VWO Clearbit Integration

Instantly personalize and optimize your website for high-value accounts using VWO by leveraging account-level data from Clearbit.
Integrations > Clearbit

About Clearbit
Clearbit is a B2B data company offering enrichment APIs that aggregate public data from various public sources to provide detailed company and person information, helping businesses with lead generation, marketing, and sales operations. Their core products include enrichment, prospecting, and reveal tools.
Benefits
The VWO<>Clearbit integration empowers businesses to leverage company-level data from IP addresses to run optimization campaigns in VWO. It basically allows you to leverage Clearbit’s firmographic data and use it to segment users in VWO both before and after a campaign is launched.
Feature Availability
- Pre-segmentation: Available with VWO Growth plan(as add-on) and above
- Post-segmentation: Requires Enterprise plan with Data360 module enabled
Use cases
1. Enterprise account targeting
Create specific experiences for visitors from targeted enterprise accounts. For example, when someone from Microsoft visits your site, automatically display relevant case studies from tech giants, and show enterprise-specific features.
2. Targeted A/B tests
Run sophisticated, industry-specific A/B tests that speak directly to different market segments. For instance, test different hero sections where financial companies see “Secure your data with 99.99% uptime” with bank logos, while SaaS companies see “Scale faster with 2x productivity” with tech logos.
3. Targeted behavioral analysis
Unlock deeper insights into how target accounts interact with your platform. Segment heatmaps, session recordings, and funnel analysis by company attributes like industry, size, and technology stack, available from Clearbit. Use these insights to continuously refine your ABM strategy and improve conversion rates for specific customer segments.
Features by plan
Feature | Starter | Growth | Pro | Enterprise |
---|---|---|---|---|
Targeting Based | Add-on only | |||
Data Enrichment |
Works with
VWO plan
Tags
Developed by
VWORelated article
For questions/concerns
support@vwo.comHeatmaps, clickmaps, user recordings, and surveys paint a full picture of how customers interact with different parts of our website. These insights have been instrumental in helping us understand our customers' needs and eliminate the guesswork in our marketing efforts. VWO has helped us become more data-driven in our approach and we've successfully added features to facilitate customer needs and provide them a seamless website experience.
Jon CorwinDirector of Growth Marketing