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How VWO has evolved over the years

We celebrated our 10th birthday last week. In 2010, we launched VWO as the world’s first A/B testing tool with…

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Paras Chopra

Paras Chopra

7 Min Read

From Analytics Lightweight To CRO Program Heavyweight

There is a lot of CRO content on the interwebs about tools, guides, statistical models,…

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Jonas Newsome

Jonas Newsome

7 Min Read

Lessons From The Trenches Of UX Research: An Interview With Brooke Baldwin

In this exclusive interview with VWO, Brooke Baldwin takes center stage to share her experiences,…

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Shubhi Ahluwalia

Shubhi Ahluwalia

15+ Min Read

How To Create Heatmaps in Excel [4 steps]

Analysts use heatmaps to analyze the magnitude of an event by visual cues. A data…

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Astha Khandelwal

Astha Khandelwal

3 Min Read

eCommerce Conversion Rate Benchmarks – Quick Glance At How They Stack Up

As the eCommerce sector continues to grow at a steady pace, becoming an integral part…

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Astha Khandelwal

Astha Khandelwal

8 Min Read

How To Create Heatmap The No-Code Way (using VWO)

In 1991, Cormac Kinney, a software inventor, and entrepreneur designed an application that equipped securities…

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Astha Khandelwal

Astha Khandelwal

8 Min Read

How 3 Successful E-commerce Stores Are Optimized For Conversions [In-Depth Breakdown]

Let me be honest – no one will buy your products at first sight. Actually,…

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Ugljesa Djuric

Ugljesa Djuric

15+ Min Read

Conversion Funnels: Design, Build & Optimize in 3 Steps

Having a clear understanding of your conversion funnels is like having directions (or setting up…

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Ruben Ugarte

Ruben Ugarte

9 Min Read

Conversion Marketing: Breaking Down The Art and Science Behind It

You have a strategic and tactical marketing plan driving clicks to your website. All your…

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Shubhi Ahluwalia

Shubhi Ahluwalia

15+ Min Read

Landing Page Testing: A Guide To Bring You To Speed

Landing pages are akin to elevator pitches.  A landing page, like an elevator pitch, gives…

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Nida Zehra

Nida Zehra

14 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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