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A/B Testing Solutions to Maximize Your Website Conversions

Create and A/B test different versions of your website and its elements to continuously discover the best-performing versions that improve your conversions.

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23 A/B Testing Ideas to Get You Started With Optimization

2 Min Read

Usually, you have a pretty good idea of what to A/B test on your landing page (We have 25+ A/B testing success stories in case you need to read those). But once you exhaust all those testing opportunities, you are back to square one. The most logical step is to do proper planning of the next phase of ideas within your A/B testing tool. Meanwhile, if you want to do quick testing, what do you test? In this post, I intend to compile a list of 23 quick A/B testing ideas. Here you go:

Headline testing ideas

  • Smaller, crisper headline v/s longer headline
  • No headline v/s having a headline
  • Different styling of headline
  • Font size (larger, or smaller) of the headline
  • Position of headline (left v/s right; top v/s bottom)

Download Free: A/B Testing Guide

Call to action button testing ideas

  • Text in button (“Buy now” v/s “Purchase item”)
  • Action in button (“Watch video” v/s “Free Trial” or “Buy Now” v/s “Add to Cart”)
  • Shape, size, and color of the button
  • Moving the button to the left, right, top, or bottom (changing button position)
  • Having multiple call-to-action buttons v/s having one

Layout and styling testing ideas

  • Different color scheme (dark v/s light)
  • Navigation bar (left v/s right; top v/s down)
  • Default font sizes, typography, and colors

Text block testing ideas

  • Long v/s short text
  • Bullets v/s normal text
  • SEO optimized v/s human-readable text
  • Removing text v/s having text

Form testing ideas

  • Long v/s short
  • Same page v/s multi-page
  • Text labels on top v/s left

Miscellaneous testing ideas

  • Social proof: success stories v/s text testimonials v/s video testimonials
  • Images: small v/s large; from different angles
  • Pricing: $49 v/s $50 v/s $49.99

VWO’s visual editor makes it easy to make changes to your website. Below is a quick overview of its capabilities.

Introduction to VWO ‘s visual editor

If you have any more ideas, please reach out to us at marketing@wingify.om.
We have tried to include as many A/B test ideas as we could think of, but of course, there is no limit to what you can test!

Paras Chopra
Paras Chopra I started Wingify in early 2009 to enable businesses to design and deploy great customer experiences for their websites and apps. I have a background in machine learning and am a gold medalist from Delhi College of Engineering. I have been featured twice in the Forbes 30 under 30 list - India and Asia. I'm an entrepreneur by profession and my curiosity is wide-ranging. Follow me at @paraschopra on Twitter. You can email me at paras@wingify.com
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