a session.

Advance Page Scroll Trigger

Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page.

Advance Exit Intent Trigger

Trigger a campaign immediately or after a visitor is trying to close the page.

Conditional Triggers

Create advanced triggers by combining multiple trigger conditions using AND and OR.

Saved Triggers

Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.

Click Element Trigger

Trigger a campaign immediately or after a visitor has clicked on an element.

Form Submission Trigger

Trigger a campaign immediately or after a visitor has submitted a form.

Engagement Trigger

Trigger a campaign immediately or after there is engagement on the page.

New Session Trigger

Trigger a campaign immediately or after a new session is created.

Javascript Trigger

Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action.

A/B Test Variation Trigger

Trigger a campaign immediately or after a visitor sees a specific A/B test variation.

Goal Based Trigger

Trigger a campaign immediately or after a particular goal you have configured in VWO is completed.

Event-Based Triggers

Trigger a campaign based on Data360 Events.

Advanced Trigger Logic

Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Campaign Activation Trigger

Control activation of campaigns using manual triggers by custom conditions in your website code.

Reports

Reporting Dashboard

See the results of your experiments on our Bayesian-powered reporting dashboard.

Goal Comparison

Compare multiple goals within the same report.

Download Summary CSV

Download the summary report to see the high level information about your test data.

Share Report

Share report with other VWO account users or even with people without VWO access.

Traffic Source Filters

Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).

Device Filters

Filter reports based on the device your users use.

Operating System Filters

Filter reports based on the operating system your users use.

User Type Filters

Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.

UTM Parameter Filters

Filter reports based on UTM parameters such as UTM source, medium, campaign etc.

Query Parameter Filter

Filter reports based on query parameters.

Geo Filters

Filter reports for specific geographies.

Time Based Filters

Filter reports based on user arrival time or day of the week.

Saved Report Filters

Save your report filter as a segment and you can reuse this to slice reports faster in future .

Compare User Segments

Simultaneously visualize and compare two or more user segments in reports for far more comprehensive insights and decision-making.

Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]

Report Segmentation

Slice and dice the report using the visitor’s unique attributes and pre-defined user segments created in VWO Data360 to analyze campaign performance. This is applicable if you have configured attributes and segments in VWO Data360.

Download Detailed CSV

Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions.

Custom Metrics Tracking

Unique User Actions

Track how many unique users trigger a specific event, like page visits, clicks, form submissions, etc.

Yes (except bounce rate and scroll depth)

Repeated User Action

Track the total number of times an event is triggered to count repeated actions by users, like form conversions.

Value of User Actions

Calculate the conversion of the event based on the value of property defined. You can track the first, last, minimum, or maximum value of event properties as the metric.

First, Last, Minimum, Maximum Value

First Value

Aggregate Value of User Actions

Tracks the sum or average of event properties as aggregate metrics—for example, average order value or revenue.

Average, Sum

Platform & Account Management

Account Members

Add multiple people to the same account but with varying levels of access.

Unlimited

Workspaces

Create additional workspaces for different teams or digital assets. Very handy for large enterprises. Not applicable to agencies.

User Collaboration

Tag and collaborate with your team on every action, metric, and variation. Keep your campaigns running seamlessly.

Data Management (VWO Data360)

Custom Attributes

Create and configure custom user properties or attributes that contain information about the visitor, such as logged-in user state.

Custom Events
Creation of New Events Create and configure events based on your specific business needs. For example, an abandoned cart event can be configured to track users who leave the cart without completing the purchase.	Unlimited	Unlimited	Unlimited	Unlimited
Additition of Events Property to Events Add event-specific properties, like server response time or session ended, to define the event.	10 per event	10 per event	10 per event	10 per event
Computed Event Properties Derive new properties from existing event data to enhance the context of the event, providing deeper insights into user interactions.

User Segment Creation

Create audiences using standard and custom attributes already created using VWO Data360.

Unlimited

Data Retention

No. of days your data gets retained.

30 days

Visitor Profiles

Get insights about each visitor who has been part of active VWO Testing, Insights, Rollouts, and Personalize campaigns, including their visitor properties and events.

Unlimited

Audit

Populate all the current events, standard and custom, on your website. This helps to check if the events are tracked properly on your website.

Internal IP Exclusion

Users who access your website from these IP addresses will not be tracked in VWO.

Events Stored Per User

Per MTU quota of events stored or collected per user.

200 events stored per MTU*

100 events stored per MTU*

50 events stored per MTU*

25 events stored per MTU*

Pages

Classify your web pages into different categories to quickly create, manage and scale experiments specific to them.

Integrations

Seamlessly integrate with third-party tools.

Unpublished Changes

Save campaign edits without pausing running campaigns and publish them once approved.

Approvals

Send campaign changes and edits for approvals from stakeholders of your organization from within VWO itself before publishing campaigns.

API Access (rate limit of 60K/month)

Start and pause campaigns programmatically or pull test metrics into other dashboards.

*This denotes how events stored per user will have a limit in the future. This has not been implemented on the app, is representational, and does not affect current pricing. However, this will be applicable in the future for all customers as per their respective plans.

Security & Compliance

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account related activities.

Login Restriction

Restrict login into your VWO app to specific city/ region/ country/ IP address.

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Support

Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 X 7

24 X 5

First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

4 hrs

12 hrs

Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support member to resolve your queries.

Customer Success

Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Growth

View Details

Test and roll out complex features with minimal risk across any tech stack or device.

Monthly Tracked Users (MTU) What is MTU?

Select the number of unique visitors that you plan to test in a month. This can be a subset of your monthly total traffic.

100K 250K 500K 750K 1M 5M 5M+

Enterprise

Tell us your needs and we'll craft a custom proposal

Choose Enterprise if you:

Are a large business
Manage multiple websites or complex user journeys
Want strategic guidance and dedicated support
Want detailed reporting for analysis
Want to leverage custom events for experimenting

Includes (everything in Pro and):
Dedicated CSM & 1:1 Training
All Targeting & Reporting Options
Mutually Exclusive Groups
Single Sign On (SSO)
API Access
24x7 Support
First Response Time: 4 hours

Pro

Choose Pro if you:

Are a mid-sized business
Want to run complex experiments on segmented traffic
Want AI to guide you with your experiments
Import data from your tools into VWO

Includes
Unlimited Metrics, Feature Flags, Variables, Variations & Environments
Personalisation Rules
Advanced Targeting & Reporting
UserID, Device, OS, Geo, Feature Flag Status and more
Multi Variate Testing & Multi Arm Bandit
Advanced AI CoPilot Features
Targeting & Reporting
Webhooks
Advanced Support
Phone Support, Availability: 24x5, First Response Time: 6 hours

Monthly Tracked Users (MTU) What is MTU?

Select the number of unique visitors that you plan to test in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 250K+

Pro

Choose Pro if you:

Are a mid-sized business
Want to run complex experiments on segmented traffic
Want AI to guide you with your experiments
Import data from your tools into VWO

Includes (everything in Growth and):
Unlimited Metrics, Feature Flags, Variables, Variations & Environments
Personalisation Rules
Advanced Targeting & Reporting
UserID, Device, OS, Geo, Feature Flag Status and more
Multi Variate Testing & Multi Arm Bandit
Advanced AI CoPilot Features
Targeting & Reporting
Webhooks
Advanced Support
Phone Support, Availability: 24x5, First Response Time: 6 hours

Growth

Choose Growth if you:

Are a small business
Want slightly advanced Feature Management & Experimentation
Dont want to worry about retention

Includes (everything in Starter and):
Unlimited Feature Variations
Higher Limits of Feature Flags, Variables & Environments
Enhanced Targeting
Device, OS
Download & Share Report Summary
Enhanced Support
Chat Support, Availability: 24x5, First Response Time: 8 hours
No Data Retention Restriction

Starter

Choose Starter if you:

Are getting started with Feature Management & Experimentation
Want to try VWO

Includes
Open Source SDKs in 8+ Languages
Limited Feature Variations & Metrics
Limited Feature Flags, Variables & Environment
Feature Rollouts
Basic Targeting
User ID
Email Support
Availability: 24x5, First Response Time: 12 hours
90 Days Data Retention

Feature list

Detailed product features per plan

Show Differences Only

Enterprise

Pro

Growth

Starter

Feature Flag Configuration

Feature Flags

Use feature flags to enable or disable features. When enabled, features are rolled out according to their rules. When disabled, features are inactive regardless of the rules.

Unlimited

Feature Variables

Declare variables and define default values for each variable within the feature.

Unlimited variables

5 variables

2 variables

Feature Variable Data Types

Specify the data type for each variable in your features.

String, integer, float, boolean, and JSON

String, integer, float, boolean

Feature Variable Variations

Create multiple variations of feature variables for A/B/n testing, personalization, and rollouts, and update them in real-time without needing code reviews.

A/B/n tests

2 (A/B tests)

Feature Variable Dashboard

Get an overview of all feature variables created under each feature.

Environments

Configure multiple environments (like Staging, QA) for each feature to run tests in simulated environments. Ensure your changes are of production-ready quality and release features confidently.

Unlimited

3 environments

1 environment

Debugger

Test your rules by simulating user scenarios. Ensure each rule triggers the correct outcome before releasing feature optimizations.

Feature Activity Timeline

View the changes made to your feature over its entire duration.

Technical Debt Recommendations

Receive recommendations to remove outdated feature flags and maintain a clean codebase.

Rollouts

Feature Rollout Rules

Set conditions to determine which users will see each feature.

Concurrent Rollout Rules

Manage the number of rollout rules that can be active simultaneously.

Unlimited

Limited (1 rollout rule per flag)

Clone Settings Of Another Rollout Rule

Copy another rollout rule's settings to quickly set up a new rule with similar or slightly modified settings.

Set Rollout Rule Priority

Drag and drop rules to set their order of priority. The system checks the top rule first, moving to the next if there's no match, and continues evaluating rules until a match is found or all rules are evaluated.

Rollout Percentage (Traffic Allocation)

Control the percentage of users who can see this feature.

Impact Analysis Of Feature Rollout

Analyze the impact of a feature when it is turned on versus when it is turned off to understand the overall effect of the feature release on key metrics.

Phased Rollouts & Rollbacks Based On Time

Add multiple conditions to modify rollout percentages or the status of features (ON or OFF) based on time.

Phased Rollouts And Rollbacks Based On Metric

Add multiple conditions to modify rollout percentages or the status of features (ON or OFF) according to metric conversion percentages.

Kill Switch Based On Metrics

Automatically roll back a feature if metric conversion rates drop below a preset threshold.

Testing

Testing Rules

Set conditions to determine which users get included in a feature test.

Concurrent Tests On The Same Feature

The number of testing rules per feature that can be active simultaneously.

Unlimited

Limited

Clone Settings Of Another Testing Rule

Copy another testing rule's settings to quickly set up a new rule with similar or slightly modified settings.

Set Testing Rule Priority

Set Traffic Allocation

Define the percentage of total traffic to include in the testing rule.

Traffic Split Across Variations

Specify the percentage of traffic to be allocated to each variation within the testing rule.

Testing Objective

Fixed Horizon Tests

Calculate results only after the entire sample size has been collected to get highly accurate results.

Sequential Testing

Enable sequential testing for the stats engine to make in-built adjustments for peeking errors.

Guardrails

Monitor critical KPIs with guardrail metrics. VWO disables underperforming variations or notifies you when metric (like conversion rates or revenue) drop below guardrail thresholds.

Multivariate Tests

Analytically determine the most effective combination of feature variable values by testing various value combinations within a single experiment.

Multi-Armed Bandit

Expose the better-performing variation to more users to accelerate results.

Personalization

Personalization Rules

Set conditions to determine which users get included in a personalization experience.

Concurrent Personalizations On The Same Feature

The number of personalization rules per feature that can be active simultaneously.

Unlimited

Clone Settings Of Another Personalization Rule

Copy another personalization rule's settings to quickly set up a new rule with similar or slightly modified settings.

Set Personalization Rule Priority

Set Traffic Allocation

Define the percentage of total traffic to include in the personalization rule.

VWO Copilot

AI-powered Segment Targeting

Effortlessly craft complex targeting segments just by prompting our VWO Copilot.

Early Access*

AI-powered Report Segmentation

Auto-generate key cohorts to dive deeper into campaign reports analysis.

Early Access*

*No additional purchase is required for VWO Copilot at this time. Pricing and limitations will be finalized with the full release in early 2025 and may vary by plan.

Audience Selection Options For Rules

UserID Specific

Ensure specific users always receive a particular variation based on their userID.

Basic Device Type *

Target users based on device type, with options like mobile, desktop, and tablet.

Basic Operating System*

Target users based on their desktop OS, such as macOS, Windows, or Linux.

Advanced Device Type*

Target users based on device type, with advanced options like iPad, iPhone, Android, and Google TV.

Advanced Operating System*

Target users based on their desktop OS with advanced options like macOS, Windows, Linux, Unix, Windows 8, etc.

Browser*

Target users based on the browsers they use.

Geo*

Target users from specific geographies to include them in feature rollouts, feature experiments, or deliver a personalized experience for them.

User Agent

Segment users based on information provided by the User Agent.

Feature Flag Status

Target users based on the status of another feature being on or off.

Custom Variable

Target users based on specified custom variables and conditions.

Custom Segments

Create audience segments by defining specific criteria to include particular user groups.

Saved User Segments

Reuse previously created user segments in rules without recreating them.

Conditional Targeting

Build advanced user segments by combining multiple targeting conditions with logical operators AND and OR.

IP Address

Target users based on IP addresses.

Attributes List Targeting

Precisely target audience by matching a list of values with a set of attribute values uploaded as a list

Unlimited

Advanced Targeting Logic

Use brackets to combine multiple conditions in targeting logic, e.g., '[Users in the United States OR India] AND [New users OR Android devices].'

*Note: Few targeting features may require additional setup conditions. Please email support@vwo.com for setup help.

Reports And Filters

Reporting Dashboard

View the results of your tests, rollouts, and personalization rules on our Bayesian-powered dashboard.

Event Batching

Event batching allows the VWO SDK to queue and send multiple events in a single request, optimizing network bandwidth and metrics tracking.

Metrics

Configure and track metrics you aim to optimize through feature optimizations.

Metric Comparison

Simultaneously compare multiple metrics within a single report for more comprehensive analysis.

Download Summary CSV

Download a summary report with high-level insights into your optimization efforts.

Share Report

Share reports with other VWO users or external stakeholders without VWO access.

Report Filters

Filter your data to gain deeper insights into different user segments.

Device Filter

Filter reports based on the devices used by your users.

Operating System Filter

Filter reports based on your users' operating systems.

Browser Filter

Filter reports by the browsers your users use.

User Agent Filter

Filter reports by the user agents of your visitors.

Geo Filter

Filter reports for specific geographic locations.

UserID Filter

Segment reports based on unique visitor IDs.

Saved Report Filters

Save frequently used filter combinations for easy future access.

Compare User Segments

Compare and visualize multiple user segments simultaneously for deeper insights.

Conditional Filters

Combine multiple conditions using AND/OR to refine your report filters.

Advanced Reporting Logic

Use brackets to create complex filtering logic with multiple conditions (e.g., [Users in the U.S. OR India] AND [New users OR Android devices]).

Download Detailed CSV

Download detailed user reports in CSV format, including segment data, metric conversions, and custom dimensions.

Custom Metrics Tracking

Value Of User Actions

Calculate conversions based on specific event property values. Track the first, last, minimum, or maximum value of these properties.

First, Last, Minimum, Maximum Value

First value

Repeated User Action

Track how often an event is triggered to capture repeated actions like form submissions.

Aggregate Value Of User Actions

Track the sum or average of event properties as aggregate metrics, such as average order value or total revenue.

Average, Sum

SDKs (Getting Started)

Open Source SDKs In 8+ Languages

Easily integrate our SDKs into your applications to run feature optimizations. VWO supports front-end, back-end, mobile, and OTT SDKs.

Node

https://github.com/wingify/vwo-fme-node-sdk

JavaScript

https://github.com/wingify/vwo-fme-node-sdk

Java

https://github.com/wingify/vwo-fme-java-sdk

PHP

https://github.com/wingify/vwo-fme-php-sdk

Python

https://github.com/wingify/vwo-fme-python-sdk

.Net

https://github.com/wingify/vwo-fme-dotnet-sdk

https://github.com/wingify/vwo-fme-go-sdk

Ruby (Coming Soon)

Android

https://github.com/wingify/vwo-fme-android-sdk

iOS

https://github.com/wingify/vwo-fme-ios-sdk

Platform & Account Management

Account Members With Role Based Access Controls

Add multiple people to the same account but with varying levels of access.

Unlimited

Internal IP Exclusion

Users who access your website or application from these IP addresses will not be tracked on VWO.

Bot-Exclusion By User Agent

Ensure accurate reports by automatically excluding bot user agents from your campaigns.

Integrations

Easily integrate with third-party tools for streamlined campaign setups and in-depth analysis.

Data Management (VWO Data360)

Custom Attributes

Analyze test performance using unique, custom user attributes to filter reports.

Custom Events
Creation Of New Events Create and configure events based on your specific business needs. For example, an abandoned cart event can be configured to track users who leave the cart without completing the purchase.	Unlimited	Unlimited	Unlimited	Unlimited
Addition Of Events Property To Events Add event-specific properties, like server response time or session ended, to define the event.	10 per event	10 per event	10 per event	10 per event

Segment Creation

Create audiences using standard and custom attributes already created using VWO Data360.

Unlimited

Data Retention

No. of days your data gets retained.

90 days

Visitor Profiles

Get insights about each visitor who has been part of active VWO Testing, Insights, Rollouts, and Personalize campaigns, including their visitor properties and events.

Unlimited

Audit

Populate all the current events, standard and custom, on your website. This helps to check if the events are tracked properly

Events Stored Per User

Per MTU quota of events stored or collected per user.

200 events stored per MTU*

100 events stored per MTU*

50 events stored per MTU*

25 events stored per MTU*

Webhooks

Ensure your tests always run with the latest VWO setting files by enabling webhooks for campaigns.

Workspaces

Create additional workspaces for different teams or digital assets. Very handy for large enterprises. Not applicable to agencies.

User Collaboration

Tag, comment and collaborate with your team on every action, metric, and variation. Keep your campaigns running seamlessly.

Mutually Exclusive Groups With Priorities And Weights

Ensure users are not exposed to multiple active rules simultaneously, eliminating bias, result contamination, and conflicting experiences. Set priorities and weights to control the rule execution order within mutually exclusive groups.

Upto 10 user groups

API Access (rate limit of 60000/month)

Start and pause tests programmatically or pull test metrics into other dashboards.

*Note: This denotes how events stored per user will have a limit in the future. This has not been implemented on the app, is representational, and does not affect current pricing. However, this will be applicable in the future for all customers as per their respective plans.

Security & Compliance

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account-related activities.

Login Restriction

Restrict login access by city, region, country, or specific IP addresses.

Single Sign On

Enable SSO using any SAML 2.0 identity provider for user authentication within your organization.

Support

Support Availability

The time when the support team members are available to resolve your queries.

24*7

24*5

First Response Time (working days only)

Time taken by a support team member to acknowledge the request and respond with the solution or follow-up queries.

4 hours

12 hours

Knowledge Base

Search our online knowledge base for documentation and answers to your queries.

Developer Documentation

Developer documentation helps developers understand how they can use different APIs in the SDK for their experiments.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support team member to resolve your queries.

Customer Success

Self-Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account will guide you every step of the way toward success.

1-on-1 Onboarding & Training

Use our end-to-end training programs to optimize your tech stack for better conversions using industry best practices.

Enhance any plan with add-ons

Explore add-ons that can be added to any plan to enhance the functionalities of the plan.

Reporting Plus

Get access to enterprise level reporting features.

per month

Available With:

Growth, Pro

View Details

Mutually Exclusive Groups

Get access to a pack of 10 mutually exclusive groups.

per month

Available With:

Enterprise

View Details

Understand user behavior and uncover what’s stopping them from converting or engaging

Monthly Tracked Users (MTU) What is MTU?

Select the number of unique visitors that you plan to analyze in a month. This can be a subset of your monthly total traffic.

100K 250K 500K 750K 1M 5M 5M+

Enterprise

Tell us your needs and we'll craft a custom proposal

Choose Enterprise if you:

Are a large business
Want strategic guidance and dedicated support
Want detailed reporting for analysis
Dont want to worry about retention

Includes (everything in Pro and):
Dedicated CSM & 1:1 Training
All Reporting Options
Single Sign On (SSO)
API Access
24x7 Support
First Response Time: 4 hours
3 Months Data Retention

Pro

Choose Pro if you:

Are a mid-sized business
Want to download data for offline reporting
Import data from your tools into VWO

Includes
Scrollmap & Zonalmap
AI CoPilot Features
Heatmap & Recording Summary, Survey Creation & Summary
Advanced Reporting
Device, Traffic Source, New vs Return, OS, Geo, UTM and more
Download & Share Reports
Advanced Support
Phone Support, Availability: 24x5, First Response Time: 6 hours
Pull Data via Integrations
2 Months Data Retention

Monthly Tracked Users (MTU) What is MTU?

Select the number of unique visitors that you plan to analyze in a month. This can be a subset of your monthly total traffic.

5K 10K 50K 100K 250K 250K+

Pro

Choose Pro if you:

Are a mid-sized business
Want to download data for offline reporting
Import data from your tools into VWO

Includes (everything in Growth and):
Scrollmap & Zonalmap
AI CoPilot Features
Heatmap & Recording Summary, Survey Creation & Summary
Advanced Reporting
Device, Traffic Source, New vs Return, OS, Geo, UTM and more
Download & Share Reports
Advanced Support
Phone Support, Availability: 24x5, First Response Time: 6 hours
Pull Data via Integrations
2 Months Data Retention

Growth

Choose Growth if you:

Are a small business
Want to share report with team members
Want AI to assist you with analysis

Includes (everything in Starter and):
Enhanced Reporting
Traffic Source, New vs Return, OS
AI CoPilot Features
Heatmap & Recording Summary, Survey Creation & Summary
Share Reports
Enhanced Support
Chat Support, Availability: 24x5, First Response Time: 8 hours
1 Month Data Retention

Starter

Choose Starter if you:

Are getting started with behavioural analysis
Want to try VWO

Includes
Heatmap
Session Recordings
Form Analytics & Survey
Basic Reporting
Device
Email Support
Availability: 24x5, First Response Time: 12 hours
7 Days Data Retention

Feature list

Detailed product features per plan

Show Differences Only

Enterprise

Pro

Growth

Starter

Goals

No. of Active Goals

The number of goals that you can configure and track in your VWO account.

Track Standard Events

Track page visits, clicks, form submits & purchases on your website.

Goal Reporting

Check goal performance over a period of time with goal metrics like total conversions, conversion rate, etc.

Share Report

Share the goal conversion report with other VWO account users or even with people without VWO access.

Track Custom Events

Set up custom triggers on your website to track your events in VWO. For ex - video played, session time > 30 secs, etc.

Funnel Drop-off Filters

Filter reports based on users who dropped off from a funnel.

A/B Test Variation Filters

Filter reports based on users who were part of a test campaign or saw a particular test variation.

Goal Reporting Filters

Filter your reports based on a weekday, time of day, goal URL, goal revenue, etc.

Conversion Heatmaps & Recordings

Check heatmaps and recordings of users who converted or didn't convert for the goal.

Funnels

No. of Active Funnels

The number of funnels that are active and tracking data within your account.

Funnel Reporting

Check funnel performance over a period of time to see how users move through the stages of funnels and when they drop-off.

Share Report

Share the funnel conversion report with other VWO account users or even with people without VWO access.

Funnel Drop-off Filters

Filter reports based on users who dropped off from a funnel.

A/B Test Variation Filters

Filter reports based on users who were part of a test campaign or saw a particular test variation.

Funnel Reporting Filters

Filter funnel reports to view data for specific days of the week, hours of the day, funnel revenue value etc.

Drop Off Heatmaps & Recordings

Check heatmaps and recordings of users who drop off from the funnel at any stage.

Heatmaps

No. of Heatmaps

Visualize users clicks with a colored overlay on top of your website page to identify hotspots of engagement.

Unlimited

Clickmap

Track clicks on specific elements and compare them to total clicks on a page or area.

Observations with Heatmap Screenshot

Note observations with automaticaly attached heatmap screenshots to enable easy collaboration.

Multi-Device Heatmaps

View heatmaps for desktop, tablet, or mobile websites.

A/B Test Variation Heatmap

View heatmap of a particular A/B test variation.

Share

Share heatmaps with observations to collaborate with other VWO account users or even with people without VWO access.

Download

Download heatmaps for offline sharing and viewing.

Heatmap Views

Create a heatmap view and quickly access heatmap data for specific pages and user segments without repeating the heatmap configuration.

Schedule Heatmap Views

Schedule data collection for heatmap views.

Click Filters

Visualize heatmaps filtered by first clicks, allowing you to zoom in on visitors' initial actions

Funnel Drop-off Filters

Filter heatmaps based on users who dropped off from a funnel.

Browsable Heatmap

View heatmaps of different pages, interactive elements(such as popups, modals, and menus), and pages behind logins as you navigate your website.

Scrollmap

Visualize how deep a user scrolls through your page to understand scroll depths.

Frictionmap

Visualize user struggles on your webpage, such as dead clicks, rage clicks, and errors, revealing areas where users click out of frustration or confusion.

Click Area

Just click, drag and select multiple areas on the page to directly compare their engagement.

Element List

Displays a list of both visible and hidden elements with their types and show clicks on each from highest to lowest.

VWO Copilot

Automated Heatmap Analysis

Auto-analyze large volumes of heatmap data to identify key user engagement patterns and get data-backed actionable recommendations.

Early Access*

AI-powered Survey Creation

Facing mental block? Generate survey questions with the help of VWO Copilot, specific to your objectives.

Early Access*

Actionable Survey Report Summaries

Understand the pulse of your audience faster with an auto-summarized view of user feedback.

Early Access*

*No additional purchase is required for VWO Copilot at this time. Pricing and limitations will be finalized with the full release in early 2025 and may vary by plan.

Recordings

No. of Recordings

Number of recordings you can have for your Monthly Tracked Users (MTU).

Unlimited

Page / Session / User Recordings

Watch recordings of a page, a session or all sessions of a user consisting of multiple pages.

Multi-Device Recordings

View recordings of all user sessions on desktop, tablet, or mobile.

Observations with Recording Moment Link

Note observations with automatically tagged moment in recordings to enable easy collaboration.

Anonymize or Whitelist Elements

Customize what is shown or hidden in recordings, and anonymize key presses by default.

Saved Recordings

The number of recordings you can store in VWO for later viewing.

1000

250

100

Asset Snapshoting

Save snapshot of externally loaded style files to prevent breaking of session recordings due to changes in the external files.

Share

Share recordings with observations to collaborate with other VWO account users or even with people without VWO access.

Download

Download recordings for offline sharing and viewing.

Recording Views

Create a recording view and quickly access recordings for specific pages and user segments without repeating the recording configuration.

Schedule Recording Views

Schedule data collection for recording views.

Funnel Drop-off Filters

Filter recordings based on users who dropped off from a funnel.

A/B Test Variation Filters

Filter recordings based on users who were part of a test campaign or saw a particular test variation.

Session Filters

Filter recordings based on parameters like session duration, # of pages visited, etc.

Page Filters

Filter recordings based on parameters like entry page, exit page, visited page, etc.

Struggle Filters

Filter your recordings based on rage clicks, dead clicks, goal conversions, funnel drop-offs, or other events tracked by VWO.

Capture Canvas Elements

Automatically capture 2D, 3D, and WebGL canvas elements without manual tagging. Records all canvas interactions as viewable content while maintaining privacy compliance.

Form Analysis

No. of Active Forms

No. of active forms you can simultaneously track at a given time.

Conversion Report

Track user drop-offs at different stages of form submission, from landing to interaction to submission.

Dropped Field Report

Percentage of users who dropped off on a field without submitting the form.

Share Report

Share form analysis report with other VWO account users or even with people without VWO access.

Total Time Report

Understand how long users stay on each field of a form.

A/B Test Variation Filters

Filter forms based on users who were part of a test campaign or saw a particular test variation.

Interaction Time Report

Understand how long users spend on a specific field while actively interacting with it.

Hesitation Time Report

Understand how long users spend on a specific field without actively interacting with it.

Refilled Field Report

Percentage of users who refilled a field on the form.

Ignored Field Report

Percentage of users who did not interact with a form field and submitted the form.

Schedule Form Tracking

Track form during a specific period.

Surveys

No. of Active Surveys

No. of active surveys within your account.

No. of Survey Responses

No. of survey responses that you can collect for your survey campaigns. With paid plans, No. of Survey Responses = (No. of Contract Months * MTU).

As per MTU

5000

No. of Questions per Survey

The number of questions you can ask per survey.

Unlimited

Response Types

Design survey with various response types including text, radio, checkboxes, etc.

Survey Report

Check how many users saw, attempted and completed the survey. Get a list of responses by questions and most frequently used words by users.

Question Bank

Choose from a repository of frequently asked questions to select an appropriate question.

Support for Multiple Languages

Ask questions to your users in their native language.

Survey Positioning

Trigger your survey either to the left bottom or right bottom of your page.

Survey Themes

Save time by styling your survey using any of the pre-built themes.

Share Report

Share survey report with other VWO account users or even with people without VWO access.

**NPS®

Run an NPS survey to gauge the likelihood of users recommending the website to others.

Customize Welcome / Thank you

Add custom messages for users taking the survey before and after completing it.

Custom Survey Themes

Add custom CSS to restyle and resize the surveys per your branding guidelines.

Download CSV

Download and share detailed reports with your stakeholders in .csv format.

Survey Views per User

Adjust the number of times a user should see the survey before it stops showing.

Schedule Surveys

Schedule surveys to show up during a period.

Remove VWO branding

Replace the VWO logo with your own logo.

Survey Analysis with Recordings

Watch recordings of user sessions in which they responded to a survey to understand why they gave specific responses.

Survey Logic

Make your surveys smarter by asking subsequent questions based on the responses given.

**Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

Survey Triggers

Basic Page Viewed Trigger

Trigger a survey when a visitor has viewed at least 1 page in a session.

Basic Time Spent Trigger

Trigger a survey after a visitor has spent more than 10 seconds on the page or 60 seconds in a session.

Basic Page Scroll Trigger

Trigger a survey after a visitor has scrolled more than 50% of the page.

Basic Exit Intent Trigger

Trigger a survey when a visitor is trying to close the page.

Advance Page Viewed Trigger

Trigger a survey immediately or after a visitor has viewed a certain number of pages.

Advance Time Spent Trigger

Trigger a survey immediately or after a visitor has spent a certain amount of time on a page.

Click Element Trigger

Trigger a survey immediately or after a visitor has clicked on an element.

Advanced Trigger Logic

Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Conditional Triggers

Create advanced triggers by combining multiple trigger conditions using AND and OR.

Saved Triggers

Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.

Advance Page Scroll Trigger

Trigger a survey immediately or after a visitor has scrolled a certain percentage of the page.

Advance Exit Intent Trigger

Trigger a survey immediately or after a visitor is trying to close the page.

A/B Test Variation Trigger

Trigger a survey immediately or after a visitor sees a specific A/B test variation.

Goal Based Trigger

Trigger a survey immediately or after a particular goal you have configured in VWO is completed.

Form Submission Trigger

Trigger a survey immediately or after a visitor has submitted a form.

Engagement Trigger

Trigger a survey immediately or after there is engagement on the page.

New Session Trigger

Trigger a survey immediately or after a new session is created.

Javascript Trigger

Write custom triggers using JavaScript to fire a survey based on an event or a specific user action.

Event-Based Triggers

Trigger a survey based on Data360 Events.

Targeting

URL Targeting

Target users based on the URLs they land on.

Device Targeting

Target users based on devices they use such as mobile, desktops or tablets.

Traffic Source Targeting

Target users based on the traffic source (e.g. direct, paid, non-paid, email)

User Type Targeting

Target new or returning users differently to study their behavior and personalize their experiences.

Operating System Targeting

Target users who are using a particular operating system such as Windows, Linux, etc.

Browser Targeting

Target users based on their browser.

Screen Resolution Targeting

Target users based on their screen resolution

User Agent Values Targeting

Target users based on user-agent values

Geo Targeting

Target users from specific geographies.

Cookie Based Targeting

Target users based on cookie values. It can be customized based on varying business needs.

Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

GTM Data Layer Variable Targeting

Target users based on the GTM Data Layer variable values available on the page

Query Parameter Targeting

Target users based on using query parameters.

UTM Parameter Targeting

Target users based on using UTM parameters such as UTM source, medium, campaign etc.

Time Based Targeting

Target users based on their arrival time and day of the week.

Saved User Segments

Access previously created user segments for efficient reuse in campaigns without the need for repeated creation.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Attributes List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

IP Based Targeting

Target users based on IP address(s).

Custom Event Targeting

Target user groups based on custom events representing user activity on your website. These events can be configured using VWO Data360.

Reporting

Device Filters

Filter reports based on what device your users use.

Traffic Source Filters

Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).

Operating System Filters

Filter reports based on what operating system your users use.

User Type Filters

Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.

UTM Parameter Filters

Filter reports based on using UTM parameters such as UTM source, medium, campaign, etc.

Query Parameter Filter

Filter reports based on query parameters.

Geo Filters

Filter reports for specific geographies.

Time-based Filters

Filter reports based on user arrival time or day of the week.

Saved Report Filters

Save your report filter as a segment and you can reuse this to slice reports faster in future .

Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Insights Dashboard

With neatly organized widgets, the dashboard proactively surfaces visitor experience across various pages and segments with quick links to take action.

Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]

Report Segmentation

Platform & Account Management

Account Members

Add multiple people to the same account but with varying levels of access.

Unlimited

Workspaces

Create additional workspaces for different teams or digital assets. Very handy for large enterprises. Not applicable to agencies.

User Collaboration

Tag and collaborate with your team on every action, metric, and variation. Keep your campaigns running seamlessly.

Flexible Data Sampling

Control visitor tracking across segments and pages, ensuring you capture only the most relevant data for your needs.

Data Management (VWO Data360)

Custom Attributes

Create and configure custom user properties or attributes that contain information about the visitor, such as logged-in user state.

Custom Events
Creation of New Events Create and configure events based on your specific business needs. For example, an abandoned cart event can be configured to track users who leave the cart without completing the purchase.	Unlimited	Unlimited	Unlimited	Unlimited
Additition of Events Property to Events Add event-specific properties, like server response time or session ended, to define the event.	10 per event	10 per event	10 per event	10 per event
Computed Event Properties Derive new properties from existing event data to enhance the context of the event, providing deeper insights into user interactions.

User Segment Creation

Create audiences using standard and custom attributes already created using VWO Data360.

Unlimited

Visitor Profiles

Get insights about each visitor who has been part of active VWO Testing, Insights, Rollouts, and Personalize campaigns, including their visitor properties and events.

Unlimited

Audit

Populate all the current events, standard and custom, on your website. This helps to check if the events are tracked properly on your website.

Internal IP Exclusion

Users who access your website from these IP addresses will not be tracked in VWO.

Events Stored Per User

Per MTU quota of events stored or collected per user.

200 events stored per MTU*

100 events stored per MTU*

50 events stored per MTU*

25 events stored per MTU*

Data Retention

The time until which your data is stored with VWO servers.

3 months

2 months

1 month

7 Days

Integrations

Seamlessly integrate with third-party tools.

API Access (rate limit of 60K/month)

Manage your VWO account operations with automation.

Security & Compliance

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account related activities.

Login Restriction

Restrict login to specific city/region/country/IP address.

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Support

Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 X 7

24 X 5

First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

4 hrs

12 hrs

Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support member to resolve your queries.

Customer Success

Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Growth, Pro, Enterprise

View Details

VWO Personalize

Deliver tailored experiences to every user across any device or platform.

Monthly Tracked Users (MTU) What is MTU?

Select the number of unique visitors on whom you plan to run personalization campaigns in a month. This can be a subset of your monthly total traffic.

100K 250K 500K 750K 1M 5M 5M+

Enterprise

Tell us your needs and we'll craft a custom proposal

Choose Enterprise if you:

Are a large business
Want to personalize multiple websites
Want strategic guidance and dedicated support
Want detailed reporting for analysis
Want to leverage custom events for targeting

Includes (everything in Pro and):
Dedicated CSM & 1:1 Training
All Targeting & Reporting Options
Mutually Exclusive Groups
Single Sign On (SSO)
API Access
24x7 Support
First Response Time: 4 hours

Pro

Choose Pro if you:

Are a mid-sized business
Want to run complex campaign on segmented traffic
Want AI to guide you
Import data from your tools into VWO

Includes
Cross-Domain Campaigns
Campaign Scheduling
Experience Prioritisation
Advanced Targeting & Reporting
URL, Device, Traffic Source, Query, UTM, New vs Return, OS, Geo, UTM and more
Advanced AI CoPilot Features
Variation Creation, Page Group Generation, Targeting & Reporting
Pull Data via Integrations
Advanced Support
Phone Support, Availability: 24x5, First Response Time: 6 hours

Monthly Tracked Users (MTU) What is MTU?

Select the number of unique visitors on whom you plan to run personalization campaigns in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 250K+

Pro

Choose Pro if you:

Are a mid-sized business
Want to run complex campaign on segmented traffic
Want AI to guide you
Import data from your tools into VWO

Includes (everything in Growth and):
Cross-Domain Campaigns
Campaign Scheduling
Experience Prioritisation
Advanced Targeting & Reporting
URL, Device, Traffic Source, Query, UTM, New vs Return, OS, Geo, UTM and more
Advanced AI CoPilot Features
Variation Creation, Page Group Generation, Targeting & Reporting
Pull Data via Integrations
Advanced Support
Phone Support, Availability: 24x5, First Response Time: 6 hours

Growth

Choose Growth if you:

Are a small business
Want to run slightly advanced personalization campaigns
Dont want to worry about retention

Includes (everything in Starter and):
Unlimited Experiences & Metrics
Experience Prioritisation
Basic AI CoPilot Features
Variation Creation, Page Group Generation
Enhanced Targeting
New vs Return, OS
Download & Share Report Summary
Enhanced Support
Chat Support, Availability: 24x5, First Response Time: 8 hours
No Data Retention Restriction

Starter

Choose Starter if you:

Are getting started with personalization
Want to try VWO

Includes
Unlimited Campaigns
Limited Experiences & Metrics
Visual & Code Editor
Basic Targeting
URL, Device, Traffic Source, Query, UTM
Email Support
Availability: 24x5, First Response Time: 12 hours
30 Days Data Retention

Feature list

Detailed product features per plan

Show Differences Only

Enterprise

Pro

Growth

Starter

Editor

No. of Concurrent Campaigns

Create personalized experiences for rule-based audience segments.

Unlimited

No. of Targets per Campaign

Total number of targets you can create for a personalization campaign

Unlimited

Experiences per Target

Add multiple personalized experiences under each target group in a campaign.

Unlimited

Visual Editor

Utilize the powerful WYSIWYG point-and-click visual editor to create and edit variations with ease, eliminating the dependency on IT.

Code Editor

Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery.

Custom code blocks

Incorporate your modifications into code blocks and configure the code block triggers to precisely control when your changes execute

AI-Based Text Recommendations

Generate alternate text recommendations for the existing copy on your website.

Add/ Edit Elements

Add new or edit UI elements to your webpage.

Preview Campaign

Conduct a quality review of the created campaigns by previewing them to verify that all modifications have been applied to the website before going live.

Multi-Page Campaigns

Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages.

Personalized Text

Personalize text on your webpage with customer-specific, demographic or any other available information.

Selective-Page Campaigns

Apply changes only on the page you edited, even if the campaign includes multiple pages.

Multi-Device Campaigns

Tailor modifications to specific devices or apply them consistently across all devices.

Add Campaign JS

Run a custom code for the entire campaign regardless of which variation the visitors see.

Sitewide JS

Add custom code that gets executed before any campaign code executes across your site.

Editor Library

Elements Library

Library of customizable pre-designed UI elements like list item, content block, buttons, etc.

Save Modifications to Library

Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them.

Save Elements to Library

Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse.

Widgets Library (Standard)

Use standard banners, pop-ups, and other web page elements with images and forms, directly within the VWO Visual Editor, without coding.

Widgets Library (Custom)

Create customizable banners, pop-ups, and other web page elements with images and forms, directly within the VWO Visual Editor, without coding.

Widget Triggers

Control when a widget appears, how often it appears, or does not appear when dismissed.

Campaign Settings

Goals/Metrics

Configure and track goals in your VWO account.

Unlimited

Upto 3

Traffic Allocation

Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the campaign.

Alerts

Set email alerts for account administrators to receive notifications for your VWO campaign related activities.

Target Prioritization

Prioritize target as a tiebreaker for visitors who qualify for multiple targets.

Multi-Browser QA

Preview your campaigns across multiple browsers and validate them before launching the campaign.

Scheduling

Schedule campaigns at specific time/date or create recurring schedule to run campaigns.

Multi-Armed Bandit for Targets

Continuously optimize experience delivery for each target by favoring higher-performing variants in real time.

Mutually Exclusive Groups

Ensure that a user doesn't participate in two or more running campaigns to eliminate result noise, bias, and campaign inter-play.

Self Hosting

Host VWO library and campaign setting files on your servers, easing your dependency on VWO servers.

Holdback Control Group*

Set aside a portion of traffic to measure true uplift from personalization.

Version History

View the changes that you've made to your campaign over its lifetime

Unlimited

Last 3

*Holdback control group is available only with the Enterprise plan of VWO Testing, in addition to your VWO Personalization subscription.

VWO Copilot

AI-powered Variation Creation

Bring your ideas to life by editing your campaign variations and experiences just by chatting with our VWO Copilot or voice input.

Early Access*

AI-powered Segment Targeting

Effortlessly craft complex targeting segments just by prompting our VWO Copilot.

Early Access*

AI-powered Report Segmentation

Auto-generate key cohorts to dive deeper into campaign reports analysis.

Early Access*

Page Groups Auto Generation

Use VWO Copilot to generate regex patterns that include multiple page URLs for campaigns.

Early Access*

AI-powered Idea Generation

Create a continuous personalization pipeline with AI-generated ideas.

*No additional purchase is required for VWO Copilot at this time. Pricing and limitations will be finalized with the full release in early 2025 and may vary by plan.

Variation Targeting

Traffic Source Targeting

Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the campaign page.

Basic Device Targeting

Target users based on the device they use. Basic options like mobile, desktop, tablet available.

Query Parameter Targeting

Target users based on query parameters.

UTM Parameter Targeting

Target users based on using UTM parameters such as UTM source, medium, campaign etc.

User Type Targeting

Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.

Basic Operating System Targeting

Target users based on their desktop OS. Basic options like macOS, Windows and Linux available.

Advanced Device Targeting

Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available.

Advanced Operating System Targeting

Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available.

Advanced URL Based Targeting

Target visitors only when they first visit a specific URL in multi-page campaigns or you wish to target visitors who arrive on your test page via specific referral URLs

Browser Targeting

Target users based on their browser

Screen Resolution Targeting

Target users based on their screen resolution

User Agent Values Targeting

Target users based on user-agent values

Geo Targeting

Target users from specific geographies or personalize website content for users from specific locations.

Cookie Based Targeting

Target users based on cookie values. It can be customized based on varying business needs.

Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

User Intent Targeting

Target users based on their intent of visiting your website using search keywords or referral URLs.

Time Based Targeting

Target users on your campaign page based on their arrival time and day of the week.

Saved User Segments

Access previously created user segments for efficient reuse in campaigns without the need for repeated creation.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

IP Based Targeting

Target users based on IP address.

Custom Attribute Targeting

Target user groups based on custom user properties or attributes that carry information about the visitor. These attributes can be configured using VWO Data360.

Custom Event Targeting

Target user groups based on custom events representing user activity on your website. These events can be configured using VWO Data360.

Attributes List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Targeting

URL Targeting

Target users based on the URLs they land on.

Experience Level Targeting

Target different experiences to different visitor segments as part of the same campaign.

Traffic Source Targeting

Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the campaign page.

Basic Device Targeting

Target users based on the device they use. Basic options like mobile, desktop, tablet available.

Query Parameter Targeting

Target users based on query parameters.

UTM Parameter Targeting

Target users based on using UTM parameters such as UTM source, medium, campaign etc.

User Type Targeting

Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.

Basic Operating System Targeting

Target users based on their desktop OS. Basic options like macOS, Windows and Linux available.

Advanced Device Targeting

Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available.

Advanced Operating System Targeting

Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available.

Advanced URL Based Targeting

Target visitors only when they first visit a specific URL in multi-page campaigns or you wish to target visitors who arrive on your test page via specific referral URLs

Browser Targeting

Target users based on their browser

Screen Resolution Targeting

Target users based on their screen resolution

User Agent Values Targeting

Target users based on user-agent values

Geo Targeting

Target users from specific geographies or personalize website content for users from specific locations.

Cookie Based Targeting

Target users based on cookie values. It can be customized based on varying business needs.

Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

GTM Data Layer Variable Targeting

Target users based on the GTM Data Layer variable values available on the page

User Intent Targeting

Target users based on their intent of visiting your website using search keywords or referral URLs.

Time Based Targeting

Target users on your campaign page based on their arrival time and day of the week.

Saved User Segments

Access previously created user segments for efficient reuse in campaigns without the need for repeated creation.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

IP Based Targeting

Target users based on IP address.

Custom Attribute Targeting

Target user groups based on custom user properties or attributes that carry information about the visitor. These attributes can be configured using VWO Data360.

Custom Event Targeting

Target user groups based on custom events representing user activity on your website. These events can be configured using VWO Data360.

Attributes List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Triggers

Basic Page Viewed Trigger

Trigger a campaign when a visitor has viewed at least 1 page in a session.

Basic Time Spent Trigger

Trigger a campaign after a visitor has spent more than10 seconds on the page or 60 seconds in a session.

Basic Page Scroll Trigger

Trigger a campaign after a visitor has scrolled more than 50% of the page.

Basic Exit Intent Trigger

Trigger a campaign when a visitor is trying to close the page.

Advance Page Viewed Trigger

Trigger a campaign immediately or after a visitor has viewed a certain number of pages.

Advance Time Spent Trigger

Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page or a session.

Advance Page Scroll Trigger

Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page.

Advance Exit Intent Trigger

Trigger a campaign immediately or after a visitor is trying to close the page.

Conditional Triggers

Create advanced triggers by combining multiple trigger conditions using AND and OR.

Saved Triggers

Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.

Click Element Trigger

Trigger a campaign immediately or after a visitor has clicked on an element.

Form Submission Trigger

Trigger a campaign immediately or after a visitor has submitted a form.

Engagement Trigger

Trigger a campaign immediately or after there is engagement on the page.

New Session Trigger

Trigger a campaign immediately or after a new session is created.

Javascript Trigger

Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action.

A/B Test Variation Trigger

Trigger a campaign immediately or after a visitor sees a specific A/B test variation.

Goal Based Trigger

Trigger a campaign immediately or after a particular goal you have configured in VWO is completed.

Event-Based Triggers

Trigger a campaign based on Data360 Events.

Advanced Trigger Logic

Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Campaign Activation Trigger

Control activation of campaigns using manual triggers by custom conditions in your website code.

Reports

Reporting Dashboard

Get an overview of your campaign in our reporting dashboard.

Goal Comparison

Compare multiple goals within the same report.

Download Summary CSV

Download the summary report to see the high level information about your campaign data.

Share Report

Share report with other VWO account users or even with people without VWO access.

Traffic Source Filters

Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).

Device Filters

Filter reports based on what device your users use.

Operating System Filters

Filter reports based on what operating system your users use.

User Type Filters

Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.

UTM Parameter Filters

Filter reports based on UTM parameters such as UTM source, medium, campaign etc.

Query Parameter Filter

Filter reports based on query parameters.

Geo Filters

Filter reports for specific geographies.

Time-based Filters

Filter reports based on user arrival time or day of the week.

Saved Report Filters

Save your report filter as a segment and you can reuse this to slice reports faster in future .

Compare User Segments

Simultaneously visualize and compare two or more user segments in reports for far more comprehensive insights and decision-making.

Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]

Report Segmentation

Custom Metrics Tracking

Unique User Actions

Track how many unique users trigger a specific event, like page visits, clicks, form submissions, etc.

Yes (except bounce rate and scroll depth)

Repeated User Action

Track the total number of times an event is triggered to count repeated actions by users, like form conversions.

Value of User Actions

Calculate the conversion of the event based on the value of property defined. You can track the first, last, minimum, or maximum value of event properties as the metric.

First, Last, Minimum, Maximum Value

First Value

Aggregate Value of User Actions

Tracks the sum or average of event properties as aggregate metrics—for example, average order value or revenue.

Average, Sum

Download Detailed CSV

Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions.

Platform & Account Management

Account Members

Add multiple people to the same account but with varying levels of access.

Unlimited

Workspaces

Create additional workspaces for different teams or digital assets. Very handy for large enterprises. Not applicable to agencies.

User Collaboration

Tag and collaborate with your team on every action, metric, and variation. Keep your campaigns running seamlessly.

Data Management (VWO Data360)

Custom Attributes

Create and configure custom user properties or attributes that contain information about the visitor, such as logged-in user state.

Custom Events
Creation of New Events Create and configure events based on your specific business needs. For example, an abandoned cart event can be configured to track users who leave the cart without completing the purchase.	Unlimited	Unlimited	Unlimited	Unlimited
Additition of Events Property to Events Add event-specific properties, like server response time or session ended, to define the event.	10 per event	10 per event	10 per event	10 per event
Computed Event Properties Derive new properties from existing event data to enhance the context of the event, providing deeper insights into user interactions.

User Segment Creation

Create audiences using standard and custom attributes already created using VWO Data360.

Unlimited

Data Retention

No. of days your data gets retained.

30 days

Visitor Profiles

Get insights about each visitor who has been part of active VWO Testing, Insights, Rollouts, and Personalize campaigns, including their visitor properties and events.

Unlimited

Audit

Populate all the current events, standard and custom, on your website. This helps to check if the events are tracked properly on your website.

Internal IP Exclusion

Users who access your website from these IP addresses will not be tracked in VWO.

Events Stored Per User

Per MTU quota of events stored or collected per user.

200 events stored per MTU*

100 events stored per MTU*

50 events stored per MTU*

25 events stored per MTU*

Pages

Classify your web pages into different categories to quickly create, manage and scale experiments specific to them.

Integrations

Seamlessly integrate with third-party tools.

Unpublished Changes

Save campaign edits without pausing running campaigns and publish them once approved.

Approvals

Send campaign changes and edits for approvals from stakeholders of your organization from within VWO itself before publishing campaigns.

API Access (rate limit of 60K/month)

Make use of user's unique attributes to analyze campaign performance.

Security & Compliance

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account related activities.

Login Restriction

Restrict login to specific city/region/country/IP address

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Support

Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 X 7

24 X 5

First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

4 hrs

12 hrs

Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support member to resolve your queries.

Customer Success

Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Growth, Pro, Enterprise

View Details

Track user behavior on your mobile app to spot issues, reduce drop-offs, and improve engagement.

Enterprise

Tell us your needs and we'll craft a custom proposal

Includes
Friction & Crashes Dashboard
Session Recordings
Tap Heatmaps
Funnel Analysis
Advanced AI CoPilot Features
Targeting & Reporting
Firebase Crashlytics Integration
Share & Download Reports
All Targeting & Reporting Options
Smart Sampling
Dedicated CSM & 1:1 Training
Single Sign On (SSO)
API Access
24x7 Support
First Response Time: 4 hours
3 Months Data Retention

Feature list

Detailed product features per plan

Enterprise

Heatmaps

Tap Heatmaps

Visualize users taps on your mobile app screen to identify hotspots of user engagement.

Unlimited

First Tap Heatmaps

Visualize app screen areas where users are tapping as soon as they land on the screen.

Unlimited

Last Tap Heatmaps

Visualize app screen areas where users are tapping before they exit the screen.

Unlimited

Rage Tap Heatmaps

Visualize app screen areas where users tap with frustration.

Unlimited

Dead Tap Heatmaps

Visualize app screen areas where the users anticipate a link but the links are not present.

Unlimited

Recordings

Friction & Crashes Dashboard

Quickly identify user experience issues in your app and delve deeper with one click.

No. of Recordings

Number of recordings you can have for your Monthly Tracked Users (MTU).

Unlimited

Screen / Session / User Recordings

Watch recordings of a screen, a session or all sessions of a user consisting of multiple screens.

Observations with Recording Moment Link

Note observations with automatically tagged moment in recordings to enable easy collaboration.

Modify Recording Speed

Slow down or fast forward recordings from a range of 0.25x to 4x.

Skip Pauses

Only show events in the recording, not user idle time.

User Journey Timeline

Follow all the user sessions, interactions and struggles in an event timeline tied up with user profile in one place.

Share - Recordings Dashboard

Share view URL of recordings dashboard with your team even if they are not a member of VWO account.

Share - Recording

Share recording with observations to collaborate with other VWO account users or even with people without VWO access.

Saved Recordings

The number of recordings you can store in VWO for later viewing.

1000

Download

Download recordings for offline sharing and viewing.

Configuration

Privacy By Default

All user-input data is automatically hidden and not recorded. You can change this setting on request.

Record ANR Moments

Record and filter user recordings for App Not Responding (ANR) moments.

Record App Crashes

Record all the crash events inside the app. You can filter recordings based on this event.

Hide App Elements

Customize what is shown or hidden in recordings using screens, views, text or tags. Anonymize key presses by default.

Firebase Crashlytics Integration

Watch session replays of your app crashes. Get crash session recordings automatically embedded with your crash report in Crashlytics.

Smart Sampling

VWO uniformly distributes the consumption of MTU (Monthly Tracked Users) quota over the month so that you can scale without worrying about exhausting quota.

VWO Copilot

AI-powered Segment Targeting

Effortlessly craft complex targeting segments just by prompting our VWO Copilot.

Early Access*

AI-powered Report Segmentation

Auto-generate key cohorts to dive deeper into campaign reports analysis.

Early Access*

*No additional purchase is required for VWO Copilot at this time. Pricing and limitations will be finalized with the full release in early 2025 and may vary by plan.

Targeting

Device Targeting

Target users based on devices they use such as mobile or tablets.

User Type Targeting

Target new or returning users differently to study their behavior and personalize their experiences.

Operating System Targeting

Target users who are using a particular operating system such as Android, iOS, etc.

App Version

Target users having a particular app version.

Screen Resolution Targeting

Target users based on their screen resolution.

Time Based Targeting

Target users based on their arrival time and day of the week.

Geo Targeting

Target users from specific geographies.

Network Speed

Collect data for users who have a certain internet connection like 3G, 4G etc.

Battery Percentage Targeting

Target users who have battery percentage above a certain threshold.

Custom Attribute Targeting

Target user groups based on custom user properties or attributes that carry information about the visitor. These attributes can be configured using VWO Data360.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device].

Reporting

Funnel Analysis

Understand drop-offs of your users from specific flows in your app. Filter sessions based on a sequence of steps users took in your app. For example - checkout flow, onboarding flow, sign up flow etc.

Device Filters

Filter reports based on what device your users use.

Operating System Filters

Filter reports based on what operating system your users use, Android or iOS.

User Type Filters

Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.

User Unique ID Filters

Filter recordings of a specific user with his/her UUID generated by VWO.

User Language Filters

Filter recordings of users who speak a particular language.

Time-based Filters

Filter reports based on user arrival time or day of the week.

Screen Resolution Filters

Filter recordings of devices with a particular screen resolution. (e.g 1920*1080)

App Version Filters

Filter recordings of specific app version you released.

Geo Filters

Filter reports for specific geographies.

Session Duration Filters

Filter recordings of users who have spent a given amount of time in session.

Screen Count Filters

Filter recordings of users who have visited specific number of app screens.

Screen Viewed Filters

Understand users who have viewed a particular app screen.

App Crashed Filters

Understand the complete steps users' follow before they face app crashes.

App Not Responding Filters

Understand the complete steps users' follow before the app becomes unresponsive.

Network Change Filters

Understand the instances when users go offline or come back online while using your app.

Orientation Change Filters

Understand the instances when users change their orientation.

Custom Filters

Configure unique custom user attributes and events specific to your app and use them to filter recordings to understand behavior of specific users.

Conditional Filters

Combine filtering conditions with AND/OR logic.

Advanced Filter Logic

Use brackets to create complex filtering conditions unique to your business requirements.

Platform & Account Management

Account Members

Add multiple people to the same account but with varying levels of access.

Unlimited

Workspaces

Create additional workspaces for different teams or digital assets. Very handy for large enterprises. Not applicable to agencies.

User Collaboration

Tag and collaborate with your team on every action, metric, and variation. Keep your campaigns running seamlessly.

Data Management (VWO Data360)

Custom Attributes

Create and configure custom user properties or attributes that contain information about the visitor, such as logged-in user state.

Custom Events
Creation of New Events Create and configure events based on your specific business needs. For example, an abandoned cart event can be configured to track users who leave the cart without completing the purchase.	Unlimited
Additition of Events Property to Events Add event-specific properties, like server response time or session ended, to define the event.	10 per event
Computed Event Properties Derive new properties from existing event data to enhance the context of the event, providing deeper insights into user interactions.

Visitor Profiles

Get insights about each visitor who has been part of active VWO Testing, Insights, Rollouts, and Personalize campaigns, including their visitor properties and events.

Unlimited

Audit

Populate all the current events, standard and custom, on your website. This helps to check if the events are tracked properly on your website.

Events Stored Per User

Per MTU quota of events stored or collected per user.

200 events stored per MTU*

Data Retention

The time until which your data is stored with VWO servers.

3 Months

API Access (rate limit of 60K/month)

Manage your VWO account operations with automation.

Security & Compliance

Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account related activities.

Login Restriction

Restrict login to specific city/region/country/IP address.

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Support

Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 * 7

First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

4 Hours

Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support member to resolve your queries.

Customer Success

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Enhance any plan with add-ons

Explore add-ons that can be added to any plan to enhance the functionalities of the plan.

MTU Quota

Get access to 10,000 MTUs per month.

per month

Available With:

Enterprise

View Details

VWO Rollouts

Deploy changes or winning variations instantly across platforms - no developer help needed.

Monthly Tracked Users (MTU) What is MTU?

Select the number of unique visitors you plan to deploy your experiences on. This can be a subset of your monthly total traffic.

100K 250K 500K 750K 1M 5M 5M+

Enterprise

Tell us your needs and we'll craft a custom proposal.

Choose Enterprise if you:

Are a large business
Manage multiple websites or complex user journeys
Want strategic guidance and dedicated support
Want detailed reporting for analysis
Want to leverage custom events for testing

Includes (everything in Pro and):
Dedicated CSM & 1:1 Training
All Targeting Options
Mutually Exclusive Groups
Single Sign On (SSO)
API Access
24x7 Support
First Response Time: 4 hours

Pro

Choose Pro if you:

Are a mid-sized business
Want to deploy advanced experiences on segmented traffic
Want AI to guide you with your deployment
Import data from your tools into VWO

Includes
Cross Domain Experiences
Campaign Scheduling
Advanced Targeting
URL, Device, Traffic Source, OS, Geo, UTM and more
Advanced AI CoPilot Features
Variation Creation, Page Group Generation, Targeting & Reporting AI
Pull Data via Integrations
Advanced Support
Chat Support, Availability: 24x5, First Response Time: 8 hours

Monthly Tracked Users (MTU) What is MTU?

Select the number of unique visitors you plan to deploy your experiences on. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 250K+

Pro

Choose Pro if you:

Are a mid-sized business
Want to deploy advanced experiences on segmented traffic
Want AI to guide you
Import data from your tools into VWO

Includes (everything in Growth and):
Cross Domain Experiences
Campaign Scheduling
Advanced Targeting
URL, Device, Traffic Source, OS, Geo, UTM and more
Advanced AI CoPilot Features
Variation Creation, Page Group Generation, Targeting & Reporting AI
Pull Data via Integrations
Advanced Support
Chat Support, Availability: 24x5, First Response Time: 8 hours

Growth

Choose Growth if you:

Are a small business
Want to deploy basic experiences

Includes (everything in Growth and):
Unlimited Experiences
Visual & Code Editor
Basic AI CoPilot Features
Variation Creation, Page Group Generation
Basic Targeting
URL, Device, Traffic Source, OS
Share Report
Enhanced Support
Availability: 24x5, First Response Time: 12 hours

Feature list

Detailed product features per plan

Show Differences Only

Enterprise

Pro

Growth

Editor

No. of Campaigns

Total number of deploy campaigns you can run on your account.

Unlimited

Visual Editor

Utilize the powerful WYSIWYG point-and-click visual editor to create experiences with ease, eliminating the need for coding.

Code Editor

Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery.

Custom code blocks

Incorporate your modifications into code blocks and configure the code block triggers to precisely control when your changes execute

AI-Based Text Recommendations

Generate text recommendations for the existing copy on your website

Add/ Edit Elements

Add new or edit UI elements to your webpage.

Preview Campaign

Conduct a quality review of the created experience by previewing them to verify that all modifications have been applied to the website before going live.

Multi-Page Campaigns

Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages.

Selective-Page Campaigns

Apply changes only on the page you edited, even if the campaign includes multiple pages.

Multi-Device Campaigns

Tailor modifications to specific devices or apply them consistently across all devices.

Add Campaign JS

Run a custom code for the entire campaign regardless of which experience the users sees.

Personalized Text

Optimize your campaign for context by personalizing text elements on your page with customer-specific information or demographic data.

Sitewide JS

Add custom code that gets executed before any campaign code executes across your site.

Editor Library

Elements Library

Library of customizable pre-designed UI elements like list item, content block, buttons, etc.

Save Elements to Library

Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse.

Save Modifications to Library

Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them.

Widgets Library

Widgets enable the creation of customizable banners, pop-ups, and other web page elements with images and forms, directly within the VWO Visual Editor, without the need for code.

Widget Triggers

Control when a widget appears, how often it appears, or does not appear when dismissed.

Campaign Settings

Traffic Allocation

Select the percentage of traffic you want to include in the campaign.

Alerts

Set email alerts for account administrators to receive notifications for your VWO campaign related activities.

Multi-Browser QA

Preview your experience across multiple browsers and validate them before launching the campaign.

Cross Domain Campaigns

Run experiences on multiple domains within user journey, where user tracking and goals can be on one or more domains.

Scheduling

Schedule campaign at specific time/date or create recurring schedule to deploy experiences.

Mutually Exclusive Groups

Ensure that a user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play

Version History

View the changes that you've made to your campaign over its lifetime

No limit

Last 3

VWO Copilot

AI-powered Variation Creation

Bring your ideas to life by editing your campaign variations and experiences just by chatting with our VWO Copilot or voice input.

Early Access*

AI-powered Segment Targeting

Effortlessly craft complex targeting segments just by prompting our VWO Copilot.

Early Access*

AI-powered Report Segmentation

Auto-generate key cohorts to dive deeper into campaign reports analysis.

Early Access*

Page Groups Auto Generation

Use VWO Copilot to generate regex patterns that include multiple page URLs for campaigns.

Early Access*

AI-powered Idea Generation

Create a continuous rollout pipeline with AI-generated ideas.

*No additional purchase is required for VWO Copilot at this time. Pricing and limitations will be finalized with the full release in early 2025 and may vary by plan.

Targeting

URL Targeting

Target users based on the URLs they land on.

Traffic Source Targeting

Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the test page.

User Type Targeting

Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.

Basic Device Targeting

Target users based on the device they use. Basic options like mobile, desktop, tablet available.

Basic Operating System Targeting

Target users based on their desktop OS. Basic options like macOS, Windows and Linux available.

Advanced Device Targeting

Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available.

Advanced Operating System Targeting

Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available.

Browser Targeting

Target users based on their browser

Screen Resolution Targeting

Target users based on their screen resolution

User Agent Values Targeting

Target users based on user-agent values

Geo Targeting

Target users from specific geographies or personalize website content for users from specific locations.

Cookie Based Targeting

Target user groups based on their status from cookies, which can be customized based on varying business needs.

Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

GTM Data Layer Variable Targeting

Target users based on the GTM Data Layer variable values available on the page

User Intent Targeting

Target users based on their intent of visiting your website using search keywords or referral URLs.

Query Parameter Targeting

Target users based on the query parameter.

UTM Parameter Targeting

Target users based on using UTM parameters such as UTM source, medium, campaign etc.

Time Based Targeting

Target users on your experience page based on their arrival time and day of the week.

Saved User Segments

Access previously created user segments for efficient reuse in campaigns without the need for repeated creation.

Conditional Targeting

Develop advanced user segments by combining multiple segmentation conditions with AND/OR logic.

Attributes List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

IP Based Targeting

Target users based on IP address.

Custom Attribute Targeting

Target user groups based on custom user properties or attributes that carry information about the visitor. These attributes can be configured using VWO Data360.

Custom Event Targeting

Target user groups based on custom events representing user activity on your website. These events can be configured using VWO Data360.

Triggers

Basic Page Viewed Trigger

Trigger a campaign when a visitor has viewed at least 1 page in a session.

Basic Time Spent Trigger

Trigger a campaign after a visitor has spent more than10 seconds on the page or 60 seconds in a session.

Basic Page Scroll Trigger

Trigger a campaign after a visitor has scrolled more than 50% of the page.

Basic Exit Intent Trigger

Trigger a campaign when a visitor is trying to close the page.

Advance Page Viewed Trigger

Trigger a campaign immediately or after a visitor has viewed a certain number of pages.

Advance Time Spent Trigger

Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page or a session.

Advance Page Scroll Trigger

Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page.

Advance Exit Intent Trigger

Trigger a campaign immediately or after a visitor is trying to close the page.

Conditional Triggers

Create advanced triggers by combining multiple trigger conditions using AND and OR.

Saved Triggers

Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.

Click Element Trigger

Trigger a campaign immediately or after a visitor has clicked on an element.

Form Submission Trigger

Trigger a campaign immediately or after a visitor has submitted a form.

Engagement Trigger

Trigger a campaign immediately or after there is engagement on the page.

New Session Trigger

Trigger a campaign immediately or after a new session is created.

Javascript Trigger

Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action.

A/B Test Variation Trigger

Trigger a campaign immediately or after a visitor sees a specific A/B test variation.

Goal Based Trigger

Trigger a campaign immediately or after a particular goal you have configured in VWO is completed.

Event-Based Triggers

Trigger a campaign based on Data360 Events.

Advanced Trigger Logic

Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Campaign Activation Trigger

Control activation of campaigns using manual triggers by custom conditions in your website code.

Reports

Reporting Dashboard

Get an overview of your campaign in our reporting dashboard.

Share Report

Share report with other VWO account users or even with people without VWO access.

Platform & Account Management

Account Members

Add multiple people to the same account but with varying levels of access.

Unlimited

Workspaces

Create additional workspaces for different teams or digital assets. Very handy for large enterprises. Not applicable to agencies.

User Collaboration

Tag and collaborate with your team on every action, metric, and variation. Keep your campaigns running seamlessly.

Data Management (VWO Data360)

Custom Attributes

Create and configure custom user properties or attributes that contain information about the visitor, such as logged-in user state.

Custom Events
Creation of New Events Create and configure events based on your specific business needs. For example, an abandoned cart event can be configured to track users who leave the cart without completing the purchase.	Unlimited	Unlimited	Unlimited
Additition of Events Property to Events Add event-specific properties, like server response time or session ended, to define the event.	10 per event	10 per event	10 per event
Computed Event Properties Derive new properties from existing event data to enhance the context of the event, providing deeper insights into user interactions.

User Segment Creation

Create audiences using standard and custom attributes already created using VWO Data360.

Unlimited

Visitor Profiles

Get insights about each visitor who has been part of active VWO Testing, Insights, Rollouts, and Personalize campaigns, including their visitor properties and events.

Unlimited

Audit

Populate all the current events, standard and custom, on your website. This helps to check if the events are tracked properly on your website.

Internal IP Exclusion

Users who access your website from these IP addresses will not be tracked in VWO.

Events Stored Per User

Per MTU quota of events stored or collected per user.

200 events stored per MTU*

100 events stored per MTU*

50 events stored per MTU*

Pages

Classify your web pages into different categories to quickly create, manage and scale campaigns specific to them.

Integrations

Seamlessly integrate with third-party tools.

Unpublished Changes

Save campaign edits without pausing running campaigns and publish them once approved.

Approvals

Send campaign changes and edits for approvals from stakeholders of your organization from within VWO itself before publishing campaigns.

API Access (rate limit of 60K/month)

Start and pause campaign programmatically or pull campaign metrics into other dashboards.

Security & Compliance

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account related activities.

Login Restriction

Restrict login to specific city/region/country/IP address

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Support

Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 X 7

First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

4 hrs

Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support member to resolve your queries.

Customer Success

Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Growth, Pro, Enterprise

View Details

Enterprise-Grade Compliance & Security

VWO meets global standards like GDPR, HIPAA, ISO, CCPA and PCI DSS - independently audited to keep your data safe and compliant.

Explore Privacy & Security

Data Storage

Your data is stored securely in the US, EU, or India - with a global CDN across 10+ locations for lightning-fast performance.

Two-Factor Authentication (2FA)

Protect your account with two-factor authentication via app or email - enabled at both user and workspace levels.

Plan Smarter, Test Faster

Collaborate with your team to capture insights, prioritize ideas, and streamline your optimization workflow - all in one place.

Frequently Asked Questions

A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month (a billing month is the period from when your contract starts to the same date in the following month). Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.

Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.

Visitors are counted towards MTU on a per-product basis. In the same billing month,
- If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product.
- If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product.
Please refer to this doc to understand the counting logic of all VWO products.

For all the products (except VWO Insights), you get the entire MTU quota upfront. However, as per your requirement, we can also ensure that the quota is refreshed on a monthly basis.
For VWO Insights, you get the MTU quota on a monthly basis.

For all the products (except VWO Insights), all your running tests and data capture will stop upon exhaustion of quota. Automatic extension of quota does not happen. To get more quota added, please get in touch with us
For VWO Insights, MTU quota is dynamically distributed across the entire month and the user sampling adjusts automatically as per your incoming traffic. So you will never run out of Insights quota.

If you purchase MTU quota for a subset of your MAU count, VWO calculates a sample size and distributes your MTU quota to last through the month. Learn more

Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.

Yes, VWO supports non-profits by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, please get in touch with us

As of today, no additional purchase is required. With the full release in 2025, we will finalise the pricing and limitations for VWO Copilot as per various plans. It may or may not come at an additional cost.

No, the pricing listed is intended for corporate business owners managing domains, websites or applications. Agencies are required to obtain separate licenses for each domain or website they handle. to know more.

Can't find your question here? Connect with us instantly!

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I drive hard on ROI, and VWO delivers every single time. They bring a fresh, experienced team of eyes that consistently uncover ways to improve our online experience, and ultimately increase revenue. Our partnership with VWO has been invaluable to our growth in BODYGUARDZ.com

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VWO Testing

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Targeting Plus

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Multi Variate Testing (MVT)

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Attributes List

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VWO Feature Experimentation

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Developer Plus

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VWO Insights

Enterprise

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Pro

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Pro

Choose Pro if you:

Growth

Choose Growth if you:

Starter

Choose Starter if you:

Feature list

Enhance any plan with add-ons