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5 A/B Tests Jagex Aced to Skyrocket Conversions for Runescape

5 A/B Tests Jagex Aced to Skyrocket Conversions for Runescape

First established in 2001, Jagex has cultivated a long-standing reputation for crafting some of the…

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Sharan Suresh

Sharan Suresh

13 Min Read
5 Reasons Your A/B Test Fails (And How Not To)

5 Reasons Your A/B Test Fails (And How Not To)

There are umpteen case studies out there that will be no less than a miracle……

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Aditi Gupta

Aditi Gupta

7 Min Read
5 Easy A/B Test Ideas To Get You Started on Conversion Rate Optimization

5 Easy A/B Test Ideas To Get You Started on Conversion Rate Optimization

(This is a guest post authored by Ohad Rozen from Toonimo.com) Most websites don’t have a…

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Ohad Rozen

Ohad Rozen

7 Min Read
Why Random A/B Testing is a One Night Stand

Why Random A/B Testing is a One Night Stand

So you run a test or two, have your moments of virtual euphoria and promise yourself…

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Mohita Nagpal

Mohita Nagpal

5 Min Read
The World Has Moved On From Plain Vanilla A/B Testing. Have You?

The World Has Moved On From Plain Vanilla A/B Testing. Have You?

10 years ago, when our CEO Paras wrote about A/B testing on Smashing Magazine[1], it…

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Taruna

Taruna

9 Min Read
Proving Returns from A/B Testing – 6 Ways to Keep Your Boss Happy

Proving Returns from A/B Testing – 6 Ways to Keep Your Boss Happy

To gain results from testing, you need to believe in it strongly. You cannot look…

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Smriti Chawla

Smriti Chawla

7 Min Read
Your Intuition is Wrong – A/B Testing Results that Surprised the Experts

Your Intuition is Wrong – A/B Testing Results that Surprised the Experts

One of the things I absolutely love about split testing is its inherent ability to…

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Justin Rondeau

Justin Rondeau

7 Min Read
How To Do A/B Split Testing on Low Traffic Sites

How To Do A/B Split Testing on Low Traffic Sites

What does ‘low traffic’ really mean? How much traffic does it refer to? On a…

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Smriti Chawla

Smriti Chawla

9 Min Read
A/B Testing for Big Wins – When You Should Do It & How You Should Do It

A/B Testing for Big Wins – When You Should Do It & How You Should Do It

Button color tests. Font size tests. Headline tests. Run them all you want. But remember…

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Smriti Chawla

Smriti Chawla

8 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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