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VWO Wordpress Integration

Seamlessly install VWO on your Wordpress site by just mentioning the VWO account ID. No coding is required.

Integrations > Wordpress

About Wordpress

WordPress is a popular Content Management System (CMS) that lets you build and manage websites without needing to code. It powers about 43% of all websites on the internet. The platform is particularly popular among bloggers, small businesses, and e-commerce sites due to its flexibility and ease of use. While it started as a blogging platform in 2003, it has evolved into a comprehensive website management system that can handle everything from simple blogs to complex e-commerce sites.

Benefits

VWO’s integration with WordPress is enabled through a plugin which allows you to add VWO on your WordPress site by just mentioning the VWO account ID. No coding is required.

1. Once the plugin is installed and integrated, users can create unlimited tests from VWO without requiring to manually add any code.

2. The plugin automatically tracks Woocommerce events in VWO Data360 along with detailed properties, enabling you to utilize them later as metrics within VWO campaigns. The events tracked by the VWO plugin are:

  a. Product viewed 
  b. Add to cart
  c. Remove from cart 
  d. Purchase

Use cases

1. Run A/B tests without any coding knowledge

The most significant usecase of this integration is that it enables non-technical WordPress site owners run A/B tests and optimization campaigns without coding knowledge. The plugin eliminates the need for manual code implementation, making experimentation accessible to marketers and content managers.

2. Use Woocommerce events as metrics in VWO campaigns

By tracking Woocommerce events in VWO Data360 you can utilize them as metrics in VWO campaigns. For instance, if you are running an A/B test you can determine the winner on the basis # of purchases; a Woocommerce event which you are tracking in VWO Data360. You can similarly use other Woocommerce events as metrics in your VWO campaign.

3. Use VWO Insights to analyze your user behavior 

With this integration you can easily leverage VWO Insights which supports six powerful features i.e. session recordings, heatmaps, surveys, form analytics, and funnels. These tools can help you conduct a 360-degree qualitative analysis of your WordPress site and discover growth opportunities. 

Shared data

Feature
Event Stream
Custom events
Woocommerce events

Features by plan

Feature Starter Growth Pro Enterprise
Event Stream

Works with

VWO Insights,VWO Personalize,VWO Testing

VWO plan

Tags

CMSContent Management SystemPlugin

Developed by

VWO

For questions/concerns

support@vwo.com
Icon Quote

Heatmaps, clickmaps, user recordings, and surveys paint a full picture of how customers interact with different parts of our website. These insights have been instrumental in helping us understand our customers' needs and eliminate the guesswork in our marketing efforts. VWO has helped us become more data-driven in our approach and we've successfully added features to facilitate customer needs and provide them a seamless website experience.

Jon Corwin Photo
Jon Corwin

Director of Growth Marketing

Noble Studios

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