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A/B testing is like chess

The rules of chess are easy to remember: a pawn moves one step forward, the queen can go anywhere and…

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Paras Chopra

Paras Chopra

4 Min Read
A CRO Guide for Marketers

A CRO Guide for Marketers

As a marketer, pulling online traffic is one part of your job. But all that…

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Nida Zehra

Nida Zehra

10 Min Read
8 Steps to Achieve Personalized Ecommerce for Better Sales

8 Steps to Achieve Personalized Ecommerce for Better Sales

Customers have come to expect personalization when they’re shopping online. They’re starting to see this…

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John Allen

John Allen

6 Min Read
A Practical Guide to Building a CRO Roadmap

A Practical Guide to Building a CRO Roadmap

If you’ve recently embarked on your CRO journey, here’s a couple of questions for you:…

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Shubhi Ahluwalia

Shubhi Ahluwalia

13 Min Read
19 Must-Have Tools To Begin Your CRO Journey

19 Must-Have Tools To Begin Your CRO Journey

A website is a home to many actions. Button clicks, form fills, purchases, and many…

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Astha Khandelwal

Astha Khandelwal

12 Min Read
A Practical Guide to Split Testing

A Practical Guide to Split Testing

Over the past decade, experience optimizers have crafted many strategies to effectively and efficiently increase…

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Astha Khandelwal

Astha Khandelwal

9 Min Read
The Secret to Conversion Rate Optimization: Video Marketing

The Secret to Conversion Rate Optimization: Video Marketing

Video has proven itself to be the most memorable and engaging marketing medium around. Video…

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Austin Jesse Mitchell

Austin Jesse Mitchell

6 Min Read
What is eCommerce Testing? Why and How Should You Do It?

What is eCommerce Testing? Why and How Should You Do It?

Over the past decade, the entire shopping ecosystem has undergone a massive change. Where people…

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Astha Khandelwal

Astha Khandelwal

12 Min Read
Thinking Like a Bayesian

Thinking Like a Bayesian

I recently finished reading a book on the history of the Bayes’ theorem (appropriately called…

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Paras Chopra

Paras Chopra

4 Min Read
How to Build High-Converting Landing Pages

How to Build High-Converting Landing Pages

Your landing page is the face of your brand. It digitally introduces your visitors to…

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Nida Zehra

Nida Zehra

12 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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