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Twyman’s law

Hi 👋  I am Paras Chopra, founder & chairman of VWO. Every fortnight, on this blog and on our email…

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Paras Chopra

Paras Chopra

2 Min Read

Optimizing Your Site For Conversions: A Primer On WordPress A/B Testing

What is WordPress A/B testing? If your site is powered by WordPress (as is 37%…

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Shubhi Ahluwalia

Shubhi Ahluwalia

12 Min Read

How to Leverage Bad Test Results

In this exclusive interaction with VWO, Christopher Nolan shares his learnings borne out of failed…

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Nida Zehra

Nida Zehra

15+ Min Read

Experimentation ROI: How To Think Beyond Uplift

Ian Freed was devastated. He was at the helm of a product experiment that cost…

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Mani Makkar

Mani Makkar

8 Min Read

How VWO has evolved over the years

We celebrated our 10th birthday last week. In 2010, we launched VWO as the world’s…

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Paras Chopra

Paras Chopra

7 Min Read

From Analytics Lightweight To CRO Program Heavyweight

There is a lot of CRO content on the interwebs about tools, guides, statistical models,…

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Jonas Newsome

Jonas Newsome

7 Min Read

Lessons From The Trenches Of UX Research: An Interview With Brooke Baldwin

In this exclusive interview with VWO, Brooke Baldwin takes center stage to share her experiences,…

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Shubhi Ahluwalia

Shubhi Ahluwalia

15+ Min Read

How To Create Heatmaps in Excel [4 steps]

Analysts use heatmaps to analyze the magnitude of an event by visual cues. A data…

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Astha Khandelwal

Astha Khandelwal

3 Min Read

eCommerce Conversion Rate Benchmarks – Quick Glance At How They Stack Up

As the eCommerce sector continues to grow at a steady pace, becoming an integral part…

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Astha Khandelwal

Astha Khandelwal

8 Min Read

How To Create Heatmap The No-Code Way (using VWO)

In 1991, Cormac Kinney, a software inventor, and entrepreneur designed an application that equipped securities…

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Astha Khandelwal

Astha Khandelwal

8 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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