25 Game-Changing Customer Data Platform Statistics You Need to Know

25 Game-Changing Customer Data Platform Statistics You Need to Know

A Customer Data Platform (CDP) is a must-have for modern businesses! You’ve probably heard this…

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Ketan Pande

Ketan Pande

9 Min Read
CDP vs DMP: What is the difference and Which one do you need?

CDP vs DMP: What is the difference and Which one do you need?

Inaccurate customer data is costing companies real dollars. Why? Because when companies look at incorrect…

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Pratyusha Guha

Pratyusha Guha

11 Min Read
Announcing Visitor Profiles – Profitable Digital Empathy as an Outcome

Announcing Visitor Profiles – Profitable Digital Empathy as an Outcome

We define Digital Empathy as the complex ability to stack all individual, unique pieces of…

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Bhavya Sahni

Bhavya Sahni

7 Min Read
Case: How Customer Journey Mapping Helps Strengthen Your Online Channel

Case: How Customer Journey Mapping Helps Strengthen Your Online Channel

(This is a guest post authored by Ralph Wolbrink, co-founder at Pure Internet Marketing) Online…

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Ralph Wolbrink

Ralph Wolbrink

12 Min Read
Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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