The Crawl-Walk-Run of Optimization
About The Session
Companies of the scale of HSBC work differently. They have stringent processes and timelines. User experience is their primary competitive advantage. Making even a minor change on the web page requires significant deliberation.
In this talk, Sigi will take you through setting up an optimization function and enabling a team to operate. Making use of his experience (ex-Google and ex-Adobe) and his present role leading Optimization at HSBC, Sigi will share what has worked for him.
What Sigi Will Share
- How optimization team is structured at HSBC
- Building blocks of an optimization program
- What Sigi learned from his experience in leading optimization teams across the globe