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Twyman’s Law

Twyman’s Law

Twyman’s law states that any data or figure that looks interesting or different is usually…

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Paras Chopra

Paras Chopra

2 Min Read
How To Create Heatmap The No-Code Way (using VWO)

How To Create Heatmap The No-Code Way (using VWO)

In 1991, Cormac Kinney, a software inventor, and entrepreneur designed an application that equipped securities…

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Astha Khandelwal

Astha Khandelwal

8 Min Read
Announcing Visitor Profiles – Profitable Digital Empathy as an Outcome

Announcing Visitor Profiles – Profitable Digital Empathy as an Outcome

We define Digital Empathy as the complex ability to stack all individual, unique pieces of…

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Bhavya Sahni

Bhavya Sahni

7 Min Read
What is Mouse Heatmap? Benefits, Tools & Examples

What is Mouse Heatmap? Benefits, Tools & Examples

Website heatmaps are unarguably one of the most fascinating and insightful web behavior analytics tools…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

9 Min Read
Eye Tracking Heatmap: Front Row Seats To Your Visitor’s Worldview

Eye Tracking Heatmap: Front Row Seats To Your Visitor’s Worldview

Before we dive into the fascinating nuances of eye tracking and its many applications, it…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

8 Min Read
8 Top Free Heatmap Tools For Your Industry [2020]

8 Top Free Heatmap Tools For Your Industry [2020]

Investing in a third-party tool for achieving business goals like gathering data for efficient decision…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

6 Min Read
Google Analytics Heat map: How To Create & Read

Google Analytics Heat map: How To Create & Read

Google Analytics is one of the many services that Google offers to help you track…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

6 Min Read
How To Do User Research To Supercharge Your Optimization Efforts

How To Do User Research To Supercharge Your Optimization Efforts

What Is User Research? Usability.gov defines user research as “understanding user behaviour, needs, and motivations…

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Emma Travis

Emma Travis

9 Min Read
Dynamic Heatmaps — The New E-commerce Data Gathering Tool

Dynamic Heatmaps — The New E-commerce Data Gathering Tool

Check out how VWO’s dynamic heatmaps help e-commerce companies study and analyze customer behavior on…

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Astha Khandelwal

Astha Khandelwal

5 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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