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VWO BLOG

On Conversion Rate Optimization

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MultiVariate2

A part of keeping our customers happy is continually making the user-experience simpler. We want our customers to work with tools that help them make informed decisions, and the just-rolled-out Multivariate Testing (MVT) updates are aimed at accomplishing the same. VWO’s MVT testing has helped set up more than 300,000 testing and personalization campaigns for our 4000+ customers. We’re releasing…

Copy of NYC

The eCommerce industry is incredibly competitive. While new online stores find it difficult to lure customers, existing players toil to consolidate their market share. Since acquisition channels, by their nature, decay over time, the key to unlocking growth is Conversion Rate Optimization (CRO). The differentiating aspect of CRO is that it can be practiced by anyone and everyone — new…

vwoin2015

2015 was special for us in a number of ways. To begin with, we turned five. Then, the customer count crossed the 4k mark, and we got some of the biggest names in the industry (Netgear, Jabra, FlightCentre, Dominos – just to name a few) to use VWO on their sites. Furthermore, the opening of our new offices in New…

Infographic on Inefficient Use of Acquisition Channel and Use of Optimization

A business’s website is the biggest shop window they have. In the UK alone, marketers are expected to spend £8.1 billion on digital advertising. That investment generates a lot of traffic and it can come through a myriad of acquisition channels. Research conducted by PRWD and Brand Republic found that marketers are predominantly focusing their investment in PPC, email campaigns and…

Targetted_PopoUp2

Most of us here will agree that pop-ups are annoying. Nobody likes when these pop-ups sprout, blend, and bloom in from all sides while they are attentively reading or watching content. However, pop-ups have been around for ages, and there’s a reason why they still exist. They work! Pop-ups help websites catch the attention of their visitors and convert them…

[Webinar] 10 Conversion Killers and How to Fight Them

In our first webinar this year, we teamed up with GetResponse to talk about 10 critical reasons why you could be losing out on conversions. The webinar was focused on identifying the current common mistakes and pitfalls across marketing emails and landing pages, and ways to overcome them. Landing pages and emails often go hand to hand in various marketing…

App marketing strategies that have changed the industry

Note: The article is written by Dave Bell, CEO of Gummicube. Any and all opinions expressed in the post are of Dave. Brickbats and bouquets can be sent at the contact details in the author bio at the end of the post. The advent of mobile applications actually started in the late 90’s as the first color phones started to…

CRO_Tips2016_2

Conversion Rate Optimization (CRO) has greatly risen in popularity across various online industries, in recent years. And in all probability, it’s going to receive even more attention in 2016. However, with the increased recognition and acceptance of CRO, and the ever-changing consumer behavior on the internet, conversion rate optimization has to evolve. As reported in 2015, the usage of the…

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