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on Conversion Rate Optimization

What Are Micro Conversions And Why You Should Monitor them

Typically, when we talk about conversions in the eCommerce vertical, we focus on the number of sales generated. Generating more sales is the primary goal for eCommerce businesses. Converting visitors into buyers is the key to success for your business. The primary goal of a purchase is always accompanied by smaller goals. Conversion experts call […]

Wingify is changing the guard. Meet the new CEO.

Eight years ago I met Sparsh Gupta, who quit his comfortable job in London and joined me to co-pilot a very young and green Wingify. Over the years, we’ve worked together to build one of the most rapidly growing startups in India. Today, I’m delighted to announce that he is taking on a new title […]

How New Year Resolutions Can Help You Optimize Your Life

We’re all aware that our time on this planet is limited. It’s an undeniable, yet liberating fact about human life. This is one of the reasons that as humans, we aspire to: achieve greatness in everything we do, take the world forward, be our best possible selves, and so on. To achieve success and improve […]

The Art of Being Stupid – Why Testing Matters More Than Everything Else

Note: This is a guest article written by Tyler Hakes, the strategy director at Optimist, a full-service content marketing agency. He’s spent nearly 10 years helping agencies, startups, and corporate clients achieve sustainable growth through strategic content marketing and SEO. Any and all opinions expressed in the post are Tyler’s. Almost 10 years ago, I […]

How Klickkonzept Used Visitor’s Insights To Help Its Client Boost Revenue By 19.24%

Klickkonzept is a Germany-based, online-marketing-performance agency that helps its clients in boosting their website KPIs. This case study is with reference to one of its eCommerce clients, point-rouge. Klickkonzept made a couple of important observations per the data collected from Google Analytics and a usability test done by them. The data highlighted a high number […]

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