Web Push Notifications: Build Targeted Campaigns

Web Push Notifications: Build Targeted Campaigns

Do bland, uninteresting, and spam-like push messages nag your users, resulting in poor click-throughs? Well,…

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Nida Zehra

Nida Zehra

6 Min Read
Retargeting: An Incredibly Powerful CRO Tool

Retargeting: An Incredibly Powerful CRO Tool

“Ads are creepy!” “People don’t like to watch ads!” Such notions regarding ads come around…

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Nida Zehra

Nida Zehra

9 Min Read
What is Visitor Segmentation? How Does It Help?

What is Visitor Segmentation? How Does It Help?

Sure, bundling your target audience together into one single group may fetch some positive results.…

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Astha Khandelwal

Astha Khandelwal

14 Min Read
Retargeting Tools for the Next Decade

Retargeting Tools for the Next Decade

*Note: This post has been recently updated. If you’ve ever experienced the eerie sensation of…

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Etgar Shpivak

Etgar Shpivak

10 Min Read
[eCommerce] Bracketed Segmentation: Peeling Away The Layers

[eCommerce] Bracketed Segmentation: Peeling Away The Layers

An eCommerce marketing leader’s outlook toward analyzing visitor behavior is akin to a chef working…

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Bhavya Sahni

Bhavya Sahni

9 Min Read
Push Notification Segmentation: Is It Top Priority?

Push Notification Segmentation: Is It Top Priority?

“You are not special. You’re not a beautiful and unique snowflake. You’re the same decaying…

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Megha Rajeev

Megha Rajeev

6 Min Read
Learn How Experts Derive Insights from A/B Test Results

Learn How Experts Derive Insights from A/B Test Results

You conducted an A/B test—great! But what next? How would you derive valuable insights from…

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Vaishali Jain

Vaishali Jain

7 Min Read
Wait! Are Your Exit Intent Pop-ups Optimized?

Wait! Are Your Exit Intent Pop-ups Optimized?

Most of us here will agree that pop-ups are annoying. Nobody likes when these pop-ups…

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Nitin Deshdeep

Nitin Deshdeep

9 Min Read
10 Things Small Businesses Can Learn From Top eCommerce Sites

10 Things Small Businesses Can Learn From Top eCommerce Sites

Zappos, Target and Walmart. What do these eCommerce giants have in common? They all command…

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Mohita Nagpal

Mohita Nagpal

8 Min Read

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