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Get your A-Game Up with These 8 Effective Lead Conversion Strategies

The notion that building a fancy looking website and investing into marketing activities are more…

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Angelina Gil

Angelina Gil

8 Min Read

Retargeting Tools for the Next Decade

If you’ve ever experienced the eerie sensation of being followed around online by an ad…

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Etgar Shpivak

Etgar Shpivak

11 Min Read

VWO Q&A: Personalization MasterClass

On 9/11, Rodolfo Yiu and yours truly collaborated for a “Personalization MasterClass“. The agenda was…

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Bhavya Sahni

Bhavya Sahni

8 Min Read

Email Marketing 101: Optimizing For Higher Conversions

Exceptionally popular among digital marketers, email marketing is an age-old strategy that still effectively helps…

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Nelly M.

Nelly M.

8 Min Read

Evergreen Principles of Persuasion To Increase Ecommerce Conversion Sales

Imagine there’s a cupcake fair in your community, and you’re dying to relish a good,…

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Astha Khandelwal

Astha Khandelwal

11 Min Read

How SaaS Businesses Can Optimize for Product Qualified Leads in 4 Steps

The term Product Qualified Leads (PQLs) is not new—It’s been used by tech and SaaS…

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Aggelos Mouzakitis

Aggelos Mouzakitis

13 Min Read

3 Tactical Ways to Create Best Push Notifications

Engaging and re-engaging users on your website can be a daunting task. Sure, media channels…

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Astha Khandelwal

Astha Khandelwal

11 Min Read

Must-Have Instagram Marketing Tools To Grow Your Business

1 Billion monthly active users, half of which use Instagram daily. Predominantly below 35 years…

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Mani Makkar

Mani Makkar

7 Min Read

Marketing Automation in 2019: A Complete Overview

According to the IDC, the amount of accumulated data in the digital universe will grow…

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Shubhi Ahluwalia

Shubhi Ahluwalia

11 Min Read
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Shanaz from VWO

Hi, I am Shanaz from the VWO Research Desk.

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