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Extend the Power of VWO by Integrating With Your Existing Tech

We understand the pain of unconnected platforms and also the resistance to a new piece of technology. We are here to help. Integrating VWO with a third-party tool allows you to push your VWO test data into the external tool. It also allows the data made available by these tools on the website to target campaigns. For e.g., use demographic data present in DMPs to show specific variations. This process allows you to closely monitor your tests to gain a deeper insight into your business and strengthen targeting.

an illustration on third party integrations

Seamless integration with all major technology platforms

VWO seamlessly integrates with your existing web analytics tools such as Adobe Analytics or Google Analytics to help you integrate data.

We also provide plugins for content management systems such as Wordpress or ecommerce platforms like Shopify, which makes it very easy to install the VWO code and start optimizing your website.

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3dcart

3dcart

3dcart is a feature-rich ecommerce platform serving businesses of all sizes in a wide range of industries.

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6sense

6sense

6sense is a predictive prospect analysis and lead scoring software that gathers data on your prospective buyers, analyzes their requirements, and predicts their behaviour across various stages of the buyer journey.

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AT Internet

AT Internet

AT Internet analytics suite is equipped with an ultra-powerful infrastructure that delivers data of unparalleled accuracy.

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Adobe Analytics

Adobe Analytics

Adobe Analytics is the industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels.

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Amazon S3

Amazon S3

Amazon S3 or Amazon Simple Storage Service is a service offered by Amazon Web Services that provides object storage through a web service interface.

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Amplitude

Amplitude

Amplitude is the product intelligence platform that helps teams convert, engage, and retain customers.

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BigCommerce

BigCommerce

BigCommerce is a public technology company and provides a SaaS ecommerce platform.

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Bizible

Bizible

Bizible is a marketing attribution & planning software that unifies behavioral and ad data with sales outcomes and machine learning.

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BlueConic

BlueConic

BlueConic's customer data platform liberates your first-party data so you can orchestrate individualized experiences in every customer lifecycle stage.

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CallTrackingMetrics

CallTrackingMetrics

CallTrackingMetrics is a software as a service company providing All-in-One Call Tracking & Contact Center Solution.

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Clearbit

Clearbit

Clearbit is the marketing data engine for customer interactions. It allows identifying future prospects and personalizing every single marketing and sales interaction.

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Contentful

Contentful

Contentful is the API-first content management platform to create, manage and publish content on any digital channel.

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Contentsquare

Contentsquare

Contentsquare empowers brands to build better digital experiences.

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Demandbase

Demandbase

Demandbase is a targeting and personalization platform for business-to-business companies.

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Drupal

Drupal

Drupal is an open source CMS platform for building amazing digital experiences

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Econda

Econda

Econda offers first class data analysis, shop personalization, artificial intelligence and best possible data protection.

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FullStory

FullStory

FullStory offers digital experience analytics, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools

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Google Analytics Classic

Google Analytics Classic

Google Analytics Classic refers to the previous generation of Google Analytics.

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Google Cloud Storage

Google Cloud Storage

Google Cloud Storage is a RESTful online file storage web service for storing and accessing data on Google Cloud Platform infrastructure.

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Google Tag Manager (GTM)

Google Tag Manager (GTM)

Google Tag Manager delivers simple, reliable, easily integrated tag management solutions — for free.

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Google Universal Analytics

Google Universal Analytics

Google Universal Analytics is a free web analytics tool offered by Google to help you analyze your website and mobile app(s) traffic.

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Heap

Heap

Heap is a smarter way to do Product Analytics, giving PMs auto-captured, actionable customer data for true product innovation.

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HubSpot

HubSpot

HubSpot offers a full platform of marketing, sales, customer service, and CRM software

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Joomla!

Joomla!

Joomla! is the mobile-ready and user-friendly way to build your website. Joomla code is open-source and developed by Open Source Matters

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Kissmetrics

Kissmetrics

Analyze, segment and engage all in one place with easy to read reports and friendly user interface.

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Lytics

Lytics

Lytics decision engine uses machine learning to interpret your customers needs and help marketers deliver timely, relevant communications across multiple channels.

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Magento

Magento

Magento is a popular open-source e-commerce platform. Magento is owned by Adobe corporation.

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Miva

Miva

The most flexible & secure ecommerce software on the market.

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Mixpanel

Mixpanel

Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them.

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PrestaShop

PrestaShop

PrestaShop is a freemium, open source e-commerce platform. The software is published under the Open Software License.

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RudderStack

RudderStack

RudderStack is an open-source, warehouse-first customer data platform (CDP) that builds your CDP on your data warehouse for you.

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Salesforce Commerce Cloud

Salesforce Commerce Cloud

Salesforce Commerce Cloud, previously known as Demandware, is a user-friendly and seamless e-Commerce platform

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Segment

Segment

Segment is a customer data platform (CDP) that helps companies harness first-party customer data.

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Shopify

Shopify

Shopify is a popular E-Commerce Platform that helps you to Sell Online, on Facebook, or in person.

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Snowplow

Snowplow

Snowplow is an enterprise-strength marketing and product analytics platform.

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Tealium

Tealium

Tealium is a customer data platform (CDP) empowering real-time audience engagement.

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Triblio

Triblio

The ABM platform and expertise to scale account targeting for pipeline growth

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WhatConverts

WhatConverts

WhatConverts brings you a complete lead tracking & reporting solution for marketers. One place to track ALL leads.

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WordPress

WordPress

WordPress is a worlds most popular free and open-source content management system.

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Dive deeper into your reports by adding more intelligence using custom dimensions

Every visitor to your website can have unique attributes that differentiate them from others. VWO automatically collects all standard attributes such as city/country of the visitor, the device used to access the website, and others.

However, there can be additional attributes you may want to track for your website visitors such as the color of their car, favorite sports, income group, or languages that are specific to your business needs.

With the help of custom dimension, you can easily segment your research and testing data by pushing custom data into VWO. For instance, A SaaS application may want to group visitor recordings or heatmaps by ‘plan type’ and find similarities in their usage pattern to strengthen their product offering or decide which features to work on next for accounts under different plans. The test report can be used to compare test performance with historical data by gender.

Build your own integration by using the VWO Rest API

VWO client API allows developers to customize VWO behavior for their specific needs. For example, you can use the API to automatically start/stop/pause tests, without the need to log into the VWO account every time. Besides, you can also integrate your VWO reports into your internal business dashboards.

VWO offers a comprehensive list of APIs which can be used to create custom dashboards and integrations.

Head to VWO API documentation

Request a custom integration

We are always looking for more ways to help you build the best digital experience for your visitors. Is your integration not on the list? Don’t worry. You can get in touch, and we can build an integration that matters to you.

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