Talk to a sales representative

+1 844-822-8378
or

Write to us

VWO BLOG

on Conversion Rate Optimization

customer engagement

It is not enough for eCommerce establishments to provide exceptional one-off experiences to their users. eCommerce enterprises have been increasingly working on improving customer engagement with a view to forming long-term and meaningful relationships. Gallup’s report on customer engagement 2014 states that fully engaged customers represent an average 23% premium…

A/B Test Result Analysis

You conducted an A/B test—great! But what next? How would you derive valuable insights from the A/B test results? And more importantly, how would you incorporate those insights into subsequent tests? As Deloitte University Press Research on Industrialized Analytics suggests, acquiring information is just the first step of any robust…

solving pain points in eCommerce conversion funnel

As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double to $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales.  These numbers show that consumer inclination toward online shopping is increasing. However, the gap between what consumers…

Prioritise A/B testing hypothesisPrioritise A/B testing hypothesis

Building a strong hypothesis is crucial for testing—no doubt. But what should you do when you have a backlog of potential hypotheses to test? How should you go about deciding which one to test first? Often, organizations do not have a structured approach to conversion rate optimization (CRO) and arbitrarily…

Customer reention plan for eCommerce

While eCommerce enterprises realize the impact of customer retention on revenue, there are a number of key challenges that keep them from holistically implementing customer retention strategies. One such challenge is the data complexity involved with calculating certain key metrics such as retention rate. As a result, businesses are making…

Close