In-depth Guides on CRO, Testing, Web Experience Optimization

Feature Rollout

Feature rollout is a process of strategically and gradually introducing a new software feature in the market. To ensure a good user experience and less process fatigue, a feature is rolled out in a controlled…

Multivariate Testing

Multivariate testing (MVT) is a form of A/B testing wherein a combination of multiple page elements are modified and tested against the original version (called the control) to determine which permutation leaves the highest impact…

Website Redesign

A website redesign is a detailed process of revamping your site, which includes updating content, refreshing layouts, and improving navigation for better conversions and site performance. Your website is the face of your business and…

Grow Website Traffic

Measured in visits or sessions, website traffic simply refers to the number of visitors a particular website receives. As it indicates both the organic popularity of a brand and the efficacy of its online marketing…

Usability Testing

Usability testing is a user-centered design technique where you evaluate a product/app/website by testing it on a group of people with no prior exposure to it. The goal is to measure the intuitiveness of your…

Website Optimization

Website optimization is the process of using tools, advanced strategies, and experiments to improve the performance of your website, further drive more traffic, increase conversions, and grow revenue. One of the most critical aspects of…

Customer Retention Guide

Customer retention refers to the actions and activities done by an organization to reduce the rate at which it loses its customers. Businesses – be it B2B/SaaS companies, eCommerce platforms, travel agencies, etc. – work…

Visitor Behavior Analysis

Visitor behavior analysis is a method of conducting qualitative research on visitors’ website behavior. Visitor behavior analysis involves employing multiple qualitative tools that help you track your website’s performance, understand website visitors’ on-site behavior, identify…

Landing Page Optimization

When it comes to increasing conversions, most marketers advocate a plethora of strategies to implement to increase numbers and stay atop in today’s thriving competition. Amid the list, optimizing landing pages is often the first…

Website Surveys

Website surveys or ‘Web Intercept Surveys’ are a means of gathering both qualitative and quantitative user feedback on your website or products directly from the users. It may include a set of questions that are…

Customer Engagement

Quite a buzzword among online businesses today, customer engagement is a measure of a brand’s interaction with its customers across all touchpoints throughout their lifecycle. Consistently engaging customers on a variety of channels help brands…

Cart Abandonment

One of the most significant contributors to lost sales in the eCommerce industry, cart abandonment, or shopping cart abandonment refers to the simple phenomenon of a visitor browsing an online store, adding an item to…

Customer experience optimization

Business leaders across the world are realizing the competitive advantage of offering a great customer experience and the value that resides within. This is not only in terms of how they interact with their customers…

Session Recording

Session Recording is a qualitative research tool whereby browsing sessions of real website visitors are recorded and then later used to glean deep behavioral insights. It offers marketers the ability to understand users’ entire journeys…

Mobile app A/B testing

Did you know that over 200 billion apps were downloaded worldwide in 2019[1]? However, the user retention rate for mobile apps stood at 32%[2]. If these numbers are anything to go by, they clearly indicate…

Form Analytics Guide

Form analytics is a quintessential qualitative tool that measures a visitor’s interaction with a web form such as the interaction time, hesitation time, abandonment rate, etc. It typically comprises many elements that aim to find…

Server-Side Testing

Over the past decade, A/B testing has evolved as one of the most popularly used strategies for growth by digital marketers, product managers, and UX designers alike. By enabling them to determine winning variations of…

Push Notifications

Push notifications are clickable pop-up messages that appear on your users’ browsers irrespective of the device they’re using or the browser they’re on. They serve as a quick communication channel enabling companies to convey messages,…

Website Heatmap

Website heatmap is a data visualization tool that helps businesses understand how particular pages on their website are performing. In simpler terms, website heatmap is a graphical representation of data in the form of a…

Website Personalization

Website personalization is the art of offering an exclusive, one-on-one custom made experience to your online visitors when they land on your site. You customize their experience based on their past purchases, their geography or…

Conversion Rate Optimization

Conversion rate optimization (CRO) is the process of optimizing your site or landing page experience based on website visitor behavior to help improve the probability of the visitor taking desired actions (conversions) on the said…

A/B Testing Guide

A/B testing, also known as split testing, refers to a randomized experimentation process wherein two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors at…

Popular In-depth Guides

Feature Rollout

Multivariate Testing

Website Redesign

Grow Website Traffic

Usability Testing

Website Optimization

Customer Retention Guide

Visitor Behavior Analysis

Landing Page Optimization

Website Surveys

Customer Engagement

Cart Abandonment

Customer experience optimization

Session Recording

Mobile app A/B testing

Form Analytics Guide

Server-Side Testing

Push Notifications

Website Heatmap

Website Personalization

Conversion Rate Optimization

A/B Testing Guide