Quantitative vs. Qualitative Visitor Research: Discover How They Collaborate, Not Compete

Quantitative vs. Qualitative Visitor Research: Discover How They Collaborate, Not Compete

Nature vs nurture. Do you know what this age-old debate is all about? Intellectuals are…

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Pratyusha Guha

Pratyusha Guha

12 Min Read
Top 5 Behavior Analytics Tools & Tips to Choose the Perfect Fit

Top 5 Behavior Analytics Tools & Tips to Choose the Perfect Fit

Wouldn’t it be great if picking the right business tool was as easy as trying…

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Ketan Pande

Ketan Pande

12 Min Read
On-page Surveys: Harness Feedback for Actionable Changes with VWO

On-page Surveys: Harness Feedback for Actionable Changes with VWO

In 2005, Dell faced a crisis when Jeff Jarvis, a regular internet user, publicly criticized…

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Pratyusha Guha

Pratyusha Guha

10 Min Read
How to Map Customer Journey With The Power of Behavior Analytics

How to Map Customer Journey With The Power of Behavior Analytics

No customer has the exact same journey on your website. While they may follow similar…

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Ashley Bhalerao

Ashley Bhalerao

15 Min Read
Scroll-Depth Tracking: What, Why, and How of Monitoring Visitor Engagement

Scroll-Depth Tracking: What, Why, and How of Monitoring Visitor Engagement

Sometimes the most important piece of information on your webpage is similar to undiscovered treasure…

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Pratyusha Guha

Pratyusha Guha

15 Min Read
Simplifying Behavior Analysis with VWO Insights Dashboard

Simplifying Behavior Analysis with VWO Insights Dashboard

Adam Ruse, UI/UX designer at IMB Bank, a respected financial giant in Australia, spearheaded efforts…

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Ketan Pande

Ketan Pande

6 Min Read
How OTT Platforms Can Use Behavioral Analysis To Boost User Experience

How OTT Platforms Can Use Behavioral Analysis To Boost User Experience

“Keep ’em hooked!” That’s probably the mission statement of every single streaming platform we have…

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Ashley Bhalerao

Ashley Bhalerao

12 Min Read
How to Achieve Lead Generation, Seamless Content Conversion, and Navigation Bliss Using VWO Insights-Web

How to Achieve Lead Generation, Seamless Content Conversion, and Navigation Bliss Using VWO Insights-Web

Website analytics is like a collection of numbers that can tell stories of success or…

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Ketan Pande

Ketan Pande

6 Min Read
A Guide for Product Managers, Marketers, and UX Professionals to Leverage Behavior Analytics

A Guide for Product Managers, Marketers, and UX Professionals to Leverage Behavior Analytics

Do you know what makes successful companies what they are?  No, they don’t wave a…

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Pratyusha Guha

Pratyusha Guha

13 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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