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Pricing & Plans

Start optimizing your digital experiences with VWO today.

Individual Product Pricing Individual Platform Pricing

VWO Testing - Web

Enhance conversions with A/B, Split URL, and Multivariate testing. Test on all platforms: desktop, mobile, single-page, responsive, progressive web apps, and more.

Number of unique visitors/month
What is MTU?

Select the number of unique visitors that you plan to test in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 500K 750K 1M 1.5M 2M 3M 4M 5M 5M+

Starter

For businesses wanting to get started with experimentation

  • A/B Testing
  • Split URL Testing
  • Mobile Website Testing
  • Unlimited Concurrent Experiments
  • Limited Variations
  • Limited Goals/ Metrics
  • Visual Editor
  • Code Editor
  • Add/ Edit Elements
  • Multi-Page campaigns
  • Multi Arm Bandit
  • URL & Device Targeting
  • Preview Variations
  • Traffic Allocation
  • Email Support
  • US and EU Data Center Available
  • Unlimited Account Members
View all features

Growth

For small businesses looking to expand their optimization program.

  • Everything in STARTER Plus
  • Unlimited Variations
  • Unlimited Goals/Metrics
  • OS Targeting
  • User Type Targeting
  • Traffic Source Targeting
  • Elements Library
  • Limited Version History
  • Download Summary Report
  • Share Report
  • Create Sub-Accounts
  • Add-Ons Available
  • Chat Support
View all features

Pro

For mid sized businesses seeking to scale their optimization process.

  • Everything in GROWTH Plus
  • Multivariate Testing
  • Multi-Browser QA
  • Multi-Device Campaigns
  • Cross-Domain Campaigns
  • Geo & Cookie Targeting
  • Query & UTM Parameter Targeting
  • Browser & Screen Resolution Targeting
  • Attributes List Targeting
  • Geo Report Filter
  • Device & OS Report Filter
  • Traffic Source Report Filter
  • Unlimited Campaign Version History
  • Apply & Save Conditional Filters
  • Campaign Scheduling
  • Phone support
View all features

Enterprise

For large teams, agencies, & enterprises focused on optimization.

  • Everything in PRO Plus
  • Personalized Text
  • Widget Library
  • Widget Triggers
  • Campaign Activation Triggers
  • Mutually Exclusive Groups
  • Self Hosting
  • Behaviorial Targeting
  • IP Targeting
  • Download Detailed Report
  • Single Sign On (SSO)
  • API Access
  • Dedicated Account Manager
  • Onboarding and Training
View all features

We give you a full-featured trial for 30 days, after which you can continue using the product free using the starter plan.

or

Explore our feature comparison or contact sales for the perfect plan!

Feature List

Detailed product features per plan

Starter Growth Pro Enterprise
Campaign Types
AB Testing

Build and compare variations of your website to analytically determine the better performing version.

Split URL Testing

Compare various versions of your website hosted on multiple URLs by distributing website traffic among them to determine the highest-performing variation.

Multivariate(MVT) Testing

Simultaneously modify multiple variables to test a hypothesis and determine the best-performing combination of variations.

Can be enhanced via
Multi Variate Testing (MVT) Add-On
Editor
No. of Concurrent Campaigns

Total number of tests you can run on your account concurrently.

Unlimited Unlimited Unlimited Unlimited
No. of Variations

Total number of variations you can create for a test.

Upto 3 Unlimited Unlimited Unlimited
Visual Editor

Utilize the powerful WYSIWYG point-and-click visual editor to create and edit variations with ease, eliminating the dependency on IT.

Code Editor

Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery.

AI-Based Text Recommendations

Generate alternate text recommendations for the existing copy on your website.

Add/ Edit Elements

Add new or edit UI elements to your webpage.

Preview Variation(s)

Conduct a quality review of the variations by previewing them to verify that all modifications have been applied to the website before going live.

Multi-Page Campaigns

Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages.

Selective-Page Campaigns

Apply changes only on the page you edited, even if the campaign includes multiple pages.

Multi-Device Campaigns

Tailor modifications to specific devices or apply them consistently across all devices.

Add Campaign JS

Run a custom code for the entire campaign regardless of which variation the users sees.

Personalized Text

Personalize the text on your webpage with customer-specific behavioral or demographic data.

Editor Library
Elements Library

Library of customizable pre-designed UI elements like list item, content block, buttons, etc.

Save Modifications to Library

Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them.

Can be enhanced via
Editor Library Plus Add-On
Save Elements to Library

Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse.

Can be enhanced via
Editor Library Plus Add-On
Widgets Library

Create customizable banners, pop-ups, and other web page elements with images and forms, directly within the VWO Visual Editor, without coding.

Can be enhanced via
Editor Library Plus Add-On
Can be enhanced via
Editor Library Plus Add-On
Widget Triggers

Control when a widget appears, how often it appears, or does not appear when dismissed.

Can be enhanced via
Editor Library Plus Add-On
Can be enhanced via
Editor Library Plus Add-On
Campaign Settings
Goals/ Metrics

Configure and track goals in your VWO account.

Upto 5 Unlimited Unlimited Unlimited
Traffic Allocation

Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the test.

Alerts

Set email alerts for account administrators to receive notifications for your VWO campaign related activities.

Multi Arm Bandit

Expose the better performing variation to more users long before the test reaches statistical significance thus reducing the opportunity cost.

Multi-Browser QA

Preview your tests across multiple browsers and validate them before launching the test.

Cross Domain Testing

Run tests on multiple domains within user journey, where user tracking and goals can be on one or more domains.

Scheduling

Schedule tests at specific time/date or create recurring schedule to run tests.

Mutually Exclusive Groups

Ensure that a user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play.

Can be enhanced via
Mutually Exclusive Group Add-On
Can be enhanced via
Mutually Exclusive Group Add-On
Upto 10 user groups
Can be enhanced via
Mutually Exclusive Group Add-On
Self Hosting

Host VWO library and campaign setting files on your servers, easing your dependency on VWO servers.

Version History

View the changes that you’ve made to your campaign over its lifetime.

Last 3 No limit No limit
Targeting
URL Targeting

Target users based on the URLs they land on.

Basic Device Targeting

Target users based on the device they use. Basic options like mobile, desktop, tablet available.

Traffic Source Targeting

Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the test page.

User Type Targeting

Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.

Basic Operating System Targeting

Target users based on their desktop OS. Basic options like macOS, Windows and Linux available.

Advanced Device Targeting

Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available.

Can be enhanced via
Targeting Plus Add-On
Advanced Operating System Targeting

Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available.

Can be enhanced via
Targeting Plus Add-On
Browser Targeting

Target users based on their browser.

Can be enhanced via
Targeting Plus Add-On
Screen Resolution Targeting

Target users based on their screen resolution.

Can be enhanced via
Targeting Plus Add-On
User Agent Values Targeting

Target users based on user-agent values.

Can be enhanced via
Targeting Plus Add-On
Geo Targeting

Target users from specific geographies or personalize website content for users from specific locations.

Can be enhanced via
Targeting Plus Add-On
Cookie Based Targeting

Target users based on cookie values. It can be customized based on varying business needs.

Can be enhanced via
Targeting Plus Add-On
Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

Can be enhanced via
Targeting Plus Add-On
GTM Data Layer Variable Targeting

Target users based on the GTM Data Layer variable values available on the page

Can be enhanced via
Targeting Plus Add-On
User Intent Targeting

Target users based on their intent of visiting your website using referral URLs.

Can be enhanced via
Targeting Plus Add-On
Query Parameter Targeting

Target users based on their query parameters.

Can be enhanced via
Targeting Plus Add-On
UTM Parameter Targeting

Target users based on UTM parameters such as UTM source, medium, campaign etc.

Can be enhanced via
Targeting Plus Add-On
Time Based Targeting

Target users on your test page based on their arrival time and day of the week.

Can be enhanced via
Targeting Plus Add-On
Saved User Segments

Access previously created user segments for efficient reuse in tests without the need for repeated creation.

Can be enhanced via
Targeting Plus Add-On
Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Can be enhanced via
Targeting Plus Add-On
Attributes List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

0 0 5
Can be enhanced via
Attributes List Add-On
20
Can be enhanced via
Attributes List Add-On
Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Can be enhanced via
Targeting Plus Add-On
Can be enhanced via
Targeting Plus Add-On
Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

Can be enhanced via
Targeting Plus Add-On
Can be enhanced via
Targeting Plus Add-On
IP Based Targeting

Target users based on IP address.

Can be enhanced via
Targeting Plus Add-On
Can be enhanced via
Targeting Plus Add-On
Custom Attribute Targeting

Target user groups based on custom user properties or attributes that carry information about the visitor. These attributes can be configured using VWO Data360.

Can be enhanced via
Targeting Plus Add-On
Can be enhanced via
Targeting Plus Add-On
Custom Event Targeting

Target user groups based on custom events representing user activity on your website. These events can be configured using VWO Data360.

Can be enhanced via
Targeting Plus Add-On
Can be enhanced via
Targeting Plus Add-On
Triggers
Basic Page Viewed Trigger

Trigger a campaign when a visitor has viewed at least 1 page in a session.

Basic Time Spent Trigger

Trigger a campaign after a visitor has spent more than10 seconds on the page or 60 seconds in a session.

Basic Page Scroll Trigger

Trigger a campaign after a visitor has scrolled more than 50% of the page.

Basic Exit Intent Trigger

Trigger a campaign when a visitor is trying to close the page.

Advance Page Viewed Trigger

Trigger a campaign immediately or after a visitor has viewed a certain number of pages.

Can be enhanced via
Trigger Plus Add-On
Advance Time Spent Trigger

Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page or a session.

Can be enhanced via
Trigger Plus Add-On
Advance Page Scroll Trigger

Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page.

Can be enhanced via
Trigger Plus Add-On
Advance Exit Intent Trigger

Trigger a campaign immediately or after a visitor is trying to close the page.

Can be enhanced via
Trigger Plus Add-On
Conditional Triggers

Create advanced triggers by combining multiple trigger conditions using AND and OR.

Can be enhanced via
Trigger Plus Add-On
Saved Triggers

Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.

Can be enhanced via
Trigger Plus Add-On
Click Element Trigger

Trigger a campaign immediately or after a visitor has clicked on an element.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Form Submission Trigger

Trigger a campaign immediately or after a visitor has submitted a form.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Engagement Trigger

Trigger a campaign immediately or after there is engagement on the page.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
New Session Trigger

Trigger a campaign immediately or after a new session is created.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Javascript Trigger

Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
A/B Test Variation Trigger

Trigger a campaign immediately or after a visitor sees a specific A/B test variation.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Goal Based Trigger

Trigger a campaign immediately or after a particular goal you have configured in VWO is completed.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Event-Based Triggers

Trigger a campaign based on Data360 Events.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Advanced Trigger Logic

Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Campaign Activation Trigger

Control activation of campaigns using manual triggers by custom conditions in your website code.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Reports
Reporting Dashboard

See the results of your experiments on our Bayesian-powered reporting dashboard.

Goal Comparison

Compare multiple goals within the same report.

Download Summary CSV

Download the summary report to see the high level information about your test data.

Share Report

Share report with other VWO account users or even with people without VWO access.

Traffic Source Filters

Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).

Can be enhanced via
Reporting Plus Add-On
Device Filters

Filter reports based on the device your users use.

Can be enhanced via
Reporting Plus Add-On
Operating System Filters

Filter reports based on the operating system your users use.

Can be enhanced via
Reporting Plus Add-On
User Type Filters

Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.

Can be enhanced via
Reporting Plus Add-On
UTM Parameter Filters

Filter reports based on UTM parameters such as UTM source, medium, campaign etc.

Can be enhanced via
Reporting Plus Add-On
Query Parameter Filter

Filter reports based on query parameters.

Can be enhanced via
Reporting Plus Add-On
Geo Filters

Filter reports for specific geographies.

Can be enhanced via
Reporting Plus Add-On
Time Based Filters

Filter reports based on user arrival time or day of the week.

Can be enhanced via
Reporting Plus Add-On
Saved Report Filters

Save your report filter as a segment and you can reuse this to slice reports faster in future .

Can be enhanced via
Reporting Plus Add-On
Compare User Segments

Simultaneously visualize and compare two or more user segments in reports for far more comprehensive insights and decision-making.

Can be enhanced via
Reporting Plus Add-On
Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Can be enhanced via
Reporting Plus Add-On
Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]

Can be enhanced via
Reporting Plus Add-On
Can be enhanced via
Reporting Plus Add-On
Report Segmentation

Slice and dice the report using the visitor’s unique attributes and pre-defined user segments created in VWO Data360 to analyze campaign performance. This is applicable if you have configured attributes and segments in VWO Data360.

Can be enhanced via
Reporting Plus Add-On
Can be enhanced via
Reporting Plus Add-On
Download Detailed CSV

Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions.

Can be enhanced via
Reporting Plus Add-On
Can be enhanced via
Reporting Plus Add-On
Custom Metrics Tracking
Unique User Actions

Track how many unique users trigger a specific event, like page visits, clicks, form submissions, etc.

Yes (except bounce rate and scroll depth)
Repeated User Action

Track the total number of times an event is triggered to count repeated actions by users, like form conversions.

Value of User Actions

Calculate the conversion of the event based on the value of property defined. You can track the first, last, minimum, or maximum value of event properties as the metric.

First Value First Value First Value First, Last, Minimum, Maximum Value
Aggregate Value of User Actions

Tracks the sum or average of event properties as aggregate metrics—for example, average order value or revenue.

Average, Sum
VWO Plan
Observations

Record observations to help identify problems and find possible solutions.

Observations with Automatic Snapshot

Automatically capture snapshots of the reports as you log observations.

Observation Plugin

Make quick observations and audit webpages while on them, all with a handy browser plug-in.

Hypotheses

Record a hypothesis basis your observations to be validated via a test.

Hypotheses Prioritization + Custom Workflows

Prioritize ideas based on importance, complexity, and ease of implementation. Customize your workflow to visualize progress.

Ideafactory

Take inspiration from hundreds of ideas, case studies, and other resources to develop your own strategy.

Platform & Account Management
*This denotes how events stored per user will have a limit in the future. This has not been implemented on the app, is representational, and does not affect current pricing. However, this will be applicable in the future for all customers as per their respective plans.
Security & Compliance
Data Storage

All VWO data is stored in one of the three data centers, as configured for the accounts

USA (NA), Belgium (EU), India (APAC) USA (NA), Belgium (EU), India (APAC) USA (NA), Belgium (EU), India (APAC) USA (NA), Belgium (EU), India (APAC)
2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant

VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.

Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account related activities.

Login Restriction

Restrict login into your VWO app to specific city/ region/ country/ IP address.

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Can be enhanced via
Security Plus Add-On
Can be enhanced via
Security Plus Add-On
Support
Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 X 5 24 X 5
Can be enhanced via
Support Plus Add-On
24 X 5
Can be enhanced via
Support Plus Add-On
24 X 7
First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

12 hrs 8 hrs
Can be enhanced via
Support Plus Add-On
6 hrs
Can be enhanced via
Support Plus Add-On
4 hrs
Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support member to resolve your queries.

Can be enhanced via
Support Plus Add-On
Customer Success
Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

Can be enhanced via
Support Plus Add-On
Can be enhanced via
Support Plus Add-On
1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Can be enhanced via
Support Plus Add-On
Can be enhanced via
Support Plus Add-On

Add-Ons

Boost Product Features with Add-Ons. Product add-ons are for specific products they have been purchased for, while account add-ons work across all.

Get access to enterprise level targeting features except attribute list targeting.

per month

Available With:

Growth Plan, Pro Plan
View details

Get access to enterprise level reporting features.

per month

Available With:

Growth Plan, Pro Plan
View details

Get access to enterprise level editor library features.

per month

Available With:

Growth Plan, Pro Plan
View details

Get access to enterprise level trigger features.

per month

Available With:

Growth Plan, Pro Plan
View details

Get access to a pack of 10 mutually exclusive groups.

per month

Available With:

Growth Plan, Pro Plan, Enterprise Plan
View details

Get access to Multi Variate Testing.

per month

Available With:

Growth Plan
View details

Get access to 10,000 MTUs.

Available With:

Growth Plan, Pro Plan, Enterprise Plan
View details

Frequently Asked Questions

  • A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month. Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.

  • Billing month is the period from when your contract starts to the same date in the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.

  • Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.

  • You can estimate the no. of MTUs you will need by looking at your Monthly Active User (MAU) count (including anonymous visitors). Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it.

  • Visitors are counted towards MTU on a per-product basis. In the same billing month,
    - If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product.
    - If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product.
    Please refer to this doc to understand the counting logic of all VWO products.

  • For VWO Testing - Web, you get the entire MTU quota upfront. However, as per your requirement, we can also ensure that the quota is refreshed on a monthly basis.

  • All your running tests and data capture will stop upon exhaustion of quota. Automatic extension of quota does not happen. To get more quota added, please get in touch with us.

  • No, unconsumed quota cannot be carried forward to the next billing cycle.

  • Yes, we have a Starter plan which is free for up to 50K MTU. Check the plan comparison section above to know the features included in this plan.

  • Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, including VWO Testing - Web, during the trial period.

  • VWO Testing - Web pricing is based on the number of MTUs you choose. Please refer to the VWO Testing - Web section above and use the MTU slider to find out the price against each plan.

  • We support multiple options for payment. You can view the entire list here.

  • We have monthly, annual, & multi-year billing options available based on the plan tier. Starter can be purchased as a monthly plan only; Growth can be purchased as monthly/ annual/ multi-year plans; Pro and Enterprise can only be purchased as annual/ multi-year plans.

  • Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.

  • Yes, VWO has a Data Center in Belgium (europe-west1 of GCP) so you can comfortably store your data within the EU. Furthermore, all customers have a choice to choose between US & EU Data Center when they sign up with us.

  • VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.

  • The aforementioned three products differ in the sense that they help you run experiments in different places.
    VWO Testing - Web helps you run experiments on desktop website, mobile website, and latest SPAs.
    VWO Testing - Mobile App helps you run experiments on mobile apps i.e. native iOS & Android applications.
    VWO Testing - Server Side helps you run experiments on new product launches and progressively rollout new features.
    Depending on your use-case, you can subscribe to the right product or a bundle.

  • Yes, VWO supports cross-domain tracking. You can enable multiple domains for a test and track goal conversions across all of them.

  • Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.

  • Yes, VWO supports non-profits by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.

  • Account level add-ons apply at an account level and hence once purchased, are available to all existing products.
    Product level add-ons apply at a product level and hence once purchased, are available to only specific products.

  • No, an account level add-on is applicable to all products. You don’t need to buy it individually for each product.

  • No, add-ons are only available in Growth, Pro, and Enterprise plans.

  • The VWO Starter plan allows you to access campaign data from the past 90 days on a rolling basis. This means that you can see data for the previous 90-day period at any given time, but as new data is collected, the oldest data will no longer be available. However, once a campaign is paused/ stopped, the campaign summary data will be available forever.

  • After you downgrade to the Starter plan, only the campaign data from the last 90 days will be retained and the older data will be automatically purged on a rolling basis. For campaigns that were paused/ stopped more than 90 days before the activation of the starter plan, the campaign summary data will be available forever.

  • After you upgrade to a higher Testing plan, your existing campaign's data from the last 90 days will be carried forward and your campaigns will start saving data for more than 90 days as well.

  • The number of events that our customers can store per MTU will be limited in the future based on the plan they have purchased. This adjustment is currently pending implementation within the application and does not impact the pricing structures of our existing VWO Data360 users. However, this will be applicable in the future for all customers as per their respective plans.

Can't find your question here? Connect with us instantly!

VWO Testing - Mobile App

Improve user experiences for enjoyable in-app interactions and increased conversions on iOS and Android apps.

Number of unique visitors/month
What is MTU?

Select the number of unique visitors that you plan to test in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 500K 750K 1M 1.5M 2M 3M 4M 5M 5M+

Enterprise

Best for teams to test hypotheses on mobile app and ramp up mobile engagement.

  • A/B Testing
  • Android & iOS SDKs available
  • Advanced Targeting
  • Report Filter
  • Goals Tracking
  • API Access
  • Single Sign On (SSO)
  • Email, Chat and Phone Support
  • Dedicated Account Manager
  • Onboarding and Training
  • US and EU Data Center Available
  • Unlimited Account Members

We give you a full-featured trial for 30 days, after which you can continue using the product free using the starter plan.

or

Explore our feature comparison or contact sales for the perfect plan!

Feature List

Detailed product features per plan

Enterprise
Campaign Types
AB Testing

Run complex experiments on touchpoints that significantly impact your key metrics with mobile app AB testing. Make data-driven changes that positively impact KPIs

Implementation
No. of Concurrent Campaigns

Total number of tests you can run on your account concurrently.

Unlimited
No. of Variations

Total number of variations you can create for a test.

Unlimited
Opensource SDKs

Easily integrate our SDK into your applications and run mobile app experiments seamlessly. VWO supports SDKs for both Android as well as iOS.

Configurable Errors & Messages Logging

VWOs SDKs have loggers to let your developers know what is happening during each test. The loggers enable developers to customize errors and messages according to business needs.

Preview Campaign

Conduct a quality review of the created experience by previewing them to verify that all modifications have been applied to the app before going live.

Goals
Conversion Goals

Track user actions goals like clicks, page views and more though conversion goals

Revenue Goals

Track user actions that have monetary implications such as order value, subscribe, upgrade and more through revenue goals

Global Goals

Track the same goal across multiple campaigns using the same goal identifier in your code-base.

Campaign Specific Goals

Track goals pertaining to just one campaign using unique goal identifiers

Campaign Settings
Traffic Allocation

Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the test.

Alerts

Set email alerts for account administrators to receive notifications for your VWO campaign related activities.

Multi Arm Bandit

Expose the better performing variation to more users long before the test reaches statistical significance thus reducing the opportunity cost.

Mutually Exclusive Groups

Ensure that any user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play.

Upto 10 user groups
Can be enhanced via
Mutually Exclusive Group Add-On
Scheduling

Schedule tests at specific time/date or create recurring schedule to run tests.

Targeting
Device Targeting

Target users based on the device they use.

OS Version Targeting

Target users based on their OS version.

Screen Resolution Targeting

Target users based on their screen resolution.

Time Based Targeting

Target users on your app based on their arrival time and day of the week.

User Type Targeting

Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.

Geo Targeting

Target users or personalize content for users from specific countries.

Custom Variable Based Targeting

Use custom data, attributes or behaviors/events of a user from your own data sources to target a specific subset of users

Conditional Targeting

Develop advanced user segments by combining multiple segmentation conditions with AND/OR logic.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Reports
Reporting Dashboard

See the results of your experiments on our Bayesian-powered reporting dashboard.

Share Report

Share report with other VWO account users or even with people without VWO access.

Report Segmentation

Slice and dice the report using the visitor’s unique attributes and pre-defined user segments created in VWO Data360 to analyze campaign performance. This is applicable if you have configured attributes and segments in VWO Data360.

Custom Metrics Tracking
Unique User Actions

Track how many unique users trigger a specific event, like page visits, clicks, form submissions, etc.

Repeated User Action

Track the total number of times an event is triggered to count repeated actions by users, like form conversions.

Value of User Actions

Calculate the conversion of the event based on the value of property defined. You can track the first, last, minimum, or maximum value of event properties as the metric.

First, Last, Minimum, Maximum Value
Aggregate Value of User Actions

Tracks the sum or average of event properties as aggregate metrics—for example, average order value or revenue.

Average, Sum
Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]

Compare User Segments

Simultaneously compare two or more user segments in reports for far more comprehensive insights and decision-making.

Download Summary CSV

Download the report summary to see high level information about your test data.

Download Detailed CSV

Download detailed user reports in .csv format with complete segment data, goal completion, and custom dimensions.

VWO Plan
Observations

Record observations to help identify problems and find possible solutions.

Observations with Automatic Snapshot

Automatically capture snapshots of the reports as you log observations.

Observation Plugin

Make quick observations and audit webpages while on them, all with a handy browser plug-in.

Hypotheses

Record a hypothesis basis your observations to be validated via a test.

Hypotheses Prioritization + Custom Workflows

Prioritize ideas based on importance, complexity, and ease of implementation. Customize your workflow to visualize progress.

Ideafactory

Take inspiration from hundreds of ideas, case studies, and other resources to develop your own strategy.

Platform & Account Management
*This denotes how events stored per user will have a limit in the future. This has not been implemented on the app, is representational, and does not affect current pricing. However, this will be applicable in the future for all customers as per their respective plans.
Security & Compliance
Data Storage

All VWO data is stored in one of the three data centers, as configured for the accounts

USA (NA), Belgium (EU), India (APAC)
2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant

VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.

Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account related activities.

Login Restriction

Restrict login to specific city/region/country/IP address

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Support
Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 * 7
First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

4 hours
Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support member to resolve your queries.

Customer Success
Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Add-Ons

Boost Product Features with Add-Ons. Product add-ons are for specific products they have been purchased for, while account add-ons work across all.

Get access to a pack of 10 mutually exclusive groups.

per month

Available With:

Enterprise Plan
View details

Get access to 10,000 MTUs.

Available With:

Enterprise Plan
View details

Frequently Asked Questions

  • A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month. Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.

  • Billing month is the period from when your contract starts to the same date in the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.

  • Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.

  • You can estimate the no. of MTUs you will need by looking at your Monthly Active User (MAU) count (including anonymous visitors). Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it.

  • Visitors are counted towards MTU on a per-product basis. In the same billing month,
    - If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product.
    - If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product.
    Please refer to this doc to understand the counting logic of all VWO products.

  • For VWO Testing - Mobile App, you get the entire MTU quota upfront. However, as per your requirement, we can also ensure that the quota is refreshed on a monthly basis.

  • All your running tests and data capture will stop upon exhaustion of quota. Automatic extension of quota does not happen. To get more quota added, please get in touch with us

  • No, unconsumed quota cannot be carried forward to the next billing cycle.

  • No, there is no free plan for this product.

  • Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, including VWO Testing - Mobile App during the trial period.

  • VWO Testing - Mobile App pricing is based on the number of MTUs you choose. Please refer to the VWO Testing - Mobile App section above and use the MTU slider to find out the price against each plan.

  • We support multiple options for payment. You can visit the entire list here.

  • Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.

  • VWO Testing - Mobile App can only be purchased as annual/ multi-year plans.

  • Yes, VWO has a Data Center in Belgium (europe-west1 of GCP) so you can comfortably store your data within the EU. Furthermore, all customers have a choice to choose between US & EU Data Center when they sign up with us.

  • VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.

  • The aforementioned three products differ in the sense that they help you run experiments in different places.
    VWO Testing - Web helps you run experiments on desktop website, mobile website, and latest SPAs.
    VWO Testing - Mobile helps you run experiments on mobile apps i.e. native iOS & Android applications.
    VWO Testing - Server Side helps you run experiments on new product launches and progressively rollout new features.
    Depending on your use-case, you can subscribe to the right product or a bundle.

  • Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.

  • Yes, VWO supports non-profits by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.

  • The number of events that our customers can store per MTU will be limited in the future based on the plan they have purchased. This adjustment is currently pending implementation within the application and does not impact the pricing structures of our existing VWO Data360 users. However, this will be applicable in the future for all customers as per their respective plans.

Can't find your question here? Connect with us instantly!

VWO Testing - Server Side

Test and roll out complex features with minimal risk across any tech stack or device.

Number of unique visitors/month
What is MTU?

Select the number of unique visitors that you plan to test in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 500K 750K 1M 1.5M 2M 3M 4M 5M 5M+

Starter

For businesses wanting to get started with server side experimentation.

  • Open-Source SDKs in 8+ Languages
  • A/B Testing
  • Limited flags
  • Feature Rollouts
  • Limited Concurrent experiments
  • Limited Variations
  • Limited Metrics
  • Multi Arm Bandit
  • Traffic Allocation
  • User Whitelisting
  • Activity Monitoring
  • Email Support
  • US, EU, and India Data Center Available
  • Unlimited Account Members
  • Knowledge Base

Growth

For small businesses looking to expand their server-side experimentation program.

  • Everything in STARTER Plus
  • Unlimited Concurrent Experiments
  • Unlimited Variations
  • Unlimited Metrics
  • Limited Version History
  • Download Summary Report
  • Share Report
  • 1 Sub Account
  • Add-Ons Available
  • Chat Support