A Practical Guide to Building a CRO Roadmap

A Practical Guide to Building a CRO Roadmap

If you’ve recently embarked on your CRO journey, here’s a couple of questions for you:…

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Shubhi Ahluwalia

Shubhi Ahluwalia

14 Min Read
A/B Testing Is Like Chess

A/B Testing Is Like Chess

The rules of chess are easy to remember: a pawn moves one step forward, the…

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Paras Chopra

Paras Chopra

3 Min Read
A Practical Guide to Split Testing

A Practical Guide to Split Testing

Over the past decade, experience optimizers have crafted many strategies to effectively and efficiently increase…

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Astha Khandelwal

Astha Khandelwal

9 Min Read
What is eCommerce Testing? Why and How Should You Do It?

What is eCommerce Testing? Why and How Should You Do It?

Over the past decade, the entire shopping ecosystem has undergone a massive change. Where people…

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Astha Khandelwal

Astha Khandelwal

12 Min Read
15 eCommerce Conversion Tactics To Fuel Growth For Your Store

15 eCommerce Conversion Tactics To Fuel Growth For Your Store

With every other blog post talking about eCommerce conversion strategies that can help you boost…

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Shubhi Ahluwalia

Shubhi Ahluwalia

13 Min Read
What is Multivariate Testing? When And How You Should Use It

What is Multivariate Testing? When And How You Should Use It

Multivariate testing (MVT) is a form of experimentation wherein multiple elements of a webpage are…

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Shubhi Ahluwalia

Shubhi Ahluwalia

8 Min Read
20 Conversion Rate Optimization Tips to Increase Your Website Conversion Rate

20 Conversion Rate Optimization Tips to Increase Your Website Conversion Rate

Conversion rate is a function of your website usability, trust in your brand, relevancy of…

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Shubhi Ahluwalia

Shubhi Ahluwalia

15+ Min Read
Multiple Changes vs. Single Change In An A/B Test: How To Choose The Right Approach

Multiple Changes vs. Single Change In An A/B Test: How To Choose The Right Approach

In the process of making the most of your experimentation efforts and ensuring it yields…

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Harinder Singh

Harinder Singh

14 Min Read
What Goes Into An A/B Test And How To Improve Testing Efficiency

What Goes Into An A/B Test And How To Improve Testing Efficiency

Your peer comes over to you with a test idea. They want it placed in…

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Shiva Manjunath

Shiva Manjunath

14 Min Read
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