VWO Logo
Dashboard
VWO Testing
A/B Testing

A/B Testing Solutions to Maximize Your Website Conversions

Create and A/B test different versions of your website and its elements to continuously discover the best-performing versions that improve your conversions.

Know More
Complies with:
VWO GDPR Ready Badge
VWO CCPA Ready Badge
VWO G2Crowd Leader Spring Badge
VWO BS 10012 Certification Badge
Follow us and stay on top of everything CRO
Related content:

A/B Testing Will Get You a Promotion

3 Min Read

Hi 👋 I am Paras Chopra, founder & chairman of VWO. Here is the 5th post in my fortnightly series outlining a new idea or a story on experimentation and growth. Hope you are finding these useful.

I was talking to a colleague yesterday, and one of his offhand remarks struck a chord with me. We were chatting about how with A/B testing and experimentation, all the effort is upfront, but the reward is often much delayed.

His point was that while the reward of A/B testing is uncertain when it comes, it comes with a certificate stating that you’ve made a real and tangible difference to something that your business values.

See, businesses are not complicated. They’re complex. Complicated problems are those where solutions are hard to find, but they exist. Complex problems are those where no solutions exist because the problem itself keeps changing, often in response to solving the problem.

Because there’s always so much going on in a typical business, attribution of what is causing what is just impossible. Did the metrics go up or down because the market is up or because you did something? This is impossible to know because, often, even when you’re not doing anything, metrics keep fluctuating by themselves.

In such a constantly swirling business landscape, the best way to demonstrate that you’re making a real difference to your organization is by A/B testing.

Remember: an uncontested proof of value creation is the most predictable way of getting a promotion.

So if you consider yourself an expert at your job but feel your efforts aren’t appreciated enough, in most cases, that’s not because of company politics or the boss not liking you. We’d like to believe that most organizations aren’t actively trying to hurt themselves by punishing their high performers. Often what’s happening is that the attribution of efforts to rewards in an org isn’t that straightforward.

But you don’t have to keep your career growth limited because of this. You can take charge of your career by taking charge of the A/B testing program at your organization (or starting to participate in it actively). You’ll not only be able to objectively demonstrate your expertise but if it’s the case that you’ve been overestimating your abilities, the wake of failed A/B tests will make you introspect and teach you what no boss or coach can ever teach you.

So, net-net, as far as personal career growth is concerned, nothing beats A/B testing. If your A/B tests win, your impact on the organization becomes as clear as daylight. If your A/B tests lose, your drive for improving yourself will increase as the harsh truth helps you learn more about your strengths and areas of improvement.

If you have a story of an A/B test (or some metric) that got you a promotion, I’d love to know. Send me a note at paras@vwo.com. I read and reply to all emails 🙂

Us Linkedin Banner Ad 1 1200 By 300
Paras Chopra
Paras Chopra I started Wingify in early 2009 to enable businesses to design and deploy great customer experiences for their websites and apps. I have a background in machine learning and am a gold medalist from Delhi College of Engineering. I have been featured twice in the Forbes 30 under 30 list - India and Asia. I'm an entrepreneur by profession and my curiosity is wide-ranging. Follow me at @paraschopra on Twitter. You can email me at paras@wingify.com
More from VWO on A/B Testing
How to Convert User Feedback Into A Goldmine for A/B Testing

How to Convert User Feedback Into A Goldmine for A/B Testing

We have finally learned to mock HiPPOs, as they no longer can serve as a…

Read More
Sezgin Hergul

Sezgin Hergul

6 Min Read
A/B Test Proves That Women Find Bearded Men More Attractive

A/B Test Proves That Women Find Bearded Men More Attractive

Disclaimer: This is a fictional piece intended for fun reading. Yes, you heard that right.…

Read More
Mohita Nagpal

Mohita Nagpal

4 Min Read
What is an A/A Test? Why Should You Care? Learn More

What is an A/A Test? Why Should You Care? Learn More

An A/A test pits two exactly identical pages against each other instead of two different…

Read More
Mani Makkar

Mani Makkar

12 Min Read

Scale your A/B testing and experimentation with VWO.

Start Free Trial Request Demo
Invalid Email

DOWNLOAD A/B TESTING FREE E-BOOK

FREE A/B TESTING KIT

All you Need to Know About Conversion Optimization Get the Guide