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A Guide to User Testing: What It Is, How To Do It, and Why It’s Important

A Guide to User Testing: What It Is, How To Do It, and Why It’s Important

You’re an eCommerce brand manager ready to learn more about your customers and how they…

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Natalie Thomas

Natalie Thomas

11 Min Read
Choosing the Right Mobile App A/B Testing Tool to Optimize Your In-App User Experiences

Choosing the Right Mobile App A/B Testing Tool to Optimize Your In-App User Experiences

In today’s mobile-first world, it feels like every other blog post on the internet talks…

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Shubhi Ahluwalia

Shubhi Ahluwalia

15 Min Read
Lessons on Customer Experience from Everlane

Lessons on Customer Experience from Everlane

This article is a transcription of the fifth session from VWO’s Masters of Conversion webinar…

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Astha Khandelwal

Astha Khandelwal

4 Min Read
Lessons From The Trenches Of UX Research: An Interview With Brooke Baldwin

Lessons From The Trenches Of UX Research: An Interview With Brooke Baldwin

VWO’s Masters of Conversion webinar series recently featured Brooke Baldwin, UX Research Lead at WhatsApp…

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Shubhi Ahluwalia

Shubhi Ahluwalia

9 Min Read
What is Mouse Heatmap? Benefits, Tools, and Examples

What is Mouse Heatmap? Benefits, Tools, and Examples

Website heatmaps are unarguably one of the most fascinating and insightful web behavior analytics tools…

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Shanaz Khan

Shanaz Khan

8 Min Read
Heatmaps for UX: Quantifying Interaction for Better Website Experiences

Heatmaps for UX: Quantifying Interaction for Better Website Experiences

One of the many questions that User Experience designers want to answer with considerable certainty…

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Shanaz Khan

Shanaz Khan

10 Min Read
Heatmap Dashboard: What Is It? How to Create One? Explained With Examples

Heatmap Dashboard: What Is It? How to Create One? Explained With Examples

A heatmap dashboard is a report card-like central repository of all the data collection configurations…

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Shanaz Khan

Shanaz Khan

5 Min Read
8 Top Free Heatmap Tools For Your Industry [2021]

8 Top Free Heatmap Tools For Your Industry [2021]

Investing in a third-party tool for business activities like gathering data for efficient decision-making is…

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Shanaz Khan

Shanaz Khan

7 Min Read
How to Ensure You Have the Best Website Heatmap Tool in Your Corner? [2021]

How to Ensure You Have the Best Website Heatmap Tool in Your Corner? [2021]

With the growing popularity and demand for website heatmaps, there has been a boom of…

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Shanaz Khan

Shanaz Khan

6 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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All you Need to Know About Conversion Optimization Get the Guide