Is your e-commerce website experiencing high traffic but low checkouts? Is your cart abandonment rate at an all-time high? Are you losing prospective customers because something on your website is putting them off and you are not sure how to make visitors leave the site only after finishing a purchase? This blog will help you […]
[Infographic] A/B Testing Mistakes To Avoid In 2019
1 in 8 A/B test drive significant results. By avoiding the common pitfalls, you can get more out of your experimentation. Start the new year by not repeating these major A/B Testing mistakes.
Mobile Video Optimization And Its Impact On Conversions
Mobile video optimization isn’t only about making videos play smoothly on smartphones of different screen sizes. Popular video hosting sites can help you to that end. Vimeo and Wistia even offer responsive embedded code so that you can upload videos on your landing pages or blogs without worrying about the container size. Even if your […]
How To Build A Culture Of Experimentation
It’s one thing to run an A/B test correctly and get a meaningful uplift. It’s another thing entirely to transform your organization into one that cares and respects experimentation. This is the goal, though. You can only shake off so much additional revenue if you’re the only rogue CRO at your company. When everyone is […]
How De Nieuwe Zaak Improved Productivity Using The VWO API
About De Nieuwe Zaak De Nieuwe Zaak is a leading full-service digital agency based in Zwolle, Netherlands. With a team of over 90 experts, they provide innovative, high-quality digital commerce solutions for retailers, wholesalers, and brands alike. They have been using VWO since 2012 to conduct A/B tests and optimize websites for many of their […]
Results From Our Latest A/B Test: Here’s The New VWO Logo!
Over the past 8 years, we’ve made some key (and some minor) changes to the look and feel of our brand. Around this time last year, we revamped our website for the launch of VWO Conversion Optimization Platform™. As an organization that thrives on a culture of experimentation, we are always looking into data to […]
CMOs are Becoming CROs: How to Integrate Marketing and Sales to Actually Drive Revenue
Note: This is a guest article written by David Zheng, the Founder of GrowthWit and WiseMerchant and the Head of Growth at BuildFire.Any and all opinions expressed in the post are David’s. Marketing and sales teams have a reputation for rivalry. Although they work toward the same outcome, each has a different approach. As Chip Doyle once pointed out, marketing wants […]
5 Ways to Optimize Your Website For Converting Visitors into Customers in 2018
Note: This is a guest article written by Csaba Zajdo, the Founder of Optimonk. Any and all opinions expressed in the post are Csaba’s. One of the central points of a successful website is optimizing your sales funnel for conversion. Here’s a guide to CRO, including the buying cycle and the optimization of your website for each […]
Discover How Online Marketers Grade Top Performing A/B Testing Tools
We know that marketers try and use different A/B testing tools with the intent of discovering the one that works the best. This repeated trial and error method wastes valuable time and energy because the process of finding the perfect A/B Testing tool almost never ends. To help all such marketers, G2 Crowd has come […]
12 Conversion Optimization Tricks That Boost Cart Abandonment Results
Note: This is a guest article written by Brett Thoreson , the CEO at CartStack. Any and all opinions expressed in the post are Brett’s. When selling online, cart abandonment is a fact of ecommerce life. Humans have a limited attention span (just 8 seconds long), as we are filled with deliberation, choices, distractions, and doubts. However, […]
