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[Infographic] The Anatomy of a Perfect Checkout Page

Posted in Infographics on

So you’ve spent time, money and effort creating your online shop. Your landing page is engaging, your product descriptions are tempting and your product photos are spot on. You have a steady stream of traffic coming to your site – but are your sales figures matching up?

If not, it might be time to optimize your checkout process.

Your checkout process is that last hurdle before visitors into customers, so it’s crucial to get it right.

6 Must-Test Elements of Your eCommerce Shop That Can Give Epic Wins

Posted in A/B Split Testing on
Buffer Tested To Get More Email Subscribers

It has never been easier to create an online business. Accordingly, competition has never been more fierce.

To not just survive, but thrive … every element of your online business must be optimized for maximum conversions: sign ups, landing pages, product descriptions, buttons, design, and (of course) your copy.

What you need is real data from real people to create real insights, real action and epic wins.

And, there’s no debate.

Hiring For Conversion Rate Optimization: Qualities To Look For

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By now, most companies know enough about data-driven marketing to ask for it. They want real numbers backing every decision, and marketers have narrowed down the “intangibles” by finding new ways to measure nearly everything. Have we entered a Golden Age of personalized marketing? Perhaps. One thing we know for sure: Conversion Rate Optimization is poised to become a highly valued, integral part of the digital marketing landscape.

If you want to be part of this up-and-coming specialization,

How Badly Does Your Online Shop Need Live Chat?

Posted in Behavioral Targeting on
Live Chat vs Phone : Query Type

From research to purchase, a typical customer journey is fraught with friction and anxiety. 77% of users say they want to contact a real person before buying. Contact can happen through phone, email, chat or social channels. But an overwhelming majority of 73% consumers feel live chat provides the highest satisfaction levels, compared to email with 63% and 44% for phone.

It’s easy to understand why online stores need live chat when you look at the advantages of live chat:

  • Fast Response Times: Live chat is quicker at resolving queries compared to other channels.

Website Review:

Posted in Conversion Optimization on
Charming Charlie Homepage

VWO recently conducted a giveaway along with Concept Feedback where we promised a free website evaluation by a Concept Feedback expert. won this contest and Concept Feedback expert Tom Charde along with the team has been working hard to churn out a brilliant review for this website. Read on for a review of, head to tail.

Analysis Environment

Note that the following analysis was done viewing the site on;

5 Ways Onsite Retargeting Can Supercharge Your A/B Testing Efforts

Posted in Conversion Optimization on
Exit Intent Popup on VWO

A/B testing is without doubt the poster-boy of conversion optimization methods. And if you are a regular reader of this blog, you are probably investing a lot of resources into your A/B tests.

Thanks to these efforts, a decent percent of your visitors might convert, but chances are that you are missing out on a bigger number. Is there a way to supercharge your results?

Although A/B testing is a great way to find your best message,

5 Easy A/B Test Ideas To Get You Started on Conversion Rate Optimization

Posted in A/B Split Testing on
Scientific Method

(This is a guest post authored by Ohad Rozen from

Most websites don’t have a massive traffic problem, however every website in the world has a conversion problem. – Bryan Eisenberg

So you’ve just stepped into the world of Conversion Rate Optimization. Everyone seems to be advocating A/B testing. But you are still a little disoriented and would appreciate some direction to get started.

Thanks for helping VWO bootstrap its way into the survived-5-year club

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Great news! Visual Website Optimizer completed five years today, and oh, we crossed 4k active paying customers, too! We’ve made a special page to share our birthday party with you. Take a look:

I wanted to thank you for sharing this A/B testing industry with us. A big thanks for being a customer, a user, and a well-wisher. As a bootstrapped company commencing with the initial investment of a $20 server and a $10 domain name,

Average Order Value, Conversion Rate or Revenue Per Visitor – What Should You Track?

Posted in Miscellaneous on
What eCommerce Metric to Measure?

Have you met Richard, the eCommerce entrepreneur? This is the story of how Richard found the perfect eCommerce metric to track and measure his eCommerce performance.

Richard runs an online store selling two kinds of water bottles – a generic item worth $1 and a premium designer edition worth $100. As a data-driven marketer, Richard decided to look towards analytics.

Then it hit him.

The analytics universe is full of curiously named metrics.