VWO Logo
Like this post?
Read our in-depth guide to Conversion Rate Optimization
Share this post
2 Min Read

23 A/B testing ideas to optimize your landing page

placeholder
Paras Chopra
Founder and Chairman of Wingify.

Usually you have a pretty good idea of what to A/B test on your landing page (We have 25+ A/B testing case studies in case you need to read those). But once you exhaust all those testing opportunities, you are back to square one. The most logical step is do a proper planning of next phase of A/B testing. Meanwhile if you want to do quick testing, what do you test? In this post, I intend to compile list of 23 quick A/B testing ideas. Here you go:

Headline testing ideas

  • Smaller, crisper headline v/s longer headline
  • No headline v/s having headline
  • Different styling of headline
  • Font size (larger, smaller) of headline
  • Position of headline (left v/s right; top v/s bottom)

Call to action button testing ideas

  • Text in button (“Buy now” v/s “Purchase item”)
  • Action in button (“Watch video” v/s “Free Trial” or “Buy Now” v/s “Add to Cart”)
  • Shape, size and color of button
  • Moving button to the left, right, top or bottom (changing button position)
  • Having multiple call to action buttons v/s having one

Layout and styling testing ideas

  • Different color scheme (dark v/s light)
  • Navigation bar (left v/s right; top v/s down)
  • Default font sizes, typography and colors

Text block testing ideas

  • Long v/s short text
  • Bullets v/s normal text
  • SEO optimized v/s human readable text
  • Removing text v/s having text

Form testing ideas

  • Long v/s short
  • Same page v/s multi-page
  • Text labels on top v/s left

Miscellaneous testing ideas

  • Social proof: case studies v/s text testimonials v/s video testimonials
  • Images: small v/s large; from different angles
  • Pricing: $49 v/s $50 v/s $49.99

If you have any more ideas, please leave a comment below. I have tried to include as many ideas as I could think of, but of course, there is no limit to what all you can test!

More from VWO

With 2500+ customers, an epic journey has just begun at Wingify

Oh well, how the time passes. I distinctly remember the first day I decided to…

Read More
Paras Chopra

Paras Chopra

7 Min Read

7 Freshly Brewed Conversion Rate Optimization Tips for 2016

Conversion Rate Optimization (CRO) has greatly risen in popularity across various online industries, in recent…

Read More
Nitin Deshdeep

Nitin Deshdeep

11 Min Read

This One Mistake is Costing Your eCommerce Store Sales and Revenue

I’m going to take a swipe at one of the most widely recommended ‘best practice’…

Read More
Siddharth Deswal

Siddharth Deswal

5 Min Read
>
Shanaz from VWO

Hi, I am Shanaz from the VWO Research Desk.

Join our community of 10,000+ Marketing, Product & UX Folks today & never miss the latest from the world of experience optimization.

A value for this field is required.

Thank you!

Check your inbox for the confirmation mail