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Landing Page Testing: A Guide To Bring You To Speed

Landing pages are akin to elevator pitches.  A landing page, like an elevator pitch, gives…

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Nida Zehra

Nida Zehra

14 Min Read

Multi-Armed Bandit(MAB) – A/B Testing Sans Regret

Most readers of this blog would be familiar with A/B Testing. Just as a quick…

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Shubhankar Gupta

Shubhankar Gupta

11 Min Read

Launching VWO Deploy: Make changes to your website and release them without involving IT

Ten years ago, we launched the first visual editor for CRO teams and, by reducing…

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Bhavya Sahni

Bhavya Sahni

7 Min Read

How to use VWO in times of uncertainty

Yesterday we published our advice on what businesses should be optimizing during the COVID-19 pandemic.…

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Paras Chopra

Paras Chopra

7 Min Read

How to Create a Strong A/B Testing Hypothesis? [2020]

“That is one small step for a man; one giant leap for mankind.” These were…

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Nida Zehra

Nida Zehra

10 Min Read

eCommerce A/B Testing: 20 Star Elements You Need To Optimize in 2020

Whether you are a seasoned marketer or a newbie owning an online store, you are…

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Nida Zehra

Nida Zehra

14 Min Read

Why Email A/B Testing Should Be Your First Step As A Marketer

When you step foot in the enthralling world of CRO (hey, we do it for…

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Nida Zehra

Nida Zehra

9 Min Read

7 A/B Testing Examples To Bookmark [2020]

For businesses to truly flourish in today’s highly competitive market and hit that conversion rate…

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Astha Khandelwal

Astha Khandelwal

9 Min Read

What is an A/A Test? Why Should You Care? Learn More

An A/A test pits two exactly identical pages against each other instead of two different…

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Mani Makkar

Mani Makkar

12 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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