A Practical CRO Playbook for Growth Agencies
From gap to opportunity: 22 client-ready CRO services for agencies to close the execution gap.
Teams fail to launch around 34% of the experiments they create
Across industries, the reasons are consistent: competing priorities, dev resource bottlenecks, and stakeholder misalignment.
Brands have the ambition to optimize, but they don’t always have the resources, expertise, or infrastructure to follow through.
This is precisely the execution gap where agencies create the most value.
What this eBook covers
Real experiment data
Data from 18 industries on the VWO AB Tasty platform, covering how brands run experiments, and which industries present the strongest opportunities for agencies.
22 client-ready CRO services
Each service includes a client pitch, pricing benchmarks, cross-sell tips, and practical implementation ideas.
Client readiness scorecard
20 checkpoints across 5 dimensions with a recommended starting point based on your client’s actual readiness.
Pre-built service bundles
5 bundles mapped to the most common client types, each with a natural expansion path to grow the engagement.
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Christoffer Kjellberg CRO Manager
VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time.
Elizabeth Levitan Digital Optimization Specialist
As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing.
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