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CDP vs DMP: What is the difference and Which one do you need?

Inaccurate customer data is costing companies real dollars. Why? Because when companies look at incorrect data, they end up making…

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Pratyusha Guha

Pratyusha Guha

11 Min Read
How to Measure Personalization Success: The Key Metrics

How to Measure Personalization Success: The Key Metrics

Imagine yourself as a bike racer, working hard to win the next competition. You change…

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Ketan Pande

Ketan Pande

9 Min Read
<strong>A/B Testing in Reel Life</strong>

A/B Testing in Reel Life

Time flows linearly; at least as far as we know and can comprehend with today’s…

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Siddhartha Kathpalia

Siddhartha Kathpalia

5 Min Read
Conversion Rate Optimization – The Plug to a Leaky Bucket

Conversion Rate Optimization – The Plug to a Leaky Bucket

As a business owner in the digital age, it’s almost impossible to not hear terms…

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Ketan Pande

Ketan Pande

7 Min Read
5 Marketing Strategies To Grow Your Business During a Recession

5 Marketing Strategies To Grow Your Business During a Recession

The U.S GDP expanded at 2.6% in the Q3 of 2022, contrary to the growth…

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Pratyusha Guha

Pratyusha Guha

10 Min Read
The Impact of a Cookieless Future on A/B Testing

The Impact of a Cookieless Future on A/B Testing

Most SMBs, mid-market organizations, and enterprises that have embraced experimentation as a culture are being…

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Mareen Cherian

Mareen Cherian

9 Min Read
What Is Personalized Marketing and Why Is Machine Learning an Effective Tool for It?

What Is Personalized Marketing and Why Is Machine Learning an Effective Tool for It?

What is personalized marketing, how does it boost your conversion rate, and how can machine…

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Pohan Lin

Pohan Lin

11 Min Read
How To Go From Zero to One in Your Server-Side Experimentation Journey

How To Go From Zero to One in Your Server-Side Experimentation Journey

How to run complex experiments without fearing performance or privacy issues with VWO server-side testing…

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Niti Sharma

Niti Sharma

14 Min Read
Omnichannel Marketing Guide – 5 Tactics For Effective Implementation

Omnichannel Marketing Guide – 5 Tactics For Effective Implementation

Strategic steps to prepare your omnichannel program, and the crucial tactics that can help implement…

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Marouane El Baghati

Marouane El Baghati

8 Min Read
How Personalization Helps Deliver the Right Experiences to Visitors at Every Touchpoint 

How Personalization Helps Deliver the Right Experiences to Visitors at Every Touchpoint 

Consumers expect companies to deliver personalized interactions – 71% of consumers, to be precise. And…

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Shanaz Khan

Shanaz Khan

15 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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