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VWO BLOG

on Conversion Rate Optimization

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How VWO Affects your Site Speed

A recent post published on the ConversionXL blog highlighted a study conducted to find out how different A/B testing tools affect site speed. VWO was among the tools compared and we feel the results of the study are not an accurate reflection of our technology. In this post, we are going to highlight some aspects of the study that had…

VWO Cart Abandonment Report 2016

Cart abandonment has long been one of the biggest pain-points for the eCommerce industry. Numerous studies have reported the average cart abandonment rate to be over 60%, across all websites. In other words, six out of 10 “add-to-cart” actions on eCommerce sites do not result in sales! To alleviate this situation, eCommerce marketers need to understand their users’ behavior better.…

The Importance of CRO as a Research and Validation Tool to UX

Note: This is a guest article written by Kieron Woodhouse, head of UX at MVF (one of the UK’s fastest growing technology companies). Any and all opinions expressed in the post are of Kieron. Brickbats and bouquets can be sent at the contact details in the author bio at the end of the post. Building concrete validation and support around…

Shopping cart recovery email

Amongst the many woes of an eCommerce marketer, cart abandonment could be seen as one of the greatest. I mean think about it: a customer lands on your website, browses through and carefully picks up the items of her choice. And right at the moment of truth, leaves you stranded. Distasteful, right? And this happens more often than you’d imagine.…

Psychology of a sale

Ever wondered why “selling” has such a negative connotation about it? Why is it that the immediate, associative adjective used to describe salesmen is pushy and not helpful? What’s with the bias? We come loaded with pre-conceived apprehensions when making buying decisions. Simply put, we are unable to make a buying commitment until our apprehensions are dispelled, our negative bias…

Lead nurturing best practices

Okay, let’s look at some numbers. Companies with strong nurturing programs produce 50 percent more leads at a third less the cost. (Forrester report) Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (DemandGen Report) As a marketer, you may be sold on the importance of lead nurturing, but perhaps not have had similar overwhelming…

survey3

The very first step of Conversion Rate Optimization is identifying areas of friction and leakage within your conversion funnel. Tools like website analytics, heatmaps/clickmaps, visitor recording, form analysis, etc. can give you valuable info on where users are leaking out from your website (or app). However, sometimes, the best way to know it is by hearing it straight from the…

Types of Lead Nurturing Campaigns

You got a good amount of people to signup the landing page of your SaaS product — great! But the more daunting task is to convert these leads into paying and loyal customers. According to intercom.io, 40-60% of users who signup for your software or SaaS application never come back. One of the top approaches to deal with such high…