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Psychology of Colors in Marketing & Its Impact on Your Conversion Funnel

Colors serve as one of the most powerful visual cues to draw someone’s immediate attention and even evoke them to…

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Astha Khandelwal

Astha Khandelwal

7 Min Read

7 A/B Testing Examples To Bookmark

For businesses to truly flourish in today’s highly competitive market and hit that conversion rate…

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Astha Khandelwal

Astha Khandelwal

9 Min Read

7 Thank You Page Examples That Can Boost Visitor Experience in 2020

Typically, a thank you page loads after a conversion has happened on your website, making…

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Astha Khandelwal

Astha Khandelwal

8 Min Read

How to go from “Zero to Hero” with Website Revamp

Got a website you’re not entirely happy with? Worse still, your customers aren’t entirely happy…

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Robert Brandl

Robert Brandl

9 Min Read

VWO Q&A: Personalization MasterClass

On 9/11, Rodolfo Yiu and yours truly collaborated for a “Personalization MasterClass“. The agenda was…

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Bhavya Sahni

Bhavya Sahni

8 Min Read

Email Marketing 101: Optimizing For Higher Conversions

Exceptionally popular among digital marketers, email marketing is an age-old strategy that still effectively helps…

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Nelly M.

Nelly M.

8 Min Read

Important Ecommerce Metrics To Track For Increased Conversion Rates

It’s important to understand that metrics simply show symptoms, and different symptoms become visible through…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

8 Min Read

Less is More: Why Providing Your Customers with Fewer Options Will Increase Your eCommerce Sales

You know the drill: You arrive home after a long workday, curl up onto your…

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Mary Blackiston

Mary Blackiston

11 Min Read

Evergreen Principles of Persuasion To Increase Ecommerce Conversion Sales

Imagine there’s a cupcake fair in your community, and you’re dying to relish a good,…

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Astha Khandelwal

Astha Khandelwal

11 Min Read

Break-Down Of eCommerce Product Page Design That Sells

A visitor lands on your website and wanders about the various category pages, and then…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

13 Min Read
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Shanaz from VWO

Hi, I am Shanaz from the VWO Research Desk.

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