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Why Email A/B Testing Should Be Your First Step As A Marketer

When you step foot in the enthralling world of CRO (hey, we do it for a living, we better have…

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Nida Zehra

Nida Zehra

9 Min Read

How to Ensure You Have the Best Website Heatmap Tool in Your Corner? [2020]

With the growing popularity and demand for website heatmaps, there has been a boom of…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

6 Min Read

How Eye Tracking Can Help You With Website Optimization in 2020

Eye tracking enables business owners and marketers to understand user interaction with their websites and…

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Nida Zehra

Nida Zehra

10 Min Read

Heatmap in 2020: A Glance at its History & Adoption

What is Heatmap? Heatmap can be defined as a method of graphically representing numerical data where…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

5 Min Read

Behavioral Targeting – An Important Tool in a Marketer’s Arsenal!

Over the past decade, marketers have heavily advocated the use of contextual targeting (placing ads…

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Astha Khandelwal

Astha Khandelwal

7 Min Read

How To Conduct User Research To Supercharge Your Optimization Efforts

What Is User Research? Usability.gov defines user research as “understanding user behaviour, needs, and motivations…

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Emma Travis

Emma Travis

9 Min Read

8 Actionable Steps That Will Help Will You Increase Your Travel Website Bookings [2020]

On an average, more than 95% of traffic coming on travel and hospitality websites leave…

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Nida Zehra

Nida Zehra

11 Min Read

Why CRO and UX Are A Match Made in Heaven? [2020]

Both CRO and UX aim to help users get things done with minimum effort. They…

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Nida Zehra

Nida Zehra

11 Min Read

The Best Cheat Sheet on Using Microsites

Creating focused content for the web is the most sought after practice to engage your…

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Nida Zehra

Nida Zehra

10 Min Read

Get your A-Game Up with These 8 Effective Lead Conversion Strategies

The notion that building a fancy looking website and investing into marketing activities are more…

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Angelina Gil

Angelina Gil

8 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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