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Why Email A/B Testing Should Be Your First Step As A Marketer

When you step foot in the enthralling world of CRO (hey, we do it for…

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Nida Zehra

Nida Zehra

9 Min Read

Behavioral Targeting – An Important Tool in a Marketer’s Arsenal!

Over the past decade, marketers have heavily advocated the use of contextual targeting (placing ads…

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Astha Khandelwal

Astha Khandelwal

7 Min Read

Why CRO and UX Are A Match Made in Heaven? [2020]

Both CRO and UX aim to help users get things done with minimum effort. They…

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Nida Zehra

Nida Zehra

11 Min Read

Get your A-Game Up with These 8 Effective Lead Conversion Strategies

The notion that building a fancy looking website and investing into marketing activities are more…

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Angelina Gil

Angelina Gil

8 Min Read

Retargeting Tools for the Next Decade

If you’ve ever experienced the eerie sensation of being followed around online by an ad…

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Etgar Shpivak

Etgar Shpivak

11 Min Read

VWO Q&A: Personalization MasterClass

On 9/11, Rodolfo Yiu and yours truly collaborated for a “Personalization MasterClass“. The agenda was…

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Bhavya Sahni

Bhavya Sahni

8 Min Read

Email Marketing 101: Optimizing For Higher Conversions

Exceptionally popular among digital marketers, email marketing is an age-old strategy that still effectively helps…

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Nelly M.

Nelly M.

8 Min Read

Evergreen Principles of Persuasion To Increase Ecommerce Conversion Sales

Imagine there’s a cupcake fair in your community, and you’re dying to relish a good,…

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Astha Khandelwal

Astha Khandelwal

11 Min Read

How SaaS Businesses Can Optimize for Product Qualified Leads in 4 Steps

The term Product Qualified Leads (PQLs) is not new—It’s been used by tech and SaaS…

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Aggelos Mouzakitis

Aggelos Mouzakitis

13 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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