23 A/B Testing Ideas to Get You Started With Optimization
Usually you have a pretty good idea of what to A/B test on your landing page (We have 25+ A/B testing success stories in case you need to read those). But once you exhaust all those testing opportunities, you are back to square one. The most logical step is do a proper planning of next phase of ideas within your A/B testing tool. Meanwhile if you want to do quick testing, what do you test? In this post, I intend to compile list of 23 quick A/B testing ideas. Here you go:
Headline testing ideas
- Smaller, crisper headline v/s longer headline
- No headline v/s having headline
- Different styling of headline
- Font size (larger, smaller) of headline
- Position of headline (left v/s right; top v/s bottom)
Call to action button testing ideas
- Text in button (“Buy now” v/s “Purchase item”)
- Action in button (“Watch video” v/s “Free Trial” or “Buy Now” v/s “Add to Cart”)
- Shape, size and color of button
- Moving button to the left, right, top or bottom (changing button position)
- Having multiple call to action buttons v/s having one
Layout and styling testing ideas
- Different color scheme (dark v/s light)
- Navigation bar (left v/s right; top v/s down)
- Default font sizes, typography and colors
Text block testing ideas
- Long v/s short text
- Bullets v/s normal text
- SEO optimized v/s human readable text
- Removing text v/s having text
Form testing ideas
- Long v/s short
- Same page v/s multi-page
- Text labels on top v/s left
Miscellaneous testing ideas
- Social proof: success stories v/s text testimonials v/s video testimonials
- Images: small v/s large; from different angles
- Pricing: $49 v/s $50 v/s $49.99
If you have any more ideas, please reach out to us at marketing@wingify.om.
We have tried to include as many A/B test ideas as we could think of, but of course, there is no limit to what all you can test!