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A/B testing is like chess

A/B testing is like chess

The rules of chess are easy to remember: a pawn moves one step forward, the…

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Paras Chopra

Paras Chopra

4 Min Read
Thinking Like a Bayesian

Thinking Like a Bayesian

I recently finished reading a book on the history of the Bayes’ theorem (appropriately called…

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Paras Chopra

Paras Chopra

4 Min Read
Future is Probabilistic

Future is Probabilistic

“All models are wrong, but some are useful”. What did the British statistician George Box…

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Paras Chopra

Paras Chopra

4 Min Read
Twyman’s Law

Twyman’s Law

Twyman’s law states that any data or figure that looks interesting or different is usually…

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Paras Chopra

Paras Chopra

2 Min Read
How VWO has evolved over the years

How VWO has evolved over the years

We celebrated our 10th birthday last week. In 2010, we launched VWO as the world’s…

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Paras Chopra

Paras Chopra

7 Min Read
How to use VWO in times of uncertainty

How to use VWO in times of uncertainty

Yesterday we published our advice on what businesses should be optimizing during the COVID-19 pandemic.…

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Paras Chopra

Paras Chopra

7 Min Read
Trust is what you should optimize during the COVID-19 pandemic

Trust is what you should optimize during the COVID-19 pandemic

At VWO, our usual advice is to optimize customer experience by analyzing online customer behavior,…

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Paras Chopra

Paras Chopra

9 Min Read
15+ Most Helpful A/B Split Testing Tools & Resources in 2020 [including Free ones]

15+ Most Helpful A/B Split Testing Tools & Resources in 2020 [including Free ones]

*Note: This post has been recently updated. Please find the links to the resources listed,…

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Paras Chopra

Paras Chopra

7 Min Read
Wingify Is Changing The Guard. Meet The New CEO.

Wingify Is Changing The Guard. Meet The New CEO.

Eight years ago I met Sparsh Gupta, who quit his comfortable job in London and…

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Paras Chopra

Paras Chopra

3 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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