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Our migration plug-in is no longer functional as Google Optimize has sunset. For further details on VWO and Google Optimize, visit this page

Migrate all your campaigns from Google Optimize & Optimize 360 to VWO in under 30 seconds

You won't need to worry about the effort or downtime when you move to VWO. All the important stuff will be migrated, so that you can hit the ground running.

  • Experience Types
  • Variants
  • Page Targeting
  • Audience Targeting
  • Behavioral Targeting
  • Objectives
  • Experience Settings
  • Users

Why wait till September, 30th? Migrate today.
VWO comes recommended by Google

It's easy. It's fast. It's automated.

Let our Chrome plug-in handle the migration.

  • Add plug-in

    Add the VWO plug-in to your Chrome.

  • Launch plug-in

    Open the plug-in and commence the migration process.

  • Login to accounts

    Log in to your Google Optimize and VWO account.

  • Fetch data

    See all your Google Optimize data in the plug-in.

  • Import data in VWO

    Migrate the selected data to your VWO account and launch it.

  • And you're done

    See all your data from Google Optimize in your VWO account.

I was able to easily import my tests from Google Optimize using the new chrome extension. Very impressive. It was literally one click.

Anthony Calzadilla

Senior Web Developer

FinancialForce Logo

Here is an exhaustive list of everything that will be mapped and migrated using the chrome plug-in.

Experience Types

  • A/B Tests
  • Multivariate Tests
  • Redirect Tests*
  • Personalize Experiences
  • Banner Templates

Behavioral Targeting

  • Referrer URL
  • Technology - Browser
  • Technology - OS*
  • Custom Javascript Coming soon
  • Geography* Coming soon
  • Data Layer Variable Coming soon


  • All Variants
  • Editor Changes
  • Variant Weights


  • Page Views
  • Purchase Revenue
  • Maximize Purchase
  • Custom Event
  • Purchases

Page Targeting

  • URL
  • Host
  • Path
  • URL Fragments
  • All Conditions
  • All Operators (equals, contains, matches regex, startsWith etc.)

Experience Settings

  • Traffic Allocation

Audience Targeting

  • UTM Parameters
  • Device Category
  • Query Parameter
  • Javascript Variable
  • First-party Cookie


  • All Users*
  • User Name
  • Email id

*What won't get migrated?

Behavioral Targeting:

  • Time since first arrival
  • Metro under Geography
  • Mobile device info
  • Google Analytics audiences
  • Google Ads audiences

Experience Types:

  • Advanced redirect under redirect test


  • Container-level accesses
  • Users will added to VWO but wont be informed. You can notify them separately via VWO.


  • Multiple page flow
  • Activation events
  • Schedules of scheduled experiences

Coming soon : Once these attributes are available for migration, you will need to import these once again using the plug-in. We'll notify you when it goes live.

Still not convinced or need help? Book a migration call now

We've set up a dedicated migration team to help you. Book a free migration call, shoot us an email or pick up the phone and call us. We're here for you!

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What would your world look like in VWO?

We get it, you have been using Google Optimize for a long time, but we assure you that VWO is super easy to use and you will feel at home as soon as you get familiarized with how things work in VWO.

Let's start with how a Google Optimize campaign will look in VWO after migration

Google Optimize 360 Logo VWO Logo

Next, let's look at post migration changes that you should be familiar with

Objectives in Google Optimize are mapped to Goals in VWO.

However, the name of the mapped object in VWO would be different as below:

  • Purchase Revenue <> mapped to revenue
  • Maximize Purchase <> mapped to custom conversion
  • Custom event <> mapped to custom conversion
  • Purchases <> mapped to revenue

Personalization experiences will get mapped to Personalize campaigns in VWO.

Since Google Optimize does not have personalization goals, an engagement goal will be added to all migrated Personalize campaigns by default

Banner template experiences will get mapped to Deploy campaigns in VWO.

Experience status in Google Optimize vs. VWO

  • Running <> Draft
  • Draft <> Draft
  • Scheduled <> Draft
  • Ended <> Archived
  • Archived <> Archived

All the users imported would be created with browse access in the VWO account.

If the logged in user does not have access to the experience reports, reports data won't be migrated.

Lastly, here are a few important terminologies that you should know

Google Optimize 360 Logo Terminology <> VWO Logo Terminology
Experience Types, Page and Audience Targeting
Redirect Test <> Split URL Test
Personalization <> Personalize
Experience <> Campaign
Page Targeting <> URL Targeting
Editor Page <> Default URL Campaign
Objective <> Goal (for non-Data360 accounts) / Metric (for Data360 accounts)
Audience Targeting <> Pre-segmentation
Visual Editor
App Bar <> Editor Dock
Variant Menu <> Variation Panel
Changes <> Modifications
Interactive Mode <> Navigative Mode
Editor Pallet <> Editor Options Panel

Now that Google Optimize is definitely out of the picture, even in GA4, VWO is the best fit for you, here's why.


Experiences Optimized


Campaigns Created


Websites powered by VWO






Years since inception

Everything that Google Optimize and Optimize 360 offered, plus a ton more

Expand your testing capabilities with our full range of options, including A/B tests, split tests, multi-armed bandit tests, mutually exclusive tests, and more

how to make changes live on website using VWO Deploy

Seamless integration with Google Analytics & Adwords

Optimize your website with VWO's close-knit integration with Google Analytics & AdWords and 40+ other technologies for personalized content and A/B testing.

use VWO Deploy to create website modals

We are a truly connected CRO platform

Unlike Google Optimize and Google Optimize 360, VWO connects your customer behaviour tightly with your experimentation and personalization campaigns.

immediately push custom changes to your website using VWO Deploy

We don't limit you on the no. of experiments

Imagine what you can achieve with no limits on fundamental aspects that can make or break your experimentation program

update time-sensitive information such as contact details

We're your partners in this, and we'll provide support at every step

We offer 24x7 support and partnerships. We're known for our unparalleled, best-in-class support.

update time-sensitive information such as contact details

Don't take our word for it. Our customers have spoken

94% of VWO users rated it 5 stars, 84% believe it is headed in the right direction, and 85% are likely to recommend VWO to others.

Screenshot of Website Widget Image
Noble Studio Logo

In my opinion, VWO checks all the boxes and is much more robust than Google Optimize and is free of the antiquated, buggy, and overpriced bloat of Optimizely.

Mason Furr

Senior Performance Marketing Manager

Noble Studio Logo

Specially for Google Optimize and Optimize 360 users

A FREE plan, specially for Google Optimize Users

Just launched, the VWO Testing Starter Plan is the ideal plan for Google Optimize users to move. Free to use upto 50k monthly tested visitors with no limits on testing.

Discounts to ease the move for Google Optimize 360 users

If you are moving to a paid plan of VWO, apart from the white glove treatment that awaits, you are also eligible for a one-time welcome discount. Just say the word.

Frequently Asked Questions

No. This is a no-cost solution.

The one-click plug-in will do the heavy lifting for you. All your Google Optimize data will be imported to your VWO account.

You cannot transfer Time since first arrival, Metro under Geography, Mobile device info, Google Analytics audiences, Google Ads audiences, Advanced redirect under redirect test, Container-level accesses, Multiple page flow, Activation events, Schedules of scheduled experiences

This information resides in your GA and Adsense accounts. VWO only pulls data from your Google Optimize account.

VWO offers native integration with GA and GA4. You can leverage this to push your experiment data to GA/GA4.