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Thinking Like a Bayesian

I recently finished reading a book on the history of the Bayes’ theorem (appropriately called the theory that would not…

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Paras Chopra

Paras Chopra

4 Min Read

The Secret to Conversion Rate Optimization: Video Marketing

Video has proven itself to be the most memorable and engaging marketing medium around. Video…

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Austin Jesse Mitchell

Austin Jesse Mitchell

6 Min Read

What is eCommerce Testing? Why and How Should You Do It?

Over the past decade, the entire shopping ecosystem has undergone a massive change. Where people…

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Astha Khandelwal

Astha Khandelwal

12 Min Read

How to Build High-Converting Landing Pages

Your landing page is the face of your brand. It digitally introduces your visitors to…

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Nida Zehra

Nida Zehra

12 Min Read

15 eCommerce Conversion Tactics To Fuel Growth For Your Store

With every other blog post talking about eCommerce conversion strategies that can help you boost…

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Shubhi Ahluwalia

Shubhi Ahluwalia

13 Min Read

How to Improve Your Landing Page Conversion Rates

Landing pages aim to encourage the visitors to accomplish a goal on ‘landing’ there. These…

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Nida Zehra

Nida Zehra

7 Min Read

How to Use Your Brand to Boost Website Conversion Rate?

In today’s highly competitive market, every brand wants to excel in their field and become…

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Astha Khandelwal

Astha Khandelwal

8 Min Read

What is Multivariate Testing? When And How You Should Use It

Multivariate testing (MVT) is a form of experimentation wherein multiple elements of a webpage are…

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Shubhi Ahluwalia

Shubhi Ahluwalia

8 Min Read

Everything You Need to Know About Conversion Rate Marketing

Digital marketing has turned into an indispensable tool for businesses today. It has practically helped…

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Astha Khandelwal

Astha Khandelwal

8 Min Read

How to Boost Your eCommerce Conversions and Make More Sales

With offline stores across the globe stalled due to the Covid-19 pandemic, shoppers and businesses…

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Nida Zehra

Nida Zehra

9 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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