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Multiple Changes vs. Single Change In An A/B Test: How To Choose The Right Approach

Multiple Changes vs. Single Change In An A/B Test: How To Choose The Right Approach

In the process of making the most of your experimentation efforts and ensuring it yields…

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Harinder Singh

Harinder Singh

14 Min Read
What Goes Into An A/B Test And How To Improve Testing Efficiency

What Goes Into An A/B Test And How To Improve Testing Efficiency

Your peer comes over to you with a test idea. They want it placed in…

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Shiva Manjunath

Shiva Manjunath

14 Min Read
Optimizing Your Site For Conversions: A Primer On WordPress A/B Testing

Optimizing Your Site For Conversions: A Primer On WordPress A/B Testing

What is WordPress A/B testing? If your site is powered by WordPress (as is 37%…

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Shubhi Ahluwalia

Shubhi Ahluwalia

12 Min Read
How to Leverage Bad Test Results

How to Leverage Bad Test Results

In this exclusive interaction with VWO, Christopher Nolan shares his learnings borne out of failed…

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Nida Zehra

Nida Zehra

15+ Min Read
Experimentation ROI: How To Think Beyond Uplift

Experimentation ROI: How To Think Beyond Uplift

Ian Freed was devastated. He was at the helm of a product experiment that cost…

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Mani Makkar

Mani Makkar

8 Min Read
Landing Page Testing: A Guide To Bring You To Speed

Landing Page Testing: A Guide To Bring You To Speed

Landing pages are akin to elevator pitches.  A landing page, like an elevator pitch, gives…

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Nida Zehra

Nida Zehra

14 Min Read
Multi-Armed Bandit (MAB) – A/B Testing Sans Regret

Multi-Armed Bandit (MAB) – A/B Testing Sans Regret

Most readers of this blog would be familiar with A/B Testing. Just as a quick…

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Shubhankar Gupta

Shubhankar Gupta

11 Min Read
Launching VWO Deploy: Make changes to your website and release them without involving IT

Launching VWO Deploy: Make changes to your website and release them without involving IT

Update: In the first phase we had launched VWO Deploy for our customers but it…

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Bhavya Sahni

Bhavya Sahni

7 Min Read
How to use VWO in times of uncertainty

How to use VWO in times of uncertainty

Yesterday we published our advice on what businesses should be optimizing during the COVID-19 pandemic.…

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Paras Chopra

Paras Chopra

7 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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