The rules of chess are easy to remember: a pawn moves one step forward, the…
Paras Chopra
4 Min Read
I recently finished reading a book on the history of the Bayes’ theorem (appropriately called…
Paras Chopra
4 Min Read
“All models are wrong, but some are useful”. What did the British statistician George Box…
Paras Chopra
4 Min Read
Twyman’s law states that any data or figure that looks interesting or different is usually…
Paras Chopra
2 Min Read
We celebrated our 10th birthday last week. In 2010, we launched VWO as the world’s…
Paras Chopra
7 Min Read
Yesterday we published our advice on what businesses should be optimizing during the COVID-19 pandemic.…
Paras Chopra
7 Min Read
At VWO, our usual advice is to optimize customer experience by analyzing online customer behavior,…
Paras Chopra
9 Min Read![15+ Most Helpful A/B Split Testing Tools & Resources in 2020 [including Free ones]](https://static.wingify.com/gcp/uploads/sites/3/2019/04/split_3@2x.png?tr=w-640,h-300)
*Note: This post has been recently updated. Please find the links to the resources listed,…
Paras Chopra
7 Min Read
Eight years ago I met Sparsh Gupta, who quit his comfortable job in London and…
Paras Chopra
3 Min Read
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VWO does A/B Testing so disruptively, embarrassingly better than Google does that it puts a smile on my face.
