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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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VWO Partners With HubSpot To Create An 8-Week CRO Planner

It’s 2018, and CRO isn’t just a buzzword anymore! Over the past decade, savvy businesses have been growing by not only investing in traffic acquisition strategies, but also ensuring that visitors to their website are converting into customers. At VWO, we understand how daunting and time-consuming CRO can seem, so we joined hands with HubSpot […]

What Are Micro Conversions And Why You Should Monitor them

Typically, when we talk about conversions in the eCommerce vertical, we focus on the number of sales generated. Generating more sales is the primary goal for eCommerce businesses. Converting visitors into buyers is the key to success for your business. The primary goal of a purchase is always accompanied by smaller goals. Conversion experts call […]

Wingify is changing the guard. Meet the new CEO.

Eight years ago I met Sparsh Gupta, who quit his comfortable job in London and joined me to co-pilot a very young and green Wingify. Over the years, we’ve worked together to build one of the most rapidly growing startups in India. Today, I’m delighted to announce that he is taking on a new title […]

VWO Was Colart’s First Choice As An Optimization Platform

We spoke with Patxi Gadanon, who works as a Senior Web Manager for one of the leading fine arts brands in the world, called Colart. In his role, Gadanon ensures that all websites within his purview provide excellent user experience and display up-to-date content. Colart has been a VWO customer since early 2017, after Gadanon […]

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