23 A/B Testing Ideas to Get You Started With Optimization

Usually you have a pretty good idea of what to A/B test on your landing page (We have 25+ A/B testing success stories in case you need to read those). But once you exhaust all those testing opportunities, you are back to square one. The most logical step is do a proper planning of next phase of ideas within your A/B testing tool. Meanwhile if you want to do quick testing, what do you test? In this post, I intend to compile list of 23 quick A/B testing ideas. Here you go:

Headline testing ideas

• Smaller, crisper headline v/s longer headline
• No headline v/s having headline
• Different styling of headline
• Font size (larger, smaller) of headline
• Position of headline (left v/s right; top v/s bottom)

Call to action button testing ideas

• Text in button (“Buy now” v/s “Purchase item”)
• Action in button (“Watch video” v/s “Free Trial” or “Buy Now” v/s “Add to Cart”)
• Shape, size and color of button
• Moving button to the left, right, top or bottom (changing button position)
• Having multiple call to action buttons v/s having one

Layout and styling testing ideas

• Different color scheme (dark v/s light)
• Navigation bar (left v/s right; top v/s down)
• Default font sizes, typography and colors

Text block testing ideas

• Long v/s short text
• Bullets v/s normal text
• SEO optimized v/s human readable text
• Removing text v/s having text

Form testing ideas

• Long v/s short
• Same page v/s multi-page
• Text labels on top v/s left

Miscellaneous testing ideas

• Social proof: success stories v/s text testimonials v/s video testimonials
• Images: small v/s large; from different angles
• Pricing: $49 v/s $50 v/s $49.99

If you have any more ideas, please reach out to us at marketing@wingify.om.
We have tried to include as many A/B test ideas as we could think of, but of course, there is no limit to what all you can test!