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Top 4 Methods for Finding Test Ideas for Your eCommerce Store

Top 4 Methods for Finding Test Ideas for Your eCommerce Store

Are you looking to continuously improve your eCommerce store? If so, you’ve probably wondered whether…

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Daniel Escobar

Daniel Escobar

11 Min Read
5 Ways to Use Visitor Behavior Analytics to Increase Your Conversions

5 Ways to Use Visitor Behavior Analytics to Increase Your Conversions

Conversions are one of the topmost pain points for most businesses today. Why? Because they’re…

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Hazel Raoult

Hazel Raoult

8 Min Read
Twyman’s Law

Twyman’s Law

Twyman’s law states that any data or figure that looks interesting or different is usually…

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Paras Chopra

Paras Chopra

2 Min Read
How To Create Heatmap The No-Code Way (using VWO)

How To Create Heatmap The No-Code Way (using VWO)

In 1991, Cormac Kinney, a software inventor, and entrepreneur designed an application that equipped securities…

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Astha Khandelwal

Astha Khandelwal

8 Min Read
Announcing Visitor Profiles – Profitable Digital Empathy as an Outcome

Announcing Visitor Profiles – Profitable Digital Empathy as an Outcome

We define Digital Empathy as the complex ability to stack all individual, unique pieces of…

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Bhavya Sahni

Bhavya Sahni

7 Min Read
What is Mouse Heatmap? Benefits, Tools, and Examples

What is Mouse Heatmap? Benefits, Tools, and Examples

Website heatmaps are unarguably one of the most fascinating and insightful web behavior analytics tools…

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Shanaz Khan

Shanaz Khan

8 Min Read
Eye Tracking Heatmap: Front Row Seats To Your Visitor’s Worldview

Eye Tracking Heatmap: Front Row Seats To Your Visitor’s Worldview

Before we dive into the fascinating nuances of eye tracking and its many applications, it…

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Shanaz Khan

Shanaz Khan

7 Min Read
Google Maps Heatmap – How to Visualize Your Location History

Google Maps Heatmap – How to Visualize Your Location History

Google has expanded its operations into almost all facets of everyday life – search engine,…

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Shanaz Khan

Shanaz Khan

3 Min Read
How to Choose the Right Heatmap Colors Palette?

How to Choose the Right Heatmap Colors Palette?

The earliest record of the distinction between warm color and cool color, as suggested by…

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Shanaz Khan

Shanaz Khan

8 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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