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VWO does [A/B Testing] so disruptively, embarrassingly better than Google does that it puts a smile on my face.
An increasing number of companies and agencies are following a structured approach to Conversion Rate Optimization (CRO). Presently, we will be looking at how a tea eCommerce website increased revenue using conversion optimization. About the Company Your Tea is an online tea eCommerce site serving health and lifestyle-focused consumers. Tiny Tea…
Conversion Rate Optimization (CRO) has gradually become a known concept across enterprises, in recent years. The popularity of CRO can be owed to its ability to have a direct and significant impact on the bottom line. However, application of CRO in most organizations has been far from optimal, which inadvertently causes…
Clearly defining the key performance indicators, or KPIs, is the first step to any Conversion Rate Optimization (CRO) campaign. It is only through tracking and measuring results on these KPIs that a business can optimize for growth. The KPIs in CRO can be broadly divided into two categories: macro and…
As a practice, Conversion Rate Optimization (CRO) and User Experience (UX) have a lot in common. Both CRO and UX aim to help users get things done with their minimum efforts. They both involve the use of certain tasks such as user feedback and usability testing. The question that “Is…
“Multivariate tests are complicated.” “Multivariate tests give inconclusive results.” “Multivariate tests are same as A/B tests but with multiple variations.” Time and again, such statements may have stopped you from performing a multivariate test on your website. But how much of these statements is actually true? Let’s begin with understanding…
Today’s leading online enterprises know the key to cracking higher conversions—providing relevant experiences to users through personalization. There is a large amount of data across the Internet that reinforces the power of personalization. CMO by Adobe, for example, compiles interesting data about personalization from different sources to present a complete…
The following is an interview with Tomasz Mazur, a Conversion Rate Optimization expert, currently working as a consultant with Peaks & Pies. Tomasz has several years of experience working on eCommerce conversion optimization and UX. He has previously worked with Zalando, Europe’s leading online fashion website. Tomasz Mazur, Conversion Rate…
You have been hearing about A/B testing for a while. It always sounded useful, but was never quite the need of the hour. But now the sounds have gotten louder and you are reevaluating the need for conversion optimization. If that seems familiar, this article is for you. In its…
Shopping Cart and Conversion Optimization platforms together have been making lives simpler for eCommerce business owners. With its latest release, VWO adds Demandware to its kitty of third-party app integrations to allow easy configuration of VWO SmartCode on Demandware stores. In addition, eCommerce stores using Demandware can also track their…
It is not enough for eCommerce establishments to provide exceptional one-off experiences to their users. eCommerce enterprises have been increasingly working on improving customer engagement with a view to forming long-term and meaningful relationships. Gallup’s report on customer engagement 2014 states that fully engaged customers represent an average 23% premium…
