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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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Mobile Video Optimization And Its Impact On Conversions

Mobile video optimization isn’t only about making videos play smoothly on smartphones of different screen sizes. Popular video hosting sites can help you to that end. Vimeo and Wistia even offer responsive embedded code so that you can upload videos on your landing pages or blogs without worrying about the container size. Even if your […]

How To Build A Culture Of Experimentation

It’s one thing to run an A/B test correctly and get a meaningful uplift. It’s another thing entirely to transform your organization into one that cares and respects experimentation. This is the goal, though. You can only shake off so much additional revenue if you’re the only rogue CRO at your company. When everyone is […]

How De Nieuwe Zaak Improved Productivity Using The VWO API

About De Nieuwe Zaak De Nieuwe Zaak is a leading full-service digital agency based in Zwolle, Netherlands. With a team of over 90 experts, they provide innovative, high-quality digital commerce solutions for retailers, wholesalers, and brands alike. They have been using VWO since 2012 to conduct A/B tests and optimize websites for many of their […]

Results From Our Latest A/B Test: Here’s The New VWO Logo!

Over the past 8 years, we’ve made some key (and some minor) changes to the look and feel of our brand. Around this time last year, we revamped our website for the launch of VWO Conversion Optimization Platform™. As an organization that thrives on a culture of experimentation, we are always looking into data to […]

CMOs are Becoming CROs: How to Integrate Marketing and Sales to Actually Drive Revenue

Note: This is a guest article written by David Zheng, the Founder of GrowthWit and WiseMerchant and the Head of Growth at BuildFire.Any and all opinions expressed in the post are David’s. Marketing and sales teams have a reputation for rivalry. Although they work toward the same outcome, each has a different approach. As Chip Doyle once pointed out, marketing wants […]

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