Allocate resources to experiments to proactively adapt to changes: Insights from Gladwin Ngo

Welcome to the fourth post in ‘CRO Perspectives: Insights from Industry Thought-leaders’!  In this series, we’ve gathered top experts in…

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Pratyusha Guha

Pratyusha Guha

10 Min Read
Women in CRO: Insights from Eden Bidani, Head of Strategy & Copy at CAPE.Agency

Women in CRO: Insights from Eden Bidani, Head of Strategy & Copy at CAPE.Agency

At VWO, we passionately believe in empowering women and fostering a community of broad learning…

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Aastha Trehan

Aastha Trehan

12 Min Read
How to Use Mobile App Funnel Analysis to Optimize User Journeys – A Complete Guide

How to Use Mobile App Funnel Analysis to Optimize User Journeys – A Complete Guide

The cost of acquiring new app users has risen by 60% in the past few…

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Ashley Bhalerao

Ashley Bhalerao

15+ Min Read
Women in CRO: Insights from Our Conversation with Els Aerts, co-founder of AGConsult

Women in CRO: Insights from Our Conversation with Els Aerts, co-founder of AGConsult

We recently had the pleasure of hosting Els Aerts, co-founder of AGConsult, on our Women…

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Mareen Cherian

Mareen Cherian

11 Min Read
CRO’s Evolution from Silo to Business Strategy and Innovation: Insights from Ruben de Boer

CRO’s Evolution from Silo to Business Strategy and Innovation: Insights from Ruben de Boer

At VWO, we sincerely believe in building a powerful community for broad learning and sharing.…

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Pratyusha Guha

Pratyusha Guha

6 Min Read
Visitor Behavior Analysis – 6 Must-Watch Webinars to Improve Website Experience

Visitor Behavior Analysis – 6 Must-Watch Webinars to Improve Website Experience

Digital NRG, a marketing agency based in the UK, discovered that one of its clients…

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Ashley Bhalerao

Ashley Bhalerao

9 Min Read
Risks of Rushed Tests and Relying on Limited Data – Insights from Jared Brown

Risks of Rushed Tests and Relying on Limited Data – Insights from Jared Brown

Welcome to the third edition of our “CRO Perspectives: Conversations with Industry Experts” VWO blog…

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Pratyusha Guha

Pratyusha Guha

5 Min Read
Quantitative vs. Qualitative Visitor Research: Discover How They Collaborate, Not Compete

Quantitative vs. Qualitative Visitor Research: Discover How They Collaborate, Not Compete

Nature vs nurture. Do you know what this age-old debate is all about? Intellectuals are…

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Pratyusha Guha

Pratyusha Guha

12 Min Read
Understanding Website Personalization: Examples to Help You Get Started

Understanding Website Personalization: Examples to Help You Get Started

Amazon gets 44% of its customers’ purchases from its personalized product recommendations alone. Now you…

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Niti Sharma

Niti Sharma

7 Min Read
Test Result Analysis and Subsequent Action: Insights from Haley Carpenter

Test Result Analysis and Subsequent Action: Insights from Haley Carpenter

We are back with the second edition of our ‘CRO Perspectives: Conversations with Industry Experts’…

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Pratyusha Guha

Pratyusha Guha

12 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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