VWO Clearbit Integration

Clearbit is a B2B data company offering enrichment APIs that aggregate public data from various public sources to provide detailed company and person information, helping businesses with lead generation, marketing, and sales operations. Their core products include enrichment, prospecting, and reveal tools.

The VWO<>Clearbit integration empowers businesses to leverage company-level data from IP addresses to run optimization campaigns in VWO. It basically allows you to leverage Clearbit’s firmographic data and use it to segment users in VWO both before and after a campaign is launched.

Feature Availability

1. Pre-segmentation: Available with VWO Growth plan(as add-on) and above
2. Post-segmentation: Requires Enterprise plan with Data360 module enabled

1. Enterprise account targeting

Create specific experiences for visitors from targeted enterprise accounts. For example, when someone from Microsoft visits your site, automatically display relevant case studies from tech giants, and show enterprise-specific features.

2. Targeted A/B tests

Run sophisticated, industry-specific A/B tests that speak directly to different market segments. For instance, test different hero sections where financial companies see “Secure your data with 99.99% uptime” with bank logos, while SaaS companies see “Scale faster with 2x productivity” with tech logos.

3. Targeted behavioral analysis

Unlock deeper insights into how target accounts interact with your platform. Segment heatmaps, session recordings, and funnel analysis by company attributes like industry, size, and technology stack, available from Clearbit. Use these insights to continuously refine your ABM strategy and improve conversion rates for specific customer segments.