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Conversion Ninja

3 Key Aspects of Engaging Consumers Online

Posted in Miscellaneous on
Expectations of Consumer - Graph Report

(This is a guest post authored by David Rosenfeld, Director at Infinite Conversions) Before the internet came along, engaging consumers was hardly rocket science. You simply sent your best advertisements off to magazines and newspapers or – if you had the funds – to TV and radio stations. Once you had your clientele, all you needed to retain them was simply being nice to them. Service with a smile went a long way. Then the World Wide Web came along and changed everything. New engagement channels opened up, and suddenly customer’s expectations of how they wished to be treated exploded through the roof. When online retailing commenced, it was largely a faceless experience. The user plugged their details into an ordering page, and eventually the items got delivered. All that has changed now, as online customers expect to be treated just as nicely as real-world customers. A WSJ report says that…

Beer, Tequila and the World’s Easiest A/B Testing Tool: Drunk User Reviews VWO

Posted in Miscellaneous, News on
Featured Image for Blog

When was the last time you conducted a usability test (what?) and the reviewer began this way: I have a lot of tequila in my hand, which is pretty cool. A good two years back, Will Dayble, UI and UX expert, told the world “Great UI isn’t there.” The user should feel no friction, and be able to use the website as if there is no boundary between them and the website. But Will also realized that this was easier said than done. So he suggested a way out — design websites like they were meant for drunk users. Drunk User is a Lot Like The Average User Inebriated people are distracted, emotional and childish. Also, they really, really don’t care what your site is supposed to do. If they don’t understand your site, they leave. The bottom-line? If even a drunk user can comfortably use your website, the average user is going to find…

Three Award Winning A/B Test Cases You Should Know About

Posted in Case Studies on
Omoda Combination 3 for Multivariate Test

(This is a guest post authored by Danny de Vries, Senior CRO Consultant with Traffic4U) Every year, Conversion Optimizers around the world vie for the annual WhichTestWon Online Testing Awards, which are awarded by an independent organization situated in the USA. Anyone can enter the competition by submitting their A/B and multivariate test cases which are then reviewed and judged on multiple factors. The most interesting and inspiring cases are then eligible to win either a Gold, Silver or Bronze badge across a range of categories. This year, twelve out of the thirty test case winners of the 6th annual international WhichTestWon Online Testing Awards are Dutch. With one golden award, two silver awards and an honorable mention, Traffic4u emerged as one of the strong pillars of the Dutch Optimization prowess. This blog covers our three award winning A/B test cases, starting with the golden award winner. De Hypothekers Associatie: Users Need…

Stock Photo or Real Image? A/B Testing Finds Out Which is Better

Posted in Case Studies on
Comparison Image

Stock Image or Real Image – what should you use? The debate has been raging for a while now. That’s unfortunate, because there is no one answer that will work for all businesses alike. Why speculate at all, when we can throw the contenders into an A/B test and sit back while statistics find us a winner? Think of it as WWE, except A/B tests are real, and they get you better business. Let’s get right to it then, shall we? Background 160 Driving Academy is an Illinois based firm that offers truck-driving classes and even guarantees a job upon graduation. Visitors to the site primarily use the contact form on the homepage, or the prominently displayed phone number, to contact the academy. Looking to improve the conversion rate on the truck-driving classes page,  the academy reached out to SpectrumInc, a lead-generation software and internet marketing company. The rest (as they…

[Giveaway] Free Expert Evaluation for an E-Commerce Website: Powered By Concept Feedback

Posted in Miscellaneous on

In A/B testing, we often get stuck on what to test and how to prioritize hypotheses. This step of testing is one of the most critical and quite often, the toughest. Hypotheses are not easy to come up with; it requires a good amount of experience to identify what’s going wrong on the website and how to rectify it. In its pursuit of making this step simpler, VWO had earlier developed IdeaFactory, a repository of categorized A/B testing ideas. Now, with the acquisition of Concept Feedback, VWO customers can also start availing expert reviews at $119 per review. What is an Expert Review? An expert review is a quick and efficient way to identify aspects of a website that are possibly distracting your visitors or adding friction to your conversion funnel. The design/usability/ strategy experts conducting the review of your website will point out the problems and provide recommendations based on their extensive experience…

Forget about containers: editing static content on dynamic pages just got way easier

Posted in Product Update on
Editing containers using edit HTML

Edit and Edit HTML are awesome ways to make changes to your website and create variations without breaking a sweat. The feature works great all the time. Well, almost. Unless dynamic content is staring you in the face. If you don’t know what dynamic content is, check out our Knowledge Base article here. But to give you a coffee table definition of it, on a web page, dynamic content is content that changes based on user interaction. For instance, it can be ‘total pricing’ that changes dynamically based on the amount of products in the cart; or even a drop down menu in your Sign-up form. Before, if there was dynamic content in the vicinity of static content (in HTML terms) in the same container, any changes to the static content would convert everything in that container, including the dynamic content, into static. The user ended up seeing the same content, completely ignoring dynamic…

32% Increase in Conversions by A/B Testing for The Right Reasons

Posted in Case Studies on
Control vs Variation

Good design is good business, as Thomas J Watson so succinctly put. Naturally then, the problem of business is discovering ‘good’ design. And the answer, on-going testing. Offline businesses struggle at this because data is infinitely difficult to gather. Luckily for online businesses, gathering data has never been a problem. Over the last few years, we’ve published case studies of over 150 successful conversion optimization tests. A lot of these case studies make for some intriguing reading, and if you observe closely enough, you’ll find a few tests and changes thereof that have consistently delivered results. Today, we’ll examine a case where a handful of such ‘best practices’ (scroll down to the bottom to see my thoughts on what ‘best practices’  is) came together to deliver amazing results. Validated, all through, by data. The Client ‘White Card Courses’ offers induction training for workers operating in the construction space across Australia….

A/B test proves that women find bearded men more attractive

Posted in Case Studies on
gosling

Yes, you heard that right. The age old debate has finally been put to rest. For many years now, researchers have presented us with conflicting studies about whether women find bearded men more attractive or the clean-shaven ones. For every research that claims the smooth clean-cut look is more desirable among women, there are two counter studies claiming face fuzz is the way to go. But now, a US-based eCommerce website has finally A/B tested their way to the truth. Read on.. The Company AdonisClothing is a US-based eCommerce store exclusively dealing in men’s fashion. However, what sets them apart from other e-shops is that they don’t sell directly to men. Their target audience is women who shop for their boyfriends and spouses. Their website encourages women to shop for a ‘complete makeover of the guy’ and that’s one of the reasons their average order value is on a higher side at $90. Also, according…

How a Dutch Major Achieved 7.8% Increase in Conversion by Removing a ‘Lifeline’

Summary A major Dutch healthcare professionals’ association decided to a/b test a seemingly minor change in its header image. Using VWO, it discovered that the change – removing a horizontal line in the image, could lead to a substantial 7.8% increase in conversion rate, with almost 100 percent probability for consistent results. The Client VVAA, an association of over 75,000 Dutch healthcare professionals, specializes in providing quality advice to its members on areas ranging from setting up and managing a practice, to portfolio management and mortgages. As a market leader in the healthcare industry and a pioneer in the area of medical liability insurance, VVAA attracts a very healthy traffic to its site. Visitors are greeted with a fairly big header image containing a list of benefits and a CTA button. Things were good. Then, the VVAA corporate communication had a design idea. A horizontal line representing a  “lifeline” was added right at…

Promo Code Box on your Shopping Cart Page could be Bleeding Dollars. A/B Test it.

Posted in Case Studies on
google_search_result1

The Company Bionic Gloves is an online store that designs and sells a range of gloves, such as golf gloves, fitness gloves, and more. Their focus is to provide customers with gloves that have fine grip, comfort, and durability. To increase sales from their eCommerce shop, they decided to optimize their website. The task was given to Portland-based marketing & conversion optimization agency, Sq1. The Test Sq1 performed many tests on the Bionic Gloves website. In this case study I’ll be taking you through an interesting test that was performed on one of the most important pages of any eCommerce website, the shopping cart page. In fact, one study by Surepayroll estimated that each year eCommerce websites lose a whopping $18 billion because of shopping cart abandonment. To test their hypothesis that removing the ‘special offer’ and ‘gift card’ code boxes from the shopping cart page would result in more…