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Predict A/B test results using ancient Indian astrology

Wouldn’t it be wonderful if there was a way to instantly know which version is going to win without waiting…

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Paras Chopra

Paras Chopra

6 Min Read
8 Tips for Optimizing Your eCommerce Homepage for Success

8 Tips for Optimizing Your eCommerce Homepage for Success

In 2020, the pandemic forced consumers to shift from making offline purchases to making online…

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Leigh-Anne Truitt

Leigh-Anne Truitt

15+ Min Read
4 Ways Virtual Reality Can Optimize eCommerce Business Conversions

4 Ways Virtual Reality Can Optimize eCommerce Business Conversions

When someone mentions “virtual reality”, the first thing that comes to mind is gaming conventions…

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Sam O'Brien

Sam O'Brien

11 Min Read
A/B testing the covid19 vaccine

A/B testing the covid19 vaccine

Vaccines for covid19 were first developed a year ago and finally they’re here. What took…

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Paras Chopra

Paras Chopra

4 Min Read
Why Communication is Key to the Success of Your CRO Program and How You Can Improve It

Why Communication is Key to the Success of Your CRO Program and How You Can Improve It

If you’re new to CRO, there’s one aspect of it that can prove to be…

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Tanoy Chowdhury

Tanoy Chowdhury

8 Min Read
Budgeting for CRO: Why You Need To Set Aside a Budget and How To Create One

Budgeting for CRO: Why You Need To Set Aside a Budget and How To Create One

Conversion Rate Optimization (CRO) is still under-prioritized at many companies and is often the last,…

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Niti Sharma

Niti Sharma

15+ Min Read
5 Ways to Use Visitor Behavior Analytics to Increase Your Conversions

5 Ways to Use Visitor Behavior Analytics to Increase Your Conversions

Conversions are one of the topmost pain points for most businesses today. Why? Because they’re…

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Hazel Raoult

Hazel Raoult

9 Min Read
Retargeting: An Incredibly Powerful CRO Tool

Retargeting: An Incredibly Powerful CRO Tool

“Ads are creepy!” “People don’t like to watch ads!” Such notions regarding ads come around…

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Nida Zehra

Nida Zehra

9 Min Read
CRO Analytics: How Analytics Help You Ace Your CRO Game (With Examples)

CRO Analytics: How Analytics Help You Ace Your CRO Game (With Examples)

Google Analytics (GA) is an essential tool for Conversion Rate Optimization as it offers gold-standard…

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Nida Zehra

Nida Zehra

11 Min Read
No, that won’t work

No, that won’t work

Last week I interviewed Ian Harris, a professor of surgery, for my podcast. His research…

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Paras Chopra

Paras Chopra

3 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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