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Don't think you need Breadcrumbs? The big Lebowski meme

Haven’t we all been to a theme park and found ourselves lost trying to find the exit? We won't accept it, but there's a teeny weeny sapling of frustration about to rear its head. We look around desperately, ask a passerby and they point us to a map, which tells us where we are in the park. Suddenly, you know…

Custom Dimensions - NYC – Canva 2015-08-18 18-45-00

You must have heard the age-old saying, “Do not judge a book by its cover.” Well, it doesn’t quite apply to the World Wide Web. In fact, here the case is just the opposite. A study revealed that web users only take 50 milliseconds — or 0.05 seconds — to form an impression about a website!  People judge a website…

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Not too long ago, I was casually browsing the internet and I saw something really amusing. I saw an ad displaying the items that were similar to the ones I had viewed just a while earlier on an online store. Later that day, I found the same ad following me on multiple other websites. It felt like someone who knew…

Gamblers vs Scientists - Graphic representation

Before we talk about visual analytics, let's talk people. There are two kinds in the world. Those who see A/B testing (and CRO by extension) as gambling and those who see it as science. Gamblers want quick wins; they resort to best practices without bothering with research. The scientists, however, are methodical; they follow a structured process that's designed to get results. I won't…

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Keeping abreast of conversion optimization trends and technologies can be tiring. Even more so when the terms/keywords used by conversion experts are going over your head. This post aims to help you by bringing all popular CRO terms — basic as well as advanced — at one place. To make the list comprehensive, the terms have been compiled from a…

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With more than 150 case studies on successful A/B tests performed (woah!), the VWO resource library offers a plethora of actionable tips on conversion rate optimization — to newbie and veteran marketers alike. However, going through all of those case studies at once can be a strenuous task. So, I decided to curate the top 10, the learning from which…

What is Cross-sell?

"Buy me those chocolates." The kid said sternly, pointing his stubby finger at a big jar of sweets on the shop counter as they waited to check out. The counter guy grinned. I smiled. The mother winced. She just got cross-selled. In 2006, Amazon reported that cross-selling and upselling contributed as much as 35% of their revenue. Product recommendations are…

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So you’ve spent time, money and effort creating your online shop. Your landing page is engaging, your product descriptions are tempting and your product photos are spot on. You have a steady stream of traffic coming to your site – but are your sales figures matching up? If not, it might be time to optimize your checkout process. Your checkout…

Buffer Tested To Get More Email Subscribers

It has never been easier to create an online business. Accordingly, competition has never been more fierce. To not just survive, but thrive … every element of your online business must be optimized for maximum conversions: sign ups, landing pages, product descriptions, buttons, design, and (of course) your copy. What you need is real data from real people to create real…

By now, most companies know enough about data-driven marketing to ask for it. They want real numbers backing every decision, and marketers have narrowed down the “intangibles” by finding new ways to measure nearly everything. Have we entered a Golden Age of personalized marketing? Perhaps. One thing we know for sure: Conversion Rate Optimization is poised to become a highly…

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