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The Best Cheat Sheet on Using Microsites

Note: This article has been recently updated. Creating focused content for the web is the most sought after practice to…

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Nitin Deshdeep

Nitin Deshdeep

10 Min Read

Psychology of Colors in Marketing & Its Impact on Your Conversion Funnel

Colors serve as one of the most powerful visual cues to draw someone’s immediate attention and even evoke them to…

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Astha Khandelwal

Astha Khandelwal

7 Min Read

7 Proven Ways to Improve Website Readability and Boost Conversions

Note: This post has been recently updated. Here’s the thing: nobody reads copy. With the human…

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Aditi Gupta

Aditi Gupta

11 Min Read

Get your A-Game Up with These 8 Effective Lead Conversion Strategies

The notion that building a fancy looking website and investing into marketing activities are more…

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Angelina Gil

Angelina Gil

8 Min Read

7 A/B Testing Examples To Bookmark [2020]

For businesses to truly flourish in today’s highly competitive market and hit that conversion rate…

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Astha Khandelwal

Astha Khandelwal

9 Min Read

Retargeting Tools for the Next Decade

If you’ve ever experienced the eerie sensation of being followed around online by an ad…

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Etgar Shpivak

Etgar Shpivak

11 Min Read

Running an A/A Test Before A/B Testing – Wise or Waste?

An A/A test pits two exactly identical pages against each other instead of two different…

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Shivangi

Shivangi

12 Min Read

7 Thank You Page Examples That Can Boost Visitor Experience in 2020

Typically, a thank you page loads after a conversion has happened on your website, making…

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Astha Khandelwal

Astha Khandelwal

8 Min Read

6 Easy Ways To Learn A/B Testing (Number 6 Is Our Favorite)

To help you get up and running with your first A/B test campaign, here are…

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Michael Folling

Michael Folling

9 Min Read

How to go from “Zero to Hero” with Website Revamp

Got a website you’re not entirely happy with? Worse still, your customers aren’t entirely happy…

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Robert Brandl

Robert Brandl

9 Min Read

VWO Q&A: Personalization MasterClass

On 9/11, Rodolfo Yiu and yours truly collaborated for a “Personalization MasterClass“. The agenda was…

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Bhavya Sahni

Bhavya Sahni

8 Min Read
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Shanaz from VWO

Hi, I am Shanaz from the VWO Research Desk.

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