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Heatmap: A Glance at its History, Adoption, And Evolution

Heatmap: A Glance at its History, Adoption, And Evolution

What is Heatmap? Heatmap can be defined as a method of graphically representing numerical data where…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

6 Min Read
How To Do User Research To Supercharge Your Optimization Efforts

How To Do User Research To Supercharge Your Optimization Efforts

What Is User Research? Usability.gov defines user research as “understanding user behaviour, needs, and motivations…

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Emma Travis

Emma Travis

9 Min Read
How To Improve Website Readibility? 7 Ways for 2020

How To Improve Website Readibility? 7 Ways for 2020

According to past research published by Nielsen Norman Group, 79% users scan any new page they…

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Nida Zehra

Nida Zehra

12 Min Read
How to go from “Zero to Hero” with Website Revamp

How to go from “Zero to Hero” with Website Revamp

Got a website you’re not entirely happy with? Worse still, your customers aren’t entirely happy…

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Robert Brandl

Robert Brandl

9 Min Read
eCommerce Product Page Best Practices in 2020: Learn With Examples

eCommerce Product Page Best Practices in 2020: Learn With Examples

A visitor lands on your website and wanders about the various category pages, and then…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

14 Min Read
[CRO Best Practices] Insights From eCommerce CRO Apex Predators: Booking.com

[CRO Best Practices] Insights From eCommerce CRO Apex Predators: Booking.com

(The following article derives source from Harvard Business Review’s case study about Booking.com’s hallowed experimentation…

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Bhavya Sahni

Bhavya Sahni

7 Min Read
Results From Our Latest A/B Test: Here’s The New VWO Logo!

Results From Our Latest A/B Test: Here’s The New VWO Logo!

Over the past 8 years, we’ve made some key (and some minor) changes to the…

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Ankur Sharma

Ankur Sharma

3 Min Read
Sort and Measure Method: How To Do User Research from Product Reviews for eCommerce A/B Tests

Sort and Measure Method: How To Do User Research from Product Reviews for eCommerce A/B Tests

 Note: This is a guest article written by Devesh Khanal, Founder of Growthrock.co. Any and…

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Devesh Khanal

Devesh Khanal

9 Min Read
Learn How To Use Personas To Optimize eCommerce Website

Learn How To Use Personas To Optimize eCommerce Website

State Of Buyer Personas 2016 established that approximately 60% of the survey respondents took their…

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Shivangi

Shivangi

12 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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