More from VWO on Usability Testing

With the growing popularity and demand for website heatmaps, there has been a boom of…

What is Heatmap? Heatmap can be defined as a method of graphically representing numerical data where…

What Is User Research? Usability.gov defines user research as “understanding user behaviour, needs, and motivations…

According to past research published by Nielsen Norman Group, 79% users scan any new page they…

Got a website you’re not entirely happy with? Worse still, your customers aren’t entirely happy…

A visitor lands on your website and wanders about the various category pages, and then…

(The following article derives source from Harvard Business Review’s case study about Booking.com’s hallowed experimentation…

It’s one thing to run an A/B test correctly and get a meaningful uplift. It’s…

Over the past 8 years, we’ve made some key (and some minor) changes to the…