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How to use VWO in times of uncertainty

Yesterday we published our advice on what businesses should be optimizing during the COVID-19 pandemic. The crux of our advice…

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Paras Chopra

Paras Chopra

7 Min Read

Launching VWO Deploy: Make changes to your website and release them without involving IT

Ten years ago, we launched the first visual editor for CRO teams and, by reducing the dependence of marketers on…

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Bhavya Sahni

Bhavya Sahni

7 Min Read

Shopify Heatmaps: All you need to know

Shopify is one of the most widely used platforms to host eCommerce websites. In fact,…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

10 Min Read

Mobile App Heatmap- Not All Taps Are The Same

2019 was a breakthrough year for mobile usage. With 52% web visits initiated from a…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

7 Min Read

Multi-Armed Bandit(MAB) – A/B Testing Sans Regret

Most readers of this blog would be familiar with A/B Testing. Just as a quick…

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Shubhankar Gupta

Shubhankar Gupta

11 Min Read

Announcing Visitor Profiles – Profitable Digital Empathy as an Outcome

We define Digital Empathy as the complex ability to stack all individual, unique pieces of…

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Bhavya Sahni

Bhavya Sahni

7 Min Read

What is Mouse Heatmap? Benefits, Tools & Examples [2020]

Website heatmaps are unarguably one of the most fascinating and insightful web behavior analytics tools…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

8 Min Read

Trust is what you should optimize during the COVID-19 pandemic

At VWO, our usual advice is to optimize customer experience by analyzing online customer behavior,…

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Paras Chopra

Paras Chopra

9 Min Read

Heatmaps for UX: Quantifying Interaction for Better Website Experiences

One of the many questions that User Experience designers want to answer with considerable certainty…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

10 Min Read

Testing Visibility: Exporting Key Metrics from VWO for Stakeholders via APIs

I work as a web analytics consultant, helping companies and other organizations use data to…

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Ana Kravitz

Ana Kravitz

5 Min Read

Website Copywriting: The Ka-Ching in your Conversion Rates

Website copywriting that sells sizzle AND steak is part art, part science. There is a…

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Astha Khandelwal

Astha Khandelwal

10 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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