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on Conversion Rate Optimization

How New Year Resolutions Can Help You Optimize Your Life

We’re all aware that our time on this planet is limited. It’s an undeniable, yet liberating fact about human life. This is one of the reasons that as humans, we aspire to: achieve greatness in everything we do, take the world forward, be our best possible selves, and so on. To achieve success and improve […]

The Art of Being Stupid – Why Testing Matters More Than Everything Else

Note: This is a guest article written by Tyler Hakes, the strategy director at Optimist, a full-service content marketing agency. He’s spent nearly 10 years helping agencies, startups, and corporate clients achieve sustainable growth through strategic content marketing and SEO. Any and all opinions expressed in the post are Tyler’s. Almost 10 years ago, I […]

How Klickkonzept Used Visitor’s Insights To Help Its Client Boost Revenue By 19.24%

Klickkonzept is a Germany-based, online-marketing-performance agency that helps its clients in boosting their website KPIs. This case study is with reference to one of its eCommerce clients, point-rouge. Klickkonzept made a couple of important observations per the data collected from Google Analytics and a usability test done by them. The data highlighted a high number […]

[Infographic] 10 Easy Practices To Boost Travel Website Booking

Is it easy to boost travel website booking? Let’s face it—conversions do not come easy for travel websites. On an average, more than 95% traffic on travel websites leave without purchasing anything, almost on a whim. Most of the time, the reasons behind it are lengthy marketing funnels, complex search parameters, complicated checkout processes, multiple […]

Announcement: Navilytics Is Now A Part of VWO

With the launch of the New Conversion Optimization Platform by VWO, Navilytics’s visitor analytics features have been integrated into VWO Analyze Capability. Due to this Navilytics will cease operations after December 31, 2017.  Here is a detailed overview of the announcement and how it affects you: After December 31, 2017, your account with Navilytics will […]

10 Ways To Build An Actionable Content Marketing Strategy To Boost Conversion Rates

Content marketing is an essential technique that’s considered to bring in a huge return with a potentially low-tier budget. What’s so special about it? For one, content marketing can act as a backbone of all your marketing strategies, from paid campaigns to outbound strategies. Every marketing tactic is augmented to an audience with the help […]

Why Businesses Are Not Satisfied With Their Conversion Rates?

A study from Econsultancy states that only 22% of businesses are satisfied with their conversion rates. Read the following observations related to website data: Your website is turning your visitors away, and you don’t know why. You are experiencing low visitor engagement on your website. High bounce rate and low conversion rate are your major […]

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