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What is eCommerce Testing? Why and How Should You Do It?

What is eCommerce Testing? Why and How Should You Do It?

Over the past decade, the entire shopping ecosystem has undergone a massive change. Where people…

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Astha Khandelwal

Astha Khandelwal

12 Min Read
Why is Mobile Optimization Important For Website Conversions?

Why is Mobile Optimization Important For Website Conversions?

Just as retailers now see VoIP phone as the standard when it comes to customer…

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Sam O'Brien

Sam O'Brien

6 Min Read
What You Can Do To Reduce the Carbon Footprint of Your Website

What You Can Do To Reduce the Carbon Footprint of Your Website

Why is there a need for carbon neutral websites?  Since the early 21st century, humans…

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Gaurav Shukla

Gaurav Shukla

15+ Min Read
Optimizing Your Site For Conversions: A Primer On WordPress A/B Testing

Optimizing Your Site For Conversions: A Primer On WordPress A/B Testing

What is WordPress A/B testing? If your site is powered by WordPress (as is 37%…

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Shubhi Ahluwalia

Shubhi Ahluwalia

12 Min Read
Twyman’s Law

Twyman’s Law

Twyman’s law states that any data or figure that looks interesting or different is usually…

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Paras Chopra

Paras Chopra

2 Min Read
Shopify Heatmaps: All you need to know

Shopify Heatmaps: All you need to know

Shopify is one of the most widely used platforms to host eCommerce websites. In fact,…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

11 Min Read
What is Mouse Heatmap? Benefits, Tools & Examples

What is Mouse Heatmap? Benefits, Tools & Examples

Website heatmaps are unarguably one of the most fascinating and insightful web behavior analytics tools…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

9 Min Read
How to use VWO in times of uncertainty

How to use VWO in times of uncertainty

Yesterday we published our advice on what businesses should be optimizing during the COVID-19 pandemic.…

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Paras Chopra

Paras Chopra

7 Min Read
Website Copywriting: The Ka-Ching in your Conversion Rates

Website Copywriting: The Ka-Ching in your Conversion Rates

Website copywriting that sells sizzle AND steak is part art, part science. There is a…

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Astha Khandelwal

Astha Khandelwal

10 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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