Leveraging Session Recordings: A Game-Changer for Conversion Rate Optimization

I know this might spark debate, but observations can often be more revealing than direct feedback in user research.  If…

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Pratyusha Guha

Pratyusha Guha

15 Min Read
Balancing UX and CRO Necessary for Product Improvement & Impactful Results

Balancing UX and CRO Necessary for Product Improvement & Impactful Results

While more businesses are embracing CRO, many are still unsure where to begin or what…

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Pratyusha Guha

Pratyusha Guha

7 Min Read
Website Traffic Statistics: Uncovering the Top 50 Stats about Web Traffic

Website Traffic Statistics: Uncovering the Top 50 Stats about Web Traffic

Your website is not a shop on a street corner where passersby can peek in…

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Pratyusha Guha

Pratyusha Guha

15+ Min Read
25 Customer Data Platform Statistics You Need to Know

25 Customer Data Platform Statistics You Need to Know

A Customer Data Platform (CDP) is a must-have for modern businesses! You’ve probably heard this…

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Ketan Pande

Ketan Pande

9 Min Read
Women in CRO: Expert Insights from Abi Hough, Director at UU3 Limited

Women in CRO: Expert Insights from Abi Hough, Director at UU3 Limited

Our ‘Women in CRO’ blog series highlights incredible contributions made by women to conversion rate…

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Aastha Trehan

Aastha Trehan

11 Min Read
AI to Accelerate Research, Enabling Greater Focus on Strategy and Implementation

AI to Accelerate Research, Enabling Greater Focus on Strategy and Implementation

Welcome to the sixth edition of ‘CRO Perspectives: Insights from Industry Thought-leaders’! This series offers…

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Pratyusha Guha

Pratyusha Guha

8 Min Read
Leadership Buy-in Essential for Successful Scaling of Testing Programs

Leadership Buy-in Essential for Successful Scaling of Testing Programs

Join us for the fifth post in ‘CRO Perspectives: Insights from Industry Thought-leaders’! This series…

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Pratyusha Guha

Pratyusha Guha

10 Min Read
Customer Satisfaction Survey Examples Covering Top Questions

Customer Satisfaction Survey Examples Covering Top Questions

Next time you see negative feedback in your customer satisfaction survey, be grateful.  Let me…

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Pratyusha Guha

Pratyusha Guha

14 Min Read
Allocate resources to experiments to proactively adapt to changes: Insights from Gladwin Ngo

Allocate resources to experiments to proactively adapt to changes: Insights from Gladwin Ngo

Welcome to the fourth post in ‘CRO Perspectives: Insights from Industry Thought-leaders’!  In this series,…

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Pratyusha Guha

Pratyusha Guha

10 Min Read
Women in CRO: Insights from Eden Bidani, Head of Strategy & Copy at CAPE.Agency

Women in CRO: Insights from Eden Bidani, Head of Strategy & Copy at CAPE.Agency

At VWO, we passionately believe in empowering women and fostering a community of broad learning…

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Aastha Trehan

Aastha Trehan

12 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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