Understanding Website Personalization: Examples to Help You Get Started

Understanding Website Personalization: Examples to Help You Get Started

Amazon gets 44% of its customers’ purchases from its personalized product recommendations alone. Now you…

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Niti Sharma

Niti Sharma

7 Min Read
How Data Can Drive Increased Personalization

How Data Can Drive Increased Personalization

I was on a hunt to find the perfect skincare brand for me, and guess…

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Pratyusha Guha

Pratyusha Guha

10 Min Read
<strong>3 Personalization Challenges You Must Solve To Boost CRO Performance</strong> 

3 Personalization Challenges You Must Solve To Boost CRO Performance 

Website personalization is like choosing a gift for someone. Think about it.  Ideally, when we…

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Ashley Bhalerao

Ashley Bhalerao

10 Min Read
Boost Your Website’s Performance: Best Practices in Optimization, Personalization, and Testing

Boost Your Website’s Performance: Best Practices in Optimization, Personalization, and Testing

Imagine a company that crafts and sells the world’s finest sneakers with the best available…

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Ketan Pande

Ketan Pande

13 Min Read
How to Measure Personalization Success: The Key Metrics

How to Measure Personalization Success: The Key Metrics

Imagine yourself as a bike racer, working hard to win the next competition. You change…

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Ketan Pande

Ketan Pande

9 Min Read
How Personalization Helps Deliver the Right Experiences to Visitors at Every Touchpoint 

How Personalization Helps Deliver the Right Experiences to Visitors at Every Touchpoint 

Consumers expect companies to deliver personalized interactions – 71% of consumers, to be precise. And…

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Shanaz Khan

Shanaz Khan

15 Min Read
VWO Q&A: Personalization MasterClass

VWO Q&A: Personalization MasterClass

On 9/11, Rodolfo Yiu and yours truly collaborated for a “Personalization MasterClass“. The agenda was…

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Bhavya Sahni

Bhavya Sahni

7 Min Read
How Does Amazon & Netflix Personalization Work?

How Does Amazon & Netflix Personalization Work?

This article attempts to decode how two of the biggest internet behemoths, Netflix and Amazon…

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Astha Khandelwal

Astha Khandelwal

7 Min Read
Using Personalization To Increase AOV And Conversion Rates

Using Personalization To Increase AOV And Conversion Rates

Dear |FNAME|, As a valued customer, we’d like to… For many eCommerce companies, the first…

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Sarah Chambers

Sarah Chambers

8 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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