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VWO BLOG

on Conversion Rate Optimization

The Indian Independence day is right around the corner. For consumers in India, it’s a day of rejoice and celebration. And, for marketers, it opens a box of opportunities. For marketers, the opportunity to leverage spirit of Independence translates into consumers’ buying decision for marketers. In India, especially during major…

The face of fashion ecommerce is undergoing a change. The transition from a brick-and-mortar store to an online one is accompanied by perennial problems, leading to a high return rate of ordered items. However, the online fashion and apparel industry continues to adapt to this change through use of new…

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