Note: This is a guest article written by Michael Folling, the CEO at Limitless Designs. Any and all opinions expressed in the post are Michael’s. Have you always wanted to introduce A/B testing into your marketing skill set but are unsure of where to begin? Do you think A/B testing is for more technical marketers? If so, […]
Conversion Rate vs. Click-Through Rate: What’s The Difference?
Note: This is a guest article written by Malaika Nicholas, the content marketing strategist at Ladder. Any and all opinions expressed in the post are Malaika’s. What Is Click-Through Rate? Click-through rate (CTR) is a metric, shown as a percentage, that measures how many people clicked your ad to visit a website or landing page. […]
Know How Uptowork Brought in Visitor’s Trust and Reduced The Cart Abandonment Rate
Regardless of what product or service you are offering, the above quote stands true for all ecommerce players. Trust plays a key role to increase the conversion rate on your checkout page, getting more revenue and more customers from your existing traffic base. And that happens when your visitors trust your brand. Trust plays a […]
What Are Micro Conversions And Why You Should Monitor them
Typically, when we talk about conversions in the eCommerce vertical, we focus on the number of sales generated. Generating more sales is the primary goal for eCommerce businesses. Converting visitors into buyers is the key to success for your business. The primary goal of a purchase is always accompanied by smaller goals. Conversion experts call […]
Wingify is changing the guard. Meet the new CEO.
Eight years ago I met Sparsh Gupta, who quit his comfortable job in London and joined me to co-pilot a very young and green Wingify. Over the years, we’ve worked together to build one of the most rapidly growing startups in India. Today, I’m delighted to announce that he is taking on a new title […]
Why VWO Emerged As Colart’s First Choice For An Optimization Platform
We spoke with Patxi Gadanon, who works as a Senior Web Manager for one of the leading fine arts brands in the world, called Colart. In his role, Gadanon ensures that all websites within his purview provide excellent user experience and display up-to-date content. Colart has been a VWO customer since early 2017, after Gadanon […]
How New Year Resolutions Can Help You Optimize Your Life
We’re all aware that our time on this planet is limited. It’s an undeniable, yet liberating fact about human life. This is one of the reasons that as humans, we aspire to: achieve greatness in everything we do, take the world forward, be our best possible selves, and so on. To achieve success and improve […]
The Art of Being Stupid – Why Testing Matters More Than Everything Else
Note: This is a guest article written by Tyler Hakes, the strategy director at Optimist, a full-service content marketing agency. He’s spent nearly 10 years helping agencies, startups, and corporate clients achieve sustainable growth through strategic content marketing and SEO. Any and all opinions expressed in the post are Tyler’s. Almost 10 years ago, I […]
How Klickkonzept Used Visitor’s Insights To Help Its Client Boost Revenue By 19.24%
Klickkonzept is a Germany-based, online-marketing-performance agency that helps its clients in boosting their website KPIs. This case study is with reference to one of its eCommerce clients, point-rouge. Klickkonzept made a couple of important observations per the data collected from Google Analytics and a usability test done by them. The data highlighted a high number […]
6 Advanced Methods To Understand Your Audience And Improve Conversions Using VWO
VWO is the world’s first Connected Conversion Optimization Platform, and we are here to share 6 simple methods that are unique to VWO and would help you derive a winning conversion optimization formula. So without further ado, let’s begin. Please note that to implement all these methods, you require a trial account with VWO. Don’t […]
