Relying on User Insights, Not Opinions, Drives Conversion Success

Relying on User Insights, Not Opinions, Drives Conversion Success

What’s truly exciting about reading CRO experts’ opinions is the diversity of perspectives they bring.…

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Pratyusha Guha

Pratyusha Guha

6 Min Read
18 Top Customer Activation Tools & Software for Enhanced User Engagement

18 Top Customer Activation Tools & Software for Enhanced User Engagement

Customer activation is not a one-time event.   It’s more of a journey where you have…

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Ashley Bhalerao

Ashley Bhalerao

11 Min Read
15+ Effective UX Analytics Tools for Comprehensive User Experience Insights

15+ Effective UX Analytics Tools for Comprehensive User Experience Insights

Every interaction on your website tells a story. Users are speaking through their clicks, pauses,…

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Aastha Trehan

Aastha Trehan

14 Min Read
How Neilson Active Holidays Leveraged Behaviour Analytics by VWO to Boost UX and User Engagement [Case Study]

How Neilson Active Holidays Leveraged Behaviour Analytics by VWO to Boost UX and User Engagement [Case Study]

Neilson Active Holidays is a holiday company focused on creating award-winning travel experiences for its…

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Niti Sharma

Niti Sharma

3 Min Read
40+ Top Website Feedback Tools for Better Engagement

40+ Top Website Feedback Tools for Better Engagement

What’s the best way to improve website experience? Yeah, you can improve the landing page…

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Ashley Bhalerao

Ashley Bhalerao

15+ Min Read
70+ Web Design Statistics Every UX Designer Should Know In 2025

70+ Web Design Statistics Every UX Designer Should Know In 2025

200% – that’s how much uplift you can see on your conversion rates, by simply…

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Ashley Bhalerao

Ashley Bhalerao

15+ Min Read
Top 10 Behavior Analytics Tools & Tips to Choose the Perfect Fit

Top 10 Behavior Analytics Tools & Tips to Choose the Perfect Fit

Wouldn’t it be great if picking the right business tool was as easy as trying…

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Aastha Trehan

Aastha Trehan

15+ Min Read
9 Best Session Recording Tools to Maximize User Experience

9 Best Session Recording Tools to Maximize User Experience

Jakob Nielsen, hailed as the king of usability, once wrote in one of his classic…

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Pratyusha Guha

Pratyusha Guha

15+ Min Read
25 Usability Testing Statistics and User Experience Insights to Transform Your Design

25 Usability Testing Statistics and User Experience Insights to Transform Your Design

You’ve added animations, lots of images, engaging carousels, and even personalization to your website.  With…

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Pratyusha Guha

Pratyusha Guha

14 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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