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Shopify Heatmaps: All you need to know

Shopify is one of the most widely used platforms to host eCommerce websites. In fact,…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

10 Min Read

Mobile App Heatmap- Not All Taps Are The Same

2019 was a breakthrough year for mobile usage. With 52% web visits initiated from a…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

7 Min Read

Multi-Armed Bandit(MAB) – A/B Testing Sans Regret

Most readers of this blog would be familiar with A/B Testing. Just as a quick…

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Shubhankar Gupta

Shubhankar Gupta

11 Min Read

How to use VWO in times of uncertainty

Yesterday we published our advice on what businesses should be optimizing during the COVID-19 pandemic.…

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Paras Chopra

Paras Chopra

7 Min Read

Testing Visibility: Exporting Key Metrics from VWO for Stakeholders via APIs

I work as a web analytics consultant, helping companies and other organizations use data to…

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Ana Kravitz

Ana Kravitz

5 Min Read

Website Copywriting: The Ka-Ching in your Conversion Rates

Website copywriting that sells sizzle AND steak is part art, part science. There is a…

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Astha Khandelwal

Astha Khandelwal

10 Min Read

Lead Magnet: Your Digital Honeypot

Put simply, lead magnets are digital honeypots that trade your personal information in lieu of…

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Bhavya Sahni

Bhavya Sahni

6 Min Read

How To Build A Culture Of Experimentation? [2020]

No matter big or small, organizations today must realize & embrace the power of a…

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Astha Khandelwal

Astha Khandelwal

11 Min Read

How to Create a Strong A/B Testing Hypothesis? [2020]

“That is one small step for a man; one giant leap for mankind.” These were…

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Nida Zehra

Nida Zehra

10 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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