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on Conversion Rate Optimization

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Psychology of a sale

Ever wondered why “selling” has such a negative connotation about it? Why is it that the immediate, associative adjective used to describe salesmen is pushy and not helpful? What’s with the bias? We come loaded with pre-conceived apprehensions when making buying decisions. Simply put, we are unable to make a buying commitment until our apprehensions are dispelled, our negative bias…

Lead nurturing best practices

Okay, let’s look at some numbers. Companies with strong nurturing programs produce 50 percent more leads at a third less the cost. (Forrester report) Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (DemandGen Report) As a marketer, you may be sold on the importance of lead nurturing, but perhaps not have had similar overwhelming…

survey3

The very first step of Conversion Rate Optimization is identifying areas of friction and leakage within your conversion funnel. Tools like website analytics, heatmaps/clickmaps, visitor recording, form analysis, etc. can give you valuable info on where users are leaking out from your website (or app). However, sometimes, the best way to know it is by hearing it straight from the…

Types of Lead Nurturing Campaigns

You got a good amount of people to signup the landing page of your SaaS product — great! But the more daunting task is to convert these leads into paying and loyal customers. According to intercom.io, 40-60% of users who signup for your software or SaaS application never come back. One of the top approaches to deal with such high…

Key Takeaways from the State of Marketing 2016 Report by Salesforce

With the constant rise of disruptive technologies and innovative practices, marketing keeps evolving with time. It makes it essential for marketers to always be on top of all trends and developments within the marketing ecosystem. The trends and developments give an idea to marketers about the strategies they’re missing out on and areas where they can improve their efforts. Marketers…

Google Adwords Tips

Running pay-per-click (PPC) ads on Google (through Google Adwords) is a great deal of work. Specifically, because ads require constant optimization — both before the start of a campaign and during a campaign. Moreover, the ads work on real money, and can often prove costly. For this reason, unoptimized or ineffective ads can really hurt a business. This post offers…

7 things to know before you start with push notifications for your website

Website push notifications are clickable messages sent by a website to their subscribers’ browsers. They work similar to mobile app push notifications (notifications sent by a mobile app which land in your notification tray) except that they work on websites instead of apps and can be accessed on all devices (desktop, mobile, tablet, etc). In this article, we’re going to…

Write Content for Conversions

Did you know that enterprise satisfaction with their conversion rate has been decreasing over the last four years! According to Econsultancy, only about 22 percent of businesses are satisfied with their conversion rates. Achieving satisfactory conversion numbers is the true ROI of Marketing, and to win this game, you must work primarily on the basics — aspects such as email marketing…

CRAP design principles

You know a good (or a bad) design when you see one. However, it’s not always that you can objectively point out the qualities (or flaws) in a design — especially, when you’re not a designer. Marketers and developers often find it challenging to come-up with designs that work. To do that, you might need an understanding of CRAP. CRAP,…

Featured for Zalora VWO Conversion Optimization Case Study

About ZALORA Founded in 2012 by Rocket Internet, ZALORA is the fastest growing online fashion retailer in Asia, currently operating in 10 countries in the Asia Pacific (APAC) region - Singapore, Hong Kong, Malaysia, Philippines, Indonesia, Thailand, Taiwan, Vietnam as well as Australia and New Zealand under the name THE ICONIC. In its four years of existence, ZALORA has raised $238…