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VWO does [A/B Testing] so disruptively, embarrassingly better than Google does that it puts a smile on my face.
A business’s website is the biggest shop window they have. In the UK alone, marketers are expected to spend £8.1 billion on digital advertising. That investment generates a lot of traffic and it can come through a myriad of acquisition channels. Research conducted by PRWD and Brand Republic found that marketers are predominantly focusing their investment in PPC, email campaigns and…
Most of us here will agree that pop-ups are annoying. Nobody likes when these pop-ups sprout, blend, and bloom in from all sides while they are attentively reading or watching content. However, pop-ups have been around for ages, and there’s a reason why they still exist. They work! Pop-ups help websites catch the attention of their visitors and convert them…
Note: This is a guest article written by Jacob McMillen. Any and all opinions expressed in the post are of Jacob. Brickbats and bouquets can be sent at the contact details in the author bio at the end of the post. Email opens = Profits That’s really the bottom line. Email subscribers drive more traffic and revenue than social…
In our first webinar this year, we teamed up with GetResponse to talk about 10 critical reasons why you could be losing out on conversions. The webinar was focused on identifying the current common mistakes and pitfalls across marketing emails and landing pages, and ways to overcome them. Landing pages and emails often go hand to hand in various marketing…
Note: The article is written by Dave Bell, CEO of Gummicube. Any and all opinions expressed in the post are of Dave. Brickbats and bouquets can be sent at the contact details in the author bio at the end of the post. The advent of mobile applications actually started in the late 90’s as the first color phones started to…
Conversion Rate Optimization (CRO) has greatly risen in popularity across various online industries, in recent years. And in all probability, it’s going to receive even more attention in 2016. However, with the increased recognition and acceptance of CRO, and the ever-changing consumer behavior on the internet, conversion rate optimization has to evolve. As reported in 2015, the usage of the…
Now that I have your attention, it’s going to take a lot to keep it. The average reader only has an attention span of about eight seconds when reading online. That means that right about now you’re probably thinking about doing something else; unless of course I do something to keep your attention. Grabbing a reader’s attention is only the…
When it comes to lead generation or customer communication, email marketing is still the preferred medium for a lot of businesses. And, for good reasons. Email marketing can help businesses generate 138% more revenue. 60% of marketers report that their email marketing efforts produce healthy ROI. Email even beats the most popular social media platforms in acquiring customers. However, email…
Here's the thing: nobody reads copy. With the human attention span becoming less than that of a goldfish (eight seconds against nine), writing an engaging copy is a challenging task. According to past research published by Nielsen Norman Group, 79% users scan any new page they come across and only 16% read word by word. The same holds true today, with users finding…
Note: The article is written by Dave Schneider, cofounder of NinjaOutreach. Any and all opinions expressed in the post are of Dave. Brickbats and bouquets can be sent at the contact details in the author bio at the end of the post. Over the past year we, at NinjaOutreach, have been optimizing our pricing page according to five key elements,…