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What is eCommerce Testing? Why and How Should You Do It?

Over the past decade, the entire shopping ecosystem has undergone a massive change. Where people…

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Astha Khandelwal

Astha Khandelwal

12 Min Read

15 eCommerce Conversion Tactics To Fuel Growth For Your Store

With every other blog post talking about eCommerce conversion strategies that can help you boost…

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Shubhi Ahluwalia

Shubhi Ahluwalia

13 Min Read

What is Multivariate Testing? When And How You Should Use It

Multivariate testing (MVT) is a form of experimentation wherein multiple elements of a webpage are…

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Shubhi Ahluwalia

Shubhi Ahluwalia

8 Min Read

11 Statistically Proven Methods To Increase Your Website Conversion Rate

Conversion rate is a function of your website usability, trust in your brand, relevancy of…

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Shubhi Ahluwalia

Shubhi Ahluwalia

10 Min Read

Multiple Changes vs. Single Change In An A/B Test: How To Choose The Right Approach

In the process of making the most of your experimentation efforts and ensuring it yields…

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Harinder Singh

Harinder Singh

14 Min Read

What Goes Into An A/B Test And How To Improve Testing Efficiency

Your peer comes over to you with a test idea. They want it placed in…

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Shiva Manjunath

Shiva Manjunath

14 Min Read

Optimizing Your Site For Conversions: A Primer On WordPress A/B Testing

What is WordPress A/B testing? If your site is powered by WordPress (as is 37%…

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Shubhi Ahluwalia

Shubhi Ahluwalia

12 Min Read

How to Leverage Bad Test Results

In this exclusive interaction with VWO, Christopher Nolan shares his learnings borne out of failed…

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Nida Zehra

Nida Zehra

15+ Min Read

Experimentation ROI: How To Think Beyond Uplift

Ian Freed was devastated. He was at the helm of a product experiment that cost…

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Mani Makkar

Mani Makkar

8 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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