Precios y planes

Comienza ya a optimizar tus experiencias digitales con VWO.

VWO Testing - Web

Improve your conversions with Web A/B testing, Split URL testing & Multivariate testing. Run tests on desktop website, mobile website, latest single page applications, progressive web applications, responsive websites and more with ease.

Are you a Google Optimize 360 customer? Upgrade to VWO and receive special discounts on migration.

Monthly Tracked Users (MTU)

Select the number of unique visitors that you plan to test in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 500K 750K 1M 1.5M 2M 3M 4M 5M 5M+

Starter

For businesses wanting to get started with experimentation

Free

A/B Testing
Split testing de URL
Testeo de sitios web para móviles
Unlimited Concurrent Experiments
Limited Variations
Limited Goals/ Metrics
Editor visual
Editor de código
Add/ Edit Elements
Multi-Page campaigns
URL & Device Targeting
Preview Variations
Asignación de tráfico
Email Support
US and EU Data Center Available
Unlimited Account Members

Growth

For small businesses looking to expand their optimization program.

$ 356

per month, billed annually

Everything in STARTER Plus
Unlimited Variations
Unlimited Goals/Metrics
OS Targeting
User Type Targeting
Traffic Source Targeting
Elements Library
Limited Version History
Download Summary Report
Share Report
Create Sub-Accounts
Add-Ons Available
Chat Support

Pro

For mid sized businesses seeking to scale their optimization process.

$ 842

per month, billed annually

Everything in GROWTH Plus
Test multivariante
Control de calidad multinavegador
Multi-Device Campaigns
Cross-Domain Campaigns
Geo & Cookie Targeting
Query & UTM Parameter Targeting
Browser & Screen Resolution Targeting
Geo Report Filter
Device & OS Report Filter
Traffic Source Report Filter
Unlimited Campaign Version History
Apply & Save Conditional Filters
Phone support

Enterprise

For large teams, agencies, & enterprises focused on optimization.

$ 1,461

per month, billed annually

Everything in PRO Plus
Multi Arm Bandit
Personalized Text
Widget Library
Widget Triggers
Campaign Activation Triggers
Grupos mutuamente excluyentes
Self-hosting
Behaviorial Targeting
IP Targeting
Campaign Scheduling
Download Detailed Report
Login Restrictions
Single Sign On (SSO)
Acceso a API
Account manager exclusivo
Onboarding y formación

Not sure which plan is right for you, or contact our sales team!

Get started with a full-featured trial

Free for 30 days. No credit card required.

Lista de características
Mostrar solo diferencias	Starter	Growth	Pro	Enterprise
Campaign Types
Tests AB Crea y compara variaciones de tu página web para determinar analíticamente la versión con mejor rendimiento.
Tests Split URL Compara varias versiones de tu página web alojadas en diferentes URL distribuyendo el tráfico entre ellas para determinar la variación de mayor rendimiento.
Tests Multivariantes (MVT) Modifica múltiples variables a la vez para comprobar una hipótesis y determinar la combinación de variaciones con mejores resultados.		*
Campaign Editor
Nº de campañas simultáneas Número total de tests que se pueden ejecutar a la vez en tu cuenta.	Ilimitado	Ilimitado	Ilimitado	Ilimitado
Nº de variaciones Número total de variaciones que se pueden crear para un test.	Hasta 3	Ilimitado	Ilimitado	Ilimitado
Editor Visual Utiliza el potente editor visual WYSIWYG point-and-click para crear y editar variaciones con facilidad, eliminando la dependencia de desarrolladores.
Editor de código Realiza modificaciones avanzadas en cualquier aspecto de tu página web utilizando HTML, JavaScript, CSS y jQuery.
Recomendaciones de texto basadas en IA Genera sugerencias de texto alternativas para el contenido existente en tu página web.
Añadir/editar elementos Añade o edita elementos de IU a tu página web.
Vista previa de variaciones Revisa la calidad de las variaciones para comprobar que se han aplicado todas las modificaciones a la página web antes de publicarla.
Campañas multipágina Aplica fácilmente la misma experiencia a varias páginas con un solo clic, eliminando la necesidad de duplicar manualmente los cambios entre páginas.
Campañas de páginas selectivas Aplica los cambios sólo en la página que has editado, aunque la campaña incluya varias páginas.
Campañas multidispositivo Adapta las modificaciones a dispositivos específicos o aplícalas uniformemente en todos los dispositivos.
Añadir JS de campaña Ejecuta un código personalizado para toda la campaña independientemente de la variación que vean los usuarios.
Texto personalizado Personaliza el texto de tu página web con datos demográficos o de comportamiento del cliente.
Campaign Editor Library
Biblioteca de elementos Biblioteca de elementos de IU prediseñados y personalizables, como elementos de lista, bloques de contenido, botones, etc.
Guardar modificaciones en la biblioteca Guarda y reutiliza las modificaciones realizadas en los elementos web para aplicarlas fácilmente a elementos similares sin tener que volver a crearlas.		*
Guardar elementos en la biblioteca Utiliza la función de clicar y guardar para almacenar elementos IU, como bloques de texto, botones, banners y pop-ups, y reutilizarlos en el futuro.		*
Biblioteca de widgets Crea banners y pop-ups personalizables, y otros elementos con imágenes y formularios, directamente dentro del Editor Visual VWO, sin necesidad de código.		*	*
Triggers de widgets Controla cuándo aparece un widget, con qué frecuencia aparece, o no aparece cuando se descarta.		*	*
Campaign Settings
Objetivos/ Métricas Configura y sigue los objetivos en tu cuenta de VWO.	Hasta 5	Ilimitado	Ilimitado	Ilimitado
Asignación de tráfico Asigna el tráfico sobre el que quieres realizar la campaña y distribuye el tráfico asignado entre las distintas variaciones creadas para el test.
Alertas de campaña Configura alertas de correo electrónico para que los administradores de la cuenta reciban notificaciones de las actividades relacionadas con tu campaña VWO.
Control de calidad multinavegador Previsualiza tus tests en múltiples navegadores y valídalos antes de lanzarlos.
Tests en varios dominios Ejecuta tests en múltiples dominios dentro del recorrido del usuario, donde el seguimiento del usuario y los objetivos pueden estar en uno o más dominios.
Programación de campañas Programa tests a una hora/fecha específica o crea una programación recurrente para ejecutar tests.
Multi Arm Bandit Muestra la variación con mejor rendimiento a más usuarios mucho antes de que el test alcance significación estadística, reduciendo así el coste de oportunidad.
Activación de campañas Controla la activación de campañas utilizando triggers manuales mediante condiciones personalizadas en el código de tu página web.
Grupos mutuamente exclusivos Garantiza que un usuario no participe en dos o más tests en ejecución para eliminar las interferencias, los sesgos y el conflicto entre tests.		*	*	Hasta 10 grupos de usuarios*
Autoalojamiento Aloja la biblioteca VWO y los archivos de configuración de la campaña en tus servidores, reduciendo tu dependencia de los servidores VWO.
Historial de versiones de la campaña Consulta los cambios que has realizado en tu campaña a lo largo de su existencia.		Últimos 3	Sin límite	Sin límite
Campaign Targeting
Targeting de URLs Targeting de usuarios basado en las URLs desde las que llegan o en las que aterrizan.
Targeting básico por dispositivo Targeting de usuarios basado en el dispositivo que utilizan. Opciones básicas como móvil, sobremesa, tablet disponibles.
Targeting por fuente de tráfico Targeting de usuarios basado en la fuente de tráfico (por ejemplo, directo, no pagado, correo electrónico) que los dirigió a la página del test.
Targeting por tipo de usuario Targeting de usuarios recurrentes, que acceden a tu página web desde el mismo navegador, y nuevos usuarios, que acceden a tu página web por primera vez.
Targeting básico por sistema operativo ema operativo. Opciones básicas como macOS, Windows y Linux disponibles.
Targeting avanzado por dispositivo Targeting de usuarios basado en el dispositivo que utilizan. Opciones avanzadas como móvil, sobremesa, tablet, ipad, ipod, iphone, android, google tv, etc. disponibles.		*
Targeting avanzado por sistema operativo Targeting de usuarios basado en su sistema operativo. Opciones avanzadas como macOS, Windows, Linux, Unix, Windows 8, etc. disponibles.		*
Targeting por Navegador Targeting de usuarios basado en su navegador.		*
Targeting por resolución de pantalla Targeting de usuarios basado en su resolución de pantalla.		*
Targeting de valores User-Agent Targeting de usuarios basado en los valores user-agent.		*
Geo-Targeting Targeting de usuarios de zonas específicas o personalizar el contenido de la página web para los usuarios de ubicaciones determinadas.		*
Targeting de cookies Targeting basado en cookies. Se puede personalizar en función de las necesidades de la empresa.		*
Targeting Variable Javascript Targeting de grupos de usuarios basado en eventos que ocurren en tu página web usando variables Javascript.		*
Targeting por intención de usuario Targeting de usuarios basado en su intención de visitar la página web utilizando URLs de referencia.		*
Targeting por parámetros de consulta Targeting de usuarios basado en sus parámetros de consulta.		*
Targeting de parámetros UTM Targeting de usuarios basado en parámetros UTM como fuente UTM, medio, campaña, etc.		*
Targeting basado en el tiempo Targeting de usuarios basado en la hora y día de la semana de llegada a la página.		*
Segmentos de usuarios guardados Accede a segmentos de usuarios creados previamente para reutilizarlos eficazmente en los tests sin necesidad de crearlos repetidamente.		*
Targeting condicional Cree segmentos de usuarios avanzados combinando varias condiciones de segmentación mediante AND y OR.		*
Lógica avanzada de Targeting Utiliza corchetes para crear una lógica de Targeting con múltiples condiciones. Por ejemplo - [usuarios en EE.UU. O usuarios en India] Y [nuevos usuarios O dispositivo iOS].		*	*
Targeting por comportamiento Targeting basado en el comportamiento del usuario y las acciones realizadas por el usuario. Por ejemplo, el usuario hace clic en un botón, pasa X tiempo en la página, se desplaza por la página, etc.		*	*
Targeting basado en IP Targeting basado en la dirección IP.		*	*
Targeting por eventos Targeting de grupos de usuarios basado en eventos personalizados que ocurren en la página web.		*	*
Targeting por lista de atributos Targeting preciso de audiencia comparando una lista de valores con cookies, variables JavaScript o cualquier otro identificador.
Campaign Reports
Panel de informes Consulta los resultados de tus experimentos en nuestro panel de informes bayesiano.
Comparación de objetivos Compara varios objetivos en el mismo informe.
Descargar resumen CSV Descarga el resumen del informe para ver la información más relevante sobre los datos de tus tests.
Compartir informes Comparte informes con otros usuarios de cuentas VWO o incluso con personas sin acceso a VWO.
Filtros de origen del tráfico Filtra los informes en función de la procedencia de tus usuarios (por ejemplo, directo, de pago, no pagado, correo electrónico).		*
Filtros de dispositivos Filtra los informes en función del dispositivo que utilizan tus usuarios.		*
Filtros de sistema operativo Filtra los informes en función del sistema operativo que utilizan tus usuarios.		*
Filtros por tipo de usuario Filtra informes en función de los usuarios nuevos o recurrentes para estudiar su comportamiento por separado y personalizar sus experiencias.		*
Filtros de parámetros UTM Filtre informes basados en parámetros UTM como fuente UTM, medio, campaña, etc.		*
Filtro de parámetros de consulta Filtra informes basados en parámetros de consulta.		*
Filtros geográficos Filtre informes para ubicaciones específicas.		*
Filtros basados en tiempo Filtra informes según la hora de llegada del usuario o el día de la semana.		*
Filtros de informes guardados Guarda tu filtro de informes como un segmento y podrás reutilizarlo para procesar informes más rápidamente.		*
Comparar segmentos de usuarios Visualiza y compara simultáneamente dos o más segmentos de usuarios en los informes para obtener una visión mucho más completa y tomar mejores decisiones.		*
Filtros condicionales Filtra informes combinando múltiples condiciones de segmentación mediante AND y OR.		*
Lógica avanzada de informes Utiliza corchetes para crear una lógica de filtrado de informes con múltiples condiciones. Por ejemplo - [Usuarios en EE.UU. O Usuarios en India] Y [Nuevos usuarios O Dispositivo iOS]		*	*
Dimensiones personalizadas Utiliza atributos únicos de los visitantes para analizar el rendimiento del test.		*	*	50
Descargar CSV detallados Descarga informes detallados de usuarios en formato .csv con datos completos de segmentos, cumplimiento de objetivos y dimensiones personalizadas.		*	*
Platform & Account Management
Miembros de la cuenta Añade varias personas a la misma cuenta pero con distintos niveles de acceso.	Ilimitado	Ilimitado	Ilimitado	Ilimitado
Subcuentas Crea subcuentas para diferentes equipos o activos digitales. Muy práctico para grandes empresas y, especialmente, agencias.	0	1	3	5
Exclusión de IP internas Los usuarios que accedan a tu página web desde estas direcciones IP no serán registrados en VWO.
Páginas Clasifica tus páginas web en diferentes categorías para crear, gestionar y escalar rápidamente experimentos específicos para ellas.
Integraciones Integración perfecta con herramientas de terceros.
Acceso API (límite de tarifa de 60K/mes) Inicia y pausa campañas de forma programática o extrae métricas de test a otros dashboards.		*	*
Security & Compliance
Almacenamiento de datos Todos los datos de VWO se almacenan en uno de los dos centros de datos, según la configuración de la cuenta.	USA, EU	USA, EU	USA, EU	USA, EU
Autenticación de 2 factores (2FA) 2FA proporciona una capa adicional que protege tus datos de la ciberdelincuencia y el fraude. VWO ofrece 2FA tanto a nivel de cuenta como a nivel individual.
Control de actividad Revisa el historial de uso, incluyendo todas las actividades realizadas por los diferentes miembros de la cuenta dentro de la misma.
Conforme a GDPR HIPPA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS VWO se somete regularmente a una verificación independiente de sus controles de seguridad, privacidad y cumplimiento para satisfacer las necesidades de los clientes.
Alertas de cuenta Establece alertas de email para que los administradores de cuentas reciban notificaciones de las actividades relacionadas con tu cuenta de VWO.
Restricción de inicio de sesión Restringe el inicio de sesión en tu aplicación VWO a una ciudad/región/país/dirección IP específica.		*	*
Inicio de sesión único Habilita el inicio de sesión único utilizando cualquier proveedor de identidad SAML 2.0 para autenticar a los miembros de tu organización.		*	*
Support
Disponibilidad de soporte La disponibilidad de nuestro equipo de soporte para responder y resolver tus dudas independientemente de la zona horaria.	24 X 5	24 X 5*	24 X 5*	24 X 7
Tiempo de primera respuesta (sólo días laborables) El tiempo que tardan los miembros de nuestro equipo de soporte en estar disponibles en tu zona horaria para la resolución de consultas.	12 hrs	8 hrs*	6 hrs*	4 hrs
Base de conocimientos Busca y navega por nuestra base de conocimientos online para obtener respuestas y documentación.
Asistencia por email Ponte en contacto con el servicio de asistencia por email para darnos tu opinión o plantear un problema.
Asistencia por chat Ponte en contacto con el servicio de asistencia a través del chat de la aplicación para dar tu opinión o plantear un problema.
Asistencia telefónica Llama a un miembro del servicio de asistencia de VWO para resolver tus dudas.		*
Customer Success
Vídeos de formación autodidacta Mira nuestros vídeos de formación grabados para cada función cuando quieras.
Account Manager dedicado Un gestor dedicado asignado a tu cuenta te ayuda en cada paso del camino hacia el éxito.		*	*
Onboarding y formación 1 a 1 Aprovecha nuestros programas de formación integral para mejorar las conversiones de tu página web utilizando las mejores prácticas del sector.		*	*
*Can be enhanced via Add-On

Product Add-Ons

Extend your product capabilities with these add-ons. They are activated only for the product that they have been purchased for.

Targeting Plus

Get access to enterprise level targeting features except attribute list targeting.

$399

per month

Available With:

Growth Plan, Pro Plan

Reporting Plus

Get access to enterprise level reporting features.

$399

per month

Available With:

Growth Plan, Pro Plan

Editor Library Plus

Get access to enterprise level editor library features.

$299

per month

Available With:

Growth Plan, Pro Plan

Mutually Exclusive Groups

Get access to a pack of 10 mutually exclusive groups.

$249

per month

Available With:

Growth Plan, Pro Plan, Enterprise Plan

Multi Variate Testing (MVT)

Get access to Multi Variate Testing.

$199

per month

Available With:

Growth Plan

MTU Quota

Get access to 10,000 MTUs.

$100

Available With:

Growth Plan, Pro Plan, Enterprise Plan

Account Add-Ons

Extend your account capabilities with these add-ons. Once purchased, they are activated for all your existing products.

Support Plus

Get access to enterprise level support & customer success features.

$499

per month

Available With:

Growth Plan, Pro Plan

Security Plus

Get access to enterprise level security features.

$499

per month

Available With:

Growth Plan, Pro Plan

Developer Plus

Get access to 60,000 API calls per month.

$199

per month

Available With:

Growth Plan, Pro Plan

Frequently Asked Questions

A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month. Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.
Billing month is the period from when your contract starts to the same date in the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.
Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.
You can estimate the no. of MTUs you will need by looking at your Monthly Active User (MAU) count (including anonymous visitors). Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it.
Visitors are counted towards MTU on a per-product basis. In the same billing month,
- If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product.
- If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product.
Please refer to this doc to understand the counting logic of all VWO products.
For VWO Testing - Web, you get the entire MTU quota upfront. However, as per your requirement, we can also ensure that the quota is refreshed on a monthly basis.
All your running tests and data capture will stop upon exhaustion of quota. Automatic extension of quota does not happen. To get more quota added, please get in touch with us.
No, unconsumed quota cannot be carried forward to the next billing cycle.
Yes, we have a Starter plan which is free for up to 50K MTU and available for $199/month for up to 100K MTU. Check the plan comparison section above to know the features included in this plan.
Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, including VWO Testing - Web, during the trial period.
VWO Testing - Web pricing is based on the number of MTUs you choose. Please refer to the VWO Testing - Web section above and use the MTU slider to find out the price against each plan.
We support multiple options for payment. You can view the entire list here.
We have monthly, annual, & multi-year billing options available based on the plan tier. Starter can be purchased as a monthly plan only; Growth can be purchased as monthly/ annual/ multi-year plans; Pro and Enterprise can only be purchased as annual/ multi-year plans.
Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.
Yes, VWO has a Data Center in Belgium (europe-west1 of GCP) so you can comfortably store your data within the EU. Furthermore, all customers have a choice to choose between US & EU Data Center when they sign up with us.
VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.
The aforementioned three products differ in the sense that they help you run experiments in different places.
VWO Testing - Web helps you run experiments on desktop website, mobile website, and latest SPAs.
VWO Testing - Mobile App helps you run experiments on mobile apps i.e. native iOS & Android applications.
VWO Testing - Server Side helps you run experiments on new product launches and progressively rollout new features.
Depending on your use-case, you can subscribe to the right product or a bundle.
Yes, VWO supports cross-domain tracking. You can enable multiple domains for a test and track goal conversions across all of them.
Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.
Yes, VWO supports non-profits & educational institutions by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.
No, add-ons are only available in Growth, Pro, and Enterprise plans.
Account level add-ons apply at an account level and hence once purchased, are available to all existing products.
Product level add-ons apply at a product level and hence once purchased, are available to only specific products.
No, an account level add-on is applicable to all products. You don’t need to buy it individually for each product.

Can't find your question here? Connect with us instantly!

VWO Testing - Mobile App

Test new ideas with confidence and enhance your in-app user experience. Built for native iOS & Android applications.

Monthly Tracked Users (MTU)

Select the number of unique visitors that you plan to test in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 500K 750K 1M 1.5M 2M 3M 4M 5M 5M+

Enterprise

Best for teams to test hypotheses on mobile app and ramp up mobile engagement.

$ 1,795

per month, billed annually

A/B Testing
Android & iOS SDKs available
Targeting avanzado
Report Filter
Goals Tracking
Acceso a API
Single Sign On (SSO)
Email, Chat and Phone Support
Account manager exclusivo
Onboarding y formación
US and EU Data Center Available
Unlimited Account Members

Not sure yet, or contact our sales team!

Get started with a full-featured trial

Free for 30 days. No credit card required.

Lista de características
	Enterprise
Campaign Types
AB Testing Run complex experiments on touchpoints that significantly impact your key metrics with mobile app AB testing. Make data-driven changes that positively impact KPIs
Campaign Implementation
No. Of Concurrent Campaigns Total number of tests you can run on your account concurrently.	Unlimited
No. of Variations Total number of variations you can create for a test.	Unlimited
Opensource SDKs Easily integrate our SDK into your applications and run mobile app experiments seamlessly. VWO supports SDKs for both Android as well as iOS.
Configurable Errors & Messages Logging VWOs SDKs have loggers to let your developers know what is happening during each test. The loggers enable developers to customize errors and messages according to business needs.
Preview Campaign Conduct a quality review of the created experience by previewing them to verify that all modifications have been applied to the app before going live.
Campaign Goals
Conversion Goals Track user actions goals like clicks, page views and more though conversion goals
Revenue Goals Track user actions that have monetary implications such as order value, subscribe, upgrade and more through revenue goals
Global Goals Track the same goal across multiple campaigns using the same goal identifier in your code-base.
Campaign Specific Goals Track goals pertaining to just one campaign using unique goal identifiers
Campaign Settings
Traffic Allocation Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the test.
Campaign Alerts Set email alerts for account administrators to receive notifications for your VWO campaign related activities.
Multi Arm Bandit Expose the better performing variation to more users long before the test reaches statistical significance thus reducing the opportunity cost.
Mutually Exclusive Groups Ensure that any user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play.	Upto 10 user groups*
Campaign Scheduling Schedule tests at specific time/date or create recurring schedule to run tests.
Campaign Targeting
Device Targeting Target users based on the device they use.
OS Version Targeting Target users based on their OS version.
Screen Resolution Targeting Target users based on their screen resolution.
Time Based Targeting Target users on your app based on their arrival time and day of the week.
User Type Targeting Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.
Geo Targeting Target users or personalize content for users from specific countries.
Custom Variable Based Targeting Use custom data, attributes or behaviors/events of a user from your own data sources to target a specific subset of users
Conditional Targeting Develop advanced user segments by combining multiple segmentation conditions with AND/OR logic.
Advanced Targeting Logic Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]
Campaign Reports
Reporting Dashboard See the results of your experiments on our Bayesian-powered reporting dashboard.
Share Report Share report with other VWO account users or even with people without VWO access.
Custom Dimension Make use of user's unique attributes to analyze test performance	50
Report Filters Slice and dice your user data on the basis of custom dimensions to get deeper insights on different user segments.
Conditional Filters Filter reports deeply by combining multiple segmentation conditions using AND and OR.
Advanced Reporting Logic Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]
Compare User Segments Simultaneously compare two or more user segments in reports for far more comprehensive insights and decision-making.
Download Summary CSV Download the report summary to see high level information about your test data.
Download Detailed CSV Download detailed user reports in .csv format with complete segment data, goal completion, and custom dimensions.
Platform & Account Management
Account Members Add multiple people to the same account but with varying levels of access.	Unlimited
Sub Accounts Create sub-accounts for different teams or digital assets. Very handy for large enterprises, and especially agencies!	5
Internal IP Exclusion Users who access your app from these IP addresses will not be tracked in VWO.
Integrations Seamlessly integrate with third-party tools.
API Access (rate limit of 60K/month) Start and pause tests programmatically or pull campaign metrics into other dashboards.
Security & Compliance
Data Storage All VWO data is stored in one of the two data centers, as configured for the accounts	USA, EU
2-Factor Authentication (2FA) 2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.
Activity Monitoring Review the usage history, including all activities performed by different account members within the account.
GDPR HIPPA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.
Account Alerts Set email alerts for account administrators to receive notifications for your VWO account related activities.
Login Restriction Restrict login to specific city/region/country/IP address
Single Sign On Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.
Support
Support Availability The availability of our support team to respond and resolve your queries irrespective of the timezone.	24 * 7
First Response Time (working days only) The time it takes for our support team members to become available in your timezone for query resolution.	4 hours
Knowledge Base Search and browse our online knowledge base for answers and documentation.
Email Support Reach out to support via registered email to give feedback or raise an issue.
Chat Support Reach out to support via in-app chat to give feedback or raise an issue.
Phone Support Get on a call with a VWO support member to resolve your queries.
Customer Success
Self Paced Training Videos Watch our recorded training videos for every feature as per your schedule.
Dedicated Account Manager A dedicated manager assigned to your account helps you every step of the way toward success.
1-on-1 Onboarding & Training Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.
*Can be enhanced via Add-On

Product Add-Ons

Extend your product capabilities with these add-ons. They are activated only for the product that they have been purchased for.

Mutually Exclusive Groups

Get access to a pack of 10 mutually exclusive groups.

$249

per month

Available With:

Enterprise Plan

MTU Quota

Get access to 10,000 MTUs.

$200

Available With:

Enterprise Plan

Frequently Asked Questions

A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month. Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.
Billing month is the period from when your contract starts to the same date in the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.
Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.
You can estimate the no. of MTUs you will need by looking at your Monthly Active User (MAU) count (including anonymous visitors). Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it.
Visitors are counted towards MTU on a per-product basis. In the same billing month,
- If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product.
- If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product.
Please refer to this doc to understand the counting logic of all VWO products.
For VWO Testing - Mobile App, you get the entire MTU quota upfront. However, as per your requirement, we can also ensure that the quota is refreshed on a monthly basis.
All your running tests and data capture will stop upon exhaustion of quota. Automatic extension of quota does not happen. To get more quota added, please get in touch with us
No, unconsumed quota cannot be carried forward to the next billing cycle.
No, there is no free plan for this product.
Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, including VWO Testing - Mobile App during the trial period.
VWO Testing - Mobile App pricing is based on the number of MTUs you choose. Please refer to the VWO Testing - Mobile App section above and use the MTU slider to find out the price against each plan.
We support multiple options for payment. You can visit the entire list here.
Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.
VWO Testing - Mobile App can only be purchased as annual/ multi-year plans.
Yes, VWO has a Data Center in Belgium (europe-west1 of GCP) so you can comfortably store your data within the EU. Furthermore, all customers have a choice to choose between US & EU Data Center when they sign up with us.
VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.
The aforementioned three products differ in the sense that they help you run experiments in different places.
VWO Testing - Web helps you run experiments on desktop website, mobile website, and latest SPAs.
VWO Testing - Mobile helps you run experiments on mobile apps i.e. native iOS & Android applications.
VWO Testing - Server Side helps you run experiments on new product launches and progressively rollout new features.
Depending on your use-case, you can subscribe to the right product or a bundle.
Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.
Yes, VWO supports non-profits & educational institutions by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.

Can't find your question here? Connect with us instantly!

VWO Testing - Server Side

Test everything before you launch. Deliver great product experience.

Monthly Tracked Users (MTU)

Select the number of unique visitors that you plan to test in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 500K 750K 1M 1.5M 2M 3M 4M 5M 5M+

Enterprise

Best for teams to test new product launches to determine how they are driving their key business metrics.

$ 2,557

per month, billed annually

A/B Testing
Feature Rollouts, Tests & Flags
Open-Source SDKs in 8+ Languages
Targeting avanzado
Report Filter
Goals Tracking
Acceso a API
Single Sign On (SSO)
Email, Chat and Phone Support
Account manager exclusivo
Onboarding y formación
US and EU Data Center Available
Unlimited Account Members

Not sure yet, or contact our sales team!

Get started with a full-featured trial

Free for 30 days. No credit card required.

Lista de características
	Enterprise
Campaign Types
AB Testing Build and compare different variations of user journey flows and not just visual changes. Analytically determine the better-performing variation and use it to impact important KPIs positively
Feature Tests Test multiple variable values for a feature to determine the most optimal value
Feature Rollouts Release features in a phased manner using feature flags to minimize deployment risk and server load
Campaign Implementation
Projects Create projects to manage multiple business use cases	Unlimited
Environments Configure multiple environments under each project to run tests in simulated environments. Ensure your changes are of production-ready quality and roll out changes confidently	Unlimited
No. of Concurrent Campaigns Total number of tests you can run on your account	Unllimited
No. of Variations Filter reports based on custom dimensions configured at the account level	Unlimited
Configurable Errors & Messages Logging VWO's SDKs have loggers to let your developers know what is happening during each test. The loggers enable them to customize errors and messages according to business needs.
Cross Channel Testing Run complex tests across multiple channels with 100% consistency of user experience covering all channels
Opensource SDKs Easily integrate our SDK into your applications and run server side experiments seamlessly. VWO supports 8 SDKs currently for your server-side testing: .NET, Go, Java, JavaScript, Node.js, PHP, Python, Ruby.
User Bucketing File After users get bucketed into specific variations according to the test logic, the user storage service ensures the user receives the same variation whenever they visit the site, as long as the test is runs.
Campaign Settings
Traffic Allocation Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the campaign.
Campaign Alerts Set email alerts for account administrators to receive notifications for your VWO campaign-related activities.
Multi Arm Bandit Expose the better performing variation to more users long before the test reaches statistical significance thus reducing the opportunity cost.
Mutually Exclusive Groups Ensure that any user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play.	Upto 10 user groups*
Campaign Scheduling Schedule tests at specific time/date or create recurring schedules to run tests
Feature Management
Feature Variable Dashboard Get a bird's eye view of the feature variables you have under each feature
Feature Flags Easily toggle a feature variable on or off for your testing with just a click	Unlimited
Campaign Goals
Conversion Goals Track user action goals like clicks, page views and more through conversion goals
Revenue Goals Track user actions that have monetary implications such as order value, subscribe, upgrade and more through revenue goals
Frequently Used Goals Quickly add the most commonly used goals to your campaigns in just a few clicks
Global Goals Track the same goal across multiple campaigns using the same goal identifier in your code-base.
Campaign Specific Goals Track goals pertaining to just one campaign using unique goal identifiers
Event Batching Event Batching enables VWO SDK to process the events for visitors and goal tracking, place them in a queue, and dispatch them in a single network request to the VWO servers
Campaign Targeting
User Whitelisting Ensure certain users are always served a specific variation by whitelisting the users based on their userID
Bulk UserID Targeting Upload a list of userIDs to create and target them in cohorts
Custom Variable Targeting Serve users a specific variation based on the value of a specific custom variable associated with them.
Custom Segments Create segments based on conditions to target specific cohorts of users that you want to make part of your tests
Saved User Segments Access previously created user segments for efficient reuse in tests without the need for repeated creation.
Conditional Targeting Create advanced user segments by combining multiple targeting conditions using AND and OR
Advanced Targeting Logic Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]
Campaign Reports
Reporting Dashboard See the results of your experiments on our Bayesian-powered reporting dashboard
Share Report Share report with other VWO account users or even with people without VWO access.
Environment Filters Get reports specific to each of your environments to understand how users from different environments are behaving on the same tests
Report Filters Slice and dice your user data to get deeper insights on different user segments
Saved Report Filters Save commonly used combinations of report filters as user segments for more efficient slicing and dicing of reports in the future.
Custom Dimension Make use of user's unique attributes to analyze test performance	50
Goal Comparison Compare multiple goals within the same report.
Compare User Segments Simultaneously visualize and compare two or more user segments in reportsfor far more comprehensive insights and decision-making
Conditional Filters Filter reports deeply by combining multiple segmentation conditions using AND and OR.
Advanced Reporting Logic Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]
Download Summary CSV Download the summary report to see the high level information about your test data
Download Detailed CSV Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions
Platform & Account Management
Account Members Add multiple people to the same account but with varying levels of access	Unlimited
Sub Accounts Create sub-accounts for different teams or digital assets. Very handy for largeenterprises, and especially agencies	5
Internal IP Exclusion Users who access your website from these IP addresses will not be tracked in VWO.
Integrations Seamlessly integrate with third-party tools.
API Access (rate limit of 60K/month) Start and pause tests programmatically or pull test metrics into other dashboards
Webhooks Ensure your tests always run with the latest VWO setting files by enabling webhooks for campaigns
Security & Compliance
Data Storage All VWO data is stored in one of the two data centers, as configured for the accounts	USA, EU
2-Factor Authentication (2FA) 2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.
Activity Monitoring Review the usage history, including all activities performed by different account members within the account
GDPR HIPPA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs
Account Alerts Set email alerts for account administrators to receive notifications for your VWO account-related activities
Login Restriction Restrict login to specific city/region/country/IP address
Single Sign On Enable single sign-on using any SAML 2.0 identity provider to authenticate users from your organization
Support
Support Availability The availability of our support team to respond and resolve your queries irrespective of the timezone.	24 * 7
First Response Time (working days only) The time it takes for our support team members to become available in your timezone for query resolution.	4 hours
Knowledge Base Search and browse our online knowledge base for answers and documentation
Developer Documentation Developer documentation helps developers understand how they can use different APIs in the SDK for their experiments
Email Support Reach out to support via registered email to give feedback or raise an issue.
Chat Support Reach out to support via in-app chat to give feedback or raise an issue.
Phone Support Get on a call with a VWO support member to resolve your queries
Customer Success
Self Paced Training Videos Watch our recorded training videos for every feature as per your schedule
Dedicated Account Manager A dedicated manager assigned to your account helps you every step of the way toward success
1-on-1 Onboarding & Training Avail our end-to-end training programs to leverage your website for better conversions using industry best practices
*Can be enhanced via Add-On

Product Add-Ons

Extend your product capabilities with these add-ons. They are activated only for the product that they have been purchased for.

Mutually Exclusive Groups

Get access to a pack of 10 mutually exclusive groups.

$249

per month

Available With:

Enterprise Plan

MTU Quota

Get access to 10,000 MTUs.

$200

Available With:

Enterprise Plan

Frequently Asked Questions

A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month. Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.
Billing month is the period from when your contract starts to the same date in the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.
Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.
You can estimate the no. of MTUs you will need by looking at your Monthly Active User (MAU) count (including anonymous visitors). Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it.
Visitors are counted towards MTU on a per-product basis. In the same billing month,
- If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product.
- If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product.
Please refer to this doc to understand the counting logic of all VWO products.
For VWO Testing - Server Side, you get the entire MTU quota upfront. However, as per your requirement, we can also ensure that the quota is refreshed on a monthly basis.
All your running tests and data capture will stop upon exhaustion of quota. Automatic extension of quota does not happen. To get more quota added, please get in touch with us
No, unconsumed quota cannot be carried forward to the next billing cycle. Please refer to the doc here
No, there is no free plan for this product.
Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, including VWO Testing - Server Side, during the trial period.
VWO Testing - Server Side pricing is based on the number of MTUs you choose. Please refer to the VWO Testing - Server Side section above and use the MTU slider to find out the price against each plan.
We support multiple options for payment. You can view the entire list here.
Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.
VWO Testing - Server Side can only be purchased as annual/ multi-year plans.
Yes, VWO has a Data Center in Belgium (europe-west1 of GCP) so you can comfortably store your data within the EU. Furthermore, all customers have a choice to choose between US & EU Data Center when they sign up with us.
VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.
The aforementioned three products differ in the sense that they help you run experiments in different places.
VWO Testing - Web helps you run experiments on desktop website, mobile website, and latest SPAs.
VWO Testing - Mobile helps you run experiments on mobile apps i.e. native iOS & Android applications.
VWO Testing - Server Side helps you run experiments on new product launches and progressively rollout new features.
Depending on your use-case, you can subscribe to the right product or a bundle.
Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.
Yes, VWO supports non-profits & educational institutions by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.

Can't find your question here? Connect with us instantly!

VWO Insights - Web

Understand why users don't convert or engage on your website with session recordings, heatmaps, form analytics, and surveys.

Monthly Tracked Users (MTU)

Select the number of unique visitors that you plan to analyze in a month. This can be a subset of your monthly total traffic.

5K 10K 50K 100K 250K 500K 750K 1M 1.5M 2M 2M+