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VWO Moengage Integration

Push VWO campaign data to Moengage and leverage it to create highly targeted engagement campaigns

Integrations > Moengage

About Moengage

MoEngage is a customer engagement platform that helps companies deliver personalized customer experiences across multiple channels. The platform supports email, push notifications, SMS, and web messaging channels. It uses AI-powered analytics to segment customers, automate marketing campaigns, and provide insights through features like user path analysis and cohort analysis.

Benefits

With this integration you can push VWO campaign data to Moengage. This would allow you to analyze VWO campaign performance with granular metrics within Moengage, understand which test variations drive better user engagement, and leverage these insights to create highly targeted engagement campaigns in Moengage.

Use cases

1. Personalized Re-engagement Campaigns

When visitors interact with different variations in VWO tests, this behavioral data is automatically transferred to MoEngage. Marketing teams can then harness this data to craft personalized email and push notification campaigns.

For example, if a user showed higher engagement with a VWO test variation highlighting “free shipping” over “10% discount” on the product page, MoEngage can automatically trigger email campaigns emphasizing free shipping benefits for that user.

2. Audience Segmentation & Targeting

Rather than relying on basic demographic or behavioral segments, marketers can create sophisticated audience segments in Moengage based on how users respond to different VWO experiments.

For instance, when users who saw VWO’s “Premium Features” A/B test variant convert better, Moengage automatically tags them as “Premium-Interested” and sends personalized premium upgrade emails with targeted offers based on their experiment interaction.

Shared data

Feature
Push Based
Campaign data
User events

Features by plan

Feature Starter Growth Pro Enterprise
Push Based

VWO plan

Tags

Marketing Automation

Developed by

VWO

For questions/concerns

support@vwo.com
Icon Quote

Heatmaps, clickmaps, user recordings, and surveys paint a full picture of how customers interact with different parts of our website. These insights have been instrumental in helping us understand our customers' needs and eliminate the guesswork in our marketing efforts. VWO has helped us become more data-driven in our approach and we've successfully added features to facilitate customer needs and provide them a seamless website experience.

Jon Corwin Photo
Jon Corwin

Director of Growth Marketing

Noble Studios

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