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What is eCommerce Testing? Why and How Should You Do It?

Over the past decade, the entire shopping ecosystem has undergone a massive change. Where people…

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Astha Khandelwal

Astha Khandelwal

12 Min Read

Why is Mobile Optimization Important For Website Conversions?

Just as retailers now see VoIP phone as the standard when it comes to customer…

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Sam O'Brien

Sam O'Brien

6 Min Read

What You Can Do To Reduce the Carbon Footprint of Your Website

Why is there a need for carbon neutral websites?  Since the early 21st century, humans…

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Gaurav Shukla

Gaurav Shukla

15+ Min Read

Optimizing Your Site For Conversions: A Primer On WordPress A/B Testing

What is WordPress A/B testing? If your site is powered by WordPress (as is 37%…

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Shubhi Ahluwalia

Shubhi Ahluwalia

12 Min Read

Twyman’s Law

Twyman’s law states that any data or figure that looks interesting or different is usually…

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Paras Chopra

Paras Chopra

2 Min Read

Shopify Heatmaps: All you need to know

Shopify is one of the most widely used platforms to host eCommerce websites. In fact,…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

11 Min Read

What is Mouse Heatmap? Benefits, Tools & Examples

Website heatmaps are unarguably one of the most fascinating and insightful web behavior analytics tools…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

9 Min Read

How to use VWO in times of uncertainty

Yesterday we published our advice on what businesses should be optimizing during the COVID-19 pandemic.…

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Paras Chopra

Paras Chopra

7 Min Read

Website Copywriting: The Ka-Ching in your Conversion Rates

Website copywriting that sells sizzle AND steak is part art, part science. There is a…

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Astha Khandelwal

Astha Khandelwal

10 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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