An eCommerce marketing leader’s outlook toward analyzing visitor behavior is akin to a chef working with an abundance of onions (a cohort of customers – “women shoppers”), and each onion an amalgamation of infinite layers (individual unique traits – “from Minnesota” & “using an iPhone”) comprising them. Whether the chef ends up leading operations at […]
Most marketers largely depend on website analytics, heat maps, click maps, form analysis, and visitor recordings to identify areas of friction and leakage within the conversion funnel. Admittedly, these tools are great to get valuable information and quantitative data to build hypotheses — however, they only tell part of the story. The best way to […]
*Note: This post has been recently updated. A/B testing is not what it used to be in the past when businesses only focused on sustaining themselves in the market. This trend has changed in the last few years and the focus has shifted from merely sustaining to improving conversions through testing. Every business that has […]
Check out how VWO’s dynamic heatmaps help e-commerce companies study and analyze customer behavior on web pages with dynamic URLs.
As the scope of CRO projects increases, so does the difficulty of management and the tediousness of the manual efforts required. To overcome these pain points, digital marketing agency Oogst – a Merkle company collaborated with HEMA, a leading Dutch retail chain and created a chatbot by bringing together the power of the VWO REST API and Slack, to scale CRO efforts at HEMA.
It’s 2019, and the talk around conversion optimization being essential is now dated. If you’re in any way responsible for improving conversions on a digital property, chances are, you would already have a conversion optimization program up and running. It’s a lever you just can’t do without. However, no one’s talking about what comes after […]
Experimentation has been the cornerstone of all successful organizations. But many fall prey to the obvious yet deadly traps when running or building a CRO programme in their organizations. Find out how you can avoid these traps in this blog.
Truckstop.com has been on a formalized CRO mission for a little over a year and has seen some motivating results. The blog talks about the pillars on which Truckstop.com’s experimentation culture stands today.
Heatmaps are one of the most effective analytical tools to help B2B marketers better understand customer behavior, analyze data, and derive qualitative insights to increase conversions.
Understanding how heatmaps, as a qualitative research tool, can help marketers map the performance of their website in an effective and efficient manner.