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What are MTUs in VWO Testing?
Only pay for unique visitors who interact with your testing campaigns, counted once in a billing month regardless of multiple test participation.
MTUs in VWO Testing are applicable to:
-
Web Testing
-
Mobile App Testing
-
Server-side Testing
-
Web Rollouts
Why is the MTU model better than the MAU model?
Both Monthly Tracked User (MTU) and Monthly Active User (MAU) models have their own ways of counting users and charging for their services. Let's dive deep into the core differences to understand how VWO's MTU model brings more value to your business.
| Parameters | MTU (VWO) | MAU |
|---|---|---|
| Pricing Basis | MTU is a usage-based pricing model. VWO charges based on the visitors who engage with your campaign. | Charges based on any active user, irrespective of their involvement with your campaign. |
| Cost-Efficiency | More cost-efficient as you only pay for those becoming part of your campaign. | Less cost-efficient as you pay for all active users, even if they don't participate in your campaign. |
| Wasted Quota | Virtually no wasted quota as you're billed based on campaign involvement. | Potential for wasted quota as you're billed for active users, regardless of campaign participation. |
| Control Over Budget | Greater control over your budget as it directly aligns with campaign interaction. | Less control as it's influenced by the total number of active users, not just those who engage. |
Explore MTU model's cost-effective approach
Delve into the financial advantage of VWO's MTU-based plans within a single billing month. Discover how the MTU model ensures cost effectiveness by billing solely for campaign interactions, setting it apart from the MAU model.
How to read the table?
MTU-based plan:
joined Campaign 1.
also joined Campaign 2. They are counted for MTU.
isn't part of any campaign and isn't counted for MTU.
MAU-based plan:
are counted for the quota just by visiting the website, irrespective of their campaign participation.
Unique visitors to
the whole website
Unique visitors part
of the campaign(s)
Witness MTU's superiority yourself
What are MTUs in VWO Insights?
Pricing is based on unique sampled visitors interacting with Heatmaps, Recordings, Forms, Funnels, and Goals in a billing month.
MTUs in VWO Insights are applicable to:
-
Web Insights
-
Mobile App Insights
Why is the MTU model better than the Session-based model?
Both Monthly Tracked User (MTU) and Session-based models have their own ways of counting users and charging for their services. Let's dive deep into the core differences to understand how VWO's MTU model brings more value to your business.
| Parameters | MTU (VWO) | Session-based |
|---|---|---|
| Complete User Journey Tracking | Track all user sessions across the journey, ensuring a comprehensive understanding of the end-to-end experience. | Limited by session counts, potentially missing crucial user sessions. |
| Limited User Study Impact | Regardless of whether a user had 2 or 10 sessions, your quota of tracked users remains unchanged. | Quota impact varies. E.g., if the limit is 10 sessions, a user with 10 sessions will consume the entire quota. |
| Understanding Entries & Exits | You can confidently analyze all the first and last sessions of tracked users, identifying the reasons behind their entries and exits from your platform. | You can only do it if the first and last session of the user is captured, which could be missed if the limit of the sessions has been reached or if the session is tracked randomly. |
| Pricing Benefit | Sampling a fixed percentage of users (e.g., 10%) ensures you study an equivalent percentage of your total traffic. | Sampling based on sessions may not provide a representative sample of users, affecting the reliability of study conclusions. |
Discover the complete journey of a user with the MTU model
Explore the power of VWO's MTU-based model in a billing month. Experience full user journey insights by capturing every session recording of an individual user. Contrasted with the session-based model, limited by session counts and random user sessions.
How to read the table?
MTU-based plans:
Capture complete sessions for
, but not
due to a 2 MTU limit.
MAU-based plans: Record sessions arbitrarily, potentially missing critical sessions due to predefined quotas.
Total sessions tracked
Total users tracked
What are MTUs in VWO Personalize?
Consume visitor quota when unique visitors interact with personalization campaigns on your site, counted once in a billing month regardless of multiple campaign participation.
Why is the MTU model better than the MAU model?
Both Monthly Tracked User (MTU) and Monthly Active User (MAU) models have their own ways of counting users and charging for their services. Let's dive deep into the core differences to understand how VWO's MTU model brings more value to your business.
| Parameters | MTU (VWO) | MAU |
|---|---|---|
| Pricing Basis | MTU is a usage-based pricing model. VWO charges based on the visitors who engage with your campaign. | Charges based on any active user, irrespective of their involvement with your campaign. |
| Cost-Efficiency | More cost-efficient as you only pay for those becoming part of your campaign. | Less cost-efficient as you pay for all active users, even if they don't participate in your campaign. |
| Wasted Quota | Virtually no wasted quota as you're billed based on campaign involvement. | Potential for wasted quota as you're billed for active users, regardless of campaign participation. |
| Control Over Budget | Greater control over your budget as it directly aligns with campaign interaction. | Less control as it's influenced by the total number of active users, not just those who engage. |
Explore MTU model's cost-effective approach
Delve into the financial advantage of VWO's MTU-based plans within a single billing month. Discover how the MTU model ensures cost effectiveness by billing solely for campaign interactions, setting it apart from the MAU model.
How to read the table?
MTU-based plan:
joined Campaign 1.
also joined Campaign 2. They are counted for MTU.
isn't part of any campaign and isn't counted for MTU.
MAU-based plan:
are counted for the quota just by visiting the website, irrespective of their campaign participation.
Unique visitors part
of the campaign(s)
Unique visitors to
the whole website
Witness MTU's superiority yourself
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Still have questions
Billing month is the period from when your contract starts to the same date in the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.
Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately.
For all products except VWO Insights, you get the entire MTU quota upfront. However, as per your requirement, we can also ensure that the quota is refreshed on a monthly basis.
For VWO Insights - Web and VWO Insights - Mobile, you get the MTU quota on a monthly basis
For all products except VWO Insights, all your running tests and data capture will stop upon exhaustion of quota. Automatic extension of quota does not happen.
For VWO Insights, due to our sampling feature, MTU quota is dynamically distributed across the entire month and the user sampling adjusts automatically as per your incoming traffic. So you will never run out of Insights quota. Please check this doc to understand the methodology behind quota distribution.
For all products except VWO Insights, unconsumed quota cannot be carried forward to the next billing cycle.
For VWO Insights, MTU quota is dynamically distributed across the entire month and the user sampling adjusts automatically as per your incoming traffic. So there will never be unutilised Insights quota at the end of a month. Please check this doc to understand the methodology behind quota distribution.
