With the growing popularity and demand for website heatmaps, there has been a boom of…

Eye tracking enables business owners and marketers to understand user interaction with their websites and…

What is Heatmap? Heatmap can be defined as a method of graphically representing numerical data where…

Over the past decade, marketers have heavily advocated the use of contextual targeting (placing ads…

What Is User Research? Usability.gov defines user research as “understanding user behaviour, needs, and motivations…

On an average, more than 95% of traffic coming on travel and hospitality websites leave…

Both CRO and UX aim to help users get things done with minimum effort. They…

Creating focused content for the web is the most sought after practice to engage your…

The notion that building a fancy looking website and investing into marketing activities are more…