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Email Marketing 101: Optimizing For Higher Conversions

Exceptionally popular among digital marketers, email marketing is an age-old strategy that still effectively helps…

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Nelly M.

Nelly M.

8 Min Read

Important Ecommerce Metrics To Track For Increased Conversion Rates

It’s important to understand that metrics simply show symptoms, and different symptoms become visible through…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

8 Min Read

Less is More: Why Providing Your Customers with Fewer Options Will Increase Your eCommerce Sales

You know the drill: You arrive home after a long workday, curl up onto your…

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Mary Blackiston

Mary Blackiston

11 Min Read

Evergreen Principles of Persuasion To Increase Ecommerce Conversion Sales

Imagine there’s a cupcake fair in your community, and you’re dying to relish a good,…

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Astha Khandelwal

Astha Khandelwal

11 Min Read

7 Must-have eCommerce Marketing Tools To Supercharge Conversions

The internet, as it is today, can connect any business to its target audience, irrespective…

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Shubhi Ahluwalia

Shubhi Ahluwalia

9 Min Read

15 Effective (& Easy) Ideas For eCommerce Conversion Optimization

A seamless eCommerce customer journey is all about the transition from “buying” to “experiencing.” The…

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Shubhi Ahluwalia

Shubhi Ahluwalia

10 Min Read

[eCommerce] Bracketed Segmentation: Peeling Away The Layers

An eCommerce marketing leader’s outlook toward analyzing visitor behavior is akin to a chef working…

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Bhavya Sahni

Bhavya Sahni

9 Min Read

15+ Free A/B Split Testing Resources

*Note: This post has been recently updated. A/B testing is not what it used to…

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Paras Chopra

Paras Chopra

7 Min Read

Meet Rover: The Chatbot that Scaled CRO through Automation

As the scope of CRO projects increases, so does the difficulty of management and the…

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Gino Renardus

Gino Renardus

8 Min Read
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Shanaz from VWO

Hi, I am Shanaz from the VWO Research Desk.

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