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How to Design Your “Unsubscribe” Page to Hold Subscribers Anyway

How to Design Your “Unsubscribe” Page to Hold Subscribers Anyway

As a responsible brand, you insert the “unsubscribe” links or buttons to emails. But let’s…

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Anastasiia Polokhlyvets

Anastasiia Polokhlyvets

8 Min Read
Choosing the Right Mobile App A/B Testing Tool to Optimize Your In-App User Experiences

Choosing the Right Mobile App A/B Testing Tool to Optimize Your In-App User Experiences

In today’s mobile-first world, it feels like every other blog post on the internet talks…

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Shubhi Ahluwalia

Shubhi Ahluwalia

15 Min Read
Push Notifications Tool: Which One You Should Opt for to Engage Your Subscribers

Push Notifications Tool: Which One You Should Opt for to Engage Your Subscribers

Push notifications are nothing but cordial attention seekers that drive meaningful engagement from your subscribers,…

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Nida Zehra

Nida Zehra

6 Min Read
What Makes Copywriting An Underestimated Conversion Influencer

What Makes Copywriting An Underestimated Conversion Influencer

VWO’s Masters of Conversion webinar series recently featured Rishi Rawat, Founder, Frictionless Commerce, and Vipul…

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Shubhi Ahluwalia

Shubhi Ahluwalia

12 Min Read
How to Create Heatmaps in Excel/Google Sheets [4 Short Steps]

How to Create Heatmaps in Excel/Google Sheets [4 Short Steps]

Analysts use heatmaps to analyze the magnitude of an event using visual cues. A data…

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Astha Khandelwal

Astha Khandelwal

4 Min Read
Launching VWO Deploy: Make changes to your website and release them without involving IT

Launching VWO Deploy: Make changes to your website and release them without involving IT

Update: In the first phase we had launched VWO Deploy for our customers but it…

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Bhavya Sahni

Bhavya Sahni

6 Min Read
Trust is what you should optimize during the COVID-19 pandemic

Trust is what you should optimize during the COVID-19 pandemic

At VWO, our usual advice is to optimize customer experience by analyzing online customer behavior,…

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Paras Chopra

Paras Chopra

9 Min Read
Heatmaps for UX: Quantifying Interaction for Better Website Experiences

Heatmaps for UX: Quantifying Interaction for Better Website Experiences

One of the many questions that User Experience designers want to answer with considerable certainty…

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Shanaz Khan

Shanaz Khan

10 Min Read
Top 7 WordPress Heatmap Plugins for 2021 (Along with Features)

Top 7 WordPress Heatmap Plugins for 2021 (Along with Features)

A cursory search for the term “WordPress Heatmap” or “benefits of using WordPress heatmaps” will…

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Shanaz Khan

Shanaz Khan

8 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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