Key Differences Between Multivariate Testing (MVT) And A/B Testing

Key Differences Between Multivariate Testing (MVT) And A/B Testing

Multivariate testing (MVT) is a form of testing in which changes are made to multiple…

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Paras Chopra

Paras Chopra

2 Min Read
Rules-of-Thumb for A/B and Multivariate Tests

Rules-of-Thumb for A/B and Multivariate Tests

I recently got interviewed on Unbounce blog as a conversion hero. In the interview, I…

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Paras Chopra

Paras Chopra

4 Min Read
A/B Test Statistical Significance Calculator [Free Excel]

A/B Test Statistical Significance Calculator [Free Excel]

The statistics of A/B testing results can be confusing unless you know the exact formulas.…

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Paras Chopra

Paras Chopra

6 Min Read
Introducing Browse Mode: Create an A/B Test Behind the Login Walls of a Website

Introducing Browse Mode: Create an A/B Test Behind the Login Walls of a Website

Here at VWO, we get bored and frustrated if we think it has been too…

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Paras Chopra

Paras Chopra

2 Min Read
What You Really Need To Know About The Mathematics Of A/B Split Testing

What You Really Need To Know About The Mathematics Of A/B Split Testing

Recently, I published an A/B split testing case study where an eCommerce store reduced the…

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Paras Chopra

Paras Chopra

5 Min Read
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