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How to Ensure You Have the Best Website Heatmap Tool in Your Corner? [2020]

With the growing popularity and demand for website heatmaps, there has been a boom of…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

6 Min Read

Heatmap in 2020: A Glance at its History & Adoption

What is Heatmap? Heatmap can be defined as a method of graphically representing numerical data where…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

5 Min Read

How To Conduct User Research To Supercharge Your Optimization Efforts

What Is User Research? Usability.gov defines user research as “understanding user behaviour, needs, and motivations…

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Emma Travis

Emma Travis

9 Min Read

How To Improve Website Readibility? 7 Ways for 2020

According to past research published by Nielsen Norman Group, 79% users scan any new page they…

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Nida Zehra

Nida Zehra

11 Min Read

How to go from “Zero to Hero” with Website Revamp

Got a website you’re not entirely happy with? Worse still, your customers aren’t entirely happy…

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Robert Brandl

Robert Brandl

9 Min Read

What Are eCommerce Product Page Best Practices? [Examples]

A visitor lands on your website and wanders about the various category pages, and then…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

13 Min Read

[CRO Best Practices] Insights From eCommerce CRO Apex Predators: Booking.com

(The following article derives source from Harvard Business Review’s case study about Booking.com’s hallowed experimentation…

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Bhavya Sahni

Bhavya Sahni

7 Min Read

How To Build A Culture Of Experimentation

It’s one thing to run an A/B test correctly and get a meaningful uplift. It’s…

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Alex Birkett

Alex Birkett

12 Min Read

Results From Our Latest A/B Test: Here’s The New VWO Logo!

Over the past 8 years, we’ve made some key (and some minor) changes to the…

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Ankur Sharma

Ankur Sharma

3 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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