DE
Optimization in Marketing
Turning Business Challenges into Testable Ideas
Duration: 45 minutes
About The Session
CRO teams excel at identifying customer problems that collectively reflect the challenges businesses face daily. As a CRO professional, your knack for identifying, communicating, and resolving these challenges sets you apart.
Max possesses the know-how to spot promising problems, translate them into viable tests, and execute them on a broad scale. Although acquiring this skillset might seem daunting, Max has formulated a method for turning business challenges into feasible tests, which he will be sharing in this webinar.
Takeaways
- A framework to identify testable problems
- How to rally all stakeholders around your idea
- How to assign roles and manage teams
- Ideate and evaluate solutions that work at scale
