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No, that won’t work

No, that won’t work

Last week I interviewed Ian Harris, a professor of surgery, for my podcast. His research…

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Paras Chopra

Paras Chopra

3 Min Read
How to run 25,000 A/B tests in 2021

How to run 25,000 A/B tests in 2021

There’s a company that has grown twice as fast as S&P 500. Beating the market…

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Paras Chopra

Paras Chopra

4 Min Read
A/B testing will get you a promotion

A/B testing will get you a promotion

I was talking to a colleague yesterday and one of his offhand remarks struck a…

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Paras Chopra

Paras Chopra

3 Min Read
A/B testing is like chess

A/B testing is like chess

The rules of chess are easy to remember: a pawn moves one step forward, the…

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Paras Chopra

Paras Chopra

4 Min Read
Thinking Like a Bayesian

Thinking Like a Bayesian

I recently finished reading a book on the history of the Bayes’ theorem (appropriately called…

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Paras Chopra

Paras Chopra

4 Min Read
Future is Probabilistic

Future is Probabilistic

“All models are wrong, but some are useful”. What did the British statistician George Box…

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Paras Chopra

Paras Chopra

4 Min Read
Twyman’s Law

Twyman’s Law

Twyman’s law states that any data or figure that looks interesting or different is usually…

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Paras Chopra

Paras Chopra

2 Min Read
How VWO has evolved over the years

How VWO has evolved over the years

We celebrated our 10th birthday last week. In 2010, we launched VWO as the world’s…

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Paras Chopra

Paras Chopra

7 Min Read
How to use VWO in times of uncertainty

How to use VWO in times of uncertainty

Yesterday we published our advice on what businesses should be optimizing during the COVID-19 pandemic.…

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Paras Chopra

Paras Chopra

7 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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