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23 A/B testing ideas to optimize your landing page

Paras Chopra
Paras Chopra
Founder and Chairman of VWO

Usually you have a pretty good idea of what to A/B test on your landing page (We have 25+ A/B testing case studies in case you need to read those). But once you exhaust all those testing opportunities, you are back to square one. The most logical step is do a proper planning of next phase of ideas within your A/B testing tool. Meanwhile if you want to do quick testing, what do you test? In this post, I intend to compile list of 23 quick A/B testing ideas. Here you go:

Headline testing ideas

  • Smaller, crisper headline v/s longer headline
  • No headline v/s having headline
  • Different styling of headline
  • Font size (larger, smaller) of headline
  • Position of headline (left v/s right; top v/s bottom)

Call to action button testing ideas

  • Text in button (“Buy now” v/s “Purchase item”)
  • Action in button (“Watch video” v/s “Free Trial” or “Buy Now” v/s “Add to Cart”)
  • Shape, size and color of button
  • Moving button to the left, right, top or bottom (changing button position)
  • Having multiple call to action buttons v/s having one

Layout and styling testing ideas

  • Different color scheme (dark v/s light)
  • Navigation bar (left v/s right; top v/s down)
  • Default font sizes, typography and colors

Text block testing ideas

  • Long v/s short text
  • Bullets v/s normal text
  • SEO optimized v/s human readable text
  • Removing text v/s having text

Form testing ideas

  • Long v/s short
  • Same page v/s multi-page
  • Text labels on top v/s left

Miscellaneous testing ideas

  • Social proof: case studies v/s text testimonials v/s video testimonials
  • Images: small v/s large; from different angles
  • Pricing: $49 v/s $50 v/s $49.99

If you have any more ideas, please reach out to us at marketing@wingify.om.
We have tried to include as many ideas as we could think of, but of course, there is no limit to what all you can test!


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Shanaz Khan from VWO

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