Talk to a sales representative

+1 844-822-8378
or

Write to us

VWO BLOG

on Conversion Rate Optimization

Get updates in your email

How to get top management buy-in for a Conversion Rate Optimization program

Conversion Rate Optimization (CRO) is gradually becoming a known concept across enterprises, globally. And, as more and more enterprises become aware of the benefits of CRO, you would expect that most of them are putting CRO to practice. Unfortunately, that is not the case. Many organizations still haven’t included CRO in their “growth activities" suite. Even among the few organizations…

Formulating a Strong Testing Hypothesis

Coming up with an idea that you want to test isn’t tough. Coming up with one that you should test can be. More often than not, optimizers base their testing on intuitions and best practices, eventually yielding unfavorable results. Some others tend to adopt a myopic approach by keeping only a single aspect of the marketing funnel (acquisition/behavior/outcome) in mind,…

Why-website-redesign-doesnt-always-work

(This is a guest post, contributed by PRWD.) The website redesign. It is often the big money ticket for a business; the project upon which a lot of faith is placed, and improved numbers are expected across the board. Ideally, it is expected to provide a significant improvement in sales and leads figures, based on a modern, seamless and intuitive…

How to Recycle Old Content

As a content marketer, you work hard to keep your content engine running. You are constantly curating ideas, creating compelling content and looking for ways to promote it. But while you’re putting all these efforts in creating new content, what about the content stocked up in your archives? The content on which you had spent long hours earlier? Your good…

What to do when your A/B test fails

As a marketer, there aren’t many things sweeter than running successful A/B tests and improving your website conversion rate. It’s sweet because getting a winning A/B test is hard work. To carry out a successful A/B test, marketers need to follow a robust process. They need to develop data-driven hypotheses, create appropriate website variations, and test on targeted audience. And…

Dealing with negative customer reviews in eCommerce

Customer feedback goes a long way in generating trust for your online store. Let’s just say that testimonials put the ‘T’ in Trust when buying online. Going by the Brightlocal Survey 2014, 88% of consumers say they trust online reviews as much as personal recommendations. But customer feedback, as we all know, may not always be wrapped in adulation. According…

How VWO Affects your Site Speed

A recent post published on the ConversionXL blog highlighted a study conducted to find out how different A/B testing tools affect site speed. VWO was among the tools compared and we feel the results of the study are not an accurate reflection of our technology. In this post, we are going to highlight some aspects of the study that had…

VWO Cart Abandonment Report 2016

Cart abandonment has long been one of the biggest pain-points for the eCommerce industry. Numerous studies have reported the average cart abandonment rate to be over 60%, across all websites. In other words, six out of 10 “add-to-cart” actions on eCommerce sites do not result in sales! To alleviate this situation, eCommerce marketers need to understand their users’ behavior better.…